Bullseye Breakdown Ep. 108 – Dorian Ayres – Losing Control, Rebuilding DYLN, and Owning the Comeback

What happens when you lose control of your own company… then come back and build it stronger than ever?In this episode, Dorian Ayres, founder of DYLN, opens up about the personal tragedy that sparked his journey, the battle to protect a patented hydration product, and the bold pivot that saved the company after getting pushed out by his own investor.

We cover:

• The loss of his brother Dylan and how it inspired the brand 💧
• Engineering a patented bottle that enhances hydration
• The manufacturing chess match across Asia
• Being replaced as CEO—and the moment he bought his company back
• Ditching B2B for D2C and TikTok Shop
• The launch of a universal diffuser with huge market upside
• Why hydrogen water is the next big wave in wellness

If you’re building something, scaling something, or fighting to take it back—this one’s for you.

💧 CHECK OUT DYLN

🛒 Amazon → http://bit.ly/4jc5UKG

🛍️ TikTok Shop → Search “DYLN Bottle” (buy from their official store)

🌐 Website → https://dyln.co

📈 Invest in DYLN → https://wefunder.com/dyln⏱️

CHAPTERS

00:00 – Welcome to Bullseye Breakdown

01:31 – The Tragedy Behind DYLN’s Origin

03:47 – From Grief to Product Innovation

06:53 – Patents, Product Design & Building the Diffuser

09:21 – Manufacturing in Asia & Protecting IP

14:02 – 💥 The Pressure Test: Losing the CEO Role

17:55 – The Buyback & The Biggest Pivot

21:07 – Cutting OPEX & Scaling With Intention

28:24 – TikTok Shop, Facebook Ads & New Growth Channels

32:30 – Launching the Universal Diffuser

37:27 – The Market Edge: Hydrogen Water Is Booming

42:30 – 🎯 Bullseye Breakdown: What Problem Does DYLN Solve?

48:20 – The Takeaway Shot: Don’t Wait. Build It.

52:05 – How to Buy or Invest in DYLN

53:29 – Final Thoughts + Next Episode Tease

👍 Enjoyed this episode?Like, subscribe, and share it with a founder or creator who’s deep in the grind.

🧠 This is Bullseye Breakdown—where builders break down what it really takes. No fluff. Just the truth.

#dyln #startuplife #founderstory #hydration #bullseyebreakdown #tiktokshop #entrepreneurmindset #ecommercegrowth #scaleyourbusiness