In this episode of Business as UNusual, host Aicila welcomes Shez Mehra, an award-winning creative entrepreneur, DJ, and founder of 194 Group. Together, they explore the powerful impact of sonic branding, the importance of audio strategy for businesses of all sizes, and how intentional sound design can transform customer experience and boost brand recall. Whether you’re an established enterprise or a solopreneur, discover why innovative leaders are tuning in to the untapped potential of sound in their business strategy.
Topics discussed in this episode:
- Why sonic branding is the next big frontier in brand strategy
- Shez Mehra’s journey from DJ battles to global experience design
- How even small businesses and solopreneurs can harness audio branding
- The neuroscience behind sound, memory, and trust
- Simple steps and big wins: Audio strategy for remote, service-based, and digital-first businesses
- Building brand consistency with intentional sonic experiences
- Personal reflections on entrepreneurial success and rethinking business goals
- The future of audio-driven experiences in business
Learn more about Shez's wok:
- Shez Mehra’s personal and business site: shezmehra.com
Want to transform your brand’s identity? Visit shezmehra.com to learn more about sonic branding and how it can revolutionize your business.
Never miss an unconventional business insight! Subscribe, share, and leave us a review on your favorite podcast platform.
Ready for Business as UNusual? Think beyond visuals—start crafting your business’s sound experience today!
The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3
Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.
Lightly edited and produced by BiCurean Consulting, BiCurean.com.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!