In today’s episode, I sat down with Peter Russell, a real estate entrepreneur who took his wholesaling business experience and turned it into a unique solution for the investing world—transactional funding specifically designed for wholesalers.
Peter shares how he transitioned from putting up bandit signs to scaling a wholesaling business and how spotting pain points led him to create Double Close Funding, a transactional lending business serving wholesalers nationwide. We get into his journey from corporate sales to full-time entrepreneur, the challenges of sticking it out when success didn’t come easy, and how staying consistent eventually led him to freedom—both financially and with his time.
If you’re in real estate, if you’re an entrepreneur, or if you’re looking for ways to scale smarter, this conversation is packed with insights you can’t afford to miss.
Key Talking Points of the Episode
00:00 Introduction
01:14 JJ’s Joke of the Week
03:51 How Peter got into wholesaling real estate
05:43 The long game: four to six months before his first wholesale deal
09:27 The hidden power of posting even when nobody is liking or commenting
11:00 Peter’s corporate sales background and how rejection resilience helped
15:36 Transitioning from wholesaling into transactional lending: spotting the pain point
21:33 The need for smooth double closings and how Double Close Funding was born
26:01 Double closing vs. Traditional wholesaling
28:22 How double closing your deals will protect both parties
32:38 Terms, fees, and process of Double Close Funding explained
37:38 How experience in wholesaling gives Peter an edge in double-closing deals
42:11 Lessons learned from wholesaling that helped shape his lending business
48:00 Fund growth and the upcoming opportunity for investors
51:59 Get in touch with Peter and his team
53:39 Peter’s passion for travel and how he designs his business for freedom
57:28 Building a business by solving your own biggest frustrations
Quotables
“If you stay consistent, deals will work out. But most people quit before they get there.”
“Posting content is like playing your greatest hits over and over—people need to hear it repeatedly before they act.”
“Freedom isn’t about doing nothing. It’s about choosing how you spend your time.”
Links
Peter Russell
https://www.instagram.com/peterussell.official
608B Capital
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