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May 8, 2025 55 mins

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You’ve built a name, a logo, and a business you’re proud of—so should you trademark it all before someone else does? Or is that just lawyer bait? This week, Mike and Blaine debate whether small businesses really need to worry about brand protection, and when it makes sense to spend the money. From horror stories of stolen names to the legal equivalent of locking your keys in your own trademark, they’ll break down the pros, cons, and the affordable middle ground. If you’ve ever asked, “Is this worth protecting yet?”—this episode is your brand insurance policy.

Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! 

Featured Beer: @oddcompanybrewing

Mike: Brouwerij Huyghe - Delirium Noël Belgian Strong Ale

Blaine: Odd Company - Mirage Dark Lager

Watch on YouTube: https://youtu.be/-mmSVDE3T24


Thanks to our Show Sponsor, Magic Mind

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Thanks to our Beer Sponsors: 

• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog 

• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com

• Neighbor Pat

• Devin

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