In this episode of Bullseye Breakdown, Ezra Menaged — CEO of HomeTalk and a key leader at VerticalScope — shares the raw, behind-the-scenes story of saving a digital platform on the brink.
⚡ A $200K/month revenue collapse.
⚡ COVID-19 gut-punch.
⚡ Layoffs, pivots, and a complete reinvention.
Ezra didn’t just survive — he led a turnaround that turned HomeTalk into a thriving newsletter-first business. If you're building, scaling, or navigating chaos, this one’s for you.
🎯 What we cover:
How to pivot from failure without losing your team
What makes great newsletters actually work
Why lean teams win during platform turbulence
The truth about CEO doubt, imposter syndrome & gut instinct
Lessons in execution, adaptability, and content strategy
🧠 Insight-packed. No fluff. Just real talk from the trenches of leadership.
HomeTalk → https://www.hometalk.com
VerticalScope → https://www.verticalscope.com
Bullseye Breakdown is hosted by Dustin Weaver — founder, entrepreneur, and brand builder. Each week, we go deep with business operators and visionaries to break down the real strategies behind growth, resilience, and leadership.
💥 New episodes weekly. Subscribe & leave a review if this hit the mark.
🔗 Links & Resources:🎙 About the Show:
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