In this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can lead to transformative outcomes.
Topics discussed in this episode:
- Defining success in the context of sustainable innovation
- The role of design in everyday life and problem-solving
- Purpose-driven design: What it means and why it matters
- Overcoming fears and embracing risk in the creative process
- Todd's upcoming projects and reflections on his journey
Check out BetterLab website (betterlab.com) for more details.
🌿 Embrace sustainable innovation in your daily business practices. Think about the bigger impact!
🎨 Dive into your creative side, even if you're not a "designer." Your ideas could shape the future!
📚 Stay updated on Todd Bracher's work and get notified when his book launches. Visit toddbracher.com!
The full transcript of this conversation is available at bicurean.com/bautranscripts3
Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.
Lightly edited and produced by BiCurean Consulting, BiCurean.com.
Hosted on Acast. See acast.com/privacy for more information.
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