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May 23, 2025 3 mins

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Concourse Benefits is transforming how business organizations, like chambers of commerce and trade associations, can deliver more value to their members. Today, the company announced its investor proposal and valuation analysis, highlighting a funding round to accelerate platform development and rapid market expansion.

Concourse Benefits has pioneered an all-in-one, network-based benefits solutions platform that manages relationships among vendors, associations, employers, and employees. By harnessing the collective buying power of thousands of small and mid-sized businesses, Concourse Benefits secures exclusive deals with new non-dues revenue streams for associations, automating everything from vendor procurement to payment processing and revenue share disbursement. Early proof-of-concept with Functional Providers Network has validated the platform’s ability to lower member acquisition costs, increase member benefits and drive new business growth.

Market Opportunity: An untapped market of thousands of associations and millions of SMB employees with a high demand for non-dues revenue and member engagement.

Innovative Model: No-cost, no-hassle revenue-share for association partners, with a highly scalable network approach and data-driven engagement.

Technology Roadmap: Investment will fund a robust network management system, automated communications, reporting, analytics, broker/partner integration, and seamless payment distribution.

“Concourse Benefits is positioned to become the de facto affinity benefits network for business organizations, delivering immediate and lasting value to all stakeholders,” said Marcie O’Dwyer, Co-Founder. “Our model empowers even the smallest businesses to access Fortune 500-level benefits, while associations gain new revenue streams with zero administrative burden.”

With early traction and a first-mover advantage, Concourse Benefits is poised to capture network effects and become a dominant, defensible platform in the business benefits ecosystem.

About Concourse Benefits

Concourse Benefits is a reimagined affinity network platform that transforms how business organizations deliver value to their members. Co-Founders include Boyd Stough, Colin Schmidt, Marcy O'Dwyer, Susan Ellender, and Marc Palud. https://concoursebenefits.com/

Conversations on all things benefits including trends, innovations, new technologies, and idea to help associations create more value for members, employees, and their families.

Catch all the latest insights from the official podcast for the Concourse Benefits Platform, hosted by Marc Palud, one of the Co-Founders and Chief Marketing Officer of Concourse Benefits LLC.


A benefits game-changer, the Concourse Benefits Platform is a comprehensive, end-to-end, customizable benefits management ecosystem. It takes care of everything on your behalf— yes, everything — from procurement, promotion, education, communications, redemption, and automated disbursements to deliver top-tier benefits and additional value to members, employees and their families.

The platform is available to qualifying associations and companies on a limited basis via a success driven revenue share subscription model that is better than free! Ask for details.

Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcpalud

BusinessBenefitsPodcast.com

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