Everyone loves an underdog story—but in business, winning takes more than heart, it takes strategy. In this episode of Mike and Blaine, we crack open the story of a small craft brewery that dares to take on the beer industry’s biggest players by doubling down on quality, authenticity, and community. It sparks a bigger conversation about how small businesses can carve out their own space and thrive, even when they’re outspent, outstaffed, and outscaled by corporate giants.
We dig into the unique advantages that underdogs bring to the table, from agility in decision-making to building loyal customer relationships that big brands can’t match. Being local, authentic, and connected gives smaller businesses the ability to adapt faster, experiment more, and create experiences that resonate deeply with their customers. These are the traits that often turn scrappy startups into long-term success stories.
Mike and Blaine also share personal insights and examples of how businesses can punch above their weight class, transforming limitations into strengths. Whether you’re an entrepreneur, small business owner, or just someone rooting for the little guy, this episode reveals why being smaller doesn’t mean weaker—it means you’ve got an edge the big guys can’t buy.
#SmallBusiness #BrandStrategy #Entrepreneurship #UnderdogAdvantage #MikeAndBlaine
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Featured Beer: @polyrhythmbrewing @RealAleBrewing
Mike: Real Ale Texas Light
Blaine: Polyrhythm “808” Irish Red
Watch on YouTube: https://youtu.be/O7OTe3QmlTE
Thanks to our Beer Sponsors:
• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog
• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com
• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!
• Neighbor Pat
• Devin
• Jeff Robertson at jeffreyrobertson.com
Listen to all our episodes at mikeandblaine.com
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