في الحلقة التانية من بودكاست من التانك لأمازون بنرجع لأساس البراند .. مش أساس البراند كشعار أو ألوان، لكن البراند كفكرة بتبدأ بسيطة، وبتكمل لأنها بتتطوّر
بنراجع فكرة شائعة عند ناس كتير، إن البداية لازم تكون مثالية ،والحقيقة إن أغلب اللي كملوا بدأوا بالمتاح واشتغلوا على التطوير وهم في الطريق
بنتكلم عن:
- إزاي تبدأ براند من أبسط فكرة من غير تعقيد ؟
- إيه أهم النصايح لأي حد عايز يبدأ فى التجارة الإلكترونية ويكمل فيه؟
- إزاي تبدأ من العميل الحقيقي، وتفهم احتياجه قبل ما تحاول تبيع؟
- عقلية رواد الأعمال، والابتكار كطريقة تفكير مش ككلمة تريندي
مع ضيوف الحلقة:
عمر الصاحي – المدير العام لشركة Amazon Egypt
وفرح صادق - مؤسسة the Mat
الحلقة دي لأى براند عايز يتطور ويعيش .. حلقة عن البداية الصحيحة مش المثالية
لو إنت Founder، Manager، أو بتبني شركة فالحلقة دي هتغير طريقة تفكيرك.
🟠تابعوا جميع حلقات Amazon.eg الساعة 9 مساءً
على جميع منصات أمازون ومنصات بزنس بالعربي وفعل الجرس علشان ما تفوتكش أي حلقة من الموسم الأول من بودكاست #من
_ التانك _ لأمازون
استمتع بتجربة سماع بودكاست فريدة من خلال ابليكشن بزنس بالعربي واستفيد من محتوى اضافي وحصري في البزنس وتطوير ذات حمل تطبيق من بزنس بالعربي من خلال الرابط: https://m.mtrbio.com/BBA-Application
رعاة بودكاست بزنس بالعربي:
📌 اورنچ بيزنس
تابع الصفحة الرسمية لاورنچ بيزنس لخدمة جميع عملائها من قطاع الشركات، لتكن على اطلاع دائم بأحدث الحلول والعروض والخدمات المصممة خصيصًا لاحتياجات شركتك، على مدار الساعة.
🟠Facebook
https://www.facebook.com/OrangeBusinessEgypt
🟠Instagram
https://www.instagram.com/orangebusinessegypt
📌 بلتون
ماجنت هي إحدى شركات بلتون القابضة و بتوفر لك كل الحلول الإدارية وخدمات الـ HR في كل المراحل من أول تعيين الموظفين واختيار الكوادر الصح واستثمارهم معاك لحد توفير برامج تدريبية مختلفة مناسبة للتيم بتاعك عشان ما يبقاش في حاجة تعطلك تكبر البزنس اللي بدأته زوروا موقعنا www.b-magnet.com وسيب الباقي علينا.
📌 بنيان
شركة الرائدة في مجال الاستثمار العقاري، والتي تتمتع بخبرة تزيد عن 15 عامًا في الاستثمار المتخصص في الأصول التجارية و الإدارية. زوروا موقعنا https://bonyanegypt.com
Episode Transcript
The Matt Homes is a local company.
(04:04):
Is it Ash and Haiga culturallyrelevant doctor?
Ya nafi go Malkitira Awi Awibinulha alatul zay katwa aziza,
na wartuna um haget swaya withthe twist zaya Bakti Mansarwa
Kafif.
Um can kill mit Masalan welcome,haga fihaward, mafish haga
(04:29):
bata'abbar failan ala, il haweal masreya wala hawait in netil
difalan byota.
SPEAKER_03 (04:34):
Can and tajim u MMA ukida fa keta balmat butatu
forget the dog, beware of theowner.
SPEAKER_02 (04:46):
Ferrari, design.
SPEAKER_00 (04:54):
Um actually not kid hebbaha, ma'al path namesalan.
And then masalan koko alerted usuh to your presence.
Uh hagat related awi awil bitomwill highathom, will hagatomba
mohtamin biha, l'abhi hibelkoro, l lebi hib umbi hem
different things.
Um fadah alla fa'alan nehnanelei inno okay, the potential
(05:19):
is there.
Faptadina wahda wahdan shuf, topil quality, il lehna, habinha,
il lehna we would like to havefibna, faneskam and bdawa are
dowa, ala da libytabas, walalibiuta, makatibha we clinics
bita, bizzuppta dina and chuf waapta dinamunkan bil beat, uhna
(05:40):
andina kulbi andaliha kulyumuhtagiin bordel personalization.
So this is how it started butturning into a business.
SPEAKER_03 (05:49):
Into using a team then art or design background?
SPEAKER_00 (05:54):
Um Anagaya mean business visual arts background.
Um Ronya gaya actually economicsbackground originally, but she's
very into interior design.
She took design courses.
This is how she started gettinginto interior design when we
have a lot of people.
Um actually an engineeringbackground.
(06:19):
Um Ranya is mostly handling thecreative side, and she really
has that.
Um, I have the creative side andthe business side.
(06:40):
Um business part.
We get sait, kits sarcasticcomment of Tamil Dawa said, but
(07:01):
thinking of it, I'm Jamal Dawet,and I'm impression libitak,
wahale, and I will impressionlibitak.
(07:24):
We have the training matsbetitna, bit, through
Hashirkitak, our maktabak, ourkids, entry way, it sounded very
simple in the haiga o saudbabelbeats.
SPEAKER_02 (08:54):
Minimum lovable product.
Um, would you know AmazonHatlay?
If you have them in a invent andsimplify.
SPEAKER_00 (13:53):
It's very simple.
But lifestyle, consumer eyes,shoof, ID within the lifestyle,
you shoof um il variety, il y amelo, shaklo add doorstep, is
they be ad libitu uh in a verysimple way, yeah.
(14:20):
They already know the function.
Uh but it's about the touch, lit adds.
SPEAKER_03 (14:25):
And to bad beyond online.
Uh online.
SPEAKER_00 (14:31):
Social media our website.
SPEAKER_03 (14:32):
Okay.
SPEAKER_00 (14:32):
Um this is how we have the website nawal okay.
Um social media.
Um common um Bordofi site lissaekna il age range, but
(14:57):
especially fil awl, can withinMasalan 35 to 55 of age women.
Um, mungan ktira awan kan wistathelo social media an e-commerce.
Lahadma we started building batrust, we think, yeah, doctor
(15:17):
when you kiti recently we sawCOVID we kidapta daiba and home
aktor l awareness of e-commercewistak demo of massro kada.
Actually, what in the most salesa bigger portion of the sales
through the website.
SPEAKER_03 (15:35):
And to apply for e-commerce calls, so they can
more experience.
Talent.
Talent e-commerce needs to usefive or four major lessons.
I had I shall e-commerce saw.
SPEAKER_00 (15:55):
Very interesting.
Um I think it's very aktor hagame-commerce and how consumer, it
makes the consumer's life somuch easier.
Um the simplicity of customerexperience, ala your platform.
(16:15):
Mohamma awi, la in nahawa nahawadar ala tullira ilbadawa, ali,
ma ya a chba analysam, kosh stebzi, wa khosh step zi wa snam
check out amil kaza, waqtipkaza.
And nahna na hawil na nahalli ilexperience bata to basita with
smooth ala'damon utur.
Um I think this is the biggesttakeaway.
Uh, ni build trust, attackedlist of mustran the world
(16:37):
e-commerce da?
Finis.
Yeah ni assess a consumer in nofee support.
Masalan if your but submit masanform, ashanthamal dawa sa mqusly
customized.
And nana bardu had seem munkinyikallimak, munkin ytaba maqla
wa andak asila.
Um building il trust z betkalina wa ba ba dikida al morra
(16:59):
u tanya u talta, mishmehteggisuf nifi hadil in no ba hasasas
nifi hadas nifi responsiveness.
Inha wala hassal aye mushkila,anaharaf um sal besora.
SPEAKER_02 (17:10):
Tilga al-had.
Definit.
SPEAKER_00 (17:12):
But I think zi haiga mohima build al trust da um
dual, I believe the biggest twotakeaways we come in and haiwal
baataban na wasaf our channels.
What this was done throughjoined uh Amazon um uh two years
ago, three years ago actually asa vendor.
Oh, mental at sinian and nahnafta din a vendor ala Amazon.
(17:36):
Um again, haiwil nibni isukadimala amil.
Fan nana abba ala platform,orredi urayb minu, orredi ho
wasakin nahawa maugudestablished to um wahayaraf ala
tulmontag, yasak feya, ydaryishouf reviews nestaini, uh
dwar y gib montagi huwa bibusaal hagete nyi inha kida kida
(17:58):
orrezi ma gouda al platform dawhaiba dehil alibi ishuf al haget
tanya la mahtag albitu.
Fil channel zitanya, ilimunkantisadu, in nahawa ye build the
trust my consumers.
SPEAKER_03 (18:15):
Mm-hmm.
Tabal hagan muhima bordo innektier minuness, l'homa
artistic or creative like whenyou like phenomenon of that l
brook artist, uhl uh fen eyes ofuh fannu designs galleries,
(18:36):
artistic awi Oh uh tier.
Basito, beshat design.
Is they are of ebni ka kashakcreative bordul into gay border
design, kidashoks and docreativity, business,
(19:00):
talafaloose, exab, yarf yemshi,calam the kulu.
SPEAKER_00 (19:14):
Um I think al side nahalada um lahad bayraformed
octofhi.
Um fa fa itab adzihetu.
Fa I think in Tehaga mohima awil'fari il mike, uhtu dar in no
(19:39):
yba andaru karorotin mwayana,ashen hat talau l-shahs um fines
vibanda, of cour kitirawi, ofcour hellwawi bessarfin ye
monetize, awi talaminha feluzawihawuluhal montag, kzay monta
bitul.
Uhakadin na awl step in nintatibAmerakizma andek uh.
(20:56):
I think in Hawa Hega bit Ankersmake sure and creative
completely business.
Well are business completelycreative diamond product
innovation.
SPEAKER_02 (26:17):
Forget the dog.
SPEAKER_00 (35:12):
Yes, ma'am.
Thank you.
SPEAKER_02 (35:28):
Sharefly happy with diamond.
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