April 8, 2025 • 34 mins
How many podcasts do you need to guest on before it pays off? This week, I sit down with media coach and anti-guru Beth Nydick to call out the myth that “all visibility is good visibility.”
We unpack why podcast guesting isn’t just about showing up, it’s about delivering a performance with strategy, intention, and a plan for ROI. Beth drops hard truths about how most people waste their podcast appearances, what actually makes a good guest, and how to evaluate platforms so your name ends up in the right rooms. If you’re tired of chasing vanity metrics and ready to turn visibility into actual revenue, this conversation will change how you show up, forever.
Guest Bio:
Beth Nydick is the ultimate media strategist for coaches, consultants, experts, and authors who are ready to level up. While her clients focus on big ideas, Beth ensures their message doesn’t just reach audiences—it converts them. Known for turning high-potential thought leaders into media powerhouses, she secures the visibility and influence needed to drive real revenue.
Featured in OPRAH, Forbes, Business Insider, and more, and with appearances on major shows like The Drew Barrymore Show and The Tonight Show, Beth’s expertise isn’t just theory. With a proven track record, she’s the secret force turning industry experts into breakout stars. Thought leadership, meet profitability.
Connect with Beth:
She's @bethnydick on all platforms!
Grab her freebie here: https://beth-nydick.mykajabi.com/10kchecklist
- Ready to monetize your visibility? Get Beth's step-by-step checklist used by top guests to turn one media spot into a $10k payday!
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Business Blasphemy Podcast,
where we question the sacredtruths of the online business
space and the reverence withwhich they're held.
I'm your host, sarah Khanspeaker, strategic consultant
and BS busting badass.
Join me each week as wechallenge the norms, trends and
overall bullshit status quo ofentrepreneurship to uncover what
it really takes to build thebusiness that you want to build
(00:23):
in a way that honors you, yourlife and your vision for what's
possible, and maybe piss off afew gurus along the way.
So if you're ready to commitbusiness blasphemy, let's do it.
Hello, hello blasphemers,welcome back.
I want to ask you a question howmany of you have been told that
(00:44):
all visibility is goodvisibility and you are spending
all your time in those Facebookgroups responding to I need a
guest, I need someone to comespeak in my summit, blah, blah,
blah, and thinking that that isstoking your visibility and your
credibility?
Because if that is you, you'regoing to want to tune in today.
(01:05):
I'm very excited to have BethNeidick here today.
She is the anti-guru guru.
That is a thing we're going togo with that, beth, welcome, and
please introduce yourself tothe people.
Speaker 2 (01:19):
Oh, thank you so much .
I giggled at the beginningbecause I love the name of this
show.
I'm all about being that, likeyou said, said anti guru.
Guru, which means like I'mgoing to tell you the truth.
I'm not going to sugarcoat it,I'm going to be very Jersey
about it, Because I think thatin in these digital streets,
there's so much BS and there'sso much information out there,
(01:41):
hooks out there, to make youfeel bad, to make you feel less
than You're not doing the rightthing.
It's just too much.
And what I really want for 2025is for us to have the real
conversation so we actually canall win and not just say let's
be together and win.
Speaker 1 (01:57):
No, that's not how it works.
That's not how it works, no, no.
So tell me who you are what youdo, why you're here.
Speaker 2 (02:11):
All the good things.
Well, why I'm here is because Iadore you.
Why I'm on this earth is toteach people that their voice
can equal money.
So I am a former TV producerthat was a stay-at-home mom and
I could not in any way talkabout shoes and bags and play
tennis like legit.
I was like this is not working.
So I was like what can I do?
What can I do with my hands?
I started as a food blogger,turned that into a traditionally
(02:33):
published cocktail book, didn'twant to talk about food anymore
, opened a PR firm, realizedpeople are mean and awful and
what I really wanted to do washelp the people that were
helping themselves.
And I focused on podcastingbecause it's one thing that we
are all doing I feel like it'sthe one thing we're all told to
do that can actually move theneedle in our business.
But what I found is that peopledo it all wrong.
(02:53):
They go on and they think theyshould have a conversation and
baby, no, you should have aperformance and I help you
perfect that performance so youcan make 10K every time you step
up to the mic.
Speaker 1 (03:05):
Okay, Okay, Okay, I this interesting.
Okay, Tell me more Performance.
What does that?
What does that mean?
What does that look like?
Speaker 2 (03:16):
So I was.
I wanted to be a child actress.
I went to, like my parents,sent me to acting camp.
One of the counselors in myacting camp was Sarah Jessica
Parker.
Oh, really, for real.
I won't tell the year becausethen you'll know how old I am,
but it was the summer beforeSquare Pegs came out.
So all you people born in the70s you know what I'm talking
(03:36):
about, yes, but what I mean by.
So I come to it from that pointof view.
And then, working in talk showtelevision for so long, when
we're out in public, I want usto start acting like freaking
celebrities.
And I really mean that because,thinking about all the
celebrities that go on the talkshows, they have practiced their
story, they have practiced whatthey're going to say.
(03:57):
They're giving anotherperformance.
Why are we not doing the same?
I don't know about you, but Ilove to watch a good video
podcast.
That's a performance.
It's shot in a certain way.
The lighting is a certain way.
We have to stop thinking aboutit as this other thing that
we're just doing on Zoom.
It's not.
It's got to be something thatcan connect with an audience.
(04:17):
Right, the people who arewatching.
I want them already to be in?
Who the F is this?
Who is the answer?
What is she talking about?
Who?
It is Right If I was like, hi,my name is Beth and I really
love podcasting, who's going tolisten to that?
That's awful, right, but I havethe energy and I cause I'm from
Jersey.
I talk with my hands, but it'sreally about giving a
(04:38):
performance that connects to youemotionally, and not just me
regurgitating the things that Ithink I should be saying that
aren't on my social media pages.
Speaker 1 (04:48):
So how do I guess?
The next question that kind ofmakes sense to ask is then how
do you find the right podcast?
Because, I will be completelyhonest, in the early stages of
my business I was taking everypodcast opportunity that came.
I've had some really good ones,but the truth this is going to
sound how it sounds.
The truth is the vast majorityof podcast hosts have absolutely
(05:10):
no freaking clue how to host ashow right.
They have either a list ofquestions that you know they
will methodically go, and I'vehad that happen.
I've had people ask mequestions, I've responded and
left it open for furtherconversation, but they just kind
of switch immediately to thenext question.
There's no sort of cohesiveness.
So how do you find the rightpodcast?
Speaker 2 (05:31):
Well, honestly, I have a PDF that you could
download.
That's a quiz that tells youall about that.
So don't stop listening, butwhen you, after you listen, go
to the store and get it.
But I'll tell you about what itis.
There's three things to it.
It's the right audience, theright funnels and the right
message.
Where do you find the rightaudience?
It's just like when you'redoing marketing who is talking
to the people that you arealready talking to?
(05:52):
Your ideal clients are alreadylistening, watching and reading.
That's where you should be.
It's about having an intentional, strategic plan for what's
going to work for me and goingon.
There's different types ofpodcasts.
Everyone thinks it's justpodcasting.
No, there's niche podcasts,there's authority podcasts,
(06:13):
there's storytelling podcasts,and that's to build your
credibility, your visibility andyour revenue.
So we have to be moreintentional about what this plan
is.
Right, sarah, you have like amarketing plan and a sales plan.
Why don't you have a detailedvisibility plan?
Because only people that workwith me actually create those,
because I'm the only oneteaching it like this.
(06:33):
Everyone else is talking aboutgetting media, but it's actually
being on the media.
But I want to go back tosomething else you said.
If you are just starting out.
Please do every podcast.
It's practice and look at itlike that.
Don't turn it down If you have100 people on your email list
and 100 people on social mediaand no one's talking to you.
Go practice and do that stuff.
Don't stop yourself from doingthat.
(06:54):
But once you feel like you havea hold on what your business is
, you've grown your personalbrand, you've grown your
authority then it's time toreally look and be like okay, I
still want to be on my friend'spodcast because my friends are
amazing, they support me, butwhat's the next level I want to
be on?
And then what's the strategy toget on those?
Because my art of it is coldpitching.
But there is so much otherstuff that you should be doing,
(07:18):
could be doing, would be doingif you knew what to do.
Speaker 1 (07:21):
I know it's in the, it's in the download, but can
you give us a couple of tips ofwhat we should be?
Speaker 2 (07:25):
doing?
Oh, a hundred percent.
It's looking at the audience,right.
Who?
What kind of audience do theyhave?
What kind of engagement do theyhave with the audience?
How are they promoting thepodcast on their sites, looking
to see what who's been on it andwhat they're doing with the
assets from being on thepromotion.
It's not just who's been on itand what they're doing with the
assets from being on thepromotion.
(07:46):
It's not just, oh, I want to beon, you know Beth's podcast.
It's like what is Beth doingwith her podcast?
Who is on her podcast?
Who is talking about herpodcast?
And how is that going to workinto the ecosystem of what I
offer, what I want to do andthen how I want to be seen?
The big myth is there, like, I'mgoing to get, I'm going to be
on.
We're not talking about MelRobbins right now.
Right, we're not talking abouther today.
Nope, not today, not today.
(08:07):
I want to be on Jen Gottlieb'spodcast, right.
Okay, how do I get there?
Do I just start pitching her?
No, that's not going to work.
You want to pitch her for threeyears?
Go ahead, right.
But what are the steps that Ican take to get there?
To do that, it's gotta be anintentional ecosystem and not
this, like I always call it,like a shot in the dark.
(08:27):
If I have a successful podcast,I'm probably not hurting for
guests.
I'm not probably looking forguests.
So the piece to this is thatrelationship part of it.
The biggest thing or thebiggest miss I see with most
people is like so say, I came onyour podcast like we've
communicated a couple of timesbefore, you asked me to be on
the podcast and then this is notthe end of our conversation, no
(08:50):
, like a beginning of ourfriendship, not only because
I've come on, because I thinkyou're amazing, I like what
you're doing, but then don't youthink I want to pitch you next
January to come back on?
Yeah, like it's not this oneand done thing that everybody
does it.
They're like oh, I was on this,I was on that, and I'm not
talking about people who arejust growing their business.
Look at the people who havethose eight and nine figure
(09:12):
businesses.
Look in their podcasts, see howthey're promoting it, see how
their guests are not promotingit.
It's fascinating.
Speaker 1 (09:19):
That's actually an interesting question.
So when you do get thesepodcasts because like I've had,
so here's like people who pitchme I don't usually I will not
like if I've got a billion and ahalf cold pitches in my email
for guests to be on my podcast,I'm like you obviously have no
idea what this podcast is about.
And also, no, thank you, likeI'm not hurting for guests,
(09:41):
which is great.
But when you do as a guest,when you're on a podcast, what
should you be doing with thoseassets, whether they're creating
them for you or you're creatingthem Like, how do you leverage
that beyond the?
This week they've released myepisode, sort of window, which
is what everybody focuses on.
They'll post once or twice andthen they forget and move on to
the next thing.
Speaker 2 (10:01):
I can tell you three things.
There's got to be a pre-showbuzz, a during the recording
buzz and then an after buzz.
So what are you doing in thosethree parts?
When we booked this podcast, Iput out hey, I'm going to be on
this podcast.
During this podcast we'll takea picture, we can do a short
video and then afterwards I cansay, hey, I was on the podcast.
(10:21):
But it's not about the podcast,right, it's about what?
The conversation we had on thepodcast.
What's the one thing I can pullfrom this conversation?
That's going to be like yo,guys, you need to listen to this
.
For this reason I said thiswhere I've said it, no place
else.
I exclusively told this story.
Like, why should your audiencecare that you were on a podcast?
(10:43):
They're effing not going tocare.
Guys, like they're not.
Like I see all the time, like Iwas so blessed to be on Sarah's
podcast.
You're like why should the?
Okay, your mom's going to care.
But if you told me I got, Irevealed the news on the podcast
, I said you got to make itinteresting.
Again, it's a performance.
What's going to get you to gowatch the movie is the trailer.
(11:03):
Create your own trailers, whichis just you, face to camera
talking about it.
It makes such a difference.
Like so, we mentioned MelRobbins.
I can say something like wementioned, but didn't mention
Mel Robbins.
You should listen to the restof the show, right?
About Mel Robbins, we reallydidn't.
I told you we didn't, butyou're probably gonna be
(11:25):
intrigued enough to go listen toit.
It's got to be interesting andnot just about us.
It's got to be about what we'resaying and how that's serving
the people.
So the people listening, thepeople that are listening to
this right now, they eitheraren't my kind of people or
they're like this girl's toomuch for me, right?
Like they're either in you'rethe same way they're in, they're
in on us, or they're not.
Speaker 1 (11:41):
Oh yeah, I mean if they're listening, they're
already or they're not.
Speaker 2 (11:44):
Oh yeah, I mean, if they're listening, they're
already.
Speaker 1 (11:45):
they're cool with too much because they I mean they,
I mean they've been around longenough to know that.
You know, sarah doesn't ever doanything other than too much,
so it's it's totally fine whenyou are evaluating visibility
opportunities.
What are some of the red flags?
Speaker 2 (11:59):
Engagement's always a red flag over promising the red
flag.
One of the things I've beenseeing a lot lately is people
offering PR on platforms thatthey own.
Pay me $500 and you can be aNew York journal or New York
Weekly.
New York Weekly is somethingthey own.
Right, Come on my podcast, butI'm going to charge you
(12:19):
administration fees.
No, that's part of yourbusiness, I don't need to pay
you.
Or there's other ones that youcome on the podcast.
You record an episode and thenthey pitch you their offer.
So if you're actually doing theresearch to see what kind of
things are happening around thispodcast, what kind of promotion
they're doing, who's on it,what listening to it, you can
(12:42):
tell who are the actual onesthat are putting out great
content to build an audience andusing you as an expert for
their audience, or ones that aretrying to use the great
visibility and there's actuallynothing there.
Visibility and there's actuallynothing there.
That's like I used to get whenI was doing more of the cocktail
and food business.
I used to get like, oh, willyou come be?
Because I was like doingcelebrity bartending with the
(13:04):
cocktail book, and they'd belike, oh, can you just come and
like we'll promote you and it'llbe great visibility for your
brand.
I'm like no, I cost money,Right, Like, don't just do
something because it's going tobe great visibility, unless you
actually know it's going to begreat visibility, unless you
actually know it's going to begreat visibility.
Speaker 1 (13:18):
I actually posted about that the other day because
I've had a lot of people in theinbox pitching me opportunities
to speak right since I did myTED.
Now everyone wants me to comespeak, but the number of people
who are like but it's aninvestment and I'm like, this
whole pay to participate inspeaking opportunities is like
the old school I can't pay youfor your service, but I can get
(13:40):
you exposure Right.
Speaker 2 (13:42):
And you're preyed upon, right, because it sounds
great.
You're going to be in front of50,000 people.
I've been on podcasts thatdownload 500,000.
You know what does better forme?
The ones that have 500 peoplelistening, right, and that's why
I keep saying the wordengagement how engaged their
audience.
It's like, think about it, aswe're all influencers.
Are you going to buy my?
I'm like thinking what I havehere?
(14:03):
Are you going to buy my, theseglasses?
Right?
Am I the kind of platform thatyou're going to go buy my stuff
from?
Or is it just?
You know, like I was watching,my husband came in my room last
our room last night and I'mwatching Amazon TV.
Have you ever seen it?
No, I've never seen Amazon TV.
Oh my god, this was crazy.
It was Paige DeSorbo in bedwith a comedian, and they're
(14:25):
talking about the products theyuse at night and you can buy
everything on the bottom.
Oh, I was like she's a effinggenius, it's like.
Speaker 1 (14:34):
It's like the new QVC .
Speaker 2 (14:37):
From her freaking bed , From her bed.
I love that.
I was like I love to be in mybed, Like I'm going to shoot a
video with my friend in my bed,Like how cool is that?
Yeah, but everyone's.
She's doing it because peopleare buying the product.
She's that influencer.
Speaker 1 (14:52):
Yeah.
Speaker 2 (14:53):
Have to really see and look who people are, and I
think my term for 2025 isintentional referral system.
That's my term for 2025.
Because I want to be moreintentional about who I refer to
, who I get referrals from, whatplatforms I stand on.
Most people do not have anintentional visibility plan.
I'm not here for it anymore.
(15:14):
What do the Smith sisters sayLike?
What am I not here for?
I'm not here for it anymore.
What did the Smith sisters say,like what am I not here for?
I'm not here for that kind ofrow marketing.
We've all been taught it's gotto be a certain way.
It's really not.
Go find three friends, go makethis little girl gang and go be
on each other's platforms andsupport and engage each other's
(15:34):
audiences and build yourselvestogether.
That's what I want to build for2025.
I think this I'm going to be onthis podcast.
I'm going to be on this podcast.
No, like, create the strategyand I, you know, I'm a middle
child, so I need to do thingswith friends, do it together and
build all both.
Like it.
Just it doesn't make sense tome the way that most people are
(15:54):
doing it, because what we'vebeen taught is, like, it's just
important about getting thepodcast and getting the platform
, but what you actually do withit and how you show up with it
is very different.
Yeah, it's very differentbecause if you're going to be on
a platform and you're justgoing to, like, have this
conversation with no intentionbehind it there goes back to
that word intention with nointention behind how you're
(16:15):
going to sell your products.
People listening, they get myvibe, they know who I am and
they know what I help withalready.
So if you're my people andyou're listening already, you
might already be in my DMs oryou already might be on my
Instagram looking at my LinkedInbio to download my opt-in.
Like.
I don't need you, I don't needto bang you over the head.
You need to know that I can bein your corner and I can be your
(16:37):
solution.
That's really what you needfrom me.
Speaker 1 (16:39):
I love that.
Okay, I want to pull on thethread of the solution.
So I've had a few people whohave asked to be on my podcast.
They're in my community or inmy circle, they're you know,
they're connections.
I wouldn't say friends.
How do you?
This is just, this is a mequestion.
This is not a like.
(16:59):
Okay, podcast listeners, closeyour ears for a second.
This is a personal question forBeth.
How do you gently tell someonethey're not quite right for your
podcast without burning thatbridge?
Because one of the things thatI, you know, I'm very clear on
when I ask people to come on thepodcast is you need to have
something to say that isn't whateverybody's talking about.
(17:21):
Like this is, this is not.
You're not here to pitch meyour 10 part framework or your
bro marketing, whatever.
Like I need to know that youactually have a unique thought.
That isn't what everybody elseis peddling and unfortunately,
not everybody fits that bill.
So two part question, first ofall how do you gently kind of
sorry you're not quite ready forthe podcast yet, because to me,
(17:41):
honestly, sometimes it alsosounds like I'm kind of like
you're not good enough to be onmy podcast.
Like I don't want to comeacross that way focusing on to
like, what should you bedeveloping or practicing, or
getting clearer on, so that youdo make a valuable guest to the
(18:02):
podcast host as well, okay, well, there's two questions.
Speaker 2 (18:04):
The first question is how do you tell somebody
they're not ready, gently andnicely?
You know, thank you so much forpitching right now.
We're not looking for X, y, z.
You know I'll circle back whenwe are like you don't need to
tell them they're not ready,right, okay, just like.
This is not.
This doesn't fit into my ethosfor the season.
Let's talk about next season.
Right, you know it's so niceand you know me, I'm not that
(18:26):
nice.
You would probably over-explainyourself.
You know we're doing this,we're doing that, it's nine
words, but it's just not workingright now.
Let's re, let's re revisit thisin third quarter, because
hopefully by third quarter theygot their shit together.
Or, if it's a close friend, youcan have a conversation where,
like I really, I really likewhat you're doing, but I don't
think you're right for me rightnow.
But if you do x, y and z, Ithink we can work together.
(18:48):
Or let's have a conversationabout how we can work together.
Right, I'm just always it's likelet's, if it's not working,
like I don't have time to holdyour hand unless you're a good
client or unless you're a clientof mine.
So how do you get your shittogether?
Well, it's creating that plan,and that's what we do in my
program called Mike to Millions.
Is we really go through thestories that you should be
telling, that connect to youroffer, that you can CTA it out,
(19:13):
and while you're doing all ofthat, is you're actually making
your audience feel like you'rethe solution to their problem at
a very high level?
Right, it's got to be astraight.
I always tell the story, likewhat's your hook for your story?
Like I had a client that I wasworking with and she was like
well, you know, I really startedout and I was an administrative
assistant and then I wanted tobe a copywriter and and I was
(19:34):
like you've lost me.
Speaker 1 (19:37):
And so many people start the way.
I mean I'm a, hold my hand uptoo, like I've, I've, I've
started.
So I'm a Capricorn and I likelong walks on the beach.
Speaker 2 (19:45):
Yeah, okay, let's work on your like what could be
the different hook?
Like, for her, the hook was,like I really started my
business because I wanted to payfor Botox.
Yeah, ooh, like that was thatwas right.
And then you're like, oh, okay,I, I like, like, I like Botox,
let's talk Right.
Like what's that?
One of the stories that I tellis myself making a huge mistake
on on the Dr Oz show back in theday, and first I started to
(20:09):
start this story but, like acouple of years ago, I made the
biggest mistake you could on anational TV show.
Let me tell you the story.
What?
Tell me the story?
Yeah, I want to hear the story.
Actually now I went to camp andmy counselor was Sarah Jessica
Parker.
Oh, tell me that story.
So what are the stories you'retelling that people and I keep
(20:29):
doing it on purpose, leaning inso that they want to hear what
you have to say.
So often I turn on a podcastand three minutes in I'm like,
oh my God, this is so boring.
Or you're just telling storiesthat don't connect to your
framework.
Right, we're so afraid of likeselling, of bringing in what we
do into the framework of how wedo it and then CTAing it.
I already told your people goto my LinkedIn bio.
(20:53):
I've already told your people Ihave that solution to finding
the right podcast.
I didn't go like go find mything it was.
It was, it's gentle, it's morenatural it you?
I hope not.
I hope I know, because I've hadpeople tell me like I like the
way you do that because it makesme feel like you actually have
a solution and you care aboutthe solution which I you know me
(21:14):
, I do.
Yeah, instead of waiting to theend of this conversation.
You're like so where can youfind me?
I probably stopped listeningalready because I know what's
coming when you're like well,thanks so much for being here,
beth.
So thinking about what thatperformance looks like, sounds
like and makes them feel like myfriend.
Media is about feeling.
Marketing is about selling, butmedia has got to be heart to
(21:37):
heart and that's the way that Iteach it listeners.
Speaker 1 (21:42):
Beth has made me want to burn down all four seasons
of my podcast and start again.
Oh, my goodness, okay, that's,I mean, that's okay.
Now Sarah's going to go backand reevaluate everything she's
ever done from the beginning oftime because, yeah, okay.
Speaker 2 (21:58):
Okay, I just have a different point of view because
I'm I am a former TV producer.
I have done movies, I have beenin the room.
My first job was with Jay Lenoat the Tonight Show Wow, and I
got to be in the room.
I would bring coffee to him andhis writers so I could be in
the room and listen to how theydid it.
The producer his name was BillRoyce.
(22:20):
He wanted chocolate chipcookies and I freaking found him
chocolate chip cookies.
Royce, he wanted chocolate chipcookies and I freaking found
him chocolate chip cookies,because I know if I brought a
tray of warm chocolate cookiesinto a producer's meeting, they
would let me stay.
Yeah, so I really learned theart of not only telling a story,
but how you're selling yourproduct through telling a story,
because, if you think about it,a talk show is really people
(22:40):
promoting their products.
Speaker 1 (22:42):
Yeah, yeah, but it's in such a gentle way you don't
realize it.
Speaker 2 (22:46):
Exactly, and that's why I think we need to change
the way that we look at podcastguesting and we need to be a
performance more than aconversation.
Speaker 1 (22:56):
I love this Okay.
Speaker 2 (22:58):
I'm a digital celebrity.
If you didn't know, you're adigital celebrity.
Your star is rising, my friendRight, like we all do with the
light.
It's amazing.
Speaker 1 (23:14):
We all need to think about ourselves differently so
that we can use podcasting forprofit and not just.
It's something else that wehave to do, and this is a
beautiful segue into how to make10K from your podcast
appearance.
How do you make 10K from yourpodcast appearance without
giving away the farm?
Speaker 2 (23:26):
Doing something with the asset, it's doing something
with the audience.
I always say, like, what Iactually do is media coaching
wrapped in publicity andpromotion.
That's how you create anopportunity for yourself.
But I will tell you a storyabout one of the tactics that we
use.
I had a client, heidi, and shehad done a couple of podcasts
and what we had her do is shetook the recordings from the
podcast like the link to thepodcast and sent an email to the
(23:49):
last few people she had spokento that didn't sign up, like
sales calls that didn't end upin sales.
She sent it to I think it waslike 10 people.
She booked four calls and lasttime I spoke to her she had
booked $14,000 in contracts.
I want to say this was in thefirst 90 days of us working
together.
Wow, that's the stuff thathappens.
(24:09):
It's getting in the DMs.
I had a podcast come out lastyear and it was like you're my
person, how do I work with you?
She's still my client.
I had somebody else I posted inEntreprenista and this woman
was like I love everything.
I listen to this.
I listen to this, I loveeverything you do.
Come help me.
She's an eight figure businessowner.
Right, it doesn't matter, and Iand I say that not to be like
(24:34):
I'm working with these girls,these women, but I don't care if
you have a hundred peoplefollowing you or a million
people following you.
If you're not doing this right,it's not going to work for you.
Yeah, and that's.
Speaker 1 (24:48):
That's like the exclamation point on that
sentence.
I'm from Jersey.
It's an exclamation point.
Okay, it's an exclamation point.
It's two exclamation points,beth, this is um.
Honestly, this is this ismaking me rethink a lot of stuff
.
I hear that often from myfriends which is good, because,
honestly, one of the one of thekind of realizations I've had
this year is like 2025 reallyneeds to be not just for me, but
(25:08):
for everybody.
It needs to be so much moreintentional, like the spray and
pray has got to stop.
We've got to stop investing inthings because the marketing is
good.
We've got to be reallyintentional about who are we
investing with.
What is the outcome that we'relooking for?
And I think we've got to getclearer on the outcome, because
just saying I want morevisibility isn't enough.
Like, what are you going to dowith that visibility?
(25:30):
I want to be on more podcasts.
Why do you want to be on morepodcasts?
Like, there's got to be somebusiness right?
Speaker 2 (25:36):
Yeah, I always think about this.
If you're going to, if you'regoing to choose to work with
somebody like me, you need to beready to do the work.
Yeah, oh yeah, if you wantsomebody who's going to be in
your corner and scare you alittle bit and make you do those
hard things, then you wantsomebody like me.
If you want somebody who'sgoing to hold your hand and tell
you you're okay and do one ofthose kind of things you're not
going to move your business.
(25:57):
I actually spoke to.
I did a webinar earlier thisweek and I spoke to this woman
that came on and she was tellingme all her plans.
Well, I'm creating this offerand I'm going to record this and
I was like how many clients doyou have?
None, what the fuck are youdoing?
Why aren't you lead genning?
She's like well, I work withthis person and I work with this
person.
You know spending thousands ofdollars a month and not having
(26:19):
income because no one's sayingto her no, do this, get out of
your head.
Do this simple thing.
I literally told her to emaileverybody in her list and get
them on a phone call.
She's like nobody has told meto do that.
I'm like well, because we'renot looking at lead gen first?
Right, and podcast guesting islead gen and people are looking
(26:39):
at it as a part of theirmarketing and it's not.
It's not a part of yourmarketing.
You have's not.
It's not a part of yourmarketing, it's got it's.
You have to start looking at itdifferently, intentionally, and
then learning the system.
And what I do teach is not it'snot a program.
My program is called Mike tomillions.
It's actually the profitablepodcast guest system.
I created a system that youinstitute into your business, so
(27:00):
all this shit works.
Yeah, I'm just tired of seeingeverybody spin their wheels and
spend so much money.
I don't know about you, butI've spent close to $50,000
incorrectly in the last fiveyears.
Speaker 1 (27:14):
Oh, do you want to?
Do you want to list to theitemized?
Speaker 2 (27:18):
list, cause I can provide you with an itemized
list.
Yeah, people are looking for,are looking for a solution and
getting.
I don't know what the rightword is.
It's not.
They're not getting thesolution, they're getting.
Speaker 1 (27:30):
They're being promised the world, but they're
getting a shit sandwich.
That's how I like to say.
Speaker 2 (27:34):
I love that Right, and we're saying it's okay and
that's what it's.
One of the reasons I stoppedthe, I stopped owning or I gave
up the PR firm is because Iwasn't giving them what they
actually needed, right, I wasgetting them what they wanted, I
was getting them great press,but they weren't actually
learning how to transfer thatinto an ROI for their actual
(27:56):
business.
Because I would hear, like,beth, it was a great feature in
Business Insider, but nothing'shappened.
So that's where I starteddeveloping the system and I
started working with my clientsand I just realized that I
didn't want to do it with thoseclients that were just paying me
and paying somebody else to doit.
I wanted to work with theclients who were actually still
doing it themselves.
Don't give me your assistant.
(28:16):
Come to my class, learn how todo this.
Let me watch you do it and haveyour assistant do the stuff
that they need to be doing,because everyone's like well,
I'm going to teach my VA how topitch.
Good luck, good luck, like Ihope.
I hope your cold pitches workthe way I do it separately and
the way that I do it actuallygets results, and that's why I'm
so pumped about doing it.
(28:36):
I have a new program opening upright now.
I have all these amazing peoplecoming into my community that I
can't wait to work with One ofthe things.
I actually just got an emailthis morning from a woman who
was on my webinar who did twothings I told her to do.
She was like you are my newguru.
I gotta tell her I'm not a guru, I'm the anti-guru.
But she was like this shitworks and I was like great, can
(28:57):
you?
And I literally wrote her backCan you fill me a little
testimonial?
She said yes, right, like whynot?
She just came to my webinar andworked Imagine working with me.
Yeah, and I'll let you know ifshe signs up, because I'm going
to get her to.
But I know that I can help herbecause I saw what she can do
just from this much informationIf I give her this much, and you
know what.
Speaker 1 (29:18):
More and more.
I've.
I've probably had in the lastmonth, half a dozen women say to
me they want to start a podcastand say to me, like you know,
can you, can you show me how youlike what you've done?
And I'm like, yeah, I'm happyto show you what I've done, but
I'm not the person to talk to ifyou want to know how to
actually do something with it.
Because everyone is starting apodcast but not everyone is
(29:39):
successful with it and it's notjust about.
It's not just about how manydownloads did you get this week,
but what are you actually doingto leverage it into something
bigger?
Speaker 2 (29:49):
But I think it's bigger than that.
I think it's how is starting apodcast actually going to fit
into your business, Sarah?
If you were to say to me, ifall those women said to me, like
help me, start a podcast, I'dbe like no, don't, why.
Why are you starting a podcast?
Do you have 100,000 followers?
Who's listening to you?
Yeah, Right, Depending on howyour business is set up and how
(30:10):
it's working, I don't have apodcast.
I didn't want a podcast.
I didn't want to have to startsending people somewhere else.
So I just started interviewingpeople on my Instagram and now a
lot of my friends are freakingdoing it and not giving up.
I'm so glad no, I'm so gladthey are.
I had paid somebody for yearsto do a podcast and it just.
It didn't give me the ROI theROI that I'm getting on this
(30:32):
podcast that I'm using from myInstagram.
So I recorded on Instagram.
My team puts it on YouTube.
They're now going to scrape allthe audio and put it on my
podcast and that's going to bethe podcast.
Everyone thinks it needs to beso fancy, but I think, unless
you have a real audience, that'sgoing to go listen to it
somewhere else.
Why are you starting a podcastBecause you're supposed to,
because everyone told you to.
(30:53):
It's another way to get moneyout of you is now you need to be
a podcast host.
Or now you spent whatever on AIto get the ums out, or whatever
it is there's eye to get theums out, or whatever.
Whatever it is, there's gottabe a real reason that you're
doing it.
That's one of the reasons Ithink that private podcasts got
so popular this year, becauseyou're just recording something
and sending it to your peopleinstead of putting it.
(31:14):
I have a client that just did aprivate podcast and it was like
three episodes and I was like,girl, this is so hard to find.
Like she had you register andthen find it was like I couldn't
find it.
I'm like and I'm going to findit Cause I told you I would
listen to it and tell you what Ithought.
Imagine if I was a person.
I would have given up already.
What is?
Speaker 1 (31:30):
the purpose of a private podcast, though, like
how do you even For her?
Speaker 2 (31:35):
it's a list builder.
It's a it's a list engagementbuilder inside her.
Okay, I've seen a lot of peopledo that.
Like I have enough people on mylist that, honestly, one of the
things that I'm doing this yearis really focusing on my list.
I have about, I think, 25,000people who follow me on social
medias.
Like, I'm just going to focuson those people I'm not trying
to build.
I have enough people in myecosystem.
(31:55):
I do enough of this kind ofstuff.
Your people, hopefully, willcome into my ecosystem.
But I'm really focused onserving the people who already
opted into me versus continuallytrying to get everybody else.
And that's why I do it on myInstagram, versus doing a
podcast on the external, becausemy Instagram people are already
there, right, so let me justserve the people who are there
already.
And then you know I'm almost at5,000 on Instagram.
(32:17):
I'm like let's check it today,because I check it every day
4769.
Speaker 1 (32:23):
Okay, If you're listening, go follow her on
Instagram and bump it up.
Thank you, beth.
This has been such, I mean, Iwant to say eye opener, but it's
almost been like we're going toget off this call and I'm going
to go and put my head down andlike, think about a few things.
Instead of a call, and come intomy program head down and like
(32:45):
think about a few things Insteadof a call.
I'm coming to my program.
That's one of the things I'mgoing to do.
Ladies and gentlemen, telleveryone where they can find you
.
What would you like them to dowith this freaking treasure
trove of knowledge that you'vedropped on us today?
Speaker 2 (32:58):
I would like you to go to my Instagram.
Don't forget to like it, but DMme the word, sarah, and I will
send you a special download thatI've created just for your
audience.
I love that.
Speaker 1 (33:09):
See you all special.
This is why you follow me.
Now you've got to follow her,Beth.
It has been fantastic.
This has been a greatconversation.
Thank you so much.
Love you back.
Blasphemers, like I say everyfucking week, you can have
success without all the BS.
You just got to keep listeningto what we're showing you here.
I'll talk to you next week.
(33:29):
That's it for this week.
Thanks for listening to theBusiness Blasphemy Podcast.
We'll be back next week with anew episode, but in the meantime
, help us this throughout bysubscribing and, if you're
feeling extra sassy, rating thispodcast and don't forget to
share the podcast with others.
Head over tobusinessblasphemypodcastcom to
connect with us and learn more.
(33:50):
Thanks for listening andremember you can have success
without the BS.
Welcome to the Business Blasphemy Podcast,
where we question the sacredtruths of the online business
space and the reverence withwhich they're held.
I'm your host, sarah Khanspeaker, strategic consultant
and BS busting badass.
Join me each week as wechallenge the norms, trends and
overall bullshit status quo ofentrepreneurship to uncover what
it really takes to build thebusiness that you want to build
(00:23):
in a way that honors you, yourlife and your vision for what's
possible, and maybe piss off afew gurus along the way.
So if you're ready to commitbusiness blasphemy, let's do it.
Hello, hello blasphemers,welcome back.
I want to ask you a question howmany of you have been told that
(00:44):
all visibility is goodvisibility and you are spending
all your time in those Facebookgroups responding to I need a
guest, I need someone to comespeak in my summit, blah, blah,
blah, and thinking that that isstoking your visibility and your
credibility?
Because if that is you, you'regoing to want to tune in today.
(01:05):
I'm very excited to have BethNeidick here today.
She is the anti-guru guru.
That is a thing we're going togo with that, beth, welcome, and
please introduce yourself tothe people.
Speaker 2 (01:19):
Oh, thank you so much .
I giggled at the beginningbecause I love the name of this
show.
I'm all about being that, likeyou said, said anti guru.
Guru, which means like I'mgoing to tell you the truth.
I'm not going to sugarcoat it,I'm going to be very Jersey
about it, Because I think thatin in these digital streets,
there's so much BS and there'sso much information out there,
(01:41):
hooks out there, to make youfeel bad, to make you feel less
than You're not doing the rightthing.
It's just too much.
And what I really want for 2025is for us to have the real
conversation so we actually canall win and not just say let's
be together and win.
Speaker 1 (01:57):
No, that's not how it works.
That's not how it works, no, no.
So tell me who you are what youdo, why you're here.
Speaker 2 (02:11):
All the good things.
Well, why I'm here is because Iadore you.
Why I'm on this earth is toteach people that their voice
can equal money.
So I am a former TV producerthat was a stay-at-home mom and
I could not in any way talkabout shoes and bags and play
tennis like legit.
I was like this is not working.
So I was like what can I do?
What can I do with my hands?
I started as a food blogger,turned that into a traditionally
(02:33):
published cocktail book, didn'twant to talk about food anymore
, opened a PR firm, realizedpeople are mean and awful and
what I really wanted to do washelp the people that were
helping themselves.
And I focused on podcastingbecause it's one thing that we
are all doing I feel like it'sthe one thing we're all told to
do that can actually move theneedle in our business.
But what I found is that peopledo it all wrong.
(02:53):
They go on and they think theyshould have a conversation and
baby, no, you should have aperformance and I help you
perfect that performance so youcan make 10K every time you step
up to the mic.
Speaker 1 (03:05):
Okay, Okay, Okay, I this interesting.
Okay, Tell me more Performance.
What does that?
What does that mean?
What does that look like?
Speaker 2 (03:16):
So I was.
I wanted to be a child actress.
I went to, like my parents,sent me to acting camp.
One of the counselors in myacting camp was Sarah Jessica
Parker.
Oh, really, for real.
I won't tell the year becausethen you'll know how old I am,
but it was the summer beforeSquare Pegs came out.
So all you people born in the70s you know what I'm talking
(03:36):
about, yes, but what I mean by.
So I come to it from that pointof view.
And then, working in talk showtelevision for so long, when
we're out in public, I want usto start acting like freaking
celebrities.
And I really mean that because,thinking about all the
celebrities that go on the talkshows, they have practiced their
story, they have practiced whatthey're going to say.
(03:57):
They're giving anotherperformance.
Why are we not doing the same?
I don't know about you, but Ilove to watch a good video
podcast.
That's a performance.
It's shot in a certain way.
The lighting is a certain way.
We have to stop thinking aboutit as this other thing that
we're just doing on Zoom.
It's not.
It's got to be something thatcan connect with an audience.
(04:17):
Right, the people who arewatching.
I want them already to be in?
Who the F is this?
Who is the answer?
What is she talking about?
Who?
It is Right If I was like, hi,my name is Beth and I really
love podcasting, who's going tolisten to that?
That's awful, right, but I havethe energy and I cause I'm from
Jersey.
I talk with my hands, but it'sreally about giving a
(04:38):
performance that connects to youemotionally, and not just me
regurgitating the things that Ithink I should be saying that
aren't on my social media pages.
Speaker 1 (04:48):
So how do I guess?
The next question that kind ofmakes sense to ask is then how
do you find the right podcast?
Because, I will be completelyhonest, in the early stages of
my business I was taking everypodcast opportunity that came.
I've had some really good ones,but the truth this is going to
sound how it sounds.
The truth is the vast majorityof podcast hosts have absolutely
(05:10):
no freaking clue how to host ashow right.
They have either a list ofquestions that you know they
will methodically go, and I'vehad that happen.
I've had people ask mequestions, I've responded and
left it open for furtherconversation, but they just kind
of switch immediately to thenext question.
There's no sort of cohesiveness.
So how do you find the rightpodcast?
Speaker 2 (05:31):
Well, honestly, I have a PDF that you could
download.
That's a quiz that tells youall about that.
So don't stop listening, butwhen you, after you listen, go
to the store and get it.
But I'll tell you about what itis.
There's three things to it.
It's the right audience, theright funnels and the right
message.
Where do you find the rightaudience?
It's just like when you'redoing marketing who is talking
to the people that you arealready talking to?
(05:52):
Your ideal clients are alreadylistening, watching and reading.
That's where you should be.
It's about having an intentional, strategic plan for what's
going to work for me and goingon.
There's different types ofpodcasts.
Everyone thinks it's justpodcasting.
No, there's niche podcasts,there's authority podcasts,
(06:13):
there's storytelling podcasts,and that's to build your
credibility, your visibility andyour revenue.
So we have to be moreintentional about what this plan
is.
Right, sarah, you have like amarketing plan and a sales plan.
Why don't you have a detailedvisibility plan?
Because only people that workwith me actually create those,
because I'm the only oneteaching it like this.
(06:33):
Everyone else is talking aboutgetting media, but it's actually
being on the media.
But I want to go back tosomething else you said.
If you are just starting out.
Please do every podcast.
It's practice and look at itlike that.
Don't turn it down If you have100 people on your email list
and 100 people on social mediaand no one's talking to you.
Go practice and do that stuff.
Don't stop yourself from doingthat.
(06:54):
But once you feel like you havea hold on what your business is
, you've grown your personalbrand, you've grown your
authority then it's time toreally look and be like okay, I
still want to be on my friend'spodcast because my friends are
amazing, they support me, butwhat's the next level I want to
be on?
And then what's the strategy toget on those?
Because my art of it is coldpitching.
But there is so much otherstuff that you should be doing,
(07:18):
could be doing, would be doingif you knew what to do.
Speaker 1 (07:21):
I know it's in the, it's in the download, but can
you give us a couple of tips ofwhat we should be?
Speaker 2 (07:25):
doing?
Oh, a hundred percent.
It's looking at the audience,right.
Who?
What kind of audience do theyhave?
What kind of engagement do theyhave with the audience?
How are they promoting thepodcast on their sites, looking
to see what who's been on it andwhat they're doing with the
assets from being on thepromotion.
It's not just who's been on itand what they're doing with the
assets from being on thepromotion.
(07:46):
It's not just, oh, I want to beon, you know Beth's podcast.
It's like what is Beth doingwith her podcast?
Who is on her podcast?
Who is talking about herpodcast?
And how is that going to workinto the ecosystem of what I
offer, what I want to do andthen how I want to be seen?
The big myth is there, like, I'mgoing to get, I'm going to be
on.
We're not talking about MelRobbins right now.
Right, we're not talking abouther today.
Nope, not today, not today.
(08:07):
I want to be on Jen Gottlieb'spodcast, right.
Okay, how do I get there?
Do I just start pitching her?
No, that's not going to work.
You want to pitch her for threeyears?
Go ahead, right.
But what are the steps that Ican take to get there?
To do that, it's gotta be anintentional ecosystem and not
this, like I always call it,like a shot in the dark.
(08:27):
If I have a successful podcast,I'm probably not hurting for
guests.
I'm not probably looking forguests.
So the piece to this is thatrelationship part of it.
The biggest thing or thebiggest miss I see with most
people is like so say, I came onyour podcast like we've
communicated a couple of timesbefore, you asked me to be on
the podcast and then this is notthe end of our conversation, no
(08:50):
, like a beginning of ourfriendship, not only because
I've come on, because I thinkyou're amazing, I like what
you're doing, but then don't youthink I want to pitch you next
January to come back on?
Yeah, like it's not this oneand done thing that everybody
does it.
They're like oh, I was on this,I was on that, and I'm not
talking about people who arejust growing their business.
Look at the people who havethose eight and nine figure
(09:12):
businesses.
Look in their podcasts, see howthey're promoting it, see how
their guests are not promotingit.
It's fascinating.
Speaker 1 (09:19):
That's actually an interesting question.
So when you do get thesepodcasts because like I've had,
so here's like people who pitchme I don't usually I will not
like if I've got a billion and ahalf cold pitches in my email
for guests to be on my podcast,I'm like you obviously have no
idea what this podcast is about.
And also, no, thank you, likeI'm not hurting for guests,
(09:41):
which is great.
But when you do as a guest,when you're on a podcast, what
should you be doing with thoseassets, whether they're creating
them for you or you're creatingthem Like, how do you leverage
that beyond the?
This week they've released myepisode, sort of window, which
is what everybody focuses on.
They'll post once or twice andthen they forget and move on to
the next thing.
Speaker 2 (10:01):
I can tell you three things.
There's got to be a pre-showbuzz, a during the recording
buzz and then an after buzz.
So what are you doing in thosethree parts?
When we booked this podcast, Iput out hey, I'm going to be on
this podcast.
During this podcast we'll takea picture, we can do a short
video and then afterwards I cansay, hey, I was on the podcast.
(10:21):
But it's not about the podcast,right, it's about what?
The conversation we had on thepodcast.
What's the one thing I can pullfrom this conversation?
That's going to be like yo,guys, you need to listen to this
.
For this reason I said thiswhere I've said it, no place
else.
I exclusively told this story.
Like, why should your audiencecare that you were on a podcast?
(10:43):
They're effing not going tocare.
Guys, like they're not.
Like I see all the time, like Iwas so blessed to be on Sarah's
podcast.
You're like why should the?
Okay, your mom's going to care.
But if you told me I got, Irevealed the news on the podcast
, I said you got to make itinteresting.
Again, it's a performance.
What's going to get you to gowatch the movie is the trailer.
(11:03):
Create your own trailers, whichis just you, face to camera
talking about it.
It makes such a difference.
Like so, we mentioned MelRobbins.
I can say something like wementioned, but didn't mention
Mel Robbins.
You should listen to the restof the show, right?
About Mel Robbins, we reallydidn't.
I told you we didn't, butyou're probably gonna be
(11:25):
intrigued enough to go listen toit.
It's got to be interesting andnot just about us.
It's got to be about what we'resaying and how that's serving
the people.
So the people listening, thepeople that are listening to
this right now, they eitheraren't my kind of people or
they're like this girl's toomuch for me, right?
Like they're either in you'rethe same way they're in, they're
in on us, or they're not.
Speaker 1 (11:41):
Oh yeah, I mean if they're listening, they're
already or they're not.
Speaker 2 (11:44):
Oh yeah, I mean, if they're listening, they're
already.
Speaker 1 (11:45):
they're cool with too much because they I mean they,
I mean they've been around longenough to know that.
You know, sarah doesn't ever doanything other than too much,
so it's it's totally fine whenyou are evaluating visibility
opportunities.
What are some of the red flags?
Speaker 2 (11:59):
Engagement's always a red flag over promising the red
flag.
One of the things I've beenseeing a lot lately is people
offering PR on platforms thatthey own.
Pay me $500 and you can be aNew York journal or New York
Weekly.
New York Weekly is somethingthey own.
Right, Come on my podcast, butI'm going to charge you
(12:19):
administration fees.
No, that's part of yourbusiness, I don't need to pay
you.
Or there's other ones that youcome on the podcast.
You record an episode and thenthey pitch you their offer.
So if you're actually doing theresearch to see what kind of
things are happening around thispodcast, what kind of promotion
they're doing, who's on it,what listening to it, you can
(12:42):
tell who are the actual onesthat are putting out great
content to build an audience andusing you as an expert for
their audience, or ones that aretrying to use the great
visibility and there's actuallynothing there.
Visibility and there's actuallynothing there.
That's like I used to get whenI was doing more of the cocktail
and food business.
I used to get like, oh, willyou come be?
Because I was like doingcelebrity bartending with the
(13:04):
cocktail book, and they'd belike, oh, can you just come and
like we'll promote you and it'llbe great visibility for your
brand.
I'm like no, I cost money,Right, Like, don't just do
something because it's going tobe great visibility, unless you
actually know it's going to begreat visibility, unless you
actually know it's going to begreat visibility.
Speaker 1 (13:18):
I actually posted about that the other day because
I've had a lot of people in theinbox pitching me opportunities
to speak right since I did myTED.
Now everyone wants me to comespeak, but the number of people
who are like but it's aninvestment and I'm like, this
whole pay to participate inspeaking opportunities is like
the old school I can't pay youfor your service, but I can get
(13:40):
you exposure Right.
Speaker 2 (13:42):
And you're preyed upon, right, because it sounds
great.
You're going to be in front of50,000 people.
I've been on podcasts thatdownload 500,000.
You know what does better forme?
The ones that have 500 peoplelistening, right, and that's why
I keep saying the wordengagement how engaged their
audience.
It's like, think about it, aswe're all influencers.
Are you going to buy my?
I'm like thinking what I havehere?
(14:03):
Are you going to buy my, theseglasses?
Right?
Am I the kind of platform thatyou're going to go buy my stuff
from?
Or is it just?
You know, like I was watching,my husband came in my room last
our room last night and I'mwatching Amazon TV.
Have you ever seen it?
No, I've never seen Amazon TV.
Oh my god, this was crazy.
It was Paige DeSorbo in bedwith a comedian, and they're
(14:25):
talking about the products theyuse at night and you can buy
everything on the bottom.
Oh, I was like she's a effinggenius, it's like.
Speaker 1 (14:34):
It's like the new QVC .
Speaker 2 (14:37):
From her freaking bed , From her bed.
I love that.
I was like I love to be in mybed, Like I'm going to shoot a
video with my friend in my bed,Like how cool is that?
Yeah, but everyone's.
She's doing it because peopleare buying the product.
She's that influencer.
Speaker 1 (14:52):
Yeah.
Speaker 2 (14:53):
Have to really see and look who people are, and I
think my term for 2025 isintentional referral system.
That's my term for 2025.
Because I want to be moreintentional about who I refer to
, who I get referrals from, whatplatforms I stand on.
Most people do not have anintentional visibility plan.
I'm not here for it anymore.
(15:14):
What do the Smith sisters sayLike?
What am I not here for?
I'm not here for it anymore.
What did the Smith sisters say,like what am I not here for?
I'm not here for that kind ofrow marketing.
We've all been taught it's gotto be a certain way.
It's really not.
Go find three friends, go makethis little girl gang and go be
on each other's platforms andsupport and engage each other's
(15:34):
audiences and build yourselvestogether.
That's what I want to build for2025.
I think this I'm going to be onthis podcast.
I'm going to be on this podcast.
No, like, create the strategyand I, you know, I'm a middle
child, so I need to do thingswith friends, do it together and
build all both.
Like it.
Just it doesn't make sense tome the way that most people are
(15:54):
doing it, because what we'vebeen taught is, like, it's just
important about getting thepodcast and getting the platform
, but what you actually do withit and how you show up with it
is very different.
Yeah, it's very differentbecause if you're going to be on
a platform and you're justgoing to, like, have this
conversation with no intentionbehind it there goes back to
that word intention with nointention behind how you're
(16:15):
going to sell your products.
People listening, they get myvibe, they know who I am and
they know what I help withalready.
So if you're my people andyou're listening already, you
might already be in my DMs oryou already might be on my
Instagram looking at my LinkedInbio to download my opt-in.
Like.
I don't need you, I don't needto bang you over the head.
You need to know that I can bein your corner and I can be your
(16:37):
solution.
That's really what you needfrom me.
Speaker 1 (16:39):
I love that.
Okay, I want to pull on thethread of the solution.
So I've had a few people whohave asked to be on my podcast.
They're in my community or inmy circle, they're you know,
they're connections.
I wouldn't say friends.
How do you?
This is just, this is a mequestion.
This is not a like.
(16:59):
Okay, podcast listeners, closeyour ears for a second.
This is a personal question forBeth.
How do you gently tell someonethey're not quite right for your
podcast without burning thatbridge?
Because one of the things thatI, you know, I'm very clear on
when I ask people to come on thepodcast is you need to have
something to say that isn't whateverybody's talking about.
(17:21):
Like this is, this is not.
You're not here to pitch meyour 10 part framework or your
bro marketing, whatever.
Like I need to know that youactually have a unique thought.
That isn't what everybody elseis peddling and unfortunately,
not everybody fits that bill.
So two part question, first ofall how do you gently kind of
sorry you're not quite ready forthe podcast yet, because to me,
(17:41):
honestly, sometimes it alsosounds like I'm kind of like
you're not good enough to be onmy podcast.
Like I don't want to comeacross that way focusing on to
like, what should you bedeveloping or practicing, or
getting clearer on, so that youdo make a valuable guest to the
(18:02):
podcast host as well, okay, well, there's two questions.
Speaker 2 (18:04):
The first question is how do you tell somebody
they're not ready, gently andnicely?
You know, thank you so much forpitching right now.
We're not looking for X, y, z.
You know I'll circle back whenwe are like you don't need to
tell them they're not ready,right, okay, just like.
This is not.
This doesn't fit into my ethosfor the season.
Let's talk about next season.
Right, you know it's so niceand you know me, I'm not that
(18:26):
nice.
You would probably over-explainyourself.
You know we're doing this,we're doing that, it's nine
words, but it's just not workingright now.
Let's re, let's re revisit thisin third quarter, because
hopefully by third quarter theygot their shit together.
Or, if it's a close friend, youcan have a conversation where,
like I really, I really likewhat you're doing, but I don't
think you're right for me rightnow.
But if you do x, y and z, Ithink we can work together.
(18:48):
Or let's have a conversationabout how we can work together.
Right, I'm just always it's likelet's, if it's not working,
like I don't have time to holdyour hand unless you're a good
client or unless you're a clientof mine.
So how do you get your shittogether?
Well, it's creating that plan,and that's what we do in my
program called Mike to Millions.
Is we really go through thestories that you should be
telling, that connect to youroffer, that you can CTA it out,
(19:13):
and while you're doing all ofthat, is you're actually making
your audience feel like you'rethe solution to their problem at
a very high level?
Right, it's got to be astraight.
I always tell the story, likewhat's your hook for your story?
Like I had a client that I wasworking with and she was like
well, you know, I really startedout and I was an administrative
assistant and then I wanted tobe a copywriter and and I was
(19:34):
like you've lost me.
Speaker 1 (19:37):
And so many people start the way.
I mean I'm a, hold my hand uptoo, like I've, I've, I've
started.
So I'm a Capricorn and I likelong walks on the beach.
Speaker 2 (19:45):
Yeah, okay, let's work on your like what could be
the different hook?
Like, for her, the hook was,like I really started my
business because I wanted to payfor Botox.
Yeah, ooh, like that was thatwas right.
And then you're like, oh, okay,I, I like, like, I like Botox,
let's talk Right.
Like what's that?
One of the stories that I tellis myself making a huge mistake
on on the Dr Oz show back in theday, and first I started to
(20:09):
start this story but, like acouple of years ago, I made the
biggest mistake you could on anational TV show.
Let me tell you the story.
What?
Tell me the story?
Yeah, I want to hear the story.
Actually now I went to camp andmy counselor was Sarah Jessica
Parker.
Oh, tell me that story.
So what are the stories you'retelling that people and I keep
(20:29):
doing it on purpose, leaning inso that they want to hear what
you have to say.
So often I turn on a podcastand three minutes in I'm like,
oh my God, this is so boring.
Or you're just telling storiesthat don't connect to your
framework.
Right, we're so afraid of likeselling, of bringing in what we
do into the framework of how wedo it and then CTAing it.
I already told your people goto my LinkedIn bio.
(20:53):
I've already told your people Ihave that solution to finding
the right podcast.
I didn't go like go find mything it was.
It was, it's gentle, it's morenatural it you?
I hope not.
I hope I know, because I've hadpeople tell me like I like the
way you do that because it makesme feel like you actually have
a solution and you care aboutthe solution which I you know me
(21:14):
, I do.
Yeah, instead of waiting to theend of this conversation.
You're like so where can youfind me?
I probably stopped listeningalready because I know what's
coming when you're like well,thanks so much for being here,
beth.
So thinking about what thatperformance looks like, sounds
like and makes them feel like myfriend.
Media is about feeling.
Marketing is about selling, butmedia has got to be heart to
(21:37):
heart and that's the way that Iteach it listeners.
Speaker 1 (21:42):
Beth has made me want to burn down all four seasons
of my podcast and start again.
Oh, my goodness, okay, that's,I mean, that's okay.
Now Sarah's going to go backand reevaluate everything she's
ever done from the beginning oftime because, yeah, okay.
Speaker 2 (21:58):
Okay, I just have a different point of view because
I'm I am a former TV producer.
I have done movies, I have beenin the room.
My first job was with Jay Lenoat the Tonight Show Wow, and I
got to be in the room.
I would bring coffee to him andhis writers so I could be in
the room and listen to how theydid it.
The producer his name was BillRoyce.
(22:20):
He wanted chocolate chipcookies and I freaking found him
chocolate chip cookies.
Royce, he wanted chocolate chipcookies and I freaking found
him chocolate chip cookies,because I know if I brought a
tray of warm chocolate cookiesinto a producer's meeting, they
would let me stay.
Yeah, so I really learned theart of not only telling a story,
but how you're selling yourproduct through telling a story,
because, if you think about it,a talk show is really people
(22:40):
promoting their products.
Speaker 1 (22:42):
Yeah, yeah, but it's in such a gentle way you don't
realize it.
Speaker 2 (22:46):
Exactly, and that's why I think we need to change
the way that we look at podcastguesting and we need to be a
performance more than aconversation.
Speaker 1 (22:56):
I love this Okay.
Speaker 2 (22:58):
I'm a digital celebrity.
If you didn't know, you're adigital celebrity.
Your star is rising, my friendRight, like we all do with the
light.
It's amazing.
Speaker 1 (23:14):
We all need to think about ourselves differently so
that we can use podcasting forprofit and not just.
It's something else that wehave to do, and this is a
beautiful segue into how to make10K from your podcast
appearance.
How do you make 10K from yourpodcast appearance without
giving away the farm?
Speaker 2 (23:26):
Doing something with the asset, it's doing something
with the audience.
I always say, like, what Iactually do is media coaching
wrapped in publicity andpromotion.
That's how you create anopportunity for yourself.
But I will tell you a storyabout one of the tactics that we
use.
I had a client, heidi, and shehad done a couple of podcasts
and what we had her do is shetook the recordings from the
podcast like the link to thepodcast and sent an email to the
(23:49):
last few people she had spokento that didn't sign up, like
sales calls that didn't end upin sales.
She sent it to I think it waslike 10 people.
She booked four calls and lasttime I spoke to her she had
booked $14,000 in contracts.
I want to say this was in thefirst 90 days of us working
together.
Wow, that's the stuff thathappens.
(24:09):
It's getting in the DMs.
I had a podcast come out lastyear and it was like you're my
person, how do I work with you?
She's still my client.
I had somebody else I posted inEntreprenista and this woman
was like I love everything.
I listen to this.
I listen to this, I loveeverything you do.
Come help me.
She's an eight figure businessowner.
Right, it doesn't matter, and Iand I say that not to be like
(24:34):
I'm working with these girls,these women, but I don't care if
you have a hundred peoplefollowing you or a million
people following you.
If you're not doing this right,it's not going to work for you.
Yeah, and that's.
Speaker 1 (24:48):
That's like the exclamation point on that
sentence.
I'm from Jersey.
It's an exclamation point.
Okay, it's an exclamation point.
It's two exclamation points,beth, this is um.
Honestly, this is this ismaking me rethink a lot of stuff
.
I hear that often from myfriends which is good, because,
honestly, one of the one of thekind of realizations I've had
this year is like 2025 reallyneeds to be not just for me, but
(25:08):
for everybody.
It needs to be so much moreintentional, like the spray and
pray has got to stop.
We've got to stop investing inthings because the marketing is
good.
We've got to be reallyintentional about who are we
investing with.
What is the outcome that we'relooking for?
And I think we've got to getclearer on the outcome, because
just saying I want morevisibility isn't enough.
Like, what are you going to dowith that visibility?
(25:30):
I want to be on more podcasts.
Why do you want to be on morepodcasts?
Like, there's got to be somebusiness right?
Speaker 2 (25:36):
Yeah, I always think about this.
If you're going to, if you'regoing to choose to work with
somebody like me, you need to beready to do the work.
Yeah, oh yeah, if you wantsomebody who's going to be in
your corner and scare you alittle bit and make you do those
hard things, then you wantsomebody like me.
If you want somebody who'sgoing to hold your hand and tell
you you're okay and do one ofthose kind of things you're not
going to move your business.
(25:57):
I actually spoke to.
I did a webinar earlier thisweek and I spoke to this woman
that came on and she was tellingme all her plans.
Well, I'm creating this offerand I'm going to record this and
I was like how many clients doyou have?
None, what the fuck are youdoing?
Why aren't you lead genning?
She's like well, I work withthis person and I work with this
person.
You know spending thousands ofdollars a month and not having
(26:19):
income because no one's sayingto her no, do this, get out of
your head.
Do this simple thing.
I literally told her to emaileverybody in her list and get
them on a phone call.
She's like nobody has told meto do that.
I'm like well, because we'renot looking at lead gen first?
Right, and podcast guesting islead gen and people are looking
(26:39):
at it as a part of theirmarketing and it's not.
It's not a part of yourmarketing.
You have's not.
It's not a part of yourmarketing, it's got it's.
You have to start looking at itdifferently, intentionally, and
then learning the system.
And what I do teach is not it'snot a program.
My program is called Mike tomillions.
It's actually the profitablepodcast guest system.
I created a system that youinstitute into your business, so
(27:00):
all this shit works.
Yeah, I'm just tired of seeingeverybody spin their wheels and
spend so much money.
I don't know about you, butI've spent close to $50,000
incorrectly in the last fiveyears.
Speaker 1 (27:14):
Oh, do you want to?
Do you want to list to theitemized?
Speaker 2 (27:18):
list, cause I can provide you with an itemized
list.
Yeah, people are looking for,are looking for a solution and
getting.
I don't know what the rightword is.
It's not.
They're not getting thesolution, they're getting.
Speaker 1 (27:30):
They're being promised the world, but they're
getting a shit sandwich.
That's how I like to say.
Speaker 2 (27:34):
I love that Right, and we're saying it's okay and
that's what it's.
One of the reasons I stoppedthe, I stopped owning or I gave
up the PR firm is because Iwasn't giving them what they
actually needed, right, I wasgetting them what they wanted, I
was getting them great press,but they weren't actually
learning how to transfer thatinto an ROI for their actual
(27:56):
business.
Because I would hear, like,beth, it was a great feature in
Business Insider, but nothing'shappened.
So that's where I starteddeveloping the system and I
started working with my clientsand I just realized that I
didn't want to do it with thoseclients that were just paying me
and paying somebody else to doit.
I wanted to work with theclients who were actually still
doing it themselves.
Don't give me your assistant.
(28:16):
Come to my class, learn how todo this.
Let me watch you do it and haveyour assistant do the stuff
that they need to be doing,because everyone's like well,
I'm going to teach my VA how topitch.
Good luck, good luck, like Ihope.
I hope your cold pitches workthe way I do it separately and
the way that I do it actuallygets results, and that's why I'm
so pumped about doing it.
(28:36):
I have a new program opening upright now.
I have all these amazing peoplecoming into my community that I
can't wait to work with One ofthe things.
I actually just got an emailthis morning from a woman who
was on my webinar who did twothings I told her to do.
She was like you are my newguru.
I gotta tell her I'm not a guru, I'm the anti-guru.
But she was like this shitworks and I was like great, can
(28:57):
you?
And I literally wrote her backCan you fill me a little
testimonial?
She said yes, right, like whynot?
She just came to my webinar andworked Imagine working with me.
Yeah, and I'll let you know ifshe signs up, because I'm going
to get her to.
But I know that I can help herbecause I saw what she can do
just from this much informationIf I give her this much, and you
know what.
Speaker 1 (29:18):
More and more.
I've.
I've probably had in the lastmonth, half a dozen women say to
me they want to start a podcastand say to me, like you know,
can you, can you show me how youlike what you've done?
And I'm like, yeah, I'm happyto show you what I've done, but
I'm not the person to talk to ifyou want to know how to
actually do something with it.
Because everyone is starting apodcast but not everyone is
(29:39):
successful with it and it's notjust about.
It's not just about how manydownloads did you get this week,
but what are you actually doingto leverage it into something
bigger?
Speaker 2 (29:49):
But I think it's bigger than that.
I think it's how is starting apodcast actually going to fit
into your business, Sarah?
If you were to say to me, ifall those women said to me, like
help me, start a podcast, I'dbe like no, don't, why.
Why are you starting a podcast?
Do you have 100,000 followers?
Who's listening to you?
Yeah, Right, Depending on howyour business is set up and how
(30:10):
it's working, I don't have apodcast.
I didn't want a podcast.
I didn't want to have to startsending people somewhere else.
So I just started interviewingpeople on my Instagram and now a
lot of my friends are freakingdoing it and not giving up.
I'm so glad no, I'm so gladthey are.
I had paid somebody for yearsto do a podcast and it just.
It didn't give me the ROI theROI that I'm getting on this
(30:32):
podcast that I'm using from myInstagram.
So I recorded on Instagram.
My team puts it on YouTube.
They're now going to scrape allthe audio and put it on my
podcast and that's going to bethe podcast.
Everyone thinks it needs to beso fancy, but I think, unless
you have a real audience, that'sgoing to go listen to it
somewhere else.
Why are you starting a podcastBecause you're supposed to,
because everyone told you to.
(30:53):
It's another way to get moneyout of you is now you need to be
a podcast host.
Or now you spent whatever on AIto get the ums out, or whatever
it is there's eye to get theums out, or whatever.
Whatever it is, there's gottabe a real reason that you're
doing it.
That's one of the reasons Ithink that private podcasts got
so popular this year, becauseyou're just recording something
and sending it to your peopleinstead of putting it.
(31:14):
I have a client that just did aprivate podcast and it was like
three episodes and I was like,girl, this is so hard to find.
Like she had you register andthen find it was like I couldn't
find it.
I'm like and I'm going to findit Cause I told you I would
listen to it and tell you what Ithought.
Imagine if I was a person.
I would have given up already.
What is?
Speaker 1 (31:30):
the purpose of a private podcast, though, like
how do you even For her?
Speaker 2 (31:35):
it's a list builder.
It's a it's a list engagementbuilder inside her.
Okay, I've seen a lot of peopledo that.
Like I have enough people on mylist that, honestly, one of the
things that I'm doing this yearis really focusing on my list.
I have about, I think, 25,000people who follow me on social
medias.
Like, I'm just going to focuson those people I'm not trying
to build.
I have enough people in myecosystem.
(31:55):
I do enough of this kind ofstuff.
Your people, hopefully, willcome into my ecosystem.
But I'm really focused onserving the people who already
opted into me versus continuallytrying to get everybody else.
And that's why I do it on myInstagram, versus doing a
podcast on the external, becausemy Instagram people are already
there, right, so let me justserve the people who are there
already.
And then you know I'm almost at5,000 on Instagram.
(32:17):
I'm like let's check it today,because I check it every day
4769.
Speaker 1 (32:23):
Okay, If you're listening, go follow her on
Instagram and bump it up.
Thank you, beth.
This has been such, I mean, Iwant to say eye opener, but it's
almost been like we're going toget off this call and I'm going
to go and put my head down andlike, think about a few things.
Instead of a call, and come intomy program head down and like
(32:45):
think about a few things Insteadof a call.
I'm coming to my program.
That's one of the things I'mgoing to do.
Ladies and gentlemen, telleveryone where they can find you
.
What would you like them to dowith this freaking treasure
trove of knowledge that you'vedropped on us today?
Speaker 2 (32:58):
I would like you to go to my Instagram.
Don't forget to like it, but DMme the word, sarah, and I will
send you a special download thatI've created just for your
audience.
I love that.
Speaker 1 (33:09):
See you all special.
This is why you follow me.
Now you've got to follow her,Beth.
It has been fantastic.
This has been a greatconversation.
Thank you so much.
Love you back.
Blasphemers, like I say everyfucking week, you can have
success without all the BS.
You just got to keep listeningto what we're showing you here.
I'll talk to you next week.
(33:29):
That's it for this week.
Thanks for listening to theBusiness Blasphemy Podcast.
We'll be back next week with anew episode, but in the meantime
, help us this throughout bysubscribing and, if you're
feeling extra sassy, rating thispodcast and don't forget to
share the podcast with others.
Head over tobusinessblasphemypodcastcom to
connect with us and learn more.
(33:50):
Thanks for listening andremember you can have success
without the BS.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.