May 6, 2025 • 37 mins
This episode is your official permission slip to stop waiting until you “hit a number” to start taking your money seriously. I’m joined by licensed advisor and wealth strategist Karla Ukman — who is very much Not Your Father's Advisor™ — to break down the difference between legit financial planning and the unregulated noise online.
We dig into:
- The real difference between financial advisors, planners, coaches, and CFOs
- Why unlicensed advice is not only wrong, it’s illegal
- How to build a money team (and stop expecting one person to do it all)
- What self-trust has to do with your financial future
- Why wealth isn’t a vibe — it’s a system
Karla’s perspective is grounded, generous, and deeply needed in a space full of people handing out advice they’re not trained (or allowed) to give. If you’ve been feeling confused, overwhelmed, or low-key gaslit by the online business world, this one’s for you.
Guest Bio:
Karla Ukman is "Not Your Father’s Advisor"™. For over a decade, she has dedicated herself to empowering women and marginalized communities to achieve their financial goals. Karla, a passionate financial education advocate, strives to widely spread financial literacy and empowerment. She's on a mission to share wealth-building tools and education—resources usually exclusive to other communities — to create generational change.
Connect with Karla:
- www.artemiswealth.net
- https://www.facebook.com/ArtemisWealthManagement
- https://www.linkedin.com/in/karlaukman/
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Business Blasphemy Podcast,
where we question the sacredtruths of the online business
space and the reverence withwhich they're held.
I'm your host, sarah Khanspeaker, strategic consultant
and BS busting badass.
Join me each week as wechallenge the norms, trends and
overall bullshit status quo ofentrepreneurship to uncover what
it really takes to build thebusiness that you want to build
(00:23):
in a way that honors you, yourlife and your vision for what's
possible, and maybe piss off afew gurus along the way.
So if you're ready to commitbusiness blasphemy, let's do it.
Hello, hello blasphemers,welcome back.
I have a treat for you today,because do you like money?
We all like money, but guesswhat?
(00:44):
People are trying to fuck youout of your money.
We'll get to that.
I am really excited to have myfriend, my favorite bitch, carla
Uchman, is here.
Carla is not your father'sadvisor.
Let me introduce her.
Actually, you know what youintroduce yourself and then
we'll go from there, because Ilove you, just do it, Do it.
Speaker 2 (01:07):
I love you and, by the way, thank you again for
having me on this.
I'm so excited.
And to the audience, I mean, ifyou listen to some of our voice
messages, I mean this isexactly how we talk to each
other, so you're getting thereal deal here.
But yes, thank you, I am notyour father's advisor.
(01:29):
That means that I work withwomen and other marginalized
communities and I provide aspace where we are building
wealth our way, and I do thatthrough the education behind the
why, and I truly feel that ifwe have the resources that are
historically given to othercommunities, we can change
(01:49):
generations to come.
So that is who I am and thankyou again for having me.
Speaker 1 (01:55):
My absolute pleasure.
We will have all the details inthe show notes.
But Carla is the founder ofArtemis Wealth Management and I
love the tagline.
I am not your father's advisor.
How did you come up with that?
Was it just because you're not?
Speaker 2 (02:10):
It was well.
Yes, so I have tattoos, I havepiercings.
I don't dress in a stuffy suit.
A lot of times I just come as Iam and I'm a woman Most
advisors there's 20% of advisorsthat are women or other
(02:31):
communities in the industry, sothat's also another reason.
But the biggest thing is the waythat I communicate with my
clients.
The way that I run my meetings,the way that I present the
information is completelydifferent than what the industry
has normally done and presented.
(02:53):
So one night I was just sittingat the house just trying to
think about marketing things andI wanted to do a new tagline
and it came to me and I'm like Iam not your father's advisor,
Like that, that's, that's it,that's it.
And I've been doing this, forI'm now in my 12th year.
I have my own firm.
(03:15):
So being able to do what I want, not be constrained to what the
typical industry has forfinancial advisors, slash
financial planners is so freeingand I get to do it in a way
that is fulfilling, I think, mypurpose in helping people build
(03:37):
wealth.
Speaker 1 (03:38):
Yeah, I love that and I mean we have to start with.
You're like, properlycredentialed.
You're not just some Yahoo whodecided that she was going to be
a money coach or a financialcoach.
Speaker 2 (03:52):
You're an actual, financially credentialed human
being, right, I'm laughingbecause there, let me put this
there's nothing wrong with moneycoaches and things like that,
because I am friends with many.
There are some greatindividuals out there, but when
(04:15):
we're talking about wealth andour money, we got to be careful,
because that industry, wherethey are not licensed like the
money coaches and things likethat they can say whatever they
want Me, on the other hand,because I have my license, I am
federally regulated.
I have my securities license,which means that I'm a fiduciary
(04:37):
, which means that I have towork in your best interest.
My files are pulled, all forregulation purposes.
Every recommendation I make hasto fit in a story that I tell,
and so I can't just say whateverI want to say or do whatever I
want to do, and I can lose mylicense or get fined.
(04:59):
So yes, I am a legit, licensedperson.
Speaker 1 (05:06):
And I'm not shitting on money coaches, because, again
, I know people who are moneycoaches.
They're very smart, theyunderstand their scope of
practice, and the reason I saidthat is because we're going to
be talking about wealth, whichis different than making money,
which is different than pricingand all this stuff that we
generally talk about when we'retalking about money.
So I wanted to set the stage, Iwanted to set the standard that
(05:27):
this is somebody who actuallyunderstands the difference and
who is licensed and credentialedto be talking about this stuff,
because, yes, we know moneycoaches.
We probably know some of thesame ones.
There are a lot of people,though, who have moved into
money coaching from other spacesthat don't have financial
credentials.
They don't have a lot ofexperience.
A lot of it is, and I mean,come on, you guys, if you've
(05:50):
been listening to this podcast,you know perfectly well this is
not a broad brushstroke.
This is the industry, is aspectrum, and I'm talking about
people on that one end of thespectrum, right, that are doing
everybody else a disservice, butthey are giving advice, they
are tiptoeing into, andsometimes just flat out stomping
(06:10):
into, places they should not bein, because they do not have
the knowledge, the credentials,the legal I guess ability to
talk about some of the things.
So tell me how what you do isdifferent from money coaching or
(06:30):
even financial coaching,financial advising.
How is it different?
Speaker 2 (06:35):
Well, I'm going to start with a misconception.
Okay, because I think that alot of times people look at
financial advisors, financialplanners, as they only help with
investments or life insuranceor you know something like that
in the financial planning space.
So you have to be licensed todo that and not every financial
(06:59):
advisor is able to do financialplanning.
This is where we start gettingthe lines blurred right and
where the confusion comes intoplay, because you'll hear a lot
of people in the money coachingspace say well, financial
planners can't help withbudgeting.
Well, no, that's false.
I actually help with budgeting.
(07:19):
That is the basis of yourfinancial plan.
If we don't know where ourmoney is going, then we can't
work towards building wealth inother ways.
I help with debt management,budgeting, tax planning Tax
planning is different than taxpreparation.
Financial literacy that istalking about what certain
(07:44):
financial resources and how youshould be looking at that, how
you should be structuring yourassets, what to think about for
in the future.
So now people are like okay,why would you work with a money
coach than a financial planner?
A lot of times I can't tell youwhy, because you're gonna
eventually have to work with afinancial planner.
(08:04):
A lot of times.
I can't tell you why.
Because you're going toeventually have to work with the
financial planner because themoney coach isn't licensed to
give you any advice.
So they are not allowed to giveyou advice like you should put
a certain amount of money into asavings account or an IRA.
That's illegal.
And when I'm working with myclients I can actually tell you
(08:26):
this specific amount and it'sbecause I am a licensed advisor.
The mindset portion of itcertain financial planners we do
work in the mindset, behavioralaspect of things.
Money coaches do that as wellaspect of things Money coaches
do that as well.
(08:46):
So I think that's where theindustry the money coaching
industry and the financialadvising industries there's a
lot of overlap.
But eventually you're going tohave to work with an advisor
because it is illegal forsomeone to give you personal
financial recommendations unlessthey are financial advisors.
Speaker 1 (09:06):
This is where I think I'm a little bit like.
This is where my concern tendsto kind of hover is a lot of
what you're talking about doesrequire, like you said,
licensing, training, etc.
So where is the line then, whenyou've got these money coaches,
these money mindset coaches,these financial advisors?
(09:26):
Like, where's the line in termsof, once they start doing this,
they are crossing over into arealm that they should not be in
.
Speaker 2 (09:35):
Great question.
So and this also happens withinvestment education programs,
because you'll see this on, soI'm lumping that into the money
coaching, because that's superpopular right now Education is
different than recommendations.
Okay, so education is what is aretirement account?
(09:59):
What is a life insuranceaccount?
Is a life insurance account?
What is a will you know?
What is a trust, what?
What are bonds you do, what arestocks, what you know?
That is an education side ofthings.
You know how to budget, likewhat should you think about when
you're budgeting?
What should you think aboutwhen you're planning for
(10:20):
retirement?
What?
So that is the educationportion that is not regulated.
Okay, when you start makingrecommendations, that is where
you have to be licensed.
So, recommendation of okay, wetalked about retirement, there's
all different types ofretirement accounts.
(10:42):
Then that money coach says well,maybe you should open up a Roth
IRA.
That is a recommendation.
That's illegal.
They can't tell you to do that.
They can't tell you to put acertain amount into your Roth
IRA or your traditional IRA,because they don't have the
credentials to do that.
(11:04):
Because now you're going overthat education piece and you're
giving a recommendation, andhere's the problem they're not
licensed.
So if you take thatrecommendation?
How are you going to go afterthem to get compensated because
it might've been the wrongrecommendation, right?
Does that happen a lot?
The industry as a whole formoney coaching.
(11:26):
There was an article that wasjust released, about a month or
so ago, and it was talking abouthow it is concerning because
you have TikToks, you haveInstagram reels, you have all
these people giving all thisadvice and saying, well, you
should max out your Roth IRA.
Well, that's an actualrecommendation and you can't
make that recommendation.
(11:47):
So it is something that issuper concerning for the wealth
building industry and it's hardto regulate.
So if I make a recommendationand it is not appropriate for
the client, they could comeafter me and not sue me
personally, because I have, youknow, insurance, but you know
(12:07):
that type of thing, and if theindustry finds that I was
fraudulent or something I couldget fined, well, how are you
going to go back to that moneycoach that gave you a
recommendation and now they'renowhere to be found?
Yeah, and that's the issue.
Also, same with cryptocurrencyrecommendations and all that.
That's a whole notherconversation that we'll have
another podcast episode on.
Speaker 1 (12:29):
I look forward to that, because the number of
times I'll get like a you shouldbuy Bitcoin right now.
It's like really, okay, yeah,honestly, how about we just keep
TikTok for funny videos and howto get stains out of shit, and
maybe not like financial advice?
Like, honestly, it's one ofthose things.
(12:51):
It's like everything in theonline space has just become so
saturated with noise it's hardto really, I guess, kind of wade
through that noise to find theadvice that you actually need.
So at what point is somebodylooking for someone like you?
Like what are the thoughtsthey're having, the concerns
they have?
Like, what are they starting tothink about in terms of their
(13:12):
money or their longevity ortheir legacy?
Like, what kind of mindset,mind frame as a person, frame of
mind, not a mind frame, butwhat you know what I'm saying,
right?
Like, who's looking for you andwhen should they start looking
for someone like you?
Speaker 2 (13:24):
Yeah, great question.
So I have a very wide range ofclients and the number one thing
is you actually want to workwith a professional, because I
can't.
I'm not here to convince you myvalue.
I mean, when we're speaking,I'll share with you how it looks
to work with me, but you haveto be open to working with a
(13:47):
professional.
So that's the first mindsetrequirements.
And then the other portion iswhen you wake up in the morning
and you don't know where yourmoney is going and you have no
plan for certain money goals.
And money goals it's not justretirement, it's how are you
going to pay for that vacationthat's going to cost a couple
(14:07):
thousand dollars every year thatyou want to go in, you want to
purchase a new car, you want topurchase land, you want to have
another business, you want toleave your job.
These types of milestones haveto be planned for because of
inflation, because of taxes, andall the things have to work
together in order for us toreach those money goals.
(14:29):
If you wake up and you're like,I have no idea how I'm even
going to accomplish those.
That's why we need to talk,because I can help you with that
.
Speaker 1 (14:37):
Yeah, and money is not a vibe, right Like it's,
it's an actual thing you have toplan for.
Is there like a threshold interms of how much somebody is
making that makes it like makesit make sense for them to work
with someone?
Speaker 2 (14:51):
In my industry, financial advisors and planners
create their own type of marketright and their own thresholds.
So depending on who you'relooking to work with will be a
better fit For me.
There's tons of different waysthat we can work together.
I do not have a threshold.
This is also why I'm different,because a lot of times, people
(15:12):
will have minimums.
Advisors will have minimums ofyou need to have like 250,000 in
order to work with an advisor.
Well, I don't have that,because I've structured my
business in a way so that I canhelp a wider range of clients
and then we'll discuss what thebest fit is and maybe we decide
it's not the right fit.
(15:33):
But don't wait.
The problem is is that we'retaught in society to wait until
we have a certain amount ofmoney to seek out for a
professional.
But if you would have justtalked to the professional in
the first place one you mighthave saved money, and two you're
starting your journey soonerthan later when it comes to
(15:53):
building wealth.
Speaker 1 (15:54):
Yeah, that makes total sense.
And yeah, I remember we hadinquired about a financial
planner and it was, yeah,$250,000 minimum threshold and I
was like, well, I guess thatmeans we're doing it.
And let me tell you guys rightnow, I would have hired Carla a
long time ago if only she workedin the Canadian markets.
So, yeah, I know, dang it, Iknow what the hell.
(16:16):
Okay, so that's like all of thereally important, serious stuff
out of the way.
Yeah, I really want to talkabout some of the shit we talk
about in our chats.
What are some of the things inthe online industry specifically
(16:37):
?
Because we can talk aboutoffline, but let's talk about
online.
What is happening?
What do you see that is eitherconcerning you or pissing you
off?
Speaker 2 (16:50):
Oh, man Okay Take a seat everybody.
Take a seat.
Do we have enough time?
Well, it's what the moneycoaches is, number one, you know
.
It's like they're givingrecommendations and they're
saying that they have theseexperiences to give these
certain recommendations, andthey absolutely should not.
(17:12):
I saw this one post aboutsomebody telling everyone that
they need to max out their RothIRA, and this is going back to
earlier, and one of the thingsthat we have to think about when
we're growing wealth is howeach bucket of money is taxed.
But also here in the UnitedStates, our retirement accounts
(17:35):
are controlled by the government.
What I mean by that is the lawson distributions, on how much
you can contribute all thosethings are controlled by the
government.
On how much you can contributeAll those things are controlled
by the government.
This is not a bad thing, butwhat we have to think about is
do we want to give up all of ourpurchasing power and our wealth
(17:55):
building power to thegovernment, or do we need to be
spreading it around so that wehave flexibility?
And it might not be appropriatefor you, as the individual, to
max out a Roth IRA, because thegovernment can come in and
change the rules of that accountat any time, just like we've
(18:15):
seen with the Secure Act 2.0,what they said is, hey, you're
required to take money out ofyour IRAs at certain ages.
So that's something that makesme upset and boils my internals
because I'm like this is you'regiving blanket advice, and then
I see these people that say thatthey work with business owners.
(18:37):
Okay, in the financial space,by the way, business
recommendations for finance isnot the same as individual,
because a business is an entity,so you do not need to be
licensed, like myself, to givelike to be a CFO or bookkeeper,
because I'm not licensed.
(18:57):
That's not what we do asfinancial advisors, okay.
But the second, that that CFOor bookkeeper gives you any type
of recommendation, like you'resupposed to be putting money
into whatever that looks likeFor the personal side of things.
Now they're making arecommendation and they are
(19:17):
actually overstepping theirlegal boundaries.
And unless they are a licensedCPA, that is different, or an
attorney, and it is part of thewhole plan.
A CPA can say, hey, you shouldbe putting a certain amount into
a retirement account, but eventhen they have restrictions on
(19:37):
what they can share.
Same with me I can't give taxadvice on certain things because
I'm not a CPA.
So that is what really makes meangry is seeing these
bookkeepers, cfos, makingrecommendations on the personal
side of things and then they'relike oh yeah, I'm saving my
clients, I'm coming in and I'mbeing this wealth, we use this
(20:01):
wealth savior, and that's nothow the industry works.
You have to hire a professionalfor each little area of your
wealth team.
You have a wealth team.
You can't hire just one personfor all things wealth building.
Speaker 1 (20:17):
But I think that's endemic of the online business
space, right, like I certainlyexperienced it as an operations
person.
Right, I came in as anoperations director for a number
of businesses and I have a veryspecific purview.
When I come in and mostbusiness owners are like no, but
you can also do this, and youcan also do this, and you can
(20:37):
also.
It falls under operations youcan't see me, but I'm doing the
air quotes Like it falls underyeah, it falls under the realm
of operations, but that doesn'tmean the operations director is
doing it all.
Right, and I would see thiswith like I had a client who
even wanted me to do herfinances every month and it's
like that's not, that is not myjob.
That's like so far out of mylane I'm getting whiplash, like
(20:58):
it's ridiculous.
I've even seen training programslike I know there are
operations or OBM like trainingprograms that will give that
person a very cursory kind oflook into like this is what the
financial side looks like andthat somehow empowers these
people to go out and say I canhandle your finances, I can
(21:19):
handle your marketing, I canhandle your operations, and it's
like no, but it just seemsendemic of the entire space that
if I can hire one person to doall of the things, I'm saving
money.
Because, let's face it, mostbusiness owners are not making a
lot of money, no matter what.
Hire somebody who for everyspecific function.
It's like a big organization orcorporation.
(21:40):
You have a department and thenthere are people within the
department who do differentthings.
I imagine it's exactly the samefor finance.
Yeah, absolutely.
Speaker 2 (21:59):
Man, can we drop the mic right here?
Drop the mic right here.
Well, it's so true because Ialso talk about this with my
business owner clients yourpersonal money and your business
money overlap.
What I mean by that is, if youdon't have a handle on your
(22:23):
personal side of things, yourbusiness side of wealth is never
going to grow the way that itshould, and I see that so many
times when I start working withbusiness owners.
They hired a coach or some typeof person and they were like,
well, they said that they couldhelp me with all this and come
to find out they just spenttwice as much as it would have
(22:43):
spent to work with me and theystill don't have any of the
answers.
Plus, that person isn't evenlicensed to be giving answers,
and if they would have justreached out to the professional
in the first place, they wouldhave saved thousands and it
would have been organized theway that it should have been in
the first place.
Speaker 1 (23:03):
I think it's just too easy for people to be able to
say they are what they are.
I remember when I first startedin this space, it was so
important for me and I'm talkingabout myself here it was really
important for me to likedistance myself from that.
So I talked a lot about mycredentials.
Like I talked a lot.
I go back and look through mymemories I'm like, holy shit, I
talked a lot about mycredentials, right, but it was.
(23:25):
It felt necessary because therewere so many people who were
claiming to be able to do athing, having absolutely no
experience doing the thing.
Or they had taken like aweekend course or like.
I'll give you an example Like mywhen I moved to England, I
started working for one of thebig four professional services
firms and they actually paid forme.
Like they trained me as anexecutive coach to do some stuff
(23:47):
.
And prior to that, before I hadgotten the job, I had heard
about this thing called lifecoaching, and so I actually
signed up to become a life coachand I did a two-year program.
I had to do modules of study.
I had a mentor advisor who hadto mark all of my assignments.
(24:07):
I had to do 200 hours of probono coaching and then I
actually got like a diploma atthe end of it and it wasn't like
I didn't go to like auniversity or college, but it
was like an accredited program.
And then you come here andthere are people doing like a $7
weekend course and now they'relife coaches because they got a
whole bunch of templates fromsomebody and I feel like that is
(24:28):
so.
That is such a great example ofhow it's working in almost every
industry, every niche,particularly as the online space
has gotten bigger, especiallyafter COVID.
Right, like there are so manycourses popping up on Udemy and
this and that and it's it's hardfor me to sit here and just
like shit on all of it.
(24:48):
Because, yes, do I want peopleto be empowered?
Absolutely.
Do I want people to be able totake control of their future and
have agency?
Yes, absolutely.
But can you stay in yourfucking lane Right, like if you
don't have the credentials orthe knowledge or the experience?
But you really want to do athing, then go and get it, but
(25:09):
get it from something that islegitimate and not some bullshit
high vibing.
I did bat dung I can't rememberthe term for it.
But you know, like I did drugsin a cave and now I'm
enlightened and I can teach youto do shit Like it's getting out
of hand.
Now I'm enlightened and I canteach you to do shit Like it's
getting out of hand.
And this is where you've gotthese financial saviors who
(25:31):
think they can come in and likeliberate your money because
they've I don't know and I seeall these posts, too, about oh,
you should, this is a way tobuild your wealth.
Speaker 2 (25:37):
Build your wealth.
Well, here's the thing If youdon't have an actual financial
plan, you're not going to beable to build wealth.
Because I work with a lot ofclients that have come to me
that are making six, sevenfigures and they're not building
wealth.
What they're doing is they'regoing to their business every
(25:59):
day and they have the grind ofit.
They're bringing in clients buton the personal side of things,
they have nothing to show andone they aren't paying
themselves the right amount and,by the way, your CFO and
bookkeeper cannot tell you howmuch they need to be.
You need to be paying yourself,because if you don't know, with
(26:23):
all those goals that I talkedabout earlier, and you put it
into financial planning softwarethat only a financial planner
can have and you have to belicensed, and it's looking at
all these different scenarioswhat if the market's down?
What if the market's up?
What about inflation?
What about taxes?
And then you say, okay, I needto get this number in order to
(26:45):
reach my goals in 5, 10, 15years.
Then you take that number andyou take it back to your CFO,
bookkeeper, whatever that is andsay, okay, well, this is now
what I need to be paying myself.
This is how you're buildingwealth.
It's not just grinding in yourbusiness.
That's just a part of it.
Speaker 1 (27:06):
Okay.
So how do you feel about thingslike and this might not be even
the same realm, but like one ofthe big things a lot of people
throw around is profit first,for example?
Yeah, talk to me about that.
Like, how do you feel aboutstuff like that, the blanket
like 20% or whatever?
Speaker 2 (27:24):
I am doing a financial plan for someone that
is really likes that, and whenwe did the numbers, they
actually need to be payingthemselves more.
They will never reach theirgoals ever.
The probability of success was0%, really, wow.
So here's the thing.
(27:45):
This is where you have to havea money team talking about all
these moving parts, because onmy side, I'm going to be
plugging in numbers and workingbackwards, especially for
business owners.
That's a really good way oflooking at it is saying, okay, I
need to actually be payingmyself W-2 and distributions,
(28:07):
whatever that looks like, and Ineed to be doing that at
$100,000, $200, 200,000, 300,000, whatever that is a year in
order to reach the personalgoals, because no one is going
to be able to be in theirbusiness forever.
Speaker 1 (28:23):
So what does that look like in terms of because I
know there are some financialcoaches out there who will I
don't even know if they'recoaches, but like I've heard it
bandied about that oh, if youhave a particular goal, just
charge more, like just up yourprices, and you can meet those
(28:43):
goals.
Like it feels disconnectedespecially given what you're
saying Right, given what you'resaying right.
So what are some of the thingsthat people can do outside of
just raise your prices, chargeyour worth bullshit to meet
those goals?
Like, what are some of thethings your clients are doing?
Speaker 2 (29:00):
And so much as you can tell us, because I get
there's confidentiality, nothingspecific, but so and I'm not
even getting into the books ofyou know the business owners,
because, remember, that's notwhat I do yeah, but what we're
talking about is hiring like afractional CFO, hiring someone
like yourself in conjunctionwith working with me where, like
(29:23):
, okay, I, it's not just assimple as raising your prices
and then you can pay yourselfmore.
What if you actually need to behiring somebody else to offload
this work so that you can payyourself more, or whatever that
is.
It's deeper than that.
There's always more processesto just raising prices.
(29:47):
And when we raise prices, whyare we raising prices?
It's not just to pay yourselfmore.
What is the point of doing that?
And then are you pricingyourself out of packages?
I'm just saying the coachingindustry is crazy.
How much they're charging whenyou look at hiring a attorney,
someone like myself and a CPA,then you look at some of these
(30:11):
coaches and how much they'recharging.
You could hire all three of us,got your stuff together and
still not add up to how muchthese coaches are charging.
Speaker 1 (30:21):
Oh, I know it's insane.
You're spending 50, 60% of whatyou're making on a coach and
that's before you're factoringin expenses and overheads and
salary and all of these thingsbecause the coach has promised
you some silver bullet that'sgoing to suddenly just tenfold
(30:42):
your income, and nine out of tentimes it's believe in yourself
more and just raise your priceshigher, and especially, I think,
in this economy, what we'retalking about is so important
because you don't know what'sgoing to happen tomorrow.
You know when you're paying$120 for a dozen eggs, like fuck
me right, like what's happening.
(31:03):
So if you're listening andyou're like, well, I'm not at
the point yet where I need afinancial advisor, I think we've
established the fact that yes,you do and yes, you are.
It's becoming more and moreimportant and I've said this
before and people don't like it,but I'm going to keep saying it
If you want to have a business,start treating it like a
(31:24):
fucking business, like actuallystart running it like a business
.
This is not an expensive hobbyand that means making choices
like hiring professionals to dothings the right way the first
time, and it's yeah, it's goingto cost you money, but at the
end of the day, it's also goingto save you a fuck ton of money
later on down the road, when yourealize that that high vibing
(31:47):
coach who has a ranch out andwherever and is telling you oh,
you want to make a milliondollars, all you need to charge
is like $100,000 for a VIP day.
Just do 10 of those a year.
Fuck off right.
If you're wondering what I'mtalking about, go back and
listen to episode two.
I did a whole thing on this.
It's a real scenario.
Speaker 2 (32:06):
Exactly exactly, and you know.
The number one thing to thinkabout this and I talk about the
system one the financialadvising world has failed us.
So I understand.
I do not put any judgment onwhy people have not hired
someone.
It is painful to work withcertain financial advisors the
(32:28):
industry as a whole.
This is why my tagline is whatit is because they've either
felt like they weren't beingheard, they were just pushed
into investment accounts.
They had to have a certainminimum in order to work with a
professional.
So I get why I got into theindustry because I wanted
something different, because Iwas being treated in a way that
(32:52):
felt icky and no one waslistening, and they wanted to
talk to my husband and not me,even though I was the one that
was, you know, handling thefinances.
So, with that being said, thereare people in our industry not
just me, I'd like to say just mebut that are doing some amazing
things.
So, when you're looking to workwith a professional, there are
(33:13):
professionals out there that canhelp you and get you started.
When we're business owners,there's different tactics when
it comes to building wealth andwe have to utilize every
resource out there, because thesystem wants us to keep working
till the day that we die.
And if we do not have thatfinancial, education and
literacy resources, then theycan keep us working till the day
that we die.
And if we do not have thatfinancial, education and
(33:34):
literacy resources, then theycan keep us working till the day
that we die and keep the wholesystem running.
And if we build wealth to pissthe system off, then we are
changing again generations.
Speaker 1 (33:47):
And that's the goal right To stop this cycle of
everybody talks aboutgenerational wealth, but so few
people know what it takes toactually build it.
And it is not just hoardingmoney.
There's there's a strategybehind it that needs to be in
place in order for you to getthe biggest bang for your buck.
Yep, is there anything elsethat we wanted to talk about?
I can't remember.
Is there anything else you wantto?
Speaker 2 (34:08):
talk about right now, because I mean, we could keep
talking for like an hour andthen everybody's going to fall
asleep because attention spanand I hear you.
No, I appreciate what you'redoing.
You know your podcast.
By the way, I know that I'mgoing to be aired after way past
your 100th episode, butcongratulations on that.
(34:31):
So you know that's a hugeaccomplishment in the podcasting
world.
So congratulations, and I feelhonored to even be part of your
journey, your podcast journey.
So thank you for having me.
Speaker 1 (34:45):
Girl, you're more than welcome and, honestly, I
met Carla just a little whileago and immediately fell in love
with her, because this womanhas such a like it's, she's such
a gentle soul, but you can tellthat there's like a Scorpio
fire under there.
Speaker 2 (35:02):
I am a Scorpio.
Speaker 1 (35:04):
And I sense it because both my girls are
Scorpios.
Someone send help please.
But honestly, like she's gonnatell you the truth, One of the
things that has been coming upfor me a lot in the last maybe
six or seven months is reallykind of filtering away a lot of
the fuckers and the fakers thathad just started to kind of
(35:26):
creep into my, into my space forbetter or for worse and really
grabbing hold of the people whoare neither fuckers nor fakers.
And Carla is one of thosepeople.
She's honest, she's genuine,she knows what she's talking
about and, like I said, if onlyshe was able to advise me in
(35:46):
Canadian, I would have hired hera long time ago.
So run, don't walk to the shownotes, get her contact details
and, at the very least, justfollow her, because she's always
got really you know somethingimportant to say and I
appreciate you being here andfor listening to my inane Voxer
messages.
Thank you for that Cause.
Geez, you gotta be a little bitunhinged to sit and listen to
(36:09):
those some days.
Speaker 2 (36:10):
Hey, I'm unhinged too .
No, thank you, and I appreciateeverything that you're doing.
And yeah, just follow me anddon't be afraid to come into my
DMs or schedule a meeting.
It's a safe space.
Do not worry about the mistakes.
Speaker 1 (36:29):
The pitch slap and the mistakes, yeah.
Speaker 2 (36:31):
Yeah, yeah, I'm just here to help you and figure out
how to build wealth and that'swhat we want.
Speaker 1 (36:37):
So, like I said, run, don't walk to the show.
Notes, carla.
Thank you so much for beinghere.
My friend, thank you and, likeI say every week, guys, you can
have success without the BS.
You know where to find us ifyou need us.
That's it for this week.
Thanks for listening to theBusiness Blasphemy Podcast.
We'll be back next week with anew episode, but in the meantime
, help a sister out bysubscribing and, if you're
(37:00):
feeling extra sassy, rating thispodcast.
And don't forget to share thepodcast with others.
Head over tobusinessblasphemypodcastcom to
connect with us and learn more.
Thanks for listening andremember you can have.
Welcome to the Business Blasphemy Podcast,
where we question the sacredtruths of the online business
space and the reverence withwhich they're held.
I'm your host, sarah Khanspeaker, strategic consultant
and BS busting badass.
Join me each week as wechallenge the norms, trends and
overall bullshit status quo ofentrepreneurship to uncover what
it really takes to build thebusiness that you want to build
(00:23):
in a way that honors you, yourlife and your vision for what's
possible, and maybe piss off afew gurus along the way.
So if you're ready to commitbusiness blasphemy, let's do it.
Hello, hello blasphemers,welcome back.
I have a treat for you today,because do you like money?
We all like money, but guesswhat?
(00:44):
People are trying to fuck youout of your money.
We'll get to that.
I am really excited to have myfriend, my favorite bitch, carla
Uchman, is here.
Carla is not your father'sadvisor.
Let me introduce her.
Actually, you know what youintroduce yourself and then
we'll go from there, because Ilove you, just do it, Do it.
Speaker 2 (01:07):
I love you and, by the way, thank you again for
having me on this.
I'm so excited.
And to the audience, I mean, ifyou listen to some of our voice
messages, I mean this isexactly how we talk to each
other, so you're getting thereal deal here.
But yes, thank you, I am notyour father's advisor.
(01:29):
That means that I work withwomen and other marginalized
communities and I provide aspace where we are building
wealth our way, and I do thatthrough the education behind the
why, and I truly feel that ifwe have the resources that are
historically given to othercommunities, we can change
(01:49):
generations to come.
So that is who I am and thankyou again for having me.
Speaker 1 (01:55):
My absolute pleasure.
We will have all the details inthe show notes.
But Carla is the founder ofArtemis Wealth Management and I
love the tagline.
I am not your father's advisor.
How did you come up with that?
Was it just because you're not?
Speaker 2 (02:10):
It was well.
Yes, so I have tattoos, I havepiercings.
I don't dress in a stuffy suit.
A lot of times I just come as Iam and I'm a woman Most
advisors there's 20% of advisorsthat are women or other
(02:31):
communities in the industry, sothat's also another reason.
But the biggest thing is the waythat I communicate with my
clients.
The way that I run my meetings,the way that I present the
information is completelydifferent than what the industry
has normally done and presented.
(02:53):
So one night I was just sittingat the house just trying to
think about marketing things andI wanted to do a new tagline
and it came to me and I'm like Iam not your father's advisor,
Like that, that's, that's it,that's it.
And I've been doing this, forI'm now in my 12th year.
I have my own firm.
(03:15):
So being able to do what I want, not be constrained to what the
typical industry has forfinancial advisors, slash
financial planners is so freeingand I get to do it in a way
that is fulfilling, I think, mypurpose in helping people build
(03:37):
wealth.
Speaker 1 (03:38):
Yeah, I love that and I mean we have to start with.
You're like, properlycredentialed.
You're not just some Yahoo whodecided that she was going to be
a money coach or a financialcoach.
Speaker 2 (03:52):
You're an actual, financially credentialed human
being, right, I'm laughingbecause there, let me put this
there's nothing wrong with moneycoaches and things like that,
because I am friends with many.
There are some greatindividuals out there, but when
(04:15):
we're talking about wealth andour money, we got to be careful,
because that industry, wherethey are not licensed like the
money coaches and things likethat they can say whatever they
want Me, on the other hand,because I have my license, I am
federally regulated.
I have my securities license,which means that I'm a fiduciary
(04:37):
, which means that I have towork in your best interest.
My files are pulled, all forregulation purposes.
Every recommendation I make hasto fit in a story that I tell,
and so I can't just say whateverI want to say or do whatever I
want to do, and I can lose mylicense or get fined.
(04:59):
So yes, I am a legit, licensedperson.
Speaker 1 (05:06):
And I'm not shitting on money coaches, because, again
, I know people who are moneycoaches.
They're very smart, theyunderstand their scope of
practice, and the reason I saidthat is because we're going to
be talking about wealth, whichis different than making money,
which is different than pricingand all this stuff that we
generally talk about when we'retalking about money.
So I wanted to set the stage, Iwanted to set the standard that
(05:27):
this is somebody who actuallyunderstands the difference and
who is licensed and credentialedto be talking about this stuff,
because, yes, we know moneycoaches.
We probably know some of thesame ones.
There are a lot of people,though, who have moved into
money coaching from other spacesthat don't have financial
credentials.
They don't have a lot ofexperience.
A lot of it is, and I mean,come on, you guys, if you've
(05:50):
been listening to this podcast,you know perfectly well this is
not a broad brushstroke.
This is the industry, is aspectrum, and I'm talking about
people on that one end of thespectrum, right, that are doing
everybody else a disservice, butthey are giving advice, they
are tiptoeing into, andsometimes just flat out stomping
(06:10):
into, places they should not bein, because they do not have
the knowledge, the credentials,the legal I guess ability to
talk about some of the things.
So tell me how what you do isdifferent from money coaching or
(06:30):
even financial coaching,financial advising.
How is it different?
Speaker 2 (06:35):
Well, I'm going to start with a misconception.
Okay, because I think that alot of times people look at
financial advisors, financialplanners, as they only help with
investments or life insuranceor you know something like that
in the financial planning space.
So you have to be licensed todo that and not every financial
(06:59):
advisor is able to do financialplanning.
This is where we start gettingthe lines blurred right and
where the confusion comes intoplay, because you'll hear a lot
of people in the money coachingspace say well, financial
planners can't help withbudgeting.
Well, no, that's false.
I actually help with budgeting.
(07:19):
That is the basis of yourfinancial plan.
If we don't know where ourmoney is going, then we can't
work towards building wealth inother ways.
I help with debt management,budgeting, tax planning Tax
planning is different than taxpreparation.
Financial literacy that istalking about what certain
(07:44):
financial resources and how youshould be looking at that, how
you should be structuring yourassets, what to think about for
in the future.
So now people are like okay,why would you work with a money
coach than a financial planner?
A lot of times I can't tell youwhy, because you're gonna
eventually have to work with afinancial planner.
(08:04):
A lot of times.
I can't tell you why.
Because you're going toeventually have to work with the
financial planner because themoney coach isn't licensed to
give you any advice.
So they are not allowed to giveyou advice like you should put
a certain amount of money into asavings account or an IRA.
That's illegal.
And when I'm working with myclients I can actually tell you
(08:26):
this specific amount and it'sbecause I am a licensed advisor.
The mindset portion of itcertain financial planners we do
work in the mindset, behavioralaspect of things.
Money coaches do that as wellaspect of things Money coaches
do that as well.
(08:46):
So I think that's where theindustry the money coaching
industry and the financialadvising industries there's a
lot of overlap.
But eventually you're going tohave to work with an advisor
because it is illegal forsomeone to give you personal
financial recommendations unlessthey are financial advisors.
Speaker 1 (09:06):
This is where I think I'm a little bit like.
This is where my concern tendsto kind of hover is a lot of
what you're talking about doesrequire, like you said,
licensing, training, etc.
So where is the line then, whenyou've got these money coaches,
these money mindset coaches,these financial advisors?
(09:26):
Like, where's the line in termsof, once they start doing this,
they are crossing over into arealm that they should not be in
.
Speaker 2 (09:35):
Great question.
So and this also happens withinvestment education programs,
because you'll see this on, soI'm lumping that into the money
coaching, because that's superpopular right now Education is
different than recommendations.
Okay, so education is what is aretirement account?
(09:59):
What is a life insuranceaccount?
Is a life insurance account?
What is a will you know?
What is a trust, what?
What are bonds you do, what arestocks, what you know?
That is an education side ofthings.
You know how to budget, likewhat should you think about when
you're budgeting?
What should you think aboutwhen you're planning for
(10:20):
retirement?
What?
So that is the educationportion that is not regulated.
Okay, when you start makingrecommendations, that is where
you have to be licensed.
So, recommendation of okay, wetalked about retirement, there's
all different types ofretirement accounts.
(10:42):
Then that money coach says well,maybe you should open up a Roth
IRA.
That is a recommendation.
That's illegal.
They can't tell you to do that.
They can't tell you to put acertain amount into your Roth
IRA or your traditional IRA,because they don't have the
credentials to do that.
(11:04):
Because now you're going overthat education piece and you're
giving a recommendation, andhere's the problem they're not
licensed.
So if you take thatrecommendation?
How are you going to go afterthem to get compensated because
it might've been the wrongrecommendation, right?
Does that happen a lot?
The industry as a whole formoney coaching.
(11:26):
There was an article that wasjust released, about a month or
so ago, and it was talking abouthow it is concerning because
you have TikToks, you haveInstagram reels, you have all
these people giving all thisadvice and saying, well, you
should max out your Roth IRA.
Well, that's an actualrecommendation and you can't
make that recommendation.
(11:47):
So it is something that issuper concerning for the wealth
building industry and it's hardto regulate.
So if I make a recommendationand it is not appropriate for
the client, they could comeafter me and not sue me
personally, because I have, youknow, insurance, but you know
(12:07):
that type of thing, and if theindustry finds that I was
fraudulent or something I couldget fined, well, how are you
going to go back to that moneycoach that gave you a
recommendation and now they'renowhere to be found?
Yeah, and that's the issue.
Also, same with cryptocurrencyrecommendations and all that.
That's a whole notherconversation that we'll have
another podcast episode on.
Speaker 1 (12:29):
I look forward to that, because the number of
times I'll get like a you shouldbuy Bitcoin right now.
It's like really, okay, yeah,honestly, how about we just keep
TikTok for funny videos and howto get stains out of shit, and
maybe not like financial advice?
Like, honestly, it's one ofthose things.
(12:51):
It's like everything in theonline space has just become so
saturated with noise it's hardto really, I guess, kind of wade
through that noise to find theadvice that you actually need.
So at what point is somebodylooking for someone like you?
Like what are the thoughtsthey're having, the concerns
they have?
Like, what are they starting tothink about in terms of their
(13:12):
money or their longevity ortheir legacy?
Like, what kind of mindset,mind frame as a person, frame of
mind, not a mind frame, butwhat you know what I'm saying,
right?
Like, who's looking for you andwhen should they start looking
for someone like you?
Speaker 2 (13:24):
Yeah, great question.
So I have a very wide range ofclients and the number one thing
is you actually want to workwith a professional, because I
can't.
I'm not here to convince you myvalue.
I mean, when we're speaking,I'll share with you how it looks
to work with me, but you haveto be open to working with a
(13:47):
professional.
So that's the first mindsetrequirements.
And then the other portion iswhen you wake up in the morning
and you don't know where yourmoney is going and you have no
plan for certain money goals.
And money goals it's not justretirement, it's how are you
going to pay for that vacationthat's going to cost a couple
(14:07):
thousand dollars every year thatyou want to go in, you want to
purchase a new car, you want topurchase land, you want to have
another business, you want toleave your job.
These types of milestones haveto be planned for because of
inflation, because of taxes, andall the things have to work
together in order for us toreach those money goals.
(14:29):
If you wake up and you're like,I have no idea how I'm even
going to accomplish those.
That's why we need to talk,because I can help you with that
.
Speaker 1 (14:37):
Yeah, and money is not a vibe, right Like it's,
it's an actual thing you have toplan for.
Is there like a threshold interms of how much somebody is
making that makes it like makesit make sense for them to work
with someone?
Speaker 2 (14:51):
In my industry, financial advisors and planners
create their own type of marketright and their own thresholds.
So depending on who you'relooking to work with will be a
better fit For me.
There's tons of different waysthat we can work together.
I do not have a threshold.
This is also why I'm different,because a lot of times, people
(15:12):
will have minimums.
Advisors will have minimums ofyou need to have like 250,000 in
order to work with an advisor.
Well, I don't have that,because I've structured my
business in a way so that I canhelp a wider range of clients
and then we'll discuss what thebest fit is and maybe we decide
it's not the right fit.
(15:33):
But don't wait.
The problem is is that we'retaught in society to wait until
we have a certain amount ofmoney to seek out for a
professional.
But if you would have justtalked to the professional in
the first place one you mighthave saved money, and two you're
starting your journey soonerthan later when it comes to
(15:53):
building wealth.
Speaker 1 (15:54):
Yeah, that makes total sense.
And yeah, I remember we hadinquired about a financial
planner and it was, yeah,$250,000 minimum threshold and I
was like, well, I guess thatmeans we're doing it.
And let me tell you guys rightnow, I would have hired Carla a
long time ago if only she workedin the Canadian markets.
So, yeah, I know, dang it, Iknow what the hell.
(16:16):
Okay, so that's like all of thereally important, serious stuff
out of the way.
Yeah, I really want to talkabout some of the shit we talk
about in our chats.
What are some of the things inthe online industry specifically
(16:37):
?
Because we can talk aboutoffline, but let's talk about
online.
What is happening?
What do you see that is eitherconcerning you or pissing you
off?
Speaker 2 (16:50):
Oh, man Okay Take a seat everybody.
Take a seat.
Do we have enough time?
Well, it's what the moneycoaches is, number one, you know
.
It's like they're givingrecommendations and they're
saying that they have theseexperiences to give these
certain recommendations, andthey absolutely should not.
(17:12):
I saw this one post aboutsomebody telling everyone that
they need to max out their RothIRA, and this is going back to
earlier, and one of the thingsthat we have to think about when
we're growing wealth is howeach bucket of money is taxed.
But also here in the UnitedStates, our retirement accounts
(17:35):
are controlled by the government.
What I mean by that is the lawson distributions, on how much
you can contribute all thosethings are controlled by the
government.
On how much you can contributeAll those things are controlled
by the government.
This is not a bad thing, butwhat we have to think about is
do we want to give up all of ourpurchasing power and our wealth
(17:55):
building power to thegovernment, or do we need to be
spreading it around so that wehave flexibility?
And it might not be appropriatefor you, as the individual, to
max out a Roth IRA, because thegovernment can come in and
change the rules of that accountat any time, just like we've
(18:15):
seen with the Secure Act 2.0,what they said is, hey, you're
required to take money out ofyour IRAs at certain ages.
So that's something that makesme upset and boils my internals
because I'm like this is you'regiving blanket advice, and then
I see these people that say thatthey work with business owners.
(18:37):
Okay, in the financial space,by the way, business
recommendations for finance isnot the same as individual,
because a business is an entity,so you do not need to be
licensed, like myself, to givelike to be a CFO or bookkeeper,
because I'm not licensed.
(18:57):
That's not what we do asfinancial advisors, okay.
But the second, that that CFOor bookkeeper gives you any type
of recommendation, like you'resupposed to be putting money
into whatever that looks likeFor the personal side of things.
Now they're making arecommendation and they are
(19:17):
actually overstepping theirlegal boundaries.
And unless they are a licensedCPA, that is different, or an
attorney, and it is part of thewhole plan.
A CPA can say, hey, you shouldbe putting a certain amount into
a retirement account, but eventhen they have restrictions on
(19:37):
what they can share.
Same with me I can't give taxadvice on certain things because
I'm not a CPA.
So that is what really makes meangry is seeing these
bookkeepers, cfos, makingrecommendations on the personal
side of things and then they'relike oh yeah, I'm saving my
clients, I'm coming in and I'mbeing this wealth, we use this
(20:01):
wealth savior, and that's nothow the industry works.
You have to hire a professionalfor each little area of your
wealth team.
You have a wealth team.
You can't hire just one personfor all things wealth building.
Speaker 1 (20:17):
But I think that's endemic of the online business
space, right, like I certainlyexperienced it as an operations
person.
Right, I came in as anoperations director for a number
of businesses and I have a veryspecific purview.
When I come in and mostbusiness owners are like no, but
you can also do this, and youcan also do this, and you can
(20:37):
also.
It falls under operations youcan't see me, but I'm doing the
air quotes Like it falls underyeah, it falls under the realm
of operations, but that doesn'tmean the operations director is
doing it all.
Right, and I would see thiswith like I had a client who
even wanted me to do herfinances every month and it's
like that's not, that is not myjob.
That's like so far out of mylane I'm getting whiplash, like
(20:58):
it's ridiculous.
I've even seen training programslike I know there are
operations or OBM like trainingprograms that will give that
person a very cursory kind oflook into like this is what the
financial side looks like andthat somehow empowers these
people to go out and say I canhandle your finances, I can
(21:19):
handle your marketing, I canhandle your operations, and it's
like no, but it just seemsendemic of the entire space that
if I can hire one person to doall of the things, I'm saving
money.
Because, let's face it, mostbusiness owners are not making a
lot of money, no matter what.
Hire somebody who for everyspecific function.
It's like a big organization orcorporation.
(21:40):
You have a department and thenthere are people within the
department who do differentthings.
I imagine it's exactly the samefor finance.
Yeah, absolutely.
Speaker 2 (21:59):
Man, can we drop the mic right here?
Drop the mic right here.
Well, it's so true because Ialso talk about this with my
business owner clients yourpersonal money and your business
money overlap.
What I mean by that is, if youdon't have a handle on your
(22:23):
personal side of things, yourbusiness side of wealth is never
going to grow the way that itshould, and I see that so many
times when I start working withbusiness owners.
They hired a coach or some typeof person and they were like,
well, they said that they couldhelp me with all this and come
to find out they just spenttwice as much as it would have
(22:43):
spent to work with me and theystill don't have any of the
answers.
Plus, that person isn't evenlicensed to be giving answers,
and if they would have justreached out to the professional
in the first place, they wouldhave saved thousands and it
would have been organized theway that it should have been in
the first place.
Speaker 1 (23:03):
I think it's just too easy for people to be able to
say they are what they are.
I remember when I first startedin this space, it was so
important for me and I'm talkingabout myself here it was really
important for me to likedistance myself from that.
So I talked a lot about mycredentials.
Like I talked a lot.
I go back and look through mymemories I'm like, holy shit, I
talked a lot about mycredentials, right, but it was.
(23:25):
It felt necessary because therewere so many people who were
claiming to be able to do athing, having absolutely no
experience doing the thing.
Or they had taken like aweekend course or like.
I'll give you an example Like mywhen I moved to England, I
started working for one of thebig four professional services
firms and they actually paid forme.
Like they trained me as anexecutive coach to do some stuff
(23:47):
.
And prior to that, before I hadgotten the job, I had heard
about this thing called lifecoaching, and so I actually
signed up to become a life coachand I did a two-year program.
I had to do modules of study.
I had a mentor advisor who hadto mark all of my assignments.
(24:07):
I had to do 200 hours of probono coaching and then I
actually got like a diploma atthe end of it and it wasn't like
I didn't go to like auniversity or college, but it
was like an accredited program.
And then you come here andthere are people doing like a $7
weekend course and now they'relife coaches because they got a
whole bunch of templates fromsomebody and I feel like that is
(24:28):
so.
That is such a great example ofhow it's working in almost every
industry, every niche,particularly as the online space
has gotten bigger, especiallyafter COVID.
Right, like there are so manycourses popping up on Udemy and
this and that and it's it's hardfor me to sit here and just
like shit on all of it.
(24:48):
Because, yes, do I want peopleto be empowered?
Absolutely.
Do I want people to be able totake control of their future and
have agency?
Yes, absolutely.
But can you stay in yourfucking lane Right, like if you
don't have the credentials orthe knowledge or the experience?
But you really want to do athing, then go and get it, but
(25:09):
get it from something that islegitimate and not some bullshit
high vibing.
I did bat dung I can't rememberthe term for it.
But you know, like I did drugsin a cave and now I'm
enlightened and I can teach youto do shit Like it's getting out
of hand.
Now I'm enlightened and I canteach you to do shit Like it's
getting out of hand.
And this is where you've gotthese financial saviors who
(25:31):
think they can come in and likeliberate your money because
they've I don't know and I seeall these posts, too, about oh,
you should, this is a way tobuild your wealth.
Speaker 2 (25:37):
Build your wealth.
Well, here's the thing If youdon't have an actual financial
plan, you're not going to beable to build wealth.
Because I work with a lot ofclients that have come to me
that are making six, sevenfigures and they're not building
wealth.
What they're doing is they'regoing to their business every
(25:59):
day and they have the grind ofit.
They're bringing in clients buton the personal side of things,
they have nothing to show andone they aren't paying
themselves the right amount and,by the way, your CFO and
bookkeeper cannot tell you howmuch they need to be.
You need to be paying yourself,because if you don't know, with
(26:23):
all those goals that I talkedabout earlier, and you put it
into financial planning softwarethat only a financial planner
can have and you have to belicensed, and it's looking at
all these different scenarioswhat if the market's down?
What if the market's up?
What about inflation?
What about taxes?
And then you say, okay, I needto get this number in order to
(26:45):
reach my goals in 5, 10, 15years.
Then you take that number andyou take it back to your CFO,
bookkeeper, whatever that is andsay, okay, well, this is now
what I need to be paying myself.
This is how you're buildingwealth.
It's not just grinding in yourbusiness.
That's just a part of it.
Speaker 1 (27:06):
Okay.
So how do you feel about thingslike and this might not be even
the same realm, but like one ofthe big things a lot of people
throw around is profit first,for example?
Yeah, talk to me about that.
Like, how do you feel aboutstuff like that, the blanket
like 20% or whatever?
Speaker 2 (27:24):
I am doing a financial plan for someone that
is really likes that, and whenwe did the numbers, they
actually need to be payingthemselves more.
They will never reach theirgoals ever.
The probability of success was0%, really, wow.
So here's the thing.
(27:45):
This is where you have to havea money team talking about all
these moving parts, because onmy side, I'm going to be
plugging in numbers and workingbackwards, especially for
business owners.
That's a really good way oflooking at it is saying, okay, I
need to actually be payingmyself W-2 and distributions,
(28:07):
whatever that looks like, and Ineed to be doing that at
$100,000, $200, 200,000, 300,000, whatever that is a year in
order to reach the personalgoals, because no one is going
to be able to be in theirbusiness forever.
Speaker 1 (28:23):
So what does that look like in terms of because I
know there are some financialcoaches out there who will I
don't even know if they'recoaches, but like I've heard it
bandied about that oh, if youhave a particular goal, just
charge more, like just up yourprices, and you can meet those
(28:43):
goals.
Like it feels disconnectedespecially given what you're
saying Right, given what you'resaying right.
So what are some of the thingsthat people can do outside of
just raise your prices, chargeyour worth bullshit to meet
those goals?
Like, what are some of thethings your clients are doing?
Speaker 2 (29:00):
And so much as you can tell us, because I get
there's confidentiality, nothingspecific, but so and I'm not
even getting into the books ofyou know the business owners,
because, remember, that's notwhat I do yeah, but what we're
talking about is hiring like afractional CFO, hiring someone
like yourself in conjunctionwith working with me where, like
(29:23):
, okay, I, it's not just assimple as raising your prices
and then you can pay yourselfmore.
What if you actually need to behiring somebody else to offload
this work so that you can payyourself more, or whatever that
is.
It's deeper than that.
There's always more processesto just raising prices.
(29:47):
And when we raise prices, whyare we raising prices?
It's not just to pay yourselfmore.
What is the point of doing that?
And then are you pricingyourself out of packages?
I'm just saying the coachingindustry is crazy.
How much they're charging whenyou look at hiring a attorney,
someone like myself and a CPA,then you look at some of these
(30:11):
coaches and how much they'recharging.
You could hire all three of us,got your stuff together and
still not add up to how muchthese coaches are charging.
Speaker 1 (30:21):
Oh, I know it's insane.
You're spending 50, 60% of whatyou're making on a coach and
that's before you're factoringin expenses and overheads and
salary and all of these thingsbecause the coach has promised
you some silver bullet that'sgoing to suddenly just tenfold
(30:42):
your income, and nine out of tentimes it's believe in yourself
more and just raise your priceshigher, and especially, I think,
in this economy, what we'retalking about is so important
because you don't know what'sgoing to happen tomorrow.
You know when you're paying$120 for a dozen eggs, like fuck
me right, like what's happening.
(31:03):
So if you're listening andyou're like, well, I'm not at
the point yet where I need afinancial advisor, I think we've
established the fact that yes,you do and yes, you are.
It's becoming more and moreimportant and I've said this
before and people don't like it,but I'm going to keep saying it
If you want to have a business,start treating it like a
(31:24):
fucking business, like actuallystart running it like a business
.
This is not an expensive hobbyand that means making choices
like hiring professionals to dothings the right way the first
time, and it's yeah, it's goingto cost you money, but at the
end of the day, it's also goingto save you a fuck ton of money
later on down the road, when yourealize that that high vibing
(31:47):
coach who has a ranch out andwherever and is telling you oh,
you want to make a milliondollars, all you need to charge
is like $100,000 for a VIP day.
Just do 10 of those a year.
Fuck off right.
If you're wondering what I'mtalking about, go back and
listen to episode two.
I did a whole thing on this.
It's a real scenario.
Speaker 2 (32:06):
Exactly exactly, and you know.
The number one thing to thinkabout this and I talk about the
system one the financialadvising world has failed us.
So I understand.
I do not put any judgment onwhy people have not hired
someone.
It is painful to work withcertain financial advisors the
(32:28):
industry as a whole.
This is why my tagline is whatit is because they've either
felt like they weren't beingheard, they were just pushed
into investment accounts.
They had to have a certainminimum in order to work with a
professional.
So I get why I got into theindustry because I wanted
something different, because Iwas being treated in a way that
(32:52):
felt icky and no one waslistening, and they wanted to
talk to my husband and not me,even though I was the one that
was, you know, handling thefinances.
So, with that being said, thereare people in our industry not
just me, I'd like to say just mebut that are doing some amazing
things.
So, when you're looking to workwith a professional, there are
(33:13):
professionals out there that canhelp you and get you started.
When we're business owners,there's different tactics when
it comes to building wealth andwe have to utilize every
resource out there, because thesystem wants us to keep working
till the day that we die.
And if we do not have thatfinancial, education and
literacy resources, then theycan keep us working till the day
that we die.
And if we do not have thatfinancial, education and
(33:34):
literacy resources, then theycan keep us working till the day
that we die and keep the wholesystem running.
And if we build wealth to pissthe system off, then we are
changing again generations.
Speaker 1 (33:47):
And that's the goal right To stop this cycle of
everybody talks aboutgenerational wealth, but so few
people know what it takes toactually build it.
And it is not just hoardingmoney.
There's there's a strategybehind it that needs to be in
place in order for you to getthe biggest bang for your buck.
Yep, is there anything elsethat we wanted to talk about?
I can't remember.
Is there anything else you wantto?
Speaker 2 (34:08):
talk about right now, because I mean, we could keep
talking for like an hour andthen everybody's going to fall
asleep because attention spanand I hear you.
No, I appreciate what you'redoing.
You know your podcast.
By the way, I know that I'mgoing to be aired after way past
your 100th episode, butcongratulations on that.
(34:31):
So you know that's a hugeaccomplishment in the podcasting
world.
So congratulations, and I feelhonored to even be part of your
journey, your podcast journey.
So thank you for having me.
Speaker 1 (34:45):
Girl, you're more than welcome and, honestly, I
met Carla just a little whileago and immediately fell in love
with her, because this womanhas such a like it's, she's such
a gentle soul, but you can tellthat there's like a Scorpio
fire under there.
Speaker 2 (35:02):
I am a Scorpio.
Speaker 1 (35:04):
And I sense it because both my girls are
Scorpios.
Someone send help please.
But honestly, like she's gonnatell you the truth, One of the
things that has been coming upfor me a lot in the last maybe
six or seven months is reallykind of filtering away a lot of
the fuckers and the fakers thathad just started to kind of
(35:26):
creep into my, into my space forbetter or for worse and really
grabbing hold of the people whoare neither fuckers nor fakers.
And Carla is one of thosepeople.
She's honest, she's genuine,she knows what she's talking
about and, like I said, if onlyshe was able to advise me in
(35:46):
Canadian, I would have hired hera long time ago.
So run, don't walk to the shownotes, get her contact details
and, at the very least, justfollow her, because she's always
got really you know somethingimportant to say and I
appreciate you being here andfor listening to my inane Voxer
messages.
Thank you for that Cause.
Geez, you gotta be a little bitunhinged to sit and listen to
(36:09):
those some days.
Speaker 2 (36:10):
Hey, I'm unhinged too .
No, thank you, and I appreciateeverything that you're doing.
And yeah, just follow me anddon't be afraid to come into my
DMs or schedule a meeting.
It's a safe space.
Do not worry about the mistakes.
Speaker 1 (36:29):
The pitch slap and the mistakes, yeah.
Speaker 2 (36:31):
Yeah, yeah, I'm just here to help you and figure out
how to build wealth and that'swhat we want.
Speaker 1 (36:37):
So, like I said, run, don't walk to the show.
Notes, carla.
Thank you so much for beinghere.
My friend, thank you and, likeI say every week, guys, you can
have success without the BS.
You know where to find us ifyou need us.
That's it for this week.
Thanks for listening to theBusiness Blasphemy Podcast.
We'll be back next week with anew episode, but in the meantime
, help a sister out bysubscribing and, if you're
(37:00):
feeling extra sassy, rating thispodcast.
And don't forget to share thepodcast with others.
Head over tobusinessblasphemypodcastcom to
connect with us and learn more.
Thanks for listening andremember you can have.
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