February 11, 2025 • 46 mins
What if success wasn’t about what you do, but who you are?
In this raw and transformative episode, I sit down with Gregory Rutledge (aka G Wiz) — a visionary, transformational leader, and master connector — to unpack why so many of us are trapped in identities that aren’t even ours.
We dive deep into:
✔️ The real reason ambitious women (especially women of color) feel unseen and undervalued.
✔️ Why the online business world is just corporate BS in a different wrapper — and how to escape it.
✔️ The hard truth: If you’re struggling to "find your niche", it’s because you ARE the niche.
✔️ The game-changing mindset shift that makes visibility, wealth, and impact inevitable.
This episode isn’t just conversation — it’s a call to action. If you’ve been feeling stuck, disillusioned, or exhausted by trying to play by the rules, this is your permission slip to burn them down and build your own path.
Listen now and get ready to rethink everything.
Guest Bio:
Gregory Rutledge is a clarity coach and master connector. He questions everything until all that's left is the right answer. Life is a game of fuck around and find out, and he does just that.
Connect with him here: linktr.ee/gregoryrutledge or check out his YouTube channel here: https://www.youtube.com/@theofficialgwiz
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Business Blasphemy Podcast,
where we question the sacredtruths of the online business
space and the reverence withwhich they're held.
I'm your host, sarah Khanspeaker, strategic consultant
and BS busting badass.
Join me each week as wechallenge the norms, trends and
overall bullshit status quo ofentrepreneurship to uncover what
it really takes to build thebusiness that you want to build
(00:23):
in a way that honors you, yourlife and your vision for what's
possible, and maybe piss off afew gurus along the way.
So if you're ready to commitbusiness blasphemy, let's do it.
Hello, hello blasphemers,welcome back.
Okay, this is going to be a verydifferent episode.
First of all, my guest has thedistinct privilege honor,
(00:46):
whatever you want to call it ofbeing the first non-woman on the
show.
Yay, yeah, you're the firstdude.
And second, we have already had, as we always do, just the most
phenomenal start to aconversation and I was like we
need to be recording, so I hitrecord.
We're going to be talking aboutthings a little bit differently
(01:07):
than you're used to, because ifyou've been following me on
social media, if you've beenfollowing me and my journey over
the last few weeks, last fewmonths, really, you'll know that
I have been in a weird pivotand the more I kind of lean into
it and just allow things tohappen at their own pace which
is hard for me, being a type Awho needs to have control of
everything the unraveling andthe unfolding and the uncovering
(01:31):
of things has been wow, that'sall I'm going to say.
I'm finding out things aboutmyself and what I want to do and
who I want to work with andjust why I'm even here at a
level and a depth that I don'tthink I was ever going to be
able to do if I hadn't allowedmyself to just slow down and
stop.
And let me introduce my guest.
Then I will share a story.
(01:52):
So my guest today is GregoryRelich.
We call him G-Wiz.
I can't even remember how wemet, but it has been such a
delight knowing you and talkingto you.
Every time we talk it's likemind-blowing, just kind of
discoveries and realizations andwhatnot.
So can you introduce yourself,because I want to hear how you
(02:15):
describe yourself, and then Iwant to read what you wrote on
the intake form because I loveit.
So go ahead, tell the peoplewho you are, my friend.
Speaker 2 (02:24):
Thank you so much, sarah.
And you're right, it's alwaysmind blowing, it's always in the
heart and it always makes ustear up and do the ugly cry.
Speaker 1 (02:34):
We always cry whenever we talk.
It's just, it is what it is.
Speaker 2 (02:38):
It is what it is.
Maybe that's why I'm amongstthe females now.
So my name is Gregory Rutledge,as she said.
People call me G-Wiz.
It was a name that was given tome in a download in seventh
grade.
I had one name for it and itturned into something completely
different through aconversation that made me
(02:59):
realize when I'm acting in myown ego or acting in accordance
with a higher purpose, god'swill ignites zeal.
And I tell that because, likeyou, I've just had a higher
purpose.
God's will ignites zeal.
And I tell that because, likeyou, I've just had a recent
shift, so I don't even rememberwhat I sent you.
Speaker 1 (03:13):
Yeah, oh, I love what you wrote.
Speaker 2 (03:14):
Thank you.
I basically bridge gaps,connect dots, break silos.
I am a visionary,transformational leader.
I provide clarity, I'm a masterconnector and I help people to
connect to their hearts so thatthey can be who they were meant
to be.
Not what people expect of them,not this niching down, whatever
(03:37):
that is.
You are the niche and that'sjust what I'm here to help
people realize is that she's gotto be you.
Speaker 1 (03:44):
And I think that that's why we get along so well,
because that's the journey thatI've been on too, and it's
something that okay.
First of all, let me tell youwhat he wrote here.
So I always ask my guests giveme a short bio.
It's going to go in the shownotes and blah, blah, blah, but
you know it's also.
It kind of helps mecontextualize the conversation
(04:07):
Gregory wrote.
I question everything until allthat's left is the right answer
.
Life is a game of fuck aroundand find out.
I do just that.
Isn't that the fucking best bioyou've ever read in your life?
Because it just it sums up sobeautifully.
I think the journey we've bothbeen on and and the journey I
think a lot of people arecurrently on Like 2024 was such
(04:29):
a shit show and a lot of peopleare still recovering from what
felt like 12 months of justcontinually throwing yourself
down the stairs and wishing thatit didn't hurt, right?
God, yes, we were talking aboutyou know some some changes that
(04:58):
you've made in your life, god,yes, I'll share another day, but
I did the talk after the showwas over.
I had around a dozen maybe 14or 15 young women from the
audience come up to meafterwards and thank me like hug
me, thank me.
Some had tears in their eyesand the common comment was thank
you for saying the things thatwe've been told our whole life.
(05:19):
We're not allowed to say Thankyou for validating our existence
, thank you for speaking thetruth not just my truth, but
like the truth.
And I had conversations withthese young ladies.
I had conversations after theshow.
A couple of them actuallyapproached me before the show
because they were on thecommittee.
They knew what I was going totalk about and it was this idea
(05:42):
of you know as women,particularly women of color,
which, as an aside, I've hadcoaches tell me not to
differentiate that because italienates people.
Guess what, I don't fuckingcare anymore.
I'm a woman of color.
I understand the journey.
We're going to talk about that.
But women in general,particularly women of color, we
have often been told,particularly women of color.
(06:08):
We have often been told and Ithink just people in general of
a melanated capacity have beentold your value is in what you
can do, and that's where theline ends, right, like your
value is in what you can do, andwe create these identities
around that.
I was talking to one of thegirls.
She's a senior in universityand she was in an engineering
program and she was talkingabout how, even though she's
(06:29):
like the smartest kid in theclass, whenever they do group
projects, she's always relegatedto the role of secretary
because she's the girl in thegroup.
Like just shit like that.
And I was hearing this and whenI finished the talk and the
event was over and my speakeradvisor was like you know, make
sure you take a day or two tojust really absorb and digest
(06:49):
what you've experienced, causethis was this was a really like
I'm a fucking TEDx speaker, likethat's clout, right.
So I fully intended yes, thankyou, I fully intended to sit in
it and allow myself to reallyappreciate how far I've come in
my own journey.
And, as I was saying to youbefore we hit record, the
opposite happened.
Right, I actually woke up aboutfour days in and was like
(07:16):
because I couldn't understandwhy I was feeling so apathetic
all of a sudden and I thoughtmaybe it's because you're tired,
maybe it's like all theadrenaline just crashing.
But I woke up and all I couldthink was I fucking hate this,
all of it.
I hate all of it.
I hate online business, I hatecertain people.
I hate the way things are done,I just hate it.
And I struggled to show up, Istruggled to post anything
meaningful, I struggled tofollow up on my sales, like I
(07:38):
struggled with everything.
I and this week more of thesame are what they bring to the
(08:05):
table, what their purpose, whattheir passion is, and it's just.
It sparked in me this desire tolike.
I thought I was doing businessdifferently all this time, with
the business blasphemy brand andall of that, and this has
turned into a confessional andGregory's my therapist, just so
you know.
I thought I was doing businessdifferently because I was, you
(08:25):
know, bucking the status quo and, you know, talking whatever,
but really I feel like I wasstill just doing business, but
from the other end of thespectrum, I wasn't actually
changing anything.
And so I've had a huge sort ofrealization today.
And then everything that youwere talking about, because you,
you had quite an interestingseries of experiences recently.
(08:50):
Oh my goodness.
Speaker 2 (08:53):
Interesting is an understatement.
Speaker 1 (08:55):
Yeah, yeah.
Speaker 2 (08:57):
It's.
You know, I think everyone's atthat same place.
You're at right.
We're tired of playing pretend,we're tired of playing dress up
, we're tired of showing up anddoing stuff that doesn't make
sense for who we are.
I had to get sober again.
You know, weed's become legalin most places legal I'm making
air quotes here and so forsomeone that's been in recovery
(09:21):
for almost 20 years, there'salways this hope.
Someone that's been in recoveryfor almost 20 years, there's
always this hope, right, thatjust one day it's going to be
okay for me.
But I had to come to the samerealization I came to with
alcohol it's never going to beokay for me.
It may work for other people,and that's cool, I'm not them.
It'll never work for me.
And so getting sober gave me mywings again, and cutting my
(09:42):
hair helped me to flap them,cause I had hair down to my butt
.
I'm five foot 10.
Most of my back was coveredwith hair and it was heavy.
Speaker 1 (09:52):
Yeah.
Speaker 2 (09:52):
You mentioned earlier , before we started, that it
carries all this power and forme it was trauma.
There was a lot that went intothese dreads and you know,
making that decision to cut themjust came in that same moment
of paralysis you had where it'slike what am I doing, who am I,
where am I going?
And in in those decisions,those little micro decisions,
(10:16):
they cause momentum.
And so what happened is Istarted hearing from the spirit
again.
I heard a Bible verse.
It was Jeremiah 117.
I hope people are okay with mesharing my experience.
I don't encourage people tothink how you think, but this is
me.
It said get yourself ready, sayexactly as I command you, and
it's talking about the prophetJeremiah, the reluctant prophet
(10:39):
Jeremiah, which I relate towholeheartedly.
Say exactly what I command youand don't be terrified by them,
or I will make you terrifiedbefore them.
And the thing that my mentor,myron Golden, has been telling
me is become the kind of personthat people say yes to before
they know what you're offering.
What I realized yesterday whenI ran this mastermind that came
to mind after these slew ofevents was that I am already
(11:02):
that person.
I came up with this idea on awhim.
I reached out to 30 people.
Eight didn't reply, 22 repliedand said yes, they're in, and 20
showed up and then more wereinvited by the people there and
when we got to the end and I wasgetting feedback, it was you
(11:22):
know, I didn't even want to beon a meeting tonight, but I saw
it was Greg and I came and I'mlike what is this life right now
?
What is happening?
Right, we always try to relateto people in the cerebral
context of things.
We want to think that you know,thinking and using big words and
using this corporate jargon isgoing to attract people.
(11:44):
But we don't even like thatwhen we go to work and get paid
for it.
And using big words and usingthis corporate jargon is going
to attract people, but we don'teven like that when we go to
work and get paid for it.
Like we have a whole list oflanguage, like you know, the
proper email ways of sayingthese things, like the proper
way to say F off is you know,per my prior email, that kind of
stuff.
Why are we doing it?
Like, why do we startbusinesses and then run them
(12:05):
from a corporate perspective oremployee perspective?
That's not how we're supposedto do it, right?
Speaker 1 (12:11):
Because there's no context for any other way.
Everybody loves talking aboutmy framework.
My way of doing things is sounique and different it's the
same shit wrapped in a differentbox, right?
Because we don't have thecontext to do things differently
.
Because whenever someone wantsto do something differently,
what happens?
Pushback, gaslighting, peerpressure.
(12:34):
It'll never work.
The number of times I have beentold throughout my
entrepreneurial journey thatthat'll never work, nobody will
understand.
My very first coach said to mewhen she said what do you really
want to do?
And this is I'm talking.
Five years ago, I said I wantto work with women who want to
leave a legacy.
Oh, nobody understands the wordlegacy.
It'll never sell.
You're good at this, so do thisinstead.
(12:56):
And that's the path I took.
Wow, yeah, wow, sorry, carry on.
No, no, you're talking aboutthis is great.
Speaker 2 (13:04):
It's a great segue that person.
That was their perspective.
Yeah, they didn't understandwhat legacy meant and what
happened is they pointed onefinger, but three of them were
pointing back at them, right?
That's their projection of theworld.
That's their perspective.
There is a whole tribe outthere that needs exactly who
Sarah is, her power and purposearchitecture.
(13:26):
They need that.
There's a whole world out therethat need exactly what I have
to offer helping people to livecourageous lives.
In the Bible it tells us, Ithink over 365 times be strong
and courageous, do not be afraid.
There's got to be a reason.
That's repeated in this text,right, and it's not just in
(13:46):
Christianity, it's everyreligion.
The theme is love.
Love comes from the heart.
Courage means living from theheart.
We have to do things.
If it's placed on our heart,there's a reason for that, right
.
If it was placed on your heartand you got the vision, just
like, joseph shared the visionwith his brothers and they got
mad at him and put him in jail,sold him to slavery, and he
(14:09):
forgave them years later, right,like, still brought them right
back in.
Because that's the theme.
It's like we have to go throughthose dark times to find who we
are, who we are, we photos backin the day when we actually had
to develop pictures.
Speaker 1 (14:28):
they had to be developed in a dark room in a
toxic red phosphorus, right yeahand it couldn't see any light
until it was ready, that's thesame thing that is such a great
analogy.
Speaker 2 (14:39):
Thanks, it just.
It just came to me right now.
I love that but in thatdarkness we find that, like
through all these layers ofbullshit that we put on, look,
I'm like so scared to cuss.
Speaker 1 (14:53):
Oh, please Did I say it.
This show is all about.
If cuss words were not allowed,I would not be having a podcast
.
It's just how it is, please.
Speaker 2 (15:01):
Right, we create.
We have to create somethingthat works for us, and you're
doing that, but you're findinglike it's like an onion.
You have to peel the layersright, and every layer you peel,
there's a new.
You cry, right?
We have to come from the heartand bring to the world exactly
what we're meant to bring to theworld, because there's no one
else here that that is is goingto do it the way we do it.
(15:23):
There's no one else that canspeak to the people me and you
can speak to.
There's people you can speak toI can't, and there's people I
can speak to.
That you won't resonate with.
But I love that you shared thepart about the melanated
experience, right, because Idon't share that.
But for one reason I grew upoverseas.
I was born here in the US, inTulsa, oklahoma.
(15:44):
Can't tell you anything aboutOklahoma except for it's boring.
Had, you know, six years in NewYork and you know people are
very edgy in New York.
They're, they're very it's youknow, it's it's
you know you have to be on highalert at all times.
And then to move to Texasbriefly before I moved to France
(16:07):
for five years, I remember inelementary school.
I get there on the playground,my mom drops me off and they're
just so happy for no reason gota new person here.
His name is Greg and they're soexcited to welcome me.
Everyone's like just toofriendly.
I'm like what the fuck is wrongwith y'all?
(16:29):
That's what I said.
I'm six and like oh, we have apotty mouth, and I'm like
they're celebrating it.
What?
What is happening right here?
Right, it was so foreign.
But think about that as I, as Imoved to France, right, and here
I was the youngest and shortestand dumbest.
When I moved over there, I wasthe oldest, tallest, greatest.
(16:54):
People idolized me over therebecause I came from America.
They see us as somethingcompletely different, and that
was 89 to 95.
And we did a lot of differentthings.
We experienced differentcultures, we learned different
languages, we traveled.
There's no borders.
You know you can go from Franceto UK, to Spain, to Germany.
There's no like, just go.
(17:15):
And the only reason people needto know where you're from is so
they know what language tospeak to you so that they can
communicate with you.
Right, you have to know atleast five languages to live in
Europe.
Then I come back here and I findout I'm black and for some
reason that's a problem.
For some reason, when I dosomething I used to get away
with in France, now I gettickets, now I get probation,
(17:37):
now I'm being like people arejust looking at me weird and I'm
like I don't understand.
But I'm such, I'm so naive toit, that I just keep approaching
the world with hey, I'm here toserve you, look like you're
hurting, can I help you?
And when, when you do that, itbreaks down those walls, because
that's all we have up here arewalls of ignorance, and we just
(18:00):
proceed as if everything is tobe feared and if we don't know
it.
It's not good.
I don't see the world like thatand so I relate.
I can see it, but I just don'tlet it be the way I approach the
world.
Yes, I have melanated skin, butthat doesn't change the fact
that you're human.
(18:20):
Yeah, but that doesn't changethe fact that you're human, you
have a heart, you have pain, andI have a solution for you.
Speaker 1 (18:35):
Wow, I mean, what a beautiful experience.
And I'm sitting here and I'mthinking like my entire
experience was actuallyincredibly different.
It was almost the opposite ofthat.
Speaker 2 (18:48):
I understand and I'm not arguing.
I'm not discrediting orevaluating anyone.
Speaker 1 (18:53):
No, no, no, no, not at all yeah.
Speaker 2 (18:55):
Just that's.
That's the world we live in,right Like yeah like it's just
it's changed.
Speaker 1 (19:00):
So and I mean I think I think what's different is I
also grew up in a, in a verysmall town very north, you know.
We didn't have a lot of accessto, to things, really.
It was a very small mining townin northern canada where I was
the visible like the mostvisible of visible minorities
and and your survival.
I actually talked about this inmy tedx talk, which I don't
(19:22):
know when it's going to come out, but I'm excited to share it.
But this idea that you know, inorder to survive, you have to
be, you have, you need theapproval of the visible majority
, and the visible majorityrequired you to be whoever they
wanted you to be, and so I be.
And so I actually lived life asa chameleon and told myself and
(19:45):
this is going to sound how itsounds, but if I acted, white
enough, they would accept me.
And so there was a very verylong period of my life where
that's how I saw myself, andit's actually only when I moved
to england after I got marriedthat race really got thrown back
(20:06):
in my face right like becauseI've worked very hard my whole
life not to play the race cardbecause I wanted to believe that
everything that I was able todo was merit-based.
And that isn't necessarily true.
When you look back right andnow, talking to people who have
had similar experiences, I amrealizing that it's not a unique
(20:27):
experience.
It's actually a very commonexperience.
In that, I think in some waymakes me feel A comforted, but B
also very sad that that isstill the world we live in and
that you know it has to beacknowledged, because for a long
time I didn't want to have toacknowledge it.
Speaker 2 (20:47):
Yeah.
Speaker 1 (20:47):
But that's the reality of a lot of people's
experience, and I think, evenwhen it comes to business,
especially in the onlinebusiness space, where there is a
lot of merit given to peoplewho look a certain way, who fit
a certain mold, who say certainthings, who are from certain
social groups I guess religiousgroups those people, they have a
(21:09):
level of access, they have alevel of support and resource
that a lot of other people donot, and that kind of feeds into
this feeling that I've beenhaving lately, of like over the
last year, I've met so manyincredible people, yourself
included, and it's like why arewe having to continually prove
our value in spaces when we havethese purposes that are so big
(21:35):
and so potentially paradigmshifting and yet, because we
look the way we do, or we'reassociated with the people we're
associated with or we've, youknow, we don't have access to
the places that we need to haveaccess to, like people are
missing out on our magic man.
Speaker 2 (21:50):
They really are.
Speaker 1 (21:51):
They really are.
Speaker 2 (21:52):
I can tell you the reason behind that.
There's a good I won't say goodfriend, but I consider her a
good friend, even though wehaven't spoke.
The article she wrote about.
This just resonated so much inmy soul because I tend to
approach things from a spiritual, principle aspect.
There are laws and principlesin this world.
I like to consider God'sautomation and gravity, for
(22:15):
example.
There is no universe, at leastnot in an earth, where I can
drop this book and it won't falldown.
Right, that's an automationInstead of God or the universe,
or however you choose to expressyour higher power, saying you
fall down, you fall down.
He automated it, kind of likeour bodily functions, right, we
don't have to tell our heart tobeat, we don't have to remember
(22:36):
to breathe, and when youapproach the world from that
perspective and you see someoneelse that sees in that vision,
that resonates on that wave,it's like there are things that
have always worked and willalways work.
She wrote about criticalpedagogy, where we really have
(22:58):
to think.
In our educational systemthere's four levels of
oppression.
There's ideological, systematic, intrapersonal and then
interpersonal.
We're always trying to addressthe interpersonal and the
intrapersonal but forget thatour systems and our ideologies
are based in something that isinherently racist.
(23:20):
Right, the whole basis of whatAmerica is built on believed
that people could own otherpeople and that one was greater
than the other.
And until we dig the root out,we can keep picking the bad
fruits.
But we've still got the sametree, we've still got the same
root system.
(23:40):
We've still got the ideologiesbehind it've still got the same
root system, we've still got theideologies behind it.
We're not digging up the roots,we're just picking up the
fruits, right.
And so the ideologies are bakedinto our constitution.
They're baked into our legaldocuments.
The systems are built aroundthose legal documents in that
constitution.
Then, you know, because all ofthat is in the school systems
(24:04):
and the workplaces and all ofour institutions professionally,
people start to intrapersonallyfeel it right.
You felt it, I felt it.
Something's different.
Someone's not picking me fortheir team.
I'm the smartest one andthey're telling me I'm not
welcome.
I remember one time running intoa guy from a church that I went
(24:25):
to.
They were doing Bible study ina coffee shop.
They said they had this men'sgroup when I came and introduced
myself and it just felt like Iwas an outsider, even though I'm
a believer too.
We go to the same church.
I asked if I could sit in andjoin and they said, oh no, we,
we talk about really personalissues and I thought that
(24:46):
another man can't relate to.
And so you know I was like,cool thanks, I didn't want to be
a part of it anyway.
But it's those kinds ofexperiences where it's like and
of course it's a bunch of whitemales, right, they all had the
hipster look, they all had thebeards.
I don't have anything againstthose people because I get along
with those people, but theyjust saw who I was and what I
(25:07):
look like and just assumed thatI would fit the mold of what
they thought someone like mewould look like or do or bring
to the group.
Speaker 1 (25:15):
Yeah.
Speaker 2 (25:17):
And you know it's in our movies, it's in our TV shows
, oh yeah.
And you know it's in our movies, it's in our TV shows, it's in
our music, it's infesting ourworld and you start to feel it
intrapersonally, between thepeople you relate to on a daily
basis.
And then that's that last level, the interpersonal, where we
start to internalize thesethings and so we will deny
(25:39):
ourselves before we even go outthere and try anything, because
all those levels leading up toit we just come to the world
with that kind of stuff isn'tfor me or I'm not going to get
that opportunity.
You're a freaking TEDx speaker,a melanated TEDx speaker, right
?
What you did encouraged me towant to find out.
(26:01):
How can I be a TEDx speaker?
People have told me that I needto do it.
People have encouraged me to godo it.
I've been afraid because ofthat interpersonal, right.
Am I going to be valuableenough?
Is what I have enough?
Is telling people to live fromtheir hearts enough?
Speaker 1 (26:16):
Yeah absolutely.
Absolutely.
Yeah, that's.
I mean that's so.
That's so true, because when Iwas there, when I, when I saw
the speaker roster, you've got ayoung person who is working
with farmers in Kenya to ensurethat we can feed 10 billion
people by the year 2030.
We've got another guy fromSilicon Valley who's like,
(26:39):
really like knee deep in thewhole automated vehicles thing.
We've got another like we'vegot these people who are really
like they're, you know they'redoing quote unquote important
fancy things.
And then you've got Sarah who'stalking about unicorns and
dragons.
Like what the fuck?
Right, right.
And I honestly like the wholetime, the whole time, I was like
(27:00):
this isn't important enough,this isn't valid enough.
And then my speaker advisor waslike you got picked, though you
got picked, though you gotpicked though, and she kept
reminding me and reminding me,and then it was you know, well,
I can't memorize it and she'slike no problem, we'll get you
some cue cards.
Like you got picked, though yougot picked, though you got
(27:22):
picked, though, and when it wasdone, and when it was, and and
when the validation came, that'swhen I was like, oh, maybe it
was important, but there isstill that little voice in the
back of the head.
That is like yeah, but whenpeople see it on youtube,
they're going to realize thatyou shouldn't have been picked
like.
It never ends that the, theindoctrination go of.
You know the, the four, thefour things you're talking about
(27:42):
.
It runs so deep, yeah, and I seeso many people.
I mean, if we want to just talkabout the online business space
, yeah, who?
I think they?
They operate from that space oflike.
I'm gonna do it like everybodyelse, because they look
successful, right, they looklike they know what they're
doing, so I'm gonna do that too.
(28:03):
And it goes against every fiberof their being.
It's not aligned with who theyare, it has nothing to do with
their purpose and it's againyou're.
You're denying the world thetruth of, of the power and the
magic that you have thepotential to bring man I we do
this girl, you wow, yes, yes,and I'm so glad you brought up
(28:29):
youtube, the.
Speaker 2 (28:31):
Did you know that youtube started as an online
dating app where people couldpost yeah oh really host.
There would be like peopleposting basically like profiles
or videos of themselves sopeople can pick through people.
Obviously, that didn't work,that's wild though.
Right.
What ended up happening waspeople would post like videos of
(28:52):
animals and videos of sillystuff and people would actually
watch it, and so they were smartenough to pivot and make it
YouTube.
I forgot what it was calledbefore, but I was reading the
YouTube formula by Daryl Eavesand the thing I noticed the
theme I noticed is that a lot ofYouTubers did exactly what you
said.
They said this looks like it'sworking, and so they did that
(29:16):
putting on all of the armor thatdoesn't fit them right.
Let's take it to a biblicalreference just because I'm a
dork like that, david was giventhe armor from his brothers to
put on.
He's like I can't wear this.
This isn't me.
And he had a slingshot and fivesmooth stones and he took down
a giant with one shot.
(29:36):
The first shot yeah, that hasbeen the theme that I've seen in
anyone that's successful indoing something that's truly
innovative and trulygroundbreaking is they stop
trying to put on all the stuffthat doesn't work for them.
They stop trying to do and bewhoever they think they need to
do and be, and they just sayfuck it, I'm going to be me.
When I blew up on LinkedIn, Ijust I was like you know what.
(29:59):
I don't even care anymore If Ipost this and they blacklist me
or blackball me or whatever thatis out of this community.
I don't even give a shitanymore.
I posted something about theytalked about stakeholder
experience isn't user experienceand I said yeah, and if you
think about the acronym, it'sSEX and it's not even the good
(30:21):
kind.
And I looked at my wife, Ishowed her the comment and I
said I'm posting it, I don'tcare anymore.
Posted.
She looked at it and she's likeGregory, what did you do?
And I'm like I don't care.
I went to sleep.
I woke up.
I see a LinkedIn notification.
Biggest guy in the Dallas FortWorth UX community is like
(30:41):
Gregory, I like your comments,let's do lunch.
Wow, I was like what justhappened.
And so I tried it again.
I was like is it just me or are, like you know, everyone else,
tired of being pressured?
Your email text then calledwhile you're reading the email
and looking at the text hey,give us the birth date and year
(31:03):
and last four-year social.
We have a position for you.
And then you give them all thisstuff in a rush.
You're in a hurry to get it soyou can get the job or get the
interview, and then you getghosted.
Speaker 1 (31:11):
Yeah.
Speaker 2 (31:12):
And my idea was maybe it's because they're expecting
purple unicorns for squirrel pay.
And it was so funny.
It blew up 28,000 impressionsand views in a week and like 300
and something likes, 80something comments.
And then a company reached outto me, said we're so sorry, this
was your experience.
We didn't mean to do this toyou.
(31:33):
I have never heard of thecompany, so they're apologizing
for something they never did.
They put me in in with someonethat would assess my, my skill
level and then they offered metwo interviews.
I failed the first.
I got the second.
I got into the industry.
It was just like, like, likewhat's happening in our life
right now, that that I'm goingto be me and if it works, it
(31:55):
works.
If it doesn't, I don't evencare anymore.
And then it's just thissnowball of things just work out
when you're yourself.
So why do we try to be anythingelse?
Speaker 1 (32:06):
I don't know.
I mean, I do know we've talkedabout it for the last half an
hour, but you're like, yeah,like, why, like it's.
I think the big sort oftakeaway is the hardest thing
you can do is be yourself, butit's also the easiest thing you
can do.
Speaker 2 (32:29):
Yes and easy feels wrong, because we're taught all
lives that if it's not hard work, yeah, if it's not, if it's not
my, my mentor says only givepeople enough necessary for
their transformation and nothingmore.
Anything else is just your ego,basically.
And yeah, like you're justtrying to prove to people with
all of this confusing stuff thatyou can help them, why don't
(32:52):
you prove that you can helppeople by actually helping them?
Speaker 1 (32:55):
Okay, I'm going to be an ass right now and I'm going
to direct that comment, thatbrilliant fucking comment, to
all of you people who host like27 webinars but then add 1800 of
fucking extra value, likeplease, come on if, if, if you
want people to believe you'rethe best, you won't be the
(33:16):
cheapest.
Speaker 2 (33:17):
And if you're the cheapest, people will not
believe you're the best.
Do you know what?
Okay, so let me tell you aboutthis mastermind, because we
didn't talk about it on here.
Speaker 1 (33:24):
Okay.
Speaker 2 (33:25):
My wife came up with this.
Well, she didn't come up withit.
My wife gets these divinedownloads where she just starts
shaking, uncontrollably,sweating, and she's just like
babe, babe, listen, it's coming.
I'm like, oh, here we go, okay.
So she's like you know how youwent to meetups in the beginning
and that's how you broke intoUX.
I think that with your business, you just need to go to meetups
and just be you, because peopleare attracted to you.
(33:47):
And I'm like, oh, yeah.
And I have fun doing that.
It's not the online businesshustle.
So I go to the first meetupavailable.
It was this that next Tuesdayfrom when she told me three days
later I meet a bunch of peopleUm, there was a bunch of new
faces, but a lot of my mentors Ilook up to were were
congratulating me on how manywaves I've made in this industry
(34:08):
by just coming in and beingmyself, and I was just like Whoa
, whoa, like all theconfirmations just keep
happening.
And so my mentor, like the guythat runs the big design
conference, brian Sullivan'slike you should go talk to that
person.
He just kept sending people tome.
The one guy he sent to me thatdidn't come to me at first, he
left.
He came back because he didn'twant to say bye, like leave
(34:30):
without saying bye in person ashe's coming back.
I can't let people pass by mewithout being acknowledged by me
At least.
I want to know every person.
I want to know about them, Iwant to meet them.
And so I was like hey, paul, Ididn't get to talk to you, man,
let's chat.
So he starts asking me reallygood questions about my business
that break my brain, and so I'mlike, let me think on that.
So then I message him later.
(34:51):
He's like let's just hop on acall.
By the time I hop on this callwith this man, two days later
he's got a whole fig jam workedout for me with you know my I
help statement.
I sent him what I am a claritycoach at, basically, and you
know the problem state my peopleare in, which is basically a
demonic loop, right, and thenthe ideal state they want to be
(35:13):
in and the question that changedeverything what is the fastest
thing that you can prototype ina week.
And then I realized it he justworked UX, that I work on
companies every day to help themmake billion dollar
breakthroughs or million dollarrevenue on my own business that
I couldn't do for myself.
And then it hit me that'swhat's missing in the market.
(35:34):
People are inundated withinformation, they're paying for
information, they're gettingfree courses, they're watching
millions of hours of YouTube andthey don't do anything with it.
And like you have to, like,even if you do something and
it's stupid, it feels dumb, it'sa complete failure, a mockery
of your intelligence.
(35:55):
At least you're gainingfeedback to iterate to make it
better.
Speaker 1 (36:00):
Yeah.
Speaker 2 (36:00):
So be horrible.
You're never going to get togreat if you don't go through
horrible.
Yeah.
So I was like you know what?
This is a genius idea.
I think I'm going to turn thisinto a mastermind.
So I reach out to two people,said I'm going to do this
mastermind.
They're like I'm in Cool, Reachout to another one separately
Doing this mastermind.
This is what it's going to beRapid prototyping, so we can
test ideas.
Google Glass, basically.
(36:22):
How long do you think it tookGoogle Glass to come up with
their first prototype?
I said 10 years.
Most people say 10 years, oneyear, two years.
One day they had a coat hanger,a pair of glasses, a wire, a
mini projector and a mini laptopand they put it on them and
they said what's wrong with it?
And they got all these things.
And then what did they do?
They went back to the drawingboard.
They made it better and theyjust kept doing that process.
(36:44):
That's what we do with designthinking Empathize.
What's the problem, Define thatproblem, Come up with ideas on
how to solve that problem.
Prototype something real quick,even if it's just like
whiteboard sketches.
Then go test it with realpeople and let them tell you
this is the dumbest thing I'veever heard of.
Why?
Okay, Because of this, this,this and this.
(37:04):
So I do this mastermind.
I think of it.
Yesterday in the morning I waslike, all right, let me go, just
go ahead and reach out to 50people.
So reach out to 30.
And I said all that to saythey're on this mastermind.
They're seeing the value.
Everyone's helping each otherout.
People are coming out of theirshells, they're being courageous
(37:27):
, making their offers for thevery first time, feeling like
they need to come up with theperfect thing, and then, when
they move from their hearts,that's when the real thing came
out.
They thought they needed this,but what they really needed was
to be themselves, because we arethe niche.
At the end, I asked forfeedback, Girl, don't you know?
I got enough feedback to turnthis into an actual offer.
(37:48):
And then the magic happenedright.
And this is where this wholething stemmed from.
You talked about the price$1,800, $27,000 worth of value
for only $27 or $7.
My favorite is the $7 one.
Like, get the F out of here,man.
Speaker 1 (38:07):
You get $8,000 worth of bonuses and freebies.
Speaker 2 (38:10):
Yeah, yeah, okay.
So I'm like how much was thisworth monetarily for you?
So I noticed that a lot ofpeople don't know how to price
their own offers, much lesssomeone else's, because there's
all this BS out there about thismuch value for this much money
and you can't trust that.
Speaker 1 (38:29):
Yeah.
Speaker 2 (38:30):
One lady said I would have easily paid a hundred
thousand dollars for this.
When I first came back fromoffer mastery Live with Myron
Golden in May of last year, Igave a lady a clarity session
and I asked her how much shethought it would be worth.
She said I easily would havepaid $20,000 for a few of your
minutes.
And then I told someone elsethis is going to turn into a
(38:52):
$25,000 mastermind.
She said I definitely pay that,especially if you kept up the
energy you you had tonight.
That would that let me know.
Is that me just being me andshowing up and loving on people
and teaching them how to workfrom their hearts and be
themselves.
I don't have to try.
I don't have to try at all withthat.
That's just who I am.
That lets me know that there'swealth out there for me, for me
(39:15):
just being showing up and beingme.
My mentor charges anywhere from$28,000 a year to a million a
year.
I'm in this $55,000 a yearprogram right now.
Why do I believe, or why do Inot believe, that I can charge
at least that?
Speaker 1 (39:32):
Yeah.
Speaker 2 (39:33):
Why do we do that to ourselves?
Speaker 1 (39:35):
Sarah's brain is going okay, the one way I really
want to work with people goingforward.
I need to rethink that price.
Yeah, that's.
I mean you know what.
Okay, to everybody who'slistening, we could legitimately
talk for another two or threehours about this, because this
(39:56):
is what we do.
Unfortunately, I have to gopick up my children from school.
But the big takeaway here iswhen you actually lean into who
you are and what you want to do,like where your actual joy is.
We talk about legacy, we talkabout purpose, we talk about
impact.
All of that.
It has to start with you reallyunderstanding who you are and
(40:18):
what you want to do, and that isso hard to answer.
We all think we know who we areand what we want to do, but it
is some of the hardest work youwill ever do, because all of our
lives we have been told who weare.
We've been told how we'resupposed to show up.
We've been told what we aresupposed to do.
I mean I'll tell you now, likeI remember I never had any other
(40:43):
option in my head other than tobe a teacher, because that's
what my parents always said,that's what you're going to be,
and I mean I'm not going to.
I enjoyed it.
I found great joy in it.
It's something that I didgenuinely love.
I lucked out in that way.
But if I had had otheropportunities or options to
think about other things that Icould possibly be, other than
(41:04):
you're being molded towardsbeing a teacher.
There are so many other thingsthat I would have done with my
life.
Not to say that I don'tappreciate every moment of my
life as it's been, but you knowwhat I mean.
Like we are in one way oranother, told who we are by
everybody, like our identitieshave been built for us.
Yeah, and if you can do theabsolute back-breaking,
(41:27):
soul-crushing work and I saythat very intentionally it is of
uncovering your actual, trueidentity, like the essence of
who you are, it will be the mostliberating fucking thing you
ever do in your life for eachgirl, and all of that goodness
will stem from that.
(41:48):
All of the shit that you arechasing, all of the stuff that
you are trying to hold on to,like holding on to sand, it will
just, it will come to you soeasily when you just embrace and
embody who you actually are.
You got to figure out who thatis first and for everybody who's
listening, who's like I knowwho I am.
I can guarantee you dollarstudents.
(42:08):
You probably do not, because Iguarantee you.
You probably still equate whoyou are with what you can do Job
titles, roles, people pleaser,high performer yes, ma'am,
project manager, operationsperson You've given yourself a
title.
You have no idea who you arewithout that title.
I can tell you that right now.
Speaker 2 (42:30):
So true.
Can I leave one exercise foryour listeners?
Speaker 1 (42:34):
Absolutely yes, please.
Speaker 2 (42:37):
This has been the most powerful thing I've ever
done for myself, and I'm goingto leave it here and then we'll
drop the mic.
If you did not have to makemoney, what would you love to do
?
Don't think of a job, don'tthink of a title, don't think of
a responsibility.
What lights you up more thananything?
That's going to tell you whoyou are?
(42:57):
What lights you up more thananything that's going to tell
you who you are?
Speaker 1 (43:04):
And then find people that have a problem in that area
and go be you while you solvethat problem.
I mean that's a mic drop.
I mean it's such an easy andsuch a hard thing to do and it's
funny as you were saying it.
I remember the day that thatbecame clear for me and I've
ignored it since then becausehashtag the world.
I remember someone asking meonce what's your dream Like?
What do you want to do?
(43:25):
And I jokingly said I want tobe that old crone in the corner
of the bar who has a regulartable and she like chain smokes
cigarettes and people just comeand sit at her table and ask for
her advice and she just givesit to them.
If I could do that for the restof my life sans the smoking
obviously not in a bar like thatwould be like that, which that
(43:46):
would make my entire heart sing.
And so thank you for thatreminder, because that's the
vision that came up when yousaid that and that's the, that's
the energy I'm taking into theworld now.
Speaker 2 (43:59):
Wow, that's like I don't even think.
You see that you're doing it.
You're just doing it with allthese other things on top of it,
like people want to come to you.
You said it became therapy.
Speaker 1 (44:13):
Yeah.
Speaker 2 (44:14):
You feel like therapy .
Speaker 1 (44:16):
Well.
I've had someone say that youknow someone said to me I give
them better advice than theirtherapist does, and I don't even
charge them for it.
So there you go bad part, badpart bro oh man, yeah, okay, if
you, if you did not listen tothis episode and have at least
half a dozen aha moments, youweren't paying attention.
Um, gregory, you're gonna haveto come back on the show because
(44:38):
I think there's so much more wecan talk about, and I want to
talk more about your experiencesand just creating the kind of
business experience that you'vecreated, so we're going to have
to have you back on.
Thank you so much for beinghere and just sharing from the
heart, because, honestly, thisis what we've been missing, I
think for a long time.
Speaker 2 (44:59):
Aw, thank you so much .
I'm so, I'm honored to be thefirst male.
I wow Well, thank you, thankyou it was my pleasure.
Look forward to coming back andlisten to this again.
Speaker 1 (45:13):
Absolutely.
I'm going to listen to this oneon repeat and, as I say every
single week, y'all, you can havesuccess without the BS.
I will talk to you next week.
That's it for this week.
Thanks for listening to theBusiness Blasphemy Podcast.
(45:33):
We'll be back next week with anew episode, but in the meantime
, help a sister out bysubscribing and, if you're
feeling extra sassy, rating thispodcast, and don't forget to
share the podcast with others.
Thanks for listening andremember you can have success
without the BS.
Welcome to the Business Blasphemy Podcast,
where we question the sacredtruths of the online business
space and the reverence withwhich they're held.
I'm your host, sarah Khanspeaker, strategic consultant
and BS busting badass.
Join me each week as wechallenge the norms, trends and
overall bullshit status quo ofentrepreneurship to uncover what
it really takes to build thebusiness that you want to build
(00:23):
in a way that honors you, yourlife and your vision for what's
possible, and maybe piss off afew gurus along the way.
So if you're ready to commitbusiness blasphemy, let's do it.
Hello, hello blasphemers,welcome back.
Okay, this is going to be a verydifferent episode.
First of all, my guest has thedistinct privilege honor,
(00:46):
whatever you want to call it ofbeing the first non-woman on the
show.
Yay, yeah, you're the firstdude.
And second, we have already had, as we always do, just the most
phenomenal start to aconversation and I was like we
need to be recording, so I hitrecord.
We're going to be talking aboutthings a little bit differently
(01:07):
than you're used to, because ifyou've been following me on
social media, if you've beenfollowing me and my journey over
the last few weeks, last fewmonths, really, you'll know that
I have been in a weird pivotand the more I kind of lean into
it and just allow things tohappen at their own pace which
is hard for me, being a type Awho needs to have control of
everything the unraveling andthe unfolding and the uncovering
(01:31):
of things has been wow, that'sall I'm going to say.
I'm finding out things aboutmyself and what I want to do and
who I want to work with andjust why I'm even here at a
level and a depth that I don'tthink I was ever going to be
able to do if I hadn't allowedmyself to just slow down and
stop.
And let me introduce my guest.
Then I will share a story.
(01:52):
So my guest today is GregoryRelich.
We call him G-Wiz.
I can't even remember how wemet, but it has been such a
delight knowing you and talkingto you.
Every time we talk it's likemind-blowing, just kind of
discoveries and realizations andwhatnot.
So can you introduce yourself,because I want to hear how you
(02:15):
describe yourself, and then Iwant to read what you wrote on
the intake form because I loveit.
So go ahead, tell the peoplewho you are, my friend.
Speaker 2 (02:24):
Thank you so much, sarah.
And you're right, it's alwaysmind blowing, it's always in the
heart and it always makes ustear up and do the ugly cry.
Speaker 1 (02:34):
We always cry whenever we talk.
It's just, it is what it is.
Speaker 2 (02:38):
It is what it is.
Maybe that's why I'm amongstthe females now.
So my name is Gregory Rutledge,as she said.
People call me G-Wiz.
It was a name that was given tome in a download in seventh
grade.
I had one name for it and itturned into something completely
different through aconversation that made me
(02:59):
realize when I'm acting in myown ego or acting in accordance
with a higher purpose, god'swill ignites zeal.
And I tell that because, likeyou, I've just had a higher
purpose.
God's will ignites zeal.
And I tell that because, likeyou, I've just had a recent
shift, so I don't even rememberwhat I sent you.
Speaker 1 (03:13):
Yeah, oh, I love what you wrote.
Speaker 2 (03:14):
Thank you.
I basically bridge gaps,connect dots, break silos.
I am a visionary,transformational leader.
I provide clarity, I'm a masterconnector and I help people to
connect to their hearts so thatthey can be who they were meant
to be.
Not what people expect of them,not this niching down, whatever
(03:37):
that is.
You are the niche and that'sjust what I'm here to help
people realize is that she's gotto be you.
Speaker 1 (03:44):
And I think that that's why we get along so well,
because that's the journey thatI've been on too, and it's
something that okay.
First of all, let me tell youwhat he wrote here.
So I always ask my guests giveme a short bio.
It's going to go in the shownotes and blah, blah, blah, but
you know it's also.
It kind of helps mecontextualize the conversation
(04:07):
Gregory wrote.
I question everything until allthat's left is the right answer
.
Life is a game of fuck aroundand find out.
I do just that.
Isn't that the fucking best bioyou've ever read in your life?
Because it just it sums up sobeautifully.
I think the journey we've bothbeen on and and the journey I
think a lot of people arecurrently on Like 2024 was such
(04:29):
a shit show and a lot of peopleare still recovering from what
felt like 12 months of justcontinually throwing yourself
down the stairs and wishing thatit didn't hurt, right?
God, yes, we were talking aboutyou know some some changes that
(04:58):
you've made in your life, god,yes, I'll share another day, but
I did the talk after the showwas over.
I had around a dozen maybe 14or 15 young women from the
audience come up to meafterwards and thank me like hug
me, thank me.
Some had tears in their eyesand the common comment was thank
you for saying the things thatwe've been told our whole life.
(05:19):
We're not allowed to say Thankyou for validating our existence
, thank you for speaking thetruth not just my truth, but
like the truth.
And I had conversations withthese young ladies.
I had conversations after theshow.
A couple of them actuallyapproached me before the show
because they were on thecommittee.
They knew what I was going totalk about and it was this idea
(05:42):
of you know as women,particularly women of color,
which, as an aside, I've hadcoaches tell me not to
differentiate that because italienates people.
Guess what, I don't fuckingcare anymore.
I'm a woman of color.
I understand the journey.
We're going to talk about that.
But women in general,particularly women of color, we
have often been told,particularly women of color.
(06:08):
We have often been told and Ithink just people in general of
a melanated capacity have beentold your value is in what you
can do, and that's where theline ends, right, like your
value is in what you can do, andwe create these identities
around that.
I was talking to one of thegirls.
She's a senior in universityand she was in an engineering
program and she was talkingabout how, even though she's
(06:29):
like the smartest kid in theclass, whenever they do group
projects, she's always relegatedto the role of secretary
because she's the girl in thegroup.
Like just shit like that.
And I was hearing this and whenI finished the talk and the
event was over and my speakeradvisor was like you know, make
sure you take a day or two tojust really absorb and digest
(06:49):
what you've experienced, causethis was this was a really like
I'm a fucking TEDx speaker, likethat's clout, right.
So I fully intended yes, thankyou, I fully intended to sit in
it and allow myself to reallyappreciate how far I've come in
my own journey.
And, as I was saying to youbefore we hit record, the
opposite happened.
Right, I actually woke up aboutfour days in and was like
(07:16):
because I couldn't understandwhy I was feeling so apathetic
all of a sudden and I thoughtmaybe it's because you're tired,
maybe it's like all theadrenaline just crashing.
But I woke up and all I couldthink was I fucking hate this,
all of it.
I hate all of it.
I hate online business, I hatecertain people.
I hate the way things are done,I just hate it.
And I struggled to show up, Istruggled to post anything
meaningful, I struggled tofollow up on my sales, like I
(07:38):
struggled with everything.
I and this week more of thesame are what they bring to the
(08:05):
table, what their purpose, whattheir passion is, and it's just.
It sparked in me this desire tolike.
I thought I was doing businessdifferently all this time, with
the business blasphemy brand andall of that, and this has
turned into a confessional andGregory's my therapist, just so
you know.
I thought I was doing businessdifferently because I was, you
(08:25):
know, bucking the status quo and, you know, talking whatever,
but really I feel like I wasstill just doing business, but
from the other end of thespectrum, I wasn't actually
changing anything.
And so I've had a huge sort ofrealization today.
And then everything that youwere talking about, because you,
you had quite an interestingseries of experiences recently.
(08:50):
Oh my goodness.
Speaker 2 (08:53):
Interesting is an understatement.
Speaker 1 (08:55):
Yeah, yeah.
Speaker 2 (08:57):
It's.
You know, I think everyone's atthat same place.
You're at right.
We're tired of playing pretend,we're tired of playing dress up
, we're tired of showing up anddoing stuff that doesn't make
sense for who we are.
I had to get sober again.
You know, weed's become legalin most places legal I'm making
air quotes here and so forsomeone that's been in recovery
(09:21):
for almost 20 years, there'salways this hope.
Someone that's been in recoveryfor almost 20 years, there's
always this hope, right, thatjust one day it's going to be
okay for me.
But I had to come to the samerealization I came to with
alcohol it's never going to beokay for me.
It may work for other people,and that's cool, I'm not them.
It'll never work for me.
And so getting sober gave me mywings again, and cutting my
(09:42):
hair helped me to flap them,cause I had hair down to my butt
.
I'm five foot 10.
Most of my back was coveredwith hair and it was heavy.
Speaker 1 (09:52):
Yeah.
Speaker 2 (09:52):
You mentioned earlier , before we started, that it
carries all this power and forme it was trauma.
There was a lot that went intothese dreads and you know,
making that decision to cut themjust came in that same moment
of paralysis you had where it'slike what am I doing, who am I,
where am I going?
And in in those decisions,those little micro decisions,
(10:16):
they cause momentum.
And so what happened is Istarted hearing from the spirit
again.
I heard a Bible verse.
It was Jeremiah 117.
I hope people are okay with mesharing my experience.
I don't encourage people tothink how you think, but this is
me.
It said get yourself ready, sayexactly as I command you, and
it's talking about the prophetJeremiah, the reluctant prophet
(10:39):
Jeremiah, which I relate towholeheartedly.
Say exactly what I command youand don't be terrified by them,
or I will make you terrifiedbefore them.
And the thing that my mentor,myron Golden, has been telling
me is become the kind of personthat people say yes to before
they know what you're offering.
What I realized yesterday whenI ran this mastermind that came
to mind after these slew ofevents was that I am already
(11:02):
that person.
I came up with this idea on awhim.
I reached out to 30 people.
Eight didn't reply, 22 repliedand said yes, they're in, and 20
showed up and then more wereinvited by the people there and
when we got to the end and I wasgetting feedback, it was you
(11:22):
know, I didn't even want to beon a meeting tonight, but I saw
it was Greg and I came and I'mlike what is this life right now
?
What is happening?
Right, we always try to relateto people in the cerebral
context of things.
We want to think that you know,thinking and using big words and
using this corporate jargon isgoing to attract people.
(11:44):
But we don't even like thatwhen we go to work and get paid
for it.
And using big words and usingthis corporate jargon is going
to attract people, but we don'teven like that when we go to
work and get paid for it.
Like we have a whole list oflanguage, like you know, the
proper email ways of sayingthese things, like the proper
way to say F off is you know,per my prior email, that kind of
stuff.
Why are we doing it?
Like, why do we startbusinesses and then run them
(12:05):
from a corporate perspective oremployee perspective?
That's not how we're supposedto do it, right?
Speaker 1 (12:11):
Because there's no context for any other way.
Everybody loves talking aboutmy framework.
My way of doing things is sounique and different it's the
same shit wrapped in a differentbox, right?
Because we don't have thecontext to do things differently
.
Because whenever someone wantsto do something differently,
what happens?
Pushback, gaslighting, peerpressure.
(12:34):
It'll never work.
The number of times I have beentold throughout my
entrepreneurial journey thatthat'll never work, nobody will
understand.
My very first coach said to mewhen she said what do you really
want to do?
And this is I'm talking.
Five years ago, I said I wantto work with women who want to
leave a legacy.
Oh, nobody understands the wordlegacy.
It'll never sell.
You're good at this, so do thisinstead.
(12:56):
And that's the path I took.
Wow, yeah, wow, sorry, carry on.
No, no, you're talking aboutthis is great.
Speaker 2 (13:04):
It's a great segue that person.
That was their perspective.
Yeah, they didn't understandwhat legacy meant and what
happened is they pointed onefinger, but three of them were
pointing back at them, right?
That's their projection of theworld.
That's their perspective.
There is a whole tribe outthere that needs exactly who
Sarah is, her power and purposearchitecture.
(13:26):
They need that.
There's a whole world out therethat need exactly what I have
to offer helping people to livecourageous lives.
In the Bible it tells us, Ithink over 365 times be strong
and courageous, do not be afraid.
There's got to be a reason.
That's repeated in this text,right, and it's not just in
(13:46):
Christianity, it's everyreligion.
The theme is love.
Love comes from the heart.
Courage means living from theheart.
We have to do things.
If it's placed on our heart,there's a reason for that, right
.
If it was placed on your heartand you got the vision, just
like, joseph shared the visionwith his brothers and they got
mad at him and put him in jail,sold him to slavery, and he
(14:09):
forgave them years later, right,like, still brought them right
back in.
Because that's the theme.
It's like we have to go throughthose dark times to find who we
are, who we are, we photos backin the day when we actually had
to develop pictures.
Speaker 1 (14:28):
they had to be developed in a dark room in a
toxic red phosphorus, right yeahand it couldn't see any light
until it was ready, that's thesame thing that is such a great
analogy.
Speaker 2 (14:39):
Thanks, it just.
It just came to me right now.
I love that but in thatdarkness we find that, like
through all these layers ofbullshit that we put on, look,
I'm like so scared to cuss.
Speaker 1 (14:53):
Oh, please Did I say it.
This show is all about.
If cuss words were not allowed,I would not be having a podcast
.
It's just how it is, please.
Speaker 2 (15:01):
Right, we create.
We have to create somethingthat works for us, and you're
doing that, but you're findinglike it's like an onion.
You have to peel the layersright, and every layer you peel,
there's a new.
You cry, right?
We have to come from the heartand bring to the world exactly
what we're meant to bring to theworld, because there's no one
else here that that is is goingto do it the way we do it.
(15:23):
There's no one else that canspeak to the people me and you
can speak to.
There's people you can speak toI can't, and there's people I
can speak to.
That you won't resonate with.
But I love that you shared thepart about the melanated
experience, right, because Idon't share that.
But for one reason I grew upoverseas.
I was born here in the US, inTulsa, oklahoma.
(15:44):
Can't tell you anything aboutOklahoma except for it's boring.
Had, you know, six years in NewYork and you know people are
very edgy in New York.
They're, they're very it's youknow, it's it's
you know you have to be on highalert at all times.
And then to move to Texasbriefly before I moved to France
(16:07):
for five years, I remember inelementary school.
I get there on the playground,my mom drops me off and they're
just so happy for no reason gota new person here.
His name is Greg and they're soexcited to welcome me.
Everyone's like just toofriendly.
I'm like what the fuck is wrongwith y'all?
(16:29):
That's what I said.
I'm six and like oh, we have apotty mouth, and I'm like
they're celebrating it.
What?
What is happening right here?
Right, it was so foreign.
But think about that as I, as Imoved to France, right, and here
I was the youngest and shortestand dumbest.
When I moved over there, I wasthe oldest, tallest, greatest.
(16:54):
People idolized me over therebecause I came from America.
They see us as somethingcompletely different, and that
was 89 to 95.
And we did a lot of differentthings.
We experienced differentcultures, we learned different
languages, we traveled.
There's no borders.
You know you can go from Franceto UK, to Spain, to Germany.
There's no like, just go.
(17:15):
And the only reason people needto know where you're from is so
they know what language tospeak to you so that they can
communicate with you.
Right, you have to know atleast five languages to live in
Europe.
Then I come back here and I findout I'm black and for some
reason that's a problem.
For some reason, when I dosomething I used to get away
with in France, now I gettickets, now I get probation,
(17:37):
now I'm being like people arejust looking at me weird and I'm
like I don't understand.
But I'm such, I'm so naive toit, that I just keep approaching
the world with hey, I'm here toserve you, look like you're
hurting, can I help you?
And when, when you do that, itbreaks down those walls, because
that's all we have up here arewalls of ignorance, and we just
(18:00):
proceed as if everything is tobe feared and if we don't know
it.
It's not good.
I don't see the world like thatand so I relate.
I can see it, but I just don'tlet it be the way I approach the
world.
Yes, I have melanated skin, butthat doesn't change the fact
that you're human.
(18:20):
Yeah, but that doesn't changethe fact that you're human, you
have a heart, you have pain, andI have a solution for you.
Speaker 1 (18:35):
Wow, I mean, what a beautiful experience.
And I'm sitting here and I'mthinking like my entire
experience was actuallyincredibly different.
It was almost the opposite ofthat.
Speaker 2 (18:48):
I understand and I'm not arguing.
I'm not discrediting orevaluating anyone.
Speaker 1 (18:53):
No, no, no, no, not at all yeah.
Speaker 2 (18:55):
Just that's.
That's the world we live in,right Like yeah like it's just
it's changed.
Speaker 1 (19:00):
So and I mean I think I think what's different is I
also grew up in a, in a verysmall town very north, you know.
We didn't have a lot of accessto, to things, really.
It was a very small mining townin northern canada where I was
the visible like the mostvisible of visible minorities
and and your survival.
I actually talked about this inmy tedx talk, which I don't
(19:22):
know when it's going to come out, but I'm excited to share it.
But this idea that you know, inorder to survive, you have to
be, you have, you need theapproval of the visible majority
, and the visible majorityrequired you to be whoever they
wanted you to be, and so I be.
And so I actually lived life asa chameleon and told myself and
(19:45):
this is going to sound how itsounds, but if I acted, white
enough, they would accept me.
And so there was a very verylong period of my life where
that's how I saw myself, andit's actually only when I moved
to england after I got marriedthat race really got thrown back
(20:06):
in my face right like becauseI've worked very hard my whole
life not to play the race cardbecause I wanted to believe that
everything that I was able todo was merit-based.
And that isn't necessarily true.
When you look back right andnow, talking to people who have
had similar experiences, I amrealizing that it's not a unique
(20:27):
experience.
It's actually a very commonexperience.
In that, I think in some waymakes me feel A comforted, but B
also very sad that that isstill the world we live in and
that you know it has to beacknowledged, because for a long
time I didn't want to have toacknowledge it.
Speaker 2 (20:47):
Yeah.
Speaker 1 (20:47):
But that's the reality of a lot of people's
experience, and I think, evenwhen it comes to business,
especially in the onlinebusiness space, where there is a
lot of merit given to peoplewho look a certain way, who fit
a certain mold, who say certainthings, who are from certain
social groups I guess religiousgroups those people, they have a
(21:09):
level of access, they have alevel of support and resource
that a lot of other people donot, and that kind of feeds into
this feeling that I've beenhaving lately, of like over the
last year, I've met so manyincredible people, yourself
included, and it's like why arewe having to continually prove
our value in spaces when we havethese purposes that are so big
(21:35):
and so potentially paradigmshifting and yet, because we
look the way we do, or we'reassociated with the people we're
associated with or we've, youknow, we don't have access to
the places that we need to haveaccess to, like people are
missing out on our magic man.
Speaker 2 (21:50):
They really are.
Speaker 1 (21:51):
They really are.
Speaker 2 (21:52):
I can tell you the reason behind that.
There's a good I won't say goodfriend, but I consider her a
good friend, even though wehaven't spoke.
The article she wrote about.
This just resonated so much inmy soul because I tend to
approach things from a spiritual, principle aspect.
There are laws and principlesin this world.
I like to consider God'sautomation and gravity, for
(22:15):
example.
There is no universe, at leastnot in an earth, where I can
drop this book and it won't falldown.
Right, that's an automationInstead of God or the universe,
or however you choose to expressyour higher power, saying you
fall down, you fall down.
He automated it, kind of likeour bodily functions, right, we
don't have to tell our heart tobeat, we don't have to remember
(22:36):
to breathe, and when youapproach the world from that
perspective and you see someoneelse that sees in that vision,
that resonates on that wave,it's like there are things that
have always worked and willalways work.
She wrote about criticalpedagogy, where we really have
(22:58):
to think.
In our educational systemthere's four levels of
oppression.
There's ideological, systematic, intrapersonal and then
interpersonal.
We're always trying to addressthe interpersonal and the
intrapersonal but forget thatour systems and our ideologies
are based in something that isinherently racist.
(23:20):
Right, the whole basis of whatAmerica is built on believed
that people could own otherpeople and that one was greater
than the other.
And until we dig the root out,we can keep picking the bad
fruits.
But we've still got the sametree, we've still got the same
root system.
(23:40):
We've still got the ideologiesbehind it've still got the same
root system, we've still got theideologies behind it.
We're not digging up the roots,we're just picking up the
fruits, right.
And so the ideologies are bakedinto our constitution.
They're baked into our legaldocuments.
The systems are built aroundthose legal documents in that
constitution.
Then, you know, because all ofthat is in the school systems
(24:04):
and the workplaces and all ofour institutions professionally,
people start to intrapersonallyfeel it right.
You felt it, I felt it.
Something's different.
Someone's not picking me fortheir team.
I'm the smartest one andthey're telling me I'm not
welcome.
I remember one time running intoa guy from a church that I went
(24:25):
to.
They were doing Bible study ina coffee shop.
They said they had this men'sgroup when I came and introduced
myself and it just felt like Iwas an outsider, even though I'm
a believer too.
We go to the same church.
I asked if I could sit in andjoin and they said, oh no, we,
we talk about really personalissues and I thought that
(24:46):
another man can't relate to.
And so you know I was like,cool thanks, I didn't want to be
a part of it anyway.
But it's those kinds ofexperiences where it's like and
of course it's a bunch of whitemales, right, they all had the
hipster look, they all had thebeards.
I don't have anything againstthose people because I get along
with those people, but theyjust saw who I was and what I
(25:07):
look like and just assumed thatI would fit the mold of what
they thought someone like mewould look like or do or bring
to the group.
Speaker 1 (25:15):
Yeah.
Speaker 2 (25:17):
And you know it's in our movies, it's in our TV shows
, oh yeah.
And you know it's in our movies, it's in our TV shows, it's in
our music, it's infesting ourworld and you start to feel it
intrapersonally, between thepeople you relate to on a daily
basis.
And then that's that last level, the interpersonal, where we
start to internalize thesethings and so we will deny
(25:39):
ourselves before we even go outthere and try anything, because
all those levels leading up toit we just come to the world
with that kind of stuff isn'tfor me or I'm not going to get
that opportunity.
You're a freaking TEDx speaker,a melanated TEDx speaker, right
?
What you did encouraged me towant to find out.
(26:01):
How can I be a TEDx speaker?
People have told me that I needto do it.
People have encouraged me to godo it.
I've been afraid because ofthat interpersonal, right.
Am I going to be valuableenough?
Is what I have enough?
Is telling people to live fromtheir hearts enough?
Speaker 1 (26:16):
Yeah absolutely.
Absolutely.
Yeah, that's.
I mean that's so.
That's so true, because when Iwas there, when I, when I saw
the speaker roster, you've got ayoung person who is working
with farmers in Kenya to ensurethat we can feed 10 billion
people by the year 2030.
We've got another guy fromSilicon Valley who's like,
(26:39):
really like knee deep in thewhole automated vehicles thing.
We've got another like we'vegot these people who are really
like they're, you know they'redoing quote unquote important
fancy things.
And then you've got Sarah who'stalking about unicorns and
dragons.
Like what the fuck?
Right, right.
And I honestly like the wholetime, the whole time, I was like
(27:00):
this isn't important enough,this isn't valid enough.
And then my speaker advisor waslike you got picked, though you
got picked, though you gotpicked though, and she kept
reminding me and reminding me,and then it was you know, well,
I can't memorize it and she'slike no problem, we'll get you
some cue cards.
Like you got picked, though yougot picked, though you got
(27:22):
picked, though, and when it wasdone, and when it was, and and
when the validation came, that'swhen I was like, oh, maybe it
was important, but there isstill that little voice in the
back of the head.
That is like yeah, but whenpeople see it on youtube,
they're going to realize thatyou shouldn't have been picked
like.
It never ends that the, theindoctrination go of.
You know the, the four, thefour things you're talking about
(27:42):
.
It runs so deep, yeah, and I seeso many people.
I mean, if we want to just talkabout the online business space
, yeah, who?
I think they?
They operate from that space oflike.
I'm gonna do it like everybodyelse, because they look
successful, right, they looklike they know what they're
doing, so I'm gonna do that too.
(28:03):
And it goes against every fiberof their being.
It's not aligned with who theyare, it has nothing to do with
their purpose and it's againyou're.
You're denying the world thetruth of, of the power and the
magic that you have thepotential to bring man I we do
this girl, you wow, yes, yes,and I'm so glad you brought up
(28:29):
youtube, the.
Speaker 2 (28:31):
Did you know that youtube started as an online
dating app where people couldpost yeah oh really host.
There would be like peopleposting basically like profiles
or videos of themselves sopeople can pick through people.
Obviously, that didn't work,that's wild though.
Right.
What ended up happening waspeople would post like videos of
(28:52):
animals and videos of sillystuff and people would actually
watch it, and so they were smartenough to pivot and make it
YouTube.
I forgot what it was calledbefore, but I was reading the
YouTube formula by Daryl Eavesand the thing I noticed the
theme I noticed is that a lot ofYouTubers did exactly what you
said.
They said this looks like it'sworking, and so they did that
(29:16):
putting on all of the armor thatdoesn't fit them right.
Let's take it to a biblicalreference just because I'm a
dork like that, david was giventhe armor from his brothers to
put on.
He's like I can't wear this.
This isn't me.
And he had a slingshot and fivesmooth stones and he took down
a giant with one shot.
(29:36):
The first shot yeah, that hasbeen the theme that I've seen in
anyone that's successful indoing something that's truly
innovative and trulygroundbreaking is they stop
trying to put on all the stuffthat doesn't work for them.
They stop trying to do and bewhoever they think they need to
do and be, and they just sayfuck it, I'm going to be me.
When I blew up on LinkedIn, Ijust I was like you know what.
(29:59):
I don't even care anymore If Ipost this and they blacklist me
or blackball me or whatever thatis out of this community.
I don't even give a shitanymore.
I posted something about theytalked about stakeholder
experience isn't user experienceand I said yeah, and if you
think about the acronym, it'sSEX and it's not even the good
(30:21):
kind.
And I looked at my wife, Ishowed her the comment and I
said I'm posting it, I don'tcare anymore.
Posted.
She looked at it and she's likeGregory, what did you do?
And I'm like I don't care.
I went to sleep.
I woke up.
I see a LinkedIn notification.
Biggest guy in the Dallas FortWorth UX community is like
(30:41):
Gregory, I like your comments,let's do lunch.
Wow, I was like what justhappened.
And so I tried it again.
I was like is it just me or are, like you know, everyone else,
tired of being pressured?
Your email text then calledwhile you're reading the email
and looking at the text hey,give us the birth date and year
(31:03):
and last four-year social.
We have a position for you.
And then you give them all thisstuff in a rush.
You're in a hurry to get it soyou can get the job or get the
interview, and then you getghosted.
Speaker 1 (31:11):
Yeah.
Speaker 2 (31:12):
And my idea was maybe it's because they're expecting
purple unicorns for squirrel pay.
And it was so funny.
It blew up 28,000 impressionsand views in a week and like 300
and something likes, 80something comments.
And then a company reached outto me, said we're so sorry, this
was your experience.
We didn't mean to do this toyou.
(31:33):
I have never heard of thecompany, so they're apologizing
for something they never did.
They put me in in with someonethat would assess my, my skill
level and then they offered metwo interviews.
I failed the first.
I got the second.
I got into the industry.
It was just like, like, likewhat's happening in our life
right now, that that I'm goingto be me and if it works, it
(31:55):
works.
If it doesn't, I don't evencare anymore.
And then it's just thissnowball of things just work out
when you're yourself.
So why do we try to be anythingelse?
Speaker 1 (32:06):
I don't know.
I mean, I do know we've talkedabout it for the last half an
hour, but you're like, yeah,like, why, like it's.
I think the big sort oftakeaway is the hardest thing
you can do is be yourself, butit's also the easiest thing you
can do.
Speaker 2 (32:29):
Yes and easy feels wrong, because we're taught all
lives that if it's not hard work, yeah, if it's not, if it's not
my, my mentor says only givepeople enough necessary for
their transformation and nothingmore.
Anything else is just your ego,basically.
And yeah, like you're justtrying to prove to people with
all of this confusing stuff thatyou can help them, why don't
(32:52):
you prove that you can helppeople by actually helping them?
Speaker 1 (32:55):
Okay, I'm going to be an ass right now and I'm going
to direct that comment, thatbrilliant fucking comment, to
all of you people who host like27 webinars but then add 1800 of
fucking extra value, likeplease, come on if, if, if you
want people to believe you'rethe best, you won't be the
(33:16):
cheapest.
Speaker 2 (33:17):
And if you're the cheapest, people will not
believe you're the best.
Do you know what?
Okay, so let me tell you aboutthis mastermind, because we
didn't talk about it on here.
Speaker 1 (33:24):
Okay.
Speaker 2 (33:25):
My wife came up with this.
Well, she didn't come up withit.
My wife gets these divinedownloads where she just starts
shaking, uncontrollably,sweating, and she's just like
babe, babe, listen, it's coming.
I'm like, oh, here we go, okay.
So she's like you know how youwent to meetups in the beginning
and that's how you broke intoUX.
I think that with your business, you just need to go to meetups
and just be you, because peopleare attracted to you.
(33:47):
And I'm like, oh, yeah.
And I have fun doing that.
It's not the online businesshustle.
So I go to the first meetupavailable.
It was this that next Tuesdayfrom when she told me three days
later I meet a bunch of peopleUm, there was a bunch of new
faces, but a lot of my mentors Ilook up to were were
congratulating me on how manywaves I've made in this industry
(34:08):
by just coming in and beingmyself, and I was just like Whoa
, whoa, like all theconfirmations just keep
happening.
And so my mentor, like the guythat runs the big design
conference, brian Sullivan'slike you should go talk to that
person.
He just kept sending people tome.
The one guy he sent to me thatdidn't come to me at first, he
left.
He came back because he didn'twant to say bye, like leave
(34:30):
without saying bye in person ashe's coming back.
I can't let people pass by mewithout being acknowledged by me
At least.
I want to know every person.
I want to know about them, Iwant to meet them.
And so I was like hey, paul, Ididn't get to talk to you, man,
let's chat.
So he starts asking me reallygood questions about my business
that break my brain, and so I'mlike, let me think on that.
So then I message him later.
(34:51):
He's like let's just hop on acall.
By the time I hop on this callwith this man, two days later
he's got a whole fig jam workedout for me with you know my I
help statement.
I sent him what I am a claritycoach at, basically, and you
know the problem state my peopleare in, which is basically a
demonic loop, right, and thenthe ideal state they want to be
(35:13):
in and the question that changedeverything what is the fastest
thing that you can prototype ina week.
And then I realized it he justworked UX, that I work on
companies every day to help themmake billion dollar
breakthroughs or million dollarrevenue on my own business that
I couldn't do for myself.
And then it hit me that'swhat's missing in the market.
(35:34):
People are inundated withinformation, they're paying for
information, they're gettingfree courses, they're watching
millions of hours of YouTube andthey don't do anything with it.
And like you have to, like,even if you do something and
it's stupid, it feels dumb, it'sa complete failure, a mockery
of your intelligence.
(35:55):
At least you're gainingfeedback to iterate to make it
better.
Speaker 1 (36:00):
Yeah.
Speaker 2 (36:00):
So be horrible.
You're never going to get togreat if you don't go through
horrible.
Yeah.
So I was like you know what?
This is a genius idea.
I think I'm going to turn thisinto a mastermind.
So I reach out to two people,said I'm going to do this
mastermind.
They're like I'm in Cool, Reachout to another one separately
Doing this mastermind.
This is what it's going to beRapid prototyping, so we can
test ideas.
Google Glass, basically.
(36:22):
How long do you think it tookGoogle Glass to come up with
their first prototype?
I said 10 years.
Most people say 10 years, oneyear, two years.
One day they had a coat hanger,a pair of glasses, a wire, a
mini projector and a mini laptopand they put it on them and
they said what's wrong with it?
And they got all these things.
And then what did they do?
They went back to the drawingboard.
They made it better and theyjust kept doing that process.
(36:44):
That's what we do with designthinking Empathize.
What's the problem, Define thatproblem, Come up with ideas on
how to solve that problem.
Prototype something real quick,even if it's just like
whiteboard sketches.
Then go test it with realpeople and let them tell you
this is the dumbest thing I'veever heard of.
Why?
Okay, Because of this, this,this and this.
(37:04):
So I do this mastermind.
I think of it.
Yesterday in the morning I waslike, all right, let me go, just
go ahead and reach out to 50people.
So reach out to 30.
And I said all that to saythey're on this mastermind.
They're seeing the value.
Everyone's helping each otherout.
People are coming out of theirshells, they're being courageous
(37:27):
, making their offers for thevery first time, feeling like
they need to come up with theperfect thing, and then, when
they move from their hearts,that's when the real thing came
out.
They thought they needed this,but what they really needed was
to be themselves, because we arethe niche.
At the end, I asked forfeedback, Girl, don't you know?
I got enough feedback to turnthis into an actual offer.
(37:48):
And then the magic happenedright.
And this is where this wholething stemmed from.
You talked about the price$1,800, $27,000 worth of value
for only $27 or $7.
My favorite is the $7 one.
Like, get the F out of here,man.
Speaker 1 (38:07):
You get $8,000 worth of bonuses and freebies.
Speaker 2 (38:10):
Yeah, yeah, okay.
So I'm like how much was thisworth monetarily for you?
So I noticed that a lot ofpeople don't know how to price
their own offers, much lesssomeone else's, because there's
all this BS out there about thismuch value for this much money
and you can't trust that.
Speaker 1 (38:29):
Yeah.
Speaker 2 (38:30):
One lady said I would have easily paid a hundred
thousand dollars for this.
When I first came back fromoffer mastery Live with Myron
Golden in May of last year, Igave a lady a clarity session
and I asked her how much shethought it would be worth.
She said I easily would havepaid $20,000 for a few of your
minutes.
And then I told someone elsethis is going to turn into a
(38:52):
$25,000 mastermind.
She said I definitely pay that,especially if you kept up the
energy you you had tonight.
That would that let me know.
Is that me just being me andshowing up and loving on people
and teaching them how to workfrom their hearts and be
themselves.
I don't have to try.
I don't have to try at all withthat.
That's just who I am.
That lets me know that there'swealth out there for me, for me
(39:15):
just being showing up and beingme.
My mentor charges anywhere from$28,000 a year to a million a
year.
I'm in this $55,000 a yearprogram right now.
Why do I believe, or why do Inot believe, that I can charge
at least that?
Speaker 1 (39:32):
Yeah.
Speaker 2 (39:33):
Why do we do that to ourselves?
Speaker 1 (39:35):
Sarah's brain is going okay, the one way I really
want to work with people goingforward.
I need to rethink that price.
Yeah, that's.
I mean you know what.
Okay, to everybody who'slistening, we could legitimately
talk for another two or threehours about this, because this
(39:56):
is what we do.
Unfortunately, I have to gopick up my children from school.
But the big takeaway here iswhen you actually lean into who
you are and what you want to do,like where your actual joy is.
We talk about legacy, we talkabout purpose, we talk about
impact.
All of that.
It has to start with you reallyunderstanding who you are and
(40:18):
what you want to do, and that isso hard to answer.
We all think we know who we areand what we want to do, but it
is some of the hardest work youwill ever do, because all of our
lives we have been told who weare.
We've been told how we'resupposed to show up.
We've been told what we aresupposed to do.
I mean I'll tell you now, likeI remember I never had any other
(40:43):
option in my head other than tobe a teacher, because that's
what my parents always said,that's what you're going to be,
and I mean I'm not going to.
I enjoyed it.
I found great joy in it.
It's something that I didgenuinely love.
I lucked out in that way.
But if I had had otheropportunities or options to
think about other things that Icould possibly be, other than
(41:04):
you're being molded towardsbeing a teacher.
There are so many other thingsthat I would have done with my
life.
Not to say that I don'tappreciate every moment of my
life as it's been, but you knowwhat I mean.
Like we are in one way oranother, told who we are by
everybody, like our identitieshave been built for us.
Yeah, and if you can do theabsolute back-breaking,
(41:27):
soul-crushing work and I saythat very intentionally it is of
uncovering your actual, trueidentity, like the essence of
who you are, it will be the mostliberating fucking thing you
ever do in your life for eachgirl, and all of that goodness
will stem from that.
(41:48):
All of the shit that you arechasing, all of the stuff that
you are trying to hold on to,like holding on to sand, it will
just, it will come to you soeasily when you just embrace and
embody who you actually are.
You got to figure out who thatis first and for everybody who's
listening, who's like I knowwho I am.
I can guarantee you dollarstudents.
(42:08):
You probably do not, because Iguarantee you.
You probably still equate whoyou are with what you can do Job
titles, roles, people pleaser,high performer yes, ma'am,
project manager, operationsperson You've given yourself a
title.
You have no idea who you arewithout that title.
I can tell you that right now.
Speaker 2 (42:30):
So true.
Can I leave one exercise foryour listeners?
Speaker 1 (42:34):
Absolutely yes, please.
Speaker 2 (42:37):
This has been the most powerful thing I've ever
done for myself, and I'm goingto leave it here and then we'll
drop the mic.
If you did not have to makemoney, what would you love to do
?
Don't think of a job, don'tthink of a title, don't think of
a responsibility.
What lights you up more thananything?
That's going to tell you whoyou are?
(42:57):
What lights you up more thananything that's going to tell
you who you are?
Speaker 1 (43:04):
And then find people that have a problem in that area
and go be you while you solvethat problem.
I mean that's a mic drop.
I mean it's such an easy andsuch a hard thing to do and it's
funny as you were saying it.
I remember the day that thatbecame clear for me and I've
ignored it since then becausehashtag the world.
I remember someone asking meonce what's your dream Like?
What do you want to do?
(43:25):
And I jokingly said I want tobe that old crone in the corner
of the bar who has a regulartable and she like chain smokes
cigarettes and people just comeand sit at her table and ask for
her advice and she just givesit to them.
If I could do that for the restof my life sans the smoking
obviously not in a bar like thatwould be like that, which that
(43:46):
would make my entire heart sing.
And so thank you for thatreminder, because that's the
vision that came up when yousaid that and that's the, that's
the energy I'm taking into theworld now.
Speaker 2 (43:59):
Wow, that's like I don't even think.
You see that you're doing it.
You're just doing it with allthese other things on top of it,
like people want to come to you.
You said it became therapy.
Speaker 1 (44:13):
Yeah.
Speaker 2 (44:14):
You feel like therapy .
Speaker 1 (44:16):
Well.
I've had someone say that youknow someone said to me I give
them better advice than theirtherapist does, and I don't even
charge them for it.
So there you go bad part, badpart bro oh man, yeah, okay, if
you, if you did not listen tothis episode and have at least
half a dozen aha moments, youweren't paying attention.
Um, gregory, you're gonna haveto come back on the show because
(44:38):
I think there's so much more wecan talk about, and I want to
talk more about your experiencesand just creating the kind of
business experience that you'vecreated, so we're going to have
to have you back on.
Thank you so much for beinghere and just sharing from the
heart, because, honestly, thisis what we've been missing, I
think for a long time.
Speaker 2 (44:59):
Aw, thank you so much .
I'm so, I'm honored to be thefirst male.
I wow Well, thank you, thankyou it was my pleasure.
Look forward to coming back andlisten to this again.
Speaker 1 (45:13):
Absolutely.
I'm going to listen to this oneon repeat and, as I say every
single week, y'all, you can havesuccess without the BS.
I will talk to you next week.
That's it for this week.
Thanks for listening to theBusiness Blasphemy Podcast.
(45:33):
We'll be back next week with anew episode, but in the meantime
, help a sister out bysubscribing and, if you're
feeling extra sassy, rating thispodcast, and don't forget to
share the podcast with others.
Thanks for listening andremember you can have success
without the BS.
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