22. Growing Community & Positivity with Laura Hillebrecht-Kapusnik

Episode Transcript
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Crystal (00:08):
Do you feel like there's an aura of negativity in
your business or in your BNIchapter? Maybe you need to grow
a sense of positivity in yourcommunity. In this episode, we
meet with Laura Hillopek to talkabout growing and fostering
community.

Eric (00:29):
Hello, everyone. Welcome to the Business Boost Hour
podcast. My name is Eric Beals,and I am the vice president of
BNI Escondido.

Crystal (00:39):
And my name is Crystal Prevette. I'm the president of
BNI Escondido, and welcome tothe single CEU podcast. Today,
we have Laura Hillebrecht.Thanks for joining us, Laura.

Laura Hillebrecht-Kapusnik: Thank you for inviting me. (00:49):
undefined

Eric (00:51):
And so Laura, is our, I guess, our our our chapter's
farmer. She's our, our, likelike, community, our our
community grower, I guess.Right? And that actually kinda,
like, leads into will lead intoour topic of discussion. But
before we get into that, Laura,why don't you tell people a

(01:14):
little bit about yourself andwho you are?

Laura Hillebrecht-Kapusnik (01:17):
I'm a fourth generation farmer in
Escondido.

Eric (01:21):
You say fourth generation? Mhmm. Oh, wow. Yes. Wow.

Crystal (01:26):
It stayed in the family. Yeah. Yeah.

Laura Hillebrecht-Kapusnik: Yeah. Our our family celebrated (01:28):
undefined
a hundred years this year. It'sso fun. In Escondido.

Eric (01:35):
Yeah. That's fantastic. Wow.

Crystal (01:37):
Not many businesses hit a hundred years. That's
definitely quite anaccomplishment, Laura.

Eric (01:41):
Yeah. No. It is. And so so what is your what what is your
farm stand what what do you dothere? What what do you have
there?

Laura Hillebrecht-Kapusnik: Well, we grow corn, cantaloupe, (01:50):
undefined
watermelons, tomatoes, most ofthe things that grow seasonally
in California. And then thingsthat people want, like, we
sometimes, like, grow aspecialty crop for somebody
specifically. But, generally,what people wanna eat and mostly

(02:12):
in the summertime.

Eric (02:14):
Yeah. Nice. That's that's fantastic. Like, you know, we
kinda get used to a lot of, youknow, going to Walmart or
wherever. Right?
But, like, there's there thewhen you have some I've had,
like, your strawberries. I'vehad, like, the, you know, the
tangerines and the the kumquatsor whatever they are. What?

(02:35):
Kumquats. Those things.
And, like, all of us justabsolutely delicious. My

Crystal (02:38):
kids love. Yeah. They taste everything different. So
much better. Yeah.

Eric (02:42):
Yeah. Mhmm. And so, leading into the topic today, we
were we're talking aboutcultivating your company's
culture. And, Laura, you hadmentioned that you not only what
is it what is it you said?

We not only grow food, we also also
grow

Eric (03:01):
people. And that ties into your your your business so well
as well. So what does that kindof mean what does that mean to
you?

Laura Hillebrecht-Kapusnik: Well, without young people (03:09):
undefined
growing up into our industry,and it's generational, my mom
felt this way too, that you haveto get young people started,
working and learning how towork. Mhmm. And that's how you

(03:32):
build a business.

Eric (03:33):
Yeah. Just kinda like the good work ethic and whatnot.
Yes. And, yeah, you know, it'sI've I've kind of gotten a sense
on this where it's just like, somany people are either I don't
know. They're I guess they'rethey they take the world we live
in kind of for granted, I think.

(03:53):
And where

Crystal (03:55):
The convenience factor.

Eric (03:57):
Yeah. Maybe a combination of, like, convenience. You know,
I think social media doesn'treally help with this sort of
thing. It kinda becomesaddicting. You kinda get, and
where

Crystal (04:09):
Lush order attention span.

Eric (04:11):
Yeah. When when and it's like you want to kinda have
these, you know, all all all allof the, pieces put in place for
what you want your work life tokinda look like. But then it's
like you put this high somepretty nice people put this high
super high standard when it'slike just work. Just kinda get
going on it. And so how do youin your business, I know do you

(04:38):
have, like, young people?
Do you have who what kind ofpeople do you hire in in in your
business to kind of help helphelp, I guess, kind of overcome
that and kind of teach them whatwork ethic is like?

Laura Hillebrecht-Kapusnik: Well, you cannot legally hire a (04:50):
undefined
young person younger than 14because they have to have a work
permit. If you don't have a workpermit, the company will be
fined $5,000 per person. Mhmm.So, they have to be at least 14
before we can legally hire them.We're discovering that it is

(05:12):
helpful to wait until maybethey're 16 because
transportation in this day andage is a big issue.
There used to be stay at homemoms that had no problem
bringing their kids back andforth to work, but that seems to
be a little bit more difficult.Mhmm. Although we have had some
real young ones that would Uberto work. So that means they

(05:34):
really wanna work. They're gonnaspend a little money getting
there.
So anyway, we we like, you know,the young ones and we like to
have them for over four or fiveyears, you know, until they
launch into another career orthey go off to school or, move
away, you know. Yeah. And thenwe also hire lots of really

(05:54):
older people that are retiredfrom another career, and they
wanna keep being productive, andthey're great with the young
people. Mhmm. So it's a a goodcombination of generational,
workers.

Crystal (06:08):
So And there's something to be said about
having a relationship with yourfarmer. A lot of people, I think
you're talking about Eric, isyou can go to the grocery store
and you can get some of thatfood that tastes like really
bland. And you're like, oh,there's gotta be something more,
but like knowing the person thatpulled your fruit and vegetables
off the tree or out of theground and knowing the love and

(06:29):
care that's taken into, like,growing something that's going
to feed you, I think there'ssomething really incredibly
beautiful about that connectionbecause, farm to table, it it's,
it's a beautiful thing. Ifpeople have never eaten farm to
table, it can, like, change theway that you look at food.

Eric (06:47):
Mhmm. Yep.

Laura Hillebrecht-Kapusnik: Well, then I didn't realize (06:48):
undefined
until I was well into myadulthood how, privileged I was
to have been raised in a familywhere we ate three meals a day
together, and it was homegrownfood. All of it was. There was
very little, product that webought from the store. So

(07:09):
anyway, it's lost art,unfortunately, and most people
don't know where their food evencomes from. Mhmm.
But the seasons are, that's abig educational, component that
we have at the farm stand,trying to educate people what is
in season.

Eric (07:25):
Right. Right. Yeah. We kind of get yeah. There's
there's kind of like thisexpectation where it's like, oh,
I want a certain fruit.
It's like, well, where do youget it? You just go the store
has it.

Crystal (07:34):
Mhmm. You

Eric (07:34):
know? Of course. Right? But, like, that's not how fruit
grows. Grow fruit grows, has hasdifferent seasons.
Right? And so, you know, thatthat and and, you know, I think
I think there's somethinggrounding about kind of really
understanding, like, where thosethings come from. I think I
think what you're what you'redoing, teaching people that at a
young age, it really teachespeople, like, where does food

(07:58):
come from? And you have, like, astrong they get a strong it
sounds like they get a verystrong understanding on, what
that what that actually means,not just from a intellectual
point of view, but from apractical point of view.

Crystal (08:11):
And Laura's hands on, if you have a one to one with
Laura, you might end up in theback of a tractor That's right.
Or planting something orchecking it out. I think it's so
neat to see, like, how old aresome of your tractors?

Oh, older than long older than me
for sure, and I'm 63. So yes. SoBut they all operate still.
We've maintained them, andthey're they're my best friends.
I'd way rather operate a tractorthan a hoe.

Crystal (08:39):
Yeah. Exactly. Hoe. But something about the, the
rusticness of the originalversion of the tractor, like
hearing it rumble when you turnit on and and seeing you, like,
maneuvering some of thoseequipment through the field.
It's like, wow.
This is a really a bigoperation.

Laura Hillebrecht-Kapusnik: Uh-huh. Mhmm. (08:59):
undefined

Crystal (09:00):
Yeah.

Eric (09:00):
So in your in your business, how, what kind of
difference have you seen in thepeople that you hire? Like, you
know, sound you mentionedearlier that you bring people
in, and then, you know, itsounds like a few years later,
they go off to college orwhatever that that they're gonna
do. Have you seen, like, adifference in those people after

(09:24):
that they worked from when theyfirst showed up?

Oh, absolutely. During our hundred
year celebration, there werelots of people that came back to
the farm stand and said this wasthe first place I ever had a
job. We have a federal judgefrom Alaska. Her first job was
at the farm stand. Policeofficers, doctors, lawyers,
everybody you can imagine, theygot their start, you know,

(09:50):
working with the public at thefarm stand, making change.
We used to add it up on a pieceof paper, and they had to know
how to make change. So yes. Butit's been an evolution, you
know, with so much technologythat we have kids that don't
even know how to fill out acheck. Mhmm. Yep.
So those are things that we doteach them.

Eric (10:12):
And you teach them those things like yeah. Because you
don't really learn learn thatstuff. I know. I didn't learn
that. I had to kind of, like,you know, I guess, figure that
out or maybe ask my parents.
I don't remember how I kindafigured out how to fill fill out
a check, but I do remember,like, the first time I did, I
was like, I don't know what I'mdoing on this. And it's like
because you never you don'tlearn those things. And it's
Mhmm. And so okay. So so you'reso you're teaching them, like, a

(10:33):
lot of really practical

Crystal (10:35):
Mhmm.

Eric (10:35):
Like, real world stuff. And so so do you like, what kind
of has anybody ever showed up toyou that was I don't know. Maybe
had kind of a, like, a,ungrateful attitude, I guess.
And then, you know, maybe theirparents was like, you need to
get a job. Go work at Laura'slow at Laura's farm or, you

(10:57):
know, that sort of thing.
They are sending them to thefarm or whatever. You know?
Like, they have you have youever had someone like that? I
don't know if you have orwhatnot. And then, you know, get
a grunt worker and and been ableto help them and and what in any
way.
I don't know. Maybe not. But Oh,yeah.

Of course. We try and leave them
better than we found them. Sure.And, it's it's a process for
sure. And part of it has to dowith appreciation.
So everyone only has so manyhours in the day. If they're
willing to give me their timeand help me, I'm gonna be
grateful. Mhmm. And I'm gonnashow them I'm grateful. And

(11:36):
usually, that kinda lights themup a little bit.

Eric (11:40):
Mhmm. Yeah. You you so they're you're, they're pointing
into you, so you're returningthe favor and supporting them.
Yes.

Laura Hillebrecht-Kapusnik: Because it's their choice to be (11:48):
undefined
there. And I tell everyone thatwe hire, if you do not like this
job, do not work one more minutehere. Just tell me it's not for
you, and we'll let you go. Mhmm.It's just terrible to work with
somebody that is not happy.

Eric (12:04):
Yeah. Yeah. Yeah. Yeah. No.
That makes sense. And, so whatabout how do you kinda create
that culture in, like because Iimagine, you know, you have I
don't know how many employeesyou have, but I imagine you have
quite a few, like, either retailpeople, farmers, maybe a common
maybe they all kind of, youknow, take shifts on different

(12:24):
different roles. Like, how doyou kind of create the culture,
a positive culture, I guess,around amongst everyone,
including, you know, young, old,everyone?

Laura Hillebrecht-Kapusnik: Being there every day, looking (12:34):
undefined
them in the eye, ask them howthey are. When they ask me, I
tell them I'm super fantastic.

Crystal (12:43):
I love it.

You know, it's kinda interesting
because it's starting to catchon just a little bit. You know,
they're not really sure how tograsp that, but I'm like, look
at look at all the blessingsthat we have. How can you not be
super fantastic? You know, youhave roof over your head. You
drove a car here.
You have people that love you.Mhmm.

Crystal (13:05):
You

have food on your table. And, I don't
know. I just I think it can takeoff. Mhmm. The

Crystal (13:12):
power of positive attitude. Absolutely. I love it
every time you say superfantastic. Because every time
you'd ask Laura how you'redoing, she'll say super
fantastic, and it just kind ofcreates this ripple effect.
Because a lot of times peopleare like, oh, I'm okay, or I'm
doing good.
But when someone comes in with asuper fantastic, it's like, oh,
that puts a smile on your faceand kinda makes you wanna also

(13:34):
be super fantastic. So I couldsee how you really practice what
you preach, Laura. With with thecultivation of your, the people
that work for you, but also thecommunity. I know you do a lot
of donations. I know you donatethe big Christmas tree to the
Escondido, Chamber of Commerce.
Mhmm. What would you say aboutcultivating the community

(13:56):
alongside with your business?

Laura Hillebrecht-Kapusnik: Mhmm. I think that other (13:57):
undefined
business owners are in the sameboat right along with us, you
know, just trying to make theirway, finding finding a niche,
that they're happy doing. And II love people that love what
they do because it's not work.

Eric (14:17):
Sure. Yeah.

I mean, you have a passion for it,
and it's really fun to be in thechamber and see, young people
coming up. I just went to rub itand come cutting this morning, a
young gal that's doing, nails,fingernails, polish, whatever.
And she's using gel so that'snot environmentally unfriendly,
not stinky or whatever. And theenthusiasm on that young

(14:41):
person's face was wonderful. I'mlike, you go, girl.
Yeah. I like it. Yeah. Mhmm.

Eric (14:48):
Yeah. The the you know? So having, having that that
recognition on on people, like,what you mentioned, asking, you
know, you know, how are you oryour own response of, you know,
I'm doing super fantastic if youif you're on the receiving end
of that. You know, there's, whatis it? You know, similar, I

(15:15):
guess, energies will kind ofreplicate similar energies.
Right? So if you have an energyof positivity, you're gonna
create an energy of positivityaround you in your in your your
environment. So it's like, youknow, somebody's in a business
and there's a lot of negativity,it's probably because there's
somebody, in the environmentthat's negative a lot.

Crystal (15:37):
Love energetics. Yeah. Like attracts like. Mhmm. Yeah.

Eric (15:42):
Yeah. And so that's I think that's that's that's a did
you is have you always kind ofhad that trait? Have you always
had that gratefulness trait?

I'm an early riser. I love morning
first thing in the morning, andI get up and I'm just so happy
right off the bat. It doesn'ttake me time to warm up to being
happy.

Crystal (16:02):
And was your mom happy like that?

Oh, yeah. Yes. Yes. Both my parents
were early risers. So I'm justnaturally that way.

Eric (16:11):
Mhmm. Yeah. So you had so you you've kind of grown up with
this, deep ingrainedgratefulness attitude. That's
fantastic. That's, like andthat's something I've had to
learn, honestly.
Like, not everybody, has that. Iknow I've had to kind of learn
that. I have to, have, learnedhow to make a conscious effort

(16:33):
on, like, okay. What am Igrateful for?

Laura Hillebrecht-Kapusnik: Mhmm. (16:35):
undefined

Eric (16:35):
Because, you know, there is you're right. There's a lot
that we have to be grateful for,like roofs over our our our head
and, you know, family members,what whatever it might be.

undefined

Eric (16:47):
And we kind of take all that for granted sometimes. And
so and, you know, I don't knowwhat kinda creates that, like,
why exactly we have such anungrateful culture in our in in
society.

Crystal (17:04):
In a fortunate way. Negativity, you know, the news
for every Yeah. One positivestory, there's 17 negative
stories. Sure. So, some of itis, you know, a little bit of
suppression, some faultyprogramming.
But it sounds like Laura hadsome positive programming, which
is probably, like, a minority ofpositive. I would say less

(17:27):
people get the blessing that youhad where they grow up in a
super fantastic household. So

Laura Hillebrecht-Kapusnik: Well, my super my my superpower (17:34):
undefined
is the fact that television wasnever the center of our
universe. Yeah. We had to go tomy grandparents' house to watch
Walt Disney on Sunday night.That was a treat because we
didn't have a TV. Mhmm.
And I don't watch TV still tothis day, and that's why I think
I'm so happy because I don'ttake on the burden of the world.

(17:57):
Yeah. It's just whatever is inmy my community here, whatever I
can do. Mhmm. That's what I do.

Crystal (18:05):
Such a great reminder to the audience to unplug and
focus on ourselves. Mhmm.

Eric (18:11):
I mean, that's something I've been doing actually more
more more recently. Like, myphone, I like honestly, there's
a I hate this thing. I can'tstand it. And and at the same
time, it's very I I have I findit very difficult to get away
from because there's lots of,like, work related things
sometimes, so it's kinda like If

Crystal (18:29):
you're obligated. Yeah.

Eric (18:30):
You kinda have this weird obligation. But one thing I've
been doing, let's see, I guess,for, like, a a few weeks now. So
this is actually pretty recent,but it's just been really,
really, I've I've noticed a a ashift in my I don't know, just
my own mental like, it's it'seasier for me to be be grateful,

(18:52):
I guess. Mhmm. And that is justsimply, like, my phone stays in
a completely different room.
I don't use this as an I used touse this as an alarm. I don't
anymore. And that's been, veryhelpful and, you know, a little
odd at first when you're just soingrained in, like, with your
phone or TV or whatever it is.

Crystal (19:13):
Giving yourself a technology boundary. Yeah. And
then and and then

Eric (19:16):
and then, like, and then make and then making sure
listings are completely, like,taking time away from it, like
limiting it.

Crystal (19:27):
Like Laura said, you'll mail a certain certain amount of
hours in the day.

Eric (19:30):
There's a certain, like, freedom to it for sure. And, you
know, probably ultimate is,like, completely you know,
sounds like you're banning itcompletely. Like, I don't need
to do that. Yeah.

And that's Because if you, you know,
ever go someplace and somebodyhas the TV on, I think to
myself, that commercial was onjust 15 times in the last half
an hour, and it's all aboutdisease and, oh, ask your doctor
if this is right for you. AndI'm like, why? Mhmm. If we spent
all that time creating recipesand growing a garden, think how

(20:04):
healthy our culture would be.Mhmm.
All the time that's spent infront of the TV was spent
teaching your kids how to cook,how to shop. You know? Yeah. And
then sat down to a nice mealwhere you just have a a
conversation. How how was yourday?
Mhmm. Mhmm. Mhmm.

Eric (20:23):
Well, there's something satisfying as well too with,
like, being productive. I'vefound for me. Like, if I'm not
if I have a day where for me, ifI'm not productive, there's
whatever reason, maybe I had abad day or something, whatever
it might be, I mentally andemotionally, I feel way worse
than if I even if but and andand oftentimes, something like

(20:45):
TV or or a phone thing orwhatever it is is basically
this, like, black hole device ofnonproductivity. Mind numbing.
Mind numbing.
Exactly. Just drink

a bottle of wine. That'll do the
same thing.

Eric (20:58):
%. Yeah. At least you could do that with people,
though. You know? That's right.
And so, like, it and so I Ithink yeah. You're right. I
think the, you know, those thethese electronic devices kind of
are, like, these emotionalgratefulness black holes,
basically, that just suck theblack hole and it kinda never

(21:20):
comes out, essentially, untilyou get rid of the rid of the
black hole.

Crystal (21:24):
Kind of weird too because it creates the same
social pressures that you'retrying to get away from. It
says, like, social media can putthis perception of, like, this
perfect image, and then you'rechasing after that perfect
image. But if you just put thephone down and focus on
ourselves, you could actuallyattain actual happiness instead

(21:44):
of, like, maybe kind of chasingafter maybe a false sense of
Right. Happiness.

Laura Hillebrecht-Kapusnik: Mhmm. One simple needs. (21:48):
undefined

Crystal (21:50):
Mhmm.

I mean, there are there are a few
things that if you have verysimple basic needs, your life is
so happy. Mhmm. It's notcomplicated. It's not expensive.
It's just pure, really.
Mhmm.

Crystal (22:05):
The kiss. Keep it simple, stupid. Exactly. Yes.
Mhmm.
Yeah. I mean, especially intoday's day and age where in
California, it's not cheap. And,like, I'm a single mom, so,
like, a single household incomeisn't easy. So but simplifying
things, it makes it a little bitmore attainable. Mhmm.
Yeah.

And it takes the stress off of you
and makes you a happier person.Yeah. For sure. Mhmm. Yeah.

Crystal (22:30):
Instead of looking the stuff to make you happy, looking
inside Yeah. Cultivatingyourself.

Eric (22:35):
Right. Right.

Laura Hillebrecht-Kapusnik: There you go. (22:36):
undefined

Eric (22:38):
So did when you know, you you mentioned before that you
kinda just grew up with withwith, in a in a in a grateful
household. So you so you werevery blessed to kinda have,
growing up with that. Did didyou, like, learn any were there
certain routines that you guythat that your family did? Were

(23:00):
there certain things that youguys made time for, that kinda
led towards this this thispositivity? Do you know, what
what does that look like?
And and maybe do you maintainthose things to this day?

Yes. So, we were very involved in
four h and FFA, which, it goesthe program goes from nine till
you're 19, and it's a a wealthof knowledge and experience. So
we had a responsibility to feedour animals morning and evening
before school, after school, andwork with them, take them to the

(23:34):
fair. That's how I put myselfthrough college. And it was a
family activity.
Every weekend, we were all outthere together working, and we
worked together. That that was,you know, like I said, I grew up
working really hard, and so it'snot a negative thing to me. It's
like breathing. Mhmm. Mhmm.

Crystal (23:55):
It's

just part of life.

Eric (23:56):
Sure. It's just kinda part of it. That yeah. I I can see
that. So it's like you grew upworking super hard, so then it's
like anything it's justbasically it's your normal,
essentially.
Right? It's just your normal.And

Crystal (24:09):
But her normal is actually kind of a part of the
biggest, like, secret tosuccess. Have you guys ever
heard of the blue zones?

Laura Hillebrecht-Kapusnik: Mm-mm. (24:15):
undefined

Crystal (24:16):
So there's five zones in all of the world that have
extreme health. Like, if youwere to take all of the world,
these five places have waysuperior health than everyone
else. Two of them are in Greece.One of them is here, in Linda
Vista, I think it is, or YorbaLinda. But, essentially, what it
the they found was there are acouple things that created this

(24:38):
extra strong sense ofwell-being.
One of them was gardening. Mhmm.One of them was
multigenerational living. So,like, learning from the older
people and then the youngerpeople Mhmm. Having, a little
bit of guidance and the olderpeople having more of a sense of
purpose.
And then what it did was itactually as the people got

(24:58):
older, they had, more longevityand a better lifespan at the end
of their life where here inAmerica, at the end of our life,
we we really struggle and our wedeteriorate and we kinda look
down upon the people that areolder, wherein these cultures,
it was actually, like, they wererevered and honored and lifted
up for, what they contributed tosociety. So, and then they did

(25:22):
drink a little bit of wine. Theydid show that. But, it's like
literally two out of the threethings that were part of the
recipe to success in the bluezones are something you're
literally already doing. And themicrobiome from being in the
soil and the dirt You gotta bereally helpful.
Yeah.

Eric (25:40):
There's a lot of people down here that heard that that
heard blue zone, longevity,wine. Yes, please.

Crystal (25:45):
Tune in.

Eric (25:46):
See, Crystal said, I can drink lots of wine. I'll live
long not much longer. Whatever.

Crystal (25:50):
Yeah. Do the research. Yeah.

Eric (25:54):
Okay. So so the blue zones, they why are they called
blue zones?

Crystal (25:59):
Because they were the zones that they identified as
the They used to call them bluezones.

Laura Hillebrecht-Kapusnik: Okay. Yeah. (26:03):
undefined

Eric (26:05):
Okay. And so, yeah, it sounds like a combination of it
sounds like a combination ofmultiple things then with that.
So it's like a combination ofjust, you know, getting your
hands dirty and just doing verytangible

Crystal (26:14):
Mhmm.

Eric (26:14):
Organic related things Yep. Combined with

Crystal (26:18):
The multigenerational living, which Yeah. Kind of
helps both ends of the spectrum.The younger people like Laura's
talking about cultivating, andthen the people that at in our
society can kind of feeldiscarded. They I mean, some of
these people are out ridingbicycles and gardening and doing
things in their eighties andnineties that people in our
culture are kind of almosttaught, like, to unwind or,

(26:42):
like, not in not really giveyourself that full credit during
that last period of your life.Like, why why should we
deteriorate or not giveourselves?
Like, I could imagine Laura isgonna be super fantastic
forever.

I mean, I really believe that if
you believe it, you can achieveit. So I have a man that's I
think he's 78 years old. Hestarted in 2013 with me, and he
has developed Parkinson'sdisease. But his doctor said the
best thing you can do is keepworking. Mhmm.
And I told him, you can work aslong as you want, Rick. You can

(27:19):
work every day. You can workfour days a week. You can work a
few hours a day, and he keepsthat place looking so nice,
breaking up the leaves and, sofunny. He knows everything about
everybody, all the kids and whatthey're doing and, you know,
because he's just a he's a greatguy.
He's a wonderful, foster ofyoung people. Mhmm. And he he

(27:41):
loves the work. Mhmm.

Eric (27:43):
Mhmm. Keep him simple. Exactly. I was gonna say, like
like, you know, you mentionedwith older people, a lot of
times, you know, they they kindastart to deteriorate unless
they're in that that one ofthose those blue zones because
it it sounds like it, you know,it gives them that sense of
purpose with, like, okay, youknow, teaching what they know to
to, the up and cominggeneration, I guess. Yeah.

(28:07):
And and it kinda it really itrevitalizes that sense of
purpose for them, it soundslike.

Crystal (28:13):
And it also takes some of the pressure off the younger
people because then they don'tfeel like they're doing it all
alone. They have this wisdomfrom someone who can kind of,
like, give them guidance on,like, if if he is listening to
their stories, sometimes wedon't have a lot of people to
listen to us. Sometimes thatcould be in itself, super
beneficial to just be heard andseen.

A lot of our customer base are
people that we know their name.

Crystal (28:39):
Mhmm.

Laura Hillebrecht-Kapusnik: They're in their nineties. (28:39):
undefined
They're still driving a car.Mhmm. And we're probably the
only people they talk to allday.

Crystal (28:45):
Yeah.

I mean, because of the grocery
store, they're not gonnanecessarily know who they are.
No. And we worry about them.Have you seen Cal? Oh, yeah.
I saw him last week. He's okay.You know, because you you build
relationships with him over theyears, and you care.

Crystal (29:02):
That's so cool though that you've been in business
long enough to have seen these90 year old people through their
whole lifetime, like, throughyour generations of your
business. Mhmm. I'm curious howyou feel BNI has helped your
business.

BNI has helped me tremendously, work
on working on my business, notin my business. And this is
really the first year, and thewhole time I've been doing this
since my mom died in 02/2004,that I have an opportunity to

(29:37):
work on my business because Ihave two really good managers
who are helping relieve me fromthe day to day. I still do it
because I I like it and I missit. Girl, what are you doing
here? I'm like, I can't stopmyself.
But, yes, BNI has reallyfostered that attitude. And then

(29:57):
the people that I've used, theirbusinesses, Doug's fixed. Doug
even had his guy come out andfix one of our tractors one
time. And, yeah, we've used allall the people in there. I
always think, oh, I don't knowif I'll be able to use that
person's services, but thenboom, all of a sudden, one day
you need it.
Mhmm. Mhmm. So

Crystal (30:17):
That's a good reminder to work on your business instead
of in your business. I don'tthink anyone's brought that up
yet. But, when when you're toofar in it, you can't have that
perspective.

Eric (30:28):
Yeah. Well and then it kinda in the nature of what
we're talking about too, youknow, when you work on your
business, you're you're you'rebasically opening the
opportunity to actually growsomebody else's world too.
Because the nature of that isyou have to be training somebody
else to, to be working on onyour business, right, in some in
some degree. And so that's andso that's you know, you're

(30:51):
you're doing something reallygreat helping somebody else out
and, you know, could berevitalizing your sense of
purpose. Now you're helping thisthis person out with with
getting something somethinggoing, something started.
And and then, you know, you'realso you know, it it, you know,
over over I don't know about Idon't know about you, Laura. I

(31:11):
feel like you'll keep workingfor another five hundred years
or so. But a lot of people, youknow, they're kind of, you know,
it's like, oh, like, this body'smaybe just can't do the work
anymore. And then this and then,you know, kind of maybe take the
you you do maybe less work.That's the thing.
I think that's the key thing is,like, not losing your sense of
purpose.

Laura Hillebrecht-Kapusnik: That's the thing. Work. It's not (31:28):
undefined
less. It's just different.

Eric (31:31):
Work. Mhmm.

Laura Hillebrecht-Kapusnik: Like, your creativity is, (31:32):
undefined
greater because you have moreminds, more eyes working on the
same project and you'recollaborating. You're not just
creating it all yourself. Yeah.So I have two other adult people
who are, you know, beingcreative and having ideas, and
I'm like, oh, this is awesome.Things I never would have

(31:54):
thought of, to really bringbring the business up and grow
it.

Crystal (32:00):
Last last week, we had 11 visitors to our in person b
and I, and it kind of remindedme of that where had all these
new faces, and there was, like,all this exciting energy. And
you could feel just by bringingmore people into the group that
even the people that wereseasoned in the chapter was
like, they got a littlerevitalized. It's like, okay.

(32:21):
Bolsa Crystals bought, like, twoand three people. Like, let's
see what we can do.
And I I think it was reallygreat to see that, like,
revitalization. And like yousaid, we were already a great
group, and we're working reallywell within each other. Even
Laura said, you know, you canuse people that you didn't even
think you could use. But byseeing that, like how did you

(32:42):
feel with the last meeting inperson? Did you notice the
difference?

I love it, but I'm also a
proponent of doing in personevery single week. I know. I'm
not a popular person because ofthat, and I am an early riser,
but I'm telling you that'swhat's bringing it bringing it
on. Yeah. You know, seeingpeople face to face, there's
nothing else like it.

Eric (33:03):
Yeah. Yeah. Oh, yeah. You gotta have at least like, I
mean, there's there's there'ssome I I know exactly where
you're coming from. And and forme, Laura, it's like there's
this kind of, like, I'm kindasplit where it's like, oh,
there's some nice things aboutit being remote, but then like,
oh, the in person is, you know,the energy is so much better at
the in person, so much better atthe in person.

(33:24):
Oh my gosh. The, it's like, youknow, you're you're kind of do
you want more energy and overallbetter positivity or, you know,
you want convenience? Right? Itseems like the convenience has
overall. It's just if you havemore convenience, you have less
positivity and less One

Laura Hillebrecht-Kapusnik: that's it's promoting a (33:40):
undefined
laziness.

Eric (33:42):
Yeah. You're right. Yeah. It does promote a laziness.

Face to face, there's no no getting
around it. You're there.

Eric (33:49):
Right.

Laura Hillebrecht-Kapusnik: Right? (33:50):
undefined

Crystal (33:50):
Yeah. Some of the younger people with younger
kids, it's a little bit harder.Yes. So it's almost it's, yes, a
little laziness, but also, like

Eric (33:59):
If it was Laura, she'd be like, you're coming to BNI with
me.

Are you kidding? Let's go.

Crystal (34:03):
Yeah. 06:45, you can make it before school.

Eric (34:08):
Hey. It would teach them, you know, about networking,
honestly. It's still kind of aneducational aspect, you know. I
mean, just whether the, I mean,I guess I guess the chapter
would have to have, like, a Itwould be fun now with the Yeah.

I can all have one thing.

Eric (34:21):
That's a great idea, having a kids day. I wanna kinda
bring it together.

Crystal (34:25):
Yeah. Mhmm. That would actually be really neat.

Eric (34:27):
That's a great idea.

Crystal (34:28):
I like that. I don't think everyone's ever suggested
that.

Eric (34:30):
No. Maybe maybe in our next meeting, we should kind of,
like, talk about that.

Crystal (34:33):
Throw it out there.

Eric (34:34):
Yeah. Throw it out there. You know, once a what is it?
Once or twice a year, we have a,a, you know, discussion with
everybody

Crystal (34:43):
in the

Eric (34:43):
chapter in our own kind of groups. And so I don't think
I've ever heard that one come upbefore, but, you know, that one
kinda really leans into thegenerational aspect too. Your
kids will also learn what it isyou actually do because I think
so many parents, their kidsdon't really know what they do.
They just kind of know that theyleave, and then they come

back later

Eric (35:04):
on in the day, oftentimes. Right? And then that's it.

Laura Hillebrecht-Kapusnik: You're right. You're right. (35:07):
undefined
Yeah. Yeah.

Eric (35:08):
And they don't really know what that you know, maybe you
could show them pictures, butthey won't really understand
until you really bring them outthere, into what you do.

Crystal (35:19):
Plus, Laura's also is, like, kind of, like, a little
bit of a community hub. I knowat least once or twice a year,
we have an event with BNI atLaura's, farm stand, and all the
kids can come out and have foodand run around, and you have
these little areas for the kidsand picnic tables. And I think
that it's great you also, like,have space for the community
within the farm because,obviously, that land is

(35:41):
valuable. You could probably bedoing, you know, something with
it, but you choose to keep spacefor the community. Mhmm.
Why do you do that?

Laura Hillebrecht-Kapusnik: Because I love Escondido. And, (35:50):
undefined
what they would want to do withmy farm would be to put
apartments in. Mhmm. And, myultimate goal there is to put in
a high end hotel, a place todance, and, a steakhouse. The

(36:13):
there was a place called theFireside in Escondido when I was
a young person, and it was very,very lively with our Escondido
culture.
And it was a place wherefamilies went and it was really,
really wonderful and that's whatwe're lacking in Escondido. We
would keep the farm stand whereit is, but just that would be an

(36:34):
addition. We'd still farm, but Idon't really have any interest
in putting in more apartments.

Eric (36:42):
Well, I I love that your kind of, like, your centered
goal, though, was the purpose ofjust kinda, like, bringing
people together, though. There'sIt wasn't like, oh, I wanna
start this because I can, youknow, make x amount of money or
whatever. Like, it's it's it'sit's the purpose of it was kind
of drawing and creating andfostering, like, a community.

Yes. Yeah. Escondido needs a place
where people can dance of everygeneration. You know, do a night
where it's ballroom dancing, doa night where it's rock and
roll, another night. I mean,it's something that we're
missing here, and it's somethingthat music brings people
together.

Crystal (37:18):
It's true. Yeah. And it's also creative expression,
like allowing the artist to havea place to express themselves,
allowing the community places tocome together and create
memories. Like, that's part ofthe the generational value of
doing things together is, like,those memories that we're taking
on. And so I wonder whatmemories from BNI are some of

(37:42):
your favorites.
Do you have any, interesting BNImoments that

see here. Well, it's kind of funny
to me. Today, we we had apainter in our group years ago
Mhmm. Commercial painter. Hepainted houses and whatnot.
He showed up at the stand today,and he wanted a tomato for the,
Super Bowl for his cheeseburger.

Crystal (38:08):
And I

just said, tomatoes are not really in
season right now. We have some,but they're not anything I would
brag about or write home about.And the conversation is, well,
where would I get a good tomato?I said, we're under the same sky
here in Southern California.

Eric (38:26):
You'll get one later in the year. Right. Well, that's
about where.

It's when. Summer summertime. Right?
I said, or go to Mexico. Youknow, it's a little bit
different environment there.
But that repetition of peoplethat I've met years ago are
still around. They're stillcoming to the stand.

Crystal (38:45):
So you have, like, a sense of longevity with your
client.

That very much. Yes. Yes. Mhmm. Mhmm.

Eric (38:52):
Well and that, you know, that longevity is coming because
you're again, you you have a youhave a very core foundational
purpose with which is just, youknow, one, just being grateful
about amongst what what you haveand not what you don't have. You
know? And but then also you'recontributing that by by

(39:14):
fostering a community. Right?You're and and you're you're
kind of, like, emitting that, Iguess, to the people around you.
And, you know, I think that'syour, you know, your your four
you said you're fourthgeneration farmer. I think
that's, you know, that's kind ofthe reason why. Right? I mean,
how many how how many businessesdo we know that have been around

(39:35):
for that long? Very few.
Right?

Crystal (39:38):
And that have cultivated each generation to
want to still do what they'redoing.

Eric (39:43):
Right.

Crystal (39:44):
Because sometimes there's that, like you said,
there's certain things that'sthe new generations won't want
to do. Mhmm. Like, I went to,Italy and and they do they have
the Island Of Murano where theymake the Murano glass. And
these, these artisans have to bein rooms that are completely
full of heat, and you can't haveany water in there because the

(40:04):
water won't work with the heat.It can create explosions.
So you have to be in theseextremely high temperatures, and
they said it's probably onegeneration away from being
extinct because the youngergenerations don't want to be in
those environments.

Laura Hillebrecht-Kapusnik: Well, it's really hard on your (40:20):
undefined
body too.

Crystal (40:22):
Yeah. Yeah. So it's interesting to see that you've
cultivated an environment wherenot only are you fourth
generation, but you're alsofocused on bringing these young
people because we talked abouthow old people can have a little
bit of a stigma. But, also,young people can because not
everyone wants to invest in themlike you are willing to. Mhmm.

(40:44):
So and there's a little bit ofageism when you're starting out.
Sometimes it's hard to get a agood start. So the fact that you
have, like, really successfulpeople that have gone on to be
judges and, really great, like,assets to the community that
says a lot about your ability tocultivate people.

Laura Hillebrecht-Kapusnik: Mhmm. Mhmm. Well, and it comes (41:03):
undefined
back to you. I mean, givers gainis for sure because everything
that we did to work with them,they're so grateful. They you
know, if we got into trouble,they'd help us, you know, any
way they could.
Mhmm. Mhmm.

Eric (41:19):
Yeah. So how let let's how what would be your suggestion to
somebody if someone's kindatrying to create this culture in
their in, like, in maybe intheir BNI chapter or in their
business? Maybe in a BNIchapter, I think that's a kind
of a a very fitting thing tokind of maybe focus on. Do you

(41:41):
have any suggestions on wheresomeone might, kind of begin
fostering that? Probably, maybeif they're a president, you
know, and there may be that, youknow, that just they the sense
in the room is just not quitereally there.
There's just not, but but thethe president, you know, the the
president the thing with the thethe president has a very
interesting role because they'rethe ones that really, they're

(42:03):
they're they're they'rebaselining the the the vibe and
the sense of the room and themeeting and everything too and
just the the chapter in general.What would be your suggestion to
kinda help somebody who maybedoesn't didn't grow up with
these things and and isn't amaster of of of positivity and
and and fostering communities, Iguess, what would where would

(42:25):
where would might somebodystart?

Laura Hillebrecht-Kapusnik: Maybe, we could have, like, a (42:27):
undefined
gratitude day. Like, right now,I'm very grateful for Eli
because he's helping us get aproject through the city of
Escondido that's been stuck forover three years. Mhmm. And
there are specific things thatpeople in BNI have done for each
other, you know, that it wouldbe a really good thing to share,

(42:52):
what your gratitude is.

Eric (42:53):
Shout out to Eli Humphrey, by the way.

Laura Hillebrecht-Kapusnik: There you go. Yeah. Because, I (42:55):
undefined
mean, there he didn't have to dothat. He offered Because I said,
I'm struggling, and I don't knowwhere else to go. Mhmm.
Mhmm. And, he's been verygracious and hopeful. Mhmm.

Crystal (43:08):
So your, suggestion would be to connect more with
the people in the chapter?

In the chapter and the anybody that
comes as a guest is gonna seethis Mhmm. Happening. And
they're gonna go, oh, I wantthat. Mhmm. I want some of that.

Eric (43:23):
Mhmm. We kind we actually we kinda have, like, a it's not
like a gratefulness, like, dayper se, but it's, I guess, it's,
like, kind of a moment, like,during the chapters, referrals
and testimonials section. Right?Because that's we know that used
to be where we you know, youwould say kind of, like, what
were your results

Crystal (43:42):
for the week, basically.

Eric (43:42):
Right? And it'd be like, oh, I had a one to one or I had
a referral or whatever. You saythose things. And those things
are nice and all, but I thinkwhere it's really we've we've
since changed it. And I don'tknow if all chapters have
changed it, but I think this isdefinitely the route.
The right way to kinda go ismaking it, like, a testimonial.
Mhmm. And, you know, and thatyou know, there's aspects where

(44:04):
that can be actually challengingsometimes where it's like, oh, I
gotta, you know, I gotta figureout what what you know, let's
see. Who who who is reallyhelpful and you're kinda
thinking a bit more on, like,you know and but what it's
teaching you is teaching you tokind of, you know, praise other
people in the chapter andseeking and finding that praise
if it's not coming naturally toyou. Right?
If it's not coming comingquickly or naturally to, like,

(44:26):
find something. It is I think itis a muscle. Mhmm. And, I think
that I remember when we kindamade that switch, and I think
that was a very good switch tokind of, like, help kind of
foster that positivity, becauseI I think it kinda brings that
out. But you had mentioned,like, a, like, a gratefulness

(44:47):
gratefulness day.

Laura Hillebrecht-Kapusnik: Well, I think that when we say (44:48):
undefined
what our we have one referral

Crystal (44:53):
Mhmm.

What that referral is and why Mhmm.
Or who it's to or Mhmm. How itworked out

Crystal (44:59):
Yeah.

Or, you know

Crystal (45:01):
It's really that part's really supposed to be about
lifting up the other people inthe chapter, not really talking.

Laura Hillebrecht-Kapusnik: Through it. I have one referral, (45:06):
undefined
two referrals, whatever, butit's not specific. And I think
it would do everyone's heartgood to hear that referral was
to Cesar. He did a great job onMatt Matt King's yard. Mhmm.
And

Crystal (45:20):
it's a good success booster to remind everyone next
week. Yeah.

Laura Hillebrecht-Kapusnik: Right. So if (45:24):
undefined

Eric (45:25):
you give a testimonial, give a testimonial. And if you
wanna mention you had areferral, then then what you're
saying is to say who thatreferral was to. Mhmm. And, you
know, why like, what they whatwhat kind of I guess if you
don't if if it would justhappen, maybe you don't know the
results yet depending on on theon the nature of the business.
But to kind of emphasize thatand and to, you know, how how

(45:47):
did it work out?
Like, you know

Crystal (45:48):
because your commercial is supposed to be about you.
That part of the meeting issupposed to be about
highlighting the other people.And I think when we do do it
right, I mean, a lot of times, Ido hear a lot of people praising
everyone else in the group.Mhmm. But, when you do do that,
it's great to see the rippleeffects.
Like, this last time, doctorGrant got a lot of comments, and

(46:08):
I could see it on his face. Hewas, like, so happy.

Laura Hillebrecht-Kapusnik: Happy. Yeah. (46:11):
undefined

Crystal (46:12):
It was really nice to see.

And make sure we're worth
worthwhile. Yeah. Mhmm.

Crystal (46:17):
Yeah. And to know that you can highlight someone and
and really, I I agree with whatEric says for me. I'm like, who
should it be this week? I almostalways have more than one person
that I want to say somethingnice about. Mhmm.
So it's like, why do I pick thatperson? What made them stand out
this week? And if if we can kindof re remind people why we're

(46:37):
doing that part. I've beentrying, but I think we can

Eric (46:40):
Well, that that's the thing too, actually, just
picking one person. I thinkthat's that is actually really
important because when you kindof say, like, oh, this person
did great, and they did it. Oh,and then also this person and
you kinda, like, do this wholething. You kinda dilute
everybody with that. And so Ithink it is it does you know,
you may want to kind of tell,you know, how everyone's doing,

(47:02):
like, a phenomenal job.
And that's that but I think it'sit's more impactful to, like,
want that one specific person ifyou just kinda give that time to
that one person and then andthen save the next person for
next week. Right? And Iremember, I think we had a we we
we had kind of, like, talkedabout that at one point. It's

(47:23):
like, do we do this or that? Andwe settled that.
We think it works better tofocus on just that one person
Mhmm. Because you kinda givethat person all that the
attention, and it also everyonein the room is now focused on
that one person as well. Andthey're all only thinking about
that person, and they're notsplit between two or three or
four different people.

Crystal (47:43):
So see why Laura's gratitude day would be good
because I there would never beenough days to get caught up to
all the people that I'm gratefulfor.

Laura Hillebrecht-Kapusnik: Right. (47:52):
undefined

Crystal (47:52):
Because if I can only say one each week Right. There's
kind of like a list of peoplethat I'm like, oh, wait. That's
why I'm always, like, trying topick who it is that week
because, so maybe there issomething we could do a little
play on that or something. Youknow?

Eric (48:06):
Well, you know, I know what, so what my church does
every year so we have my mychurch has a, like, a a camp
retreat thing that we do once ayear, and it's we do that at
camp line at the bay. Yeah. Andone thing that we do at the end,
end of it's like a three or fourday event. Well, and one thing

(48:28):
we do at the end, we do whatwhat we call, verbal high fives.
And we literally spend we, like,sit in a big circle.
So if if there's 40 peoplethere, we we pull out a bunch of
chairs in a giant circle, and weit it goes for about an probably
an hour and a half or two hours.And it's basically, like, just
we don't pick any people. Wedon't, like, go around the room

(48:49):
or or around the circle and,like, okay. Who are you thankful
for? We're not, like, we're notputting that kind of pressure
on.

undefined

Eric (48:55):
But what we're doing is just if you, you know, just, who
did you know, just praisesomebody, basically. And that's
all that's the sole purpose ofit, and it is absolutely
fantastic because it really,like, it it really just maybe it
might be something as simplethat, you know, this person

(49:16):
really helped out with makingfood for, you know, the other
day. And and they did such agreat job, and it was so helpful
because I was really stressed.And you just and and and it just
kind of, like, really cultivatesthe positivity and kinda
solidifies that at the end ofit. And, you know, maybe there's
something in b and I we could dosomething similar, similar to

(49:39):
that.
You know, maybe that's maybethat's something we do at, like,
the farm standards.

Crystal (49:44):
That's what I was thinking. Yeah. Mhmm. Sounds
like it'd be a good one. Andthen you're getting, like, a
genuine authentic gratitudeSure.
Instead of maybe, like, alittle, like, feeling contrived
or, like, pressured to begrateful. It's like, oh, no. I
really wanna say this.

Laura Hillebrecht-Kapusnik: Mhmm. Yeah. Yeah. (49:59):
undefined

Eric (50:00):
Yeah. And and it's and more than a than a ten seconds
that

we kind of a

Eric (50:04):
lot during BNI meetings. Right?

Crystal (50:07):
Hey. Well, with 50 people, like, you just you gotta
you gotta give

Laura Hillebrecht-Kapusnik: Gotta get moving. (50:10):
undefined

Crystal (50:11):
Yeah. It keeps you

Eric (50:12):
try to keep on that on that time. Yeah. But, yeah. So,
so what about in somebody's Iguess maybe it's similar similar
advice. But in somebody's insomebody's business, they're
trying to foster a a a communityin their business.

(50:34):
What do do you suggest that youknow, do they should somebody
look for, like, specific people?And and because I know you
mentioned you don't wanna hiresomeone who's who's, generally
negative, but maybe they aremaybe there's just a disconnect
amongst their, like, employeesor or people that they're

(50:57):
working with. Do you havesuggestions on how someone could
start kind of really fosteringthat in their business?

Laura Hillebrecht-Kapusnik: Usually, if you ask them I love (51:03):
undefined
this. If they have a superpower,they look at you like, what?
They go, everyone has some kindof amazing skill. You playing
the instrument? Or you like todance, you know, they always
have something.
Are you an artist? And then youfoster that. You say, oh, we

(51:27):
need that. We could use that inthis business because I mean,
you look at the farm stand andthere's art. There is art there
because these people are sotalented, but you're not hiring
them to be artists.
It's just

Crystal (51:41):
a

side benefit. And, it makes them feel
valuable. So

Eric (51:47):
you get you're getting them to kinda contribute
something a little added.

Laura Hillebrecht-Kapusnik: Something out of the ordinary. (51:50):
undefined
Yeah.

Crystal (51:53):
You're letting them shine in their own way, but also
doing what you're they'resupposed to do, but being seen
allows them to feel like

undefined

Crystal (52:02):
I mean, a lot of times, we don't feel seen and heard in
today's society. So like yousaid, looking someone in the eye
and letting them know thatyou're genuinely concerned about
them, that that alone could be alife changer.

Laura Hillebrecht-Kapusnik: Mhmm. And the kids, you know, (52:16):
undefined
the young kids that work for us,I said, if I hire you, I like
you. You're my family. Do notmake me worry. I don't like to
worry.
So if you're gonna be late, callme. There's always a reason to
be late, right? But don't makeme worry.

Crystal (52:33):
Sure.

And they care that matters to them.
It's not because I'm gonna getmad at them. It's because I
don't wanna worry

Crystal (52:39):
Yeah. I hear when

some things happen to them.

Crystal (52:41):
You're setting a standard too that it's like,
okay. I'm give you a littlewiggle room.

Laura Hillebrecht-Kapusnik: Sure. (52:46):
undefined

Crystal (52:47):
But I just also want that communication. Yes. Mhmm.
Yeah. That's a great point.
Mhmm. Yeah.

Eric (52:53):
Well, I I like that you kinda focused on letting them,
kinda contribute in whatever waythey added thing, like, whether
it's art or an instrument orwhatever. Like like yeah. And
that kinda that that that kindagoes back. I kinda think about,
like, oftentimes during, like,Christmas or something like

(53:14):
that. It feels a lot better tolike, I've gotten emotional
sometimes giving somebody else agift that I know that they're
really gonna like.

undefined

Eric (53:21):
But I haven't really gotten super emotional myself
when receiving gifts. And I feellike there's there's a bigger
impact when you are on you whenyou are giving that thing. Mhmm.
And so when you have them,bring, like, whatever that might
be to to to to the business inwhatever way that is fitting, I

(53:42):
suppose, like, the art and themusic and those examples there,
they that person is then,they're they're they're giving
back. They're giving in someway.
They're investing. Yeah. They'reinvesting, giving that goes back
to kind of like a like a giversgain mentality, and you're they
don't even probably know thatit's what they're doing. But

(54:03):
that is what they're doing.Right?
And that that that makes totalsense that that that is gonna
kind of bring bring out thatthat positivity, kind of,
finding what it is that they'rethey're they're passionate
about. Mhmm.

Laura Hillebrecht-Kapusnik: Well, when other people see what (54:16):
undefined
they've done and they comment,they're like, wow. That's really
beautiful who did that.

Eric (54:22):
Yeah.

Laura Hillebrecht-Kapusnik: Well, then they're they're like, (54:22):
undefined
I did. You know? Yeah. It's it'sa really, really great thing.

Crystal (54:28):
Mhmm. And then when you cultivate your garden, you're
making sure you've got theright, like, soil and sunlight
and water. And when you'recultivating these people, you're
making sure that you have theright environment and positive
attitude and that they feelsupported.

undefined

Crystal (54:42):
I can see that there is a a connection between making
sure that the plants are growingwell and that the people are
growing well. That's why I lovewhen you'd said what your topic
was today. It was like, oh,that's so on point. Yeah. I love
I love what you're doing for thecommunity, Laura, and thank you
for a hundred years inEscondido.
That is super fantastic.

Eric (55:03):
So yeah. So speaking on that, Laura, if somebody wanted
to, like like, visit your farmstand or get in contact with
you, how how might they bestbest do that?

They should call my cell phone. You
ready? Yeah. (760) 505-1527.

Eric (55:23):
Alright. And and what about so your farm stand, where
where can they find like, whereis that located?

2115 Miller Avenue in Escondido. It's
on the East Side Of I 15 at theExit 29 or on Highway 78 at
Summit Drive.

Crystal (55:41):
And they can go to farmstandwest.com and get that
information as well too.

Yep. Mhmm.

Crystal (55:46):
Yeah.

Eric (55:46):
That's fantastic. Well, I think this has been a pretty
great conversation about thatthat, positivity. And, and
either of you guys wanna addanything else before we wrap up?

Crystal (56:00):
Any words of wisdom or any last guidance you should
give our audience?

I I love what, what our BNI has
become. Because when I joined,there were only two other women,
and, now it's a hugecollaboration of men and women
and all walks of life. It was itused to be a little bit more of
a good old boys club.

Crystal (56:23):
Mhmm.

So I'm really proud of what's
happened there.

Crystal (56:26):
Likewise. It's been a really big blessing having our
little women's group because,women sell differently and and,
exchange business differently.So power teams within our group
have been nice. Yeah. A lot

Eric (56:38):
of You helped cultivate and grow the chapter.
Absolutely. Great. So so if you,got value in this episode, or if
you maybe know somebody whoneeds, wants to maybe cultivate
better, a better culture intheir their community, this

(56:58):
could be a really phenomenalepisode, for them to listen to.
And so share this with them.
This is how we grow we grow theshow and, you know, just
remember, givers gain. So thankyou so much for listening, and,
we'll see you in the nextepisode.

Crystal (57:14):
Don't forget to log your single CEU. See you next
time. Thank you for joining usfor the Business Boost Hour. My
name is Crystal Privette, andthis is Eric Beals. Thank you
for joining us, and don't forgetto document your single CEU.
See you next time. See you in

Eric (57:30):
the next episode.

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