Every business wants growth—but the real question is how to get it. Should you focus on winning new customers, or double down on the ones you already have? In this episode of Mike and Blaine, we dive into one of the biggest dilemmas entrepreneurs and small business owners face: scale wide or scale deep. It’s a battle of volume versus value, where every choice impacts margins, customer loyalty, and long-term sustainability.
We explore the pros and cons of each growth path, from the high-touch brilliance of serving fewer customers at a premium level, to the fast-and-furious race of chasing volume and discounts. Along the way, Mike and Blaine share stories of businesses that nailed their scaling strategy—and others that collapsed under the weight of choosing wrong. We’ll break down what happens when companies chase short-term sales at the cost of long-term profit, and how “ghosting margins” can kill growth before it ever takes root.
This episode isn’t just theory—it’s packed with practical takeaways for entrepreneurs weighing their next big move. Whether you’re trying to scale a boutique service, expand a retail brand, or grow a tech startup, you’ll learn how to identify which growth model makes sense for your business, your customers, and your bottom line.
#BusinessGrowth #ScalingChallenges #Entrepreneurship #SmallBusinessStrategy #MikeAndBlaine
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Featured Beer: @eightyeightbrewco @cabinbrewingco
Mike: Neighbour Pat’s “Irish Red” Ale
Blaine: Cabin Brewing Company & Eighty-Eight Brewing Co. “Love in Stereo” Hazy DIPA
Watch on YouTube: https://youtu.be/36tv7ONcTkE
Thanks to our Beer Sponsors:
• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog
• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com
• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!
• Neighbor Pat
• Devin
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