5. Strategic Success: Balancing Today with Tomorrow with Christian Rivera Lopez

Episode Transcript
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Crystal Privett (00:08):
Have you ever wondered what truly drives your
business forward? Do you have awell defined strategy in place?
If your answer is no, then thisepisode is a must listen. Join
us as we dive deep into theessentials of business planning
and effective strategydevelopment, discover actionable
items and insights to craft arobust business strategy that

(00:32):
can set you on a path tosuccess.

Eric Beels (00:37):
Hello, everyone, and welcome to the Business Boost
Hour podcast. My name is EricBeals.

And I am Crystal Privett. Thank you for
joining us for the single CEUpodcast. We welcome today,
Christian Rivera.

Christian Rivera Lopez (00:52):
Thank you. Hi, guys. Christian Rivera.
I'm with Transamerica FinancialAdvisors and really excited to
be here. I'm financial adviser.
I've been in the industry for alittle bit over 10 years, and I
help families and individuals,right, prepare for and live in
retirement. Excited to be here.Thank you guys for having me.

Eric Beels (01:12):
Nice. Awesome.

Such a pleasure having you in our group.

Eric Beels (01:15):
Yeah. So, Kirsten, so today, what we had planned
and what we wanna kinda talkabout is, like, business
planning. I think that's that'ssuch a fitting, you being in
life insurance, like, that, youknow, planning and whatnot.
Right? So that's so that seemsso fitting for you.
And so this is an aspect that Ihaven't really I feel like I

(01:38):
don't know. I didn't do much.I'm like a, you know, single
entrepreneur, you know,solopreneur kind of thing, like,
back in the day. Now it's notthe case anymore. But like,
that's kind of what I grew upwith and solo print for myself
and, you know, being earlytwenties or whatever, I didn't
really get into, you know, a lotof my planning.
I was like, let's just go outand film. I started, you know,
videographer, you know, to filmwhatever, and then it was just a

(02:01):
matter of, like, taking thecamera and recording it and
putting something together.There's no planning involved
with with all that. Yeah. So,what so the I wanted to kind of
just start off, like, kind oflaying some, like, groundwork
of, like, what exactly businessplanning is?
Like like, what is that, and andwhat does that mean exactly?

That that's a that's a good question.
Right?

For someone green.

Right. Right. You know, business
planning, I I feel like it's it.I'm always gonna preach about
this. And like you said, I'm a Ido this for a living for a
living.
Right? It's it's crucial for anybusiness. Now why do I say that?
It's it's something that, youknow, by having a proper plan,

(02:52):
by having a proper strategy,right, it's it's really what's
going to allow you to survivethose turmoils. Right?
It's really what's going toallow your business to stay
centered, staying course. Right?And at the same time, it's
something that's going to helpyou, you know, just deviate to

(03:15):
to be able to keep growing, tokeep evolving, right, which is
something crucial, especiallyfor businesses. Mhmm. You can't
stay stagnant.
You have to keep evolving. Andand having a business plan,
there there's not one way to doit, which is beautiful. And, at
the same time, it's a little bitarchaic. Right? Mhmm.
Because there's there's so manyways to do it. There's there's

(03:38):
so many strategies, and each ofus, we have we're individuals.
Our businesses is not the sameas the next one. Right? And
having you know, you need tofirst analyze what you're trying
to do, where you're trying togo.
Right? Having those goals inmind and then starting to create
plans around them. It's tryingto create what that strategy is

(03:59):
really going to look like.

Eric Beels (04:00):
Mhmm.

So now I'm just thinking about it, how you're
gonna take action on it andimplement it as well.

Yeah. Absolutely. You know? And and
kudos to you. Right?
Being a solo preneur. Right?Mhmm. It's it's what a lot of,
you know, a lot of entrepreneursnowadays are doing. Right?
You know, I've I've I've had alot of friends that do a lot of
videography and things likethat. And it's like you said,
just go out and work Mhmm. Whichis also really important because

(04:28):
at least you're starting yourbusiness. Right? Sitting at home
and planning, you're not gonnado anything.
You're just sitting there.Right? But it's something that,
you know, you also need to, itcan deviate you. It it you can
just be running haywire, justtrying to do things, and you're
just trying to keep up. Mhmm.

(04:49):
And and you're never gonna getahead if you're always reacting
to what's happening that day orthat week or how many clients I
have, things like that. Right?

Eric Beels (04:59):
Sure. So it almost sounds like there's kind of a
bit of a balance between, like,yeah, just getting out there and
kind of doing stuff, but thensimultaneously, if you just were
all planning, it's like an ananalysis that sounds like that
sounds like analysis paralysisright there. Right? And so I
know whenever I've kind of satdown, like, actually, I do this

(05:23):
more definitely more now than Iever have in the past, but I'm
still, like, very green. I'venever really been been coached
on really how to kind of do it,just kind of what I've seen
other other people, what otherpeople other businesses have
done.
Like, all what kind ofreference. Like, oh, what does
this person do for their, fortheir, like, mission statement
or their core values and suchtoo. Right? And and I don't know

(05:47):
how much of those those things,like, play into your business
plan, but I imagine those arekind of more, like, top
foundational for that, I guess.But what would be like I guess
for, you know, for honestly, forsomeone like myself, what what's
like a kind of a starting pointon, like, really how to get into
even planning a business?

(06:07):
Is that again, I've kind of justlearned as I go. So this is
totally total honesty. Like, Iyou know, there's aspects where
I'm like, I don't even know howI kind of got to where I am.
Like, my wife, Amber, like,she's like like, definitely the
one of the cornerstones in ourin our business. I couldn't do
half of what we're doing withwith without her.

(06:28):
So, but

What would someone green do? What's a
first, like, step to build afoundational

Yeah. Sure.

Security?

No. And and that's a great question.
Right? And, in in yoursituation, you said, right, you
don't know how you got here?Well, a lot of hard work.
Right? And and and that's beingan entrepreneur, we never stop
working. Right? We're we'realways there, and and kudos to
you. But but in your example,right, your your wife is the one
that's doing a lot of the backend stuff.

(06:57):
Right? So it sounds like she'sthe one that's doing a lot of
the planning. And and I'llexplain this because there's 2
things that we we first need toidentify and separate. Right?
It's what is a strategy and whatis a plan?
So, for example, to answer thequestion, right, what should we

(07:18):
start with? We should start witha strategy. So strategy is more
of a theory, in your business,right? It's what a lot of the
business call, like, theirmission, right, their core
values, things like that. It'sstrategy is going to be more of
you identifying what is theplaying field that you wanna be
in.

(07:38):
Right? And how are you, forexample, in that playing field,
how are you gonna be better thanyour competitors? How are you
going to differentiate from yourcompetitors? Now this theory is
going to keep evolving, right?That's why it's only a theory.

Eric Beels (07:55):
So the strategy comes first, it sounds like.
Like, absolutely. So theplanning is based off of the
strategy.

Exactly.

Eric Beels (08:00):
Okay.

Exactly. And and that strategy has to be
clear coherent and doable.Right? So it's something that,
you know, this is how I'm goingto operate my business. Right.
This is and and and it'ssomething that is practical.
Right. And and it's a little bitcrazy, right, because it's it's
just a theory. So it's it'snothing set in stone. Usually a

(08:23):
lot of, in my experience, right?
In my 10 years in the industry,I come from the corporate side,
right? So I used to work withNationwide Financial, right?
Great Financial Company, one oftop Fortune 500 companies. And
there I was lucky enough that Isaw a lot of coaching for

(08:44):
leadership. I saw a lot of, youknow, just mentorship, things
like that.
Right? Every day is aninterview, things like that.
Right. That corporate Americatype of education. And one thing
that I've learned then that I'veseen is a lot of managers, a lot

(09:04):
of leaders, right?
They just stay focused on theplanning part of it. And that's
how you get leaders that arejust micromanagers, right?
Because they're just thinkingthat to be a proper leader, you
just need to focus on results.Now to

Eric Beels (09:19):
Tell people what to do and all that stuff.

Exactly. Right. And and sometimes as a
solopreneur or or even in ourbusinesses, right, we're doing
that to ourselves. Mhmm. Youknow, I'm driving myself crazy
because I'm not getting theresults that I want.
And now that it doesn't meanthat, you know, you you're
doing, you're not doing rightproper planning. You need to

(09:41):
stay take a step back. You needto first go back into your
strategy. Right? And another bigthing is once you have your
strategy in place, right, onceyou have that and how that's
going to look like, now you canstart going into planning.
Right? And and planning isreally just going to be that
list of things that how are wegoing to achieve this? Right.

(10:06):
You know, what what in whatinstruments do I need to have?
Right.
What equipment I need to have?Or for example, like, what's the
retail place that I I wanna havefor my business, etcetera.
Right? Mhmm. And and that doesrequire planning.
But, you know, if if you justfocus on that, you're just going
to be just trying to catch upall the time. With a strategy,

(10:28):
you're thinking ahead. Right?You're you're having that vision
ahead of time of how that'sgoing to look like, how your
business is going to grow,etcetera.

Eric Beels (10:36):
It sounds like planning is a little bit more
logistical stuff Mhmm. Usually.And then strategy is more like

Implementation of it.

Christian Rivera Lopez: Absolutely. (10:45):
undefined

Yeah.

Eric Beels (10:46):
Yeah. And and or, like, more, like, big I guess, a
more big picture, and thenplanning is kinda more getting
into those those details of it,without having that. And if you
just do planning without thatstrategy, then you kind of get
into the details without seeingif this is playing into the big
picture or not. Right. Okay.
And so how how does I mean,because there's an aspect of I'm

(11:13):
not even really sure where youreally begin with that.
Something that I've kind of,struggled a lot with was
figuring out how do you evencome up with the right strategy?
You know? Because, like, you cancome up with the planning
aspects of it, but the thestrategy, I guess, sometimes
maybe you have something in yourhead. Like, you're like, oh, I

(11:34):
have this side.
This thing, it'll be great andstuff too. But then, I guess
there's taking a step back and,like, okay, is this really
gonna, you know, make make themost sense or whatever that
might be?

Right? You know, and and that's the the
beauty, but the scary part of ittoo. Right? It's evolving. So
it's it's it would always say,right, one thing that I've
learned is a strategy shouldjust be a one page type of
thing, something that you canjust write in 1 page.
Right? It's simple. It's doable.Right? And, but it's today is

(12:06):
not going to be the same thingin 6 months.
Right? Because now you have newdata. Now you've been out there
in the market. Mhmm. You've beenworking with clients.
You've you're seeing what'sworking, what's not working.
Well, let's start, you know,configure it, like, just
evolving that strategy to matchmy future plans with this
current knowledge that I have,things like that.

Mhmm. Knowing when to pivot. Absolutely.
Absolutely. And then also thedifferent learning styles.
So like you said earlier, onesize might not fit all.

Mhmm.

Some somebody might, you know, be more of a a
visual learner. Yeah. Some mightbe more auditorial. So how would
you help someone planning thatbased on their, like, learning
styles?

Well, you know, it's it's something
that it requires for me to help.Right? And one thing that I do a
lot with my clients is to a lotof listening. Right? And and and
when I when I used to be awholesaler, I was more of an
educator.
So I was teaching financialadvisers all the time. It was

(13:09):
very easy for me to get verytechnical, just talk, talk,
talk. Right? Talked a lot. Did alot of webinars.
Right? A lot of education. Andand it's great to have that. But
now that going into theindependent side, right, having
my own agency and things likethat, I've learned that how can
I help best my client to take astep back and listen? Right?

(13:31):
So, trying to understand whattheir situation is, what their
goals are. Right? And once we weidentify those, what those goals
are, then what are things thatwe can start working with that
we currently have to be able toreach those goals. Right? And
and it's something any goodfinancial adviser out there will

(13:57):
be connecting with their clientson a regular basis.
Right? One thing that's huge inmy industry is follow-up. And
the importance for that is youneed to understand where your
clients at, how things havechanged. Right? And clients
don't tell you that.
Right? They they don't thinkthey have to tell you that.
Right? And it's because, youknow, we we just don't know. But

(14:21):
by having that relationship,building that relationship,
right, in in following up withyour clients, seeing how they're
doing, where they're going,right, that's going to help you
build that relationship andunderstanding where they're
currently at, and you can startmodifying their need their
strategies to match their needslater on.

Eric Beels (14:41):
Yeah. So, we had, Julian, actually, and she talked
about, we we had a, our wholetopic was on communication
actually. And a big part of thatcommunication, ironically, is,
ironically or unironically, Idon't know, is actually not
communicating but listeningbecause that's a big form of

(15:03):
communication.

Amen to that.

Eric Beels (15:05):
You know, I guess when we think of that
communication, we we kind ofthink of it like a broadcast
style, like one one way. Butcommunication is is both ways.
Right? I think, so it's like Ithink, a miss bit of a
misunderstanding on the word.And so in with with what so you

(15:31):
do like, like, financialplanning for people.
So how is that what you dothere? What are what are other
similarities with that with likeplanning a business, like,
instead of just instead of itbeing planning for financial
planning for a person? Is it'sit's like planning for a, you

(15:51):
know, switch the person out withthe business. Absolutely. What
what are some of those, like,similarities

that you that

Eric Beels (15:56):
you see?

You know, there's a lot of them.
Right? When it comes to usstarting our own businesses and
things like that, it's a wholenew world. Right? We're wired,
sadly, right, to just be w twoemployees, to just be, you know,
part of a corporation.
You know, you're gonna work forthe next 40, 50 years, retire,

(16:16):
you're gonna have your pension,things like that. That's how it
was for our parents. That's howit was for previous generations.
That's not the case anymore.Right?
That there's a reason why a 401k exists nowadays. Right? It's
because pensions don't exist. So401ks replaced those traditional
corporate pensions. Mhmm.
So now since we're wired thatway, right, we we now have when

(16:41):
we open up our own business,when we go independent, things
like that, it's a whole newworld. Now I have to understand
everything about taxes. Now Ihave to understand everything
about marketing. Now I have tounderstand everything about,
just being a business owner, howto find new clients, how I need
to be an expert in my product ormy service that I'm providing.

(17:03):
Right.
It's it's all these things thatit's just gonna drive you crazy.
Right? And, that's one of theimportant things. And and and
I'll tie this into how I do itwith my clients of taking a step
back, having having a strategy.Right?
Something basically a coretheory that you can base what

(17:26):
your business is on and having aplan, but as simple as possible.
Right? So another another bigthing of why I've seen
businesses fail and same thingon on the financial side of why
I see a lot of clients nothaving, you know, the financial
success or financialindependence that they wanna

(17:48):
have is because we see all thesethings that I have to do or in
my side, right, all all thesethings that I need to focus on,
life insurance, annuities,retirement planning,
investments, right, taxes,things like that. Hats to wear.
Exactly.
A lot of hats to wear. And andit just becomes too much, and

(18:08):
you just stop. You startprocrastinating, you know, all
these things start happening.Right?

Eric Beels (18:13):
That's what happens to me. Like, if I get
overwhelmed, if some of this ifthere's too many things, I tend
to just, like, stop everything.Yep. Like and and that's and I I
know I've just over the years,I've had to kind of, like,
really, like, get a strongergrasp of what I'm mentally
capable of of handling.

Which is so great to be in BNI because in
some ways, we don't have to wearall of those hats ourselves.
Absolutely. I can allow you tobe the financial expert, and I
can lean on you a little bit andyour knowledge and your wisdom
because I'm gonna focus more onthe mental health and and
helping people with their minds.But, it all does play together

(18:53):
because there's sometimes theremight be a reason why someone's
feeling blocked, like like Ericsaid, maybe.

Christian Rivera Lopez: Definitely. When (18:59):
undefined

we hit a a point where we don't know which
hat to put on again.

Right. Right.

And that's one thing that's nice about BNI is
being able to take a little bitof that pressure off.

Eric Beels (19:09):
Mhmm.

And maybe sometimes see the blind spots as
well because we have expertswithin our chapter.

Christian Rivera Lopez: Absolutely. You know, and and I (19:15):
undefined
couldn't agree more. Right? Theever ever since I started with
BNI, I I've always described itas I am so lucky to be at BNI be
because of that. Right?
It's it's because now I have afull network of professionals in

(19:37):
each industry. Right? That,depending on on what situation I
am in, what what's going on inin my business and things like
that, I can use them. Right? Ican leverage my peers within
BNI.
And and that's the importance,right, of of building those
relationships. Right? Same thingas we were talking about

(19:58):
earlier. Right? You've beenlistening to your BNI colleagues

Mhmm.

Because there's things that you wouldn't
imagine because you're sofocused in your business. You're
you're so centered right into Igot to get all these this whole
to do list done that. But by,you know, just sitting down with
them, listening to them andunderstanding what they they the
services that they provide, howit can help your business grow.

(20:24):
Right. And that's one thing thatthat I do a lot with my clients
because having having a networklike this, right, being with BNI
and having this group ofprofessionals that that are
gonna help you in differentaspects of your business is
crucial because, for example,with my clients, I need to sit

(20:46):
down and and I need to makeeverything as simple for them.
Mhmm.

You

know, because I'm the expert when it
comes to all the financialadvising, all the different
retirement planning, things likethese. I need to simplify it for
them for them to not get thatmental block.

Eric Beels (21:03):
Mhmm.

Right? For for them to be able to just
get a macro view of what theirfinances are.

They're not overwhelmed by too much
information. Right.

Eric Beels (21:12):
Right. Well, because, you know, what is the
the, I think the the saint goesa a, a confused

Mind doesn't buy. A confused

Eric Beels (21:23):
mind doesn't buy. That's it. Yeah. Right. Confused
mind doesn't buy.
And and so, you know, I alwayskinda feel like the the business
plan I guess I don't know whatwhat a simple business plan
actually looks like because Ifeel like there's so much that
that could go into that. And Iguess it might kinda just depend

(21:45):
on, like, the scale of yourbusiness. If you have a bigger
business, it might be morein-depth. Maybe you can hire
somebody to, like, literally dothat for you. Yep.
What does a simple plan reallylook like? Because so that's
what I'm so yeah. So what whatwhat does a simple plan really
look like? And and and maybe itdepends on the size of the of of
the business.

It does. Absolutely. You know, and it's a
little bit hard to to narrow itdown to to just a simple plan
because it's it's absolutelygoing to vary depending on the
business, depending on theindustry. Are you providing a
service? Are you providing aproduct?
Right? But this is where, youknow, being in BNI, for example,

(22:27):
is is something that that'scrucial to to have your business
grow. Right? Because it's eventhough you don't have the let's
say you your your business isstill at a small scale. Right?
So you don't have thecapabilities of of hiring, you
know, a person that's going tofocus on taxes, a person that's
gonna focus on marketing. Right?A person that's gonna focus on,

(22:51):
you know, just productdevelopment, things like that.
Right? You have access to anetwork that's people that are
going to help you with all ofthat stuff.
Right. And they're incentivizedto help you with that.

Mhmm.

Right. The when it comes to, you know,
just having having a simple planin that sense is it's I feel
like I I have to go back withdoesn't matter, what you know,
it's who you know. Right? Mhmm.And, also, you know, by by doing
that, you're you're leveragingyour peers.

(23:25):
Right? You're to to have allthis access. And in a way, it's
like the saying goes, you know,dream work I'm sorry. Teamwork
makes the dream work, right,because of that. Right?
Because now you have a group ofexperts. Right? I used to when I
was at Nationwide, I use thisterminology and it's something
that Nationwide has always donewith their advisers. Right? I I

(23:46):
called it my circle ofexcellence.
You know, when when I I was incharge of my own territory,
supporting my advisers, I alwayshad to I always knew who did I
have on underwriting, who did Ihave in new business, who did I
have in customer service. Youknow, all these different people
that I had a personalrelationship with were my are my

(24:07):
friends. Right? Mhmm. Andanytime I had an issue with any
of my cases, I had a circle ofexcellence that I was going to
rely on to be able to grow thebusiness.
Mhmm. Right? In your case, youyou say you were a sole
entrepreneur, but now you haveyour wife. Right? She's part of
your circle of excellence.
Right? You have that support.And us that now we're in BNI,

(24:29):
now we have this crazy beautifulnetwork, right, of people that
are really passionate about whatwe do, and we're just, you know,
we're just truly professionals,in each of our fields. So that's
huge. Right?
Especially starting your ownbusiness.

Mhmm. It kind of reminds me, I'm dating
myself, of those old choose yourown adventures. It's like, if
you want your business to go upby 10%, turn to page 54. If you
want to have more, employees,turn to page 72.

Christian Rivera Lopez: Absolutely. Absolutely. (24:57):
undefined
Absolutely.

So, yeah, it's it's really catered Dope. To who
you are and what you're lookingfor. Because, I mean, like, for
me, money is important, but forme, I'm a very heart centered
business. So for me, I'm verypassionate about helping people.
Sure.
The money is definitely, abonus, but so I might have a
different trajectory ordifferent goals than someone

(25:19):
who's maybe more transactionaltransactional based.

Eric Beels (25:22):
Absolutely. Absolutely. So if some if like
like, if I was to kind of startwriting, like, the first thing
on this on this this simpleaction plan, what would be what
what would be, like, that firstthat first step?

Have a one to one with Christian. Absolutely.

Amen to that. I love it. I love it. Yep.

Eric Beels (25:44):
Top of

the list.

Eric Beels (25:44):
1 to 1 in Christian. Okay. We got that. We're doing
that now. So what would be thekind of like that utmost
important thing?
Like, if if anything, ifthere's, like, one thing on
that's on that plan, what what'sthat? What is that?

You know, I I think I'm gonna go
back to to having a strategy. K.Right?

Eric Beels (26:01):
Or yeah. Sorry. I guess strategy. Yeah. Same plan.
I guess I'm really meanstrategy.

Yeah. With you. So, you know, what
what should be your strategy?You know, identify what what
your goal is. You you first needto ask yourself, what's gonna be
your goal?
Right? What are the service thatI'm gonna provide, or who who am
I gonna provide this service to?Right? And and there, you're
identifying what your levelplaying field is going to be.

(26:28):
Mhmm.
Right? Once you've identifiedthat is how are you gonna be
better than everyone else.Right? Do your research. What
are other companies?
What are the other competitorsdoing? Right? Mhmm. And focus at
that point on on how you can beyou know, what's going to
identify you. Right?
And, you know, we've we've heardof, for example, Simon Sinek

(26:51):
would say, have your why. Right?And and this has to be merged
into your strategy. Like, whyare you doing this? Right?
For for example, with me, andthis is a big part of of my
agency is I've even though Ihave all these 10 years of
experience, all this knowledgein the financial industry,
right, I I came from greatschools of knowledge with

(27:15):
Nationwide, One America,Transamerica, different
carriers. Right? That but onething that that always stood out
and and has helped me keep ishow can I take all this theory
and actually help my family?Mhmm. Right?
And and then this is my personalwhy. How can I make this
practical to make sure that myfamily has the financial

(27:37):
security that they need? Right?And and same thing is I'm a big
believer that, you know, it'sreally important for you to have
your financial plan andeverything. But, man, we work
too hard to not enjoy yourmoney.

Mhmm.

Right? We we need you know, I there was
this old way of thinking, myparents always had it, that
it's, you know, you need to keepputting as much money away as
possible. You need to keepsaving. Well, you know, I've
seen so many cases, sadly, thatclients pass away before they
got to go on that cruise thatthey wanted and things like
that.

Eric Beels (28:09):
Right? Similar stuff.

Yeah. Absolutely. And, you know, and
that's why, like, a big why forme is, you know, how can I help
my clients make sure that theyhave this financial security
that they need? Right? And atthe same time, you know, let's
enjoy our money.
Let's let's just have the lifethat you want. And that's part I
I always tell my clients, thishas to be part of your financial

(28:32):
goals. Right? You wanna go onthis trip, then we're going to
plan for that. Right?
We're we're going to startworking on how that's going to
look like and how we're going toachieve that goal. Mhmm. So,
yeah, I I would say, right, ahaving those two parts to your
strategy. Right? And, again,keep it in a single page.

(28:52):
It has to be something that's,you know, coercive and and
doable at the same time. But butit's mainly, you know, that
fact. Right. That you can youknow, what is your level playing
field and how are you going toexcel in that level playing
field by identifying your why.

Mhmm.

Eric Beels (29:10):
Okay. So you're so really kind of, like, determine
what that why is. What so I'veheard a lot of I've heard mixed
things on, like, what your whyshould actually be. And a lot of
times people kind of go, like,my why is my family or my wife.
And and and but then I've heardother people say, well, your
your people have have said thatyour your why has to be

(29:33):
something that's, like,sellable, essentially.
Your wife and kids are hopefullynot sellable. Right? And and so
I I wonder and I'm, you know,I'm like, okay. I understand
kind of where both sides arekinda coming from. Yeah.
What's if if, what do you whatdo you think on that?

I think and no. You know, that that's a
really good point, actually,Eric, because the there's
there's 2 whys in a way. There'sour why Mhmm. Why we wake up
every day. Why am I doing that'smy family.
That's my 3 year old son,Sebastian. You know, he this guy
wakes up at 6 30 in the morning,but it's, like, the coolest
thing because he's like, papa,good morning. You know? It's

(30:14):
Mhmm. That's my why to wakingup.
Right? Having him, you know,next to me, you know, making
sure he has his everything. Butmy business why is different.

Eric Beels (30:25):
Right? 2 whys, a personal why and a business why.
Yeah. Because, like, I guess,you know, if you if, I mean, if
it's kind of like, well, why amI in business in the first place
Sure. At all?
And it's like, well, it's okay.You have family members and
stuff too. People that are maybedepending on you to kind of, you
know, pay the mortgage orwhatever. Right? And such.

(30:45):
So maybe that's kind of wherethat's the aspects come, that
the aspects coming from.

And maybe we can do, like, an
exercise. For example, like, letlet's take your business, for
example. What what what do yousee what's the the field that
you wanna be in? Well, it's it'spodcast production. Right?
It's creating, you know, thistool for different businesses
for them to grow theirbusinesses. Right? But what

(31:11):
makes Eric Biel's different thanall the other competitors that
you have that are out there inthe industry? Mhmm.

Eric Beels (31:20):
Well, I think so what what so one what what one
aspect that I'm really, reallypassionate about. I don't know
if it's necessarily my why, butI'm very passionate about it.
And that is I really, really I'ma systems guy. I like I think at
least I did for a while. My,like, BNI sheet on, like, you

(31:43):
know, fun fact or whatever.
Like, I'm a I'm a spreadsheetnerd. Okay. Like, I like going
to spreadsheets and, like,making calculations and stuff
too. I

have it.

Eric Beels (31:51):
And and well, part of why I like that is, like, I
hate doing the same thing overand over and over and over
again. And I'm not and and somaybe there's an aspect of,
like, this is, like, kind oflike a pain point where I just
if I'm doing the same thing overand over again, I'm building a
system, however rudimentary itis, if it's a little calculation
within Google Sheets orsomething.

Sure.

Eric Beels (32:15):
And so I'm I'm really passionate about I've
just become really passionateabout systems and processes.

Like Yeah. Efficiency.

Eric Beels (32:24):
And so tying that to kind of what I do, I'm applying
that to podcasting, which is whyI formed, like, this online
podcasting business to make assimple and easy as possible to
for people to do podcastsremotely. Right. That was kind
of like my, like, like, startingpoint that that kind of for it

(32:49):
kind of formed, like, what's myactual brand? What kind of makes
me stand out, I guess, in inpodcasting? I don't advertise,
like, high quality or anythinglike that, even though that's
what we do.
I do want high quality, butthat's not that's not something
that I'm like, yeah. We wanna dothat, but that's not

It's kinda standard.

Eric Beels (33:06):
Yeah. It's kinda standard. And, like, I'm not I'm
not really passionate aboutthat. I'm passionate about,
like, being able to just focuson the content.

And

Eric Beels (33:15):
I'm also really passionate about podcasting
because there's no, you you haveminimal, like, big brother above
you. Right? I think if you,like, pour everything into
YouTube or pour everything intoone actual brand. Right. People
kind of mistake this.
Like, what's the difference inYouTube and podcasting?
Podcasting is a platform likeemail is. No one controls email

(33:36):
in and of itself. No onecontrols podcasting in and of
itself. Yes.
There's platforms, but theydon't control that those those
things. And so that's one reasonI'm I'm really passionate about
podcasting because it's kind ofa free speech platform.

Sure.

Eric Beels (33:50):
And, like, I it went from a like, when when, you
know, YouTube blocked someonebecause they said something that
they they they didn't like,whatever, it's like, well,
that's your opinion. Like, youknow, if if

The censorship.

Eric Beels (34:03):
Yeah. The censorship. I hate the
censorship. I I can't stand it.And so, you know, you should go
on YouTube.
You should do all those things.But, like, you know, pouring all
your eggs into that one one onebasket, I I think, is is a bad
idea because at the end of theday, they they can just just, do
that. I'm also one that's like II've I've I feel like I don't

(34:26):
make all that great of anemployee because I always have
kind of my own ideas and the wayI want something to be done. And
then but I understand theimportance of, like, processes
and stuff. So I'm like, I don'tmaybe I don't really make that.
I don't think I make that goodof an employee because I'm like,
I'm gonna have my own ideas onthe ways that I think are
better. And so I can be a littlestubborn in that in that way
sometimes. But that's kindalike, I think the nature

entrepreneurial spirit to me. Absolutely.

You've been to that.

Eric Beels (34:49):
I agree. I I mean, that's why I I started in
photography and and, like, wayearly, like, in my teen years,
and I've always kinda had thatthat spirit on on doing that.
And, I mean, a lot of thatoriginated from, like, a, like,
a security kind of standpoint. Iwas kind of thought kind of,
like, if I'm an employee, I'mlike, well, at the end of the

(35:11):
day, like, they could just fireme and I'll lose my job. That
sort of thing.
Right?

Nothing is guaranteed.

Eric Beels (35:14):
And it's almost like, well, if I just do my own
thing if I do my own thing,well, then it's like, okay. 1,
I'm the one that's you know, ifit if it fails or succeeds, I'm
the one that end end end of theday that kind of made all that
happen.

Yep.

Eric Beels (35:29):
So for me, a lot of it kind of a lot of it, it kind
of sounds a bit ironic, but alot of it kind of for me going
into, like, being a solopreneurinitially was kind of came from,
like, a security standpoint. Tome, it seems safer.

Sure.

Eric Beels (35:50):
Right? And even though I think a lot of people
would think the opposite, in alot of ways, it kind of is where
it's like, oh, it's so risky.You might fail. And I'm just
like, well, if I fail, at leastit's on me now. Right?
At least I did. At least Icaused the failure.

Maintain accountability. Sure. Why? Mhmm.
I had a quick question.
So you talked about, beingproactive and being reactive.
Mhmm. And a lot of times whenpeople set goals, obviously, you
probably see people at alldifferent stages of their
business, whether they're reallyat the very beginning or whether
they're a they're a little bitfurther down the road. I've been

(36:22):
told that sometimes we'resupposed to make our goals or
our strategies not necessarilybased on where we're at today,
but based on where we might bein 6 months or a year from now.
Could you speak to that?

Sure. Definitely. And and that's a a
huge part of my business. Right?How are we gonna be planning for
what my income is gonna be 30,40 years down the road, right,
when I'm going into retirement.
Right? We don't know what taxesare gonna be at that point. We
don't know, what's gonna happenwith the market. Lot of

(36:57):
variables. There's there'sexactly.
A lot of variables going on atthe same time. So that's why
it's it's important, forexample, to to be able to
identify, you know, where wheredo you wanna see your business
growing, first of all. Right?And then start thinking about,

(37:17):
you know, just different keythings that you can do to be
able

to term goals and then longer term goals?

Yeah. You're you're always gonna have
both. Right? Mhmm. Because eventhese short term goals are going
to affect how that long termgirl goal is going to look like.
Right?

Especially with something like the pandemic
where so many people thoughtthat they had a certain
trajectory going on, and then awhole lot of pivot was going on.

Christian Rivera Lopez: Definitely. Definitely. You (37:44):
undefined
know, for me, I'm I'm I'm anadviser that's fully securities
licensed, and I also have myinsurance licenses. Right? And
and there's in in my industry,it's it's a wide, it's we see a
lot of TikToks.
We see a lot of social mediathat they're always arguing,
like, life insurance coverseverything. There's other

(38:06):
another train of thought thatforget about life insurance.
You're just paying money to aninsurance company. No. You
should just focus on yourinvestments and grow and things
like that.
Right? Well, it's my myphilosophy and and how I
approach this with my clients isyou need to diversify.

Mhmm.

Right? You need to have a full
diversity of of different plans.That's healthy. Right. And
different goals.
Right. Because that way you canlike, for example, yeah, we had
the pandemic, so market wentdown and things like that. But
then since the pandemic, mymarket has skyrocketed. Right?
We just saw the S and P 500, Ithink it was yesterday, 2 days

(38:47):
ago, hit its highest high in thehistory of the S and P 500.
Right? And that's wild. Youknow, there's a lot of people
talking about scares of arecession, things like that, and
we're still living in a marketlike that. Right? But then, for
example, there's other vehiclesthat you can use to be able to
guarantee that, okay, the marketdoes crash right now and I lose

(39:10):
all my money in in the market.
Well, I still have options ofthat. I'm safeguarding pockets
of money in other differentvehicles. I'm using different
strategies. Right? That at theend of the day, it's this plan
is, you know, I get to retirewhen I want and how I want to.
Right? But there's there's notone way to do it. Right? It's

(39:31):
always and and that goes back tohow you have to, like, sit down.
You need to listen to yourclient, what what their goals
are, and just having a littlebit of both.

Know when to hold them, know when to fold
them, and know when to walkaway? Absolutely. Yes. Yep. Yep.

Eric Beels (39:44):
Yep. And I guess so I I guess, you know, similar to
listening to your your yourclients, when when with it's
almost like listening toyourself, I guess. Right? And so
one one thing that my wife and Ihave done before, like, if
something's kind of on on yourmind to kinda just, like, write

(40:06):
all these things down, we'vegone through process before. If
something's, like, bothering youjust to, like, open up a
notebook and just write down allof these these things.
And and and it's not even, like,thinking about what that is.
It's just literally, like, writewhatever comes to mind or
however ridiculous it might itmight be. And I feel like that

(40:28):
would that that's that could bea very healthy thing to do from
a from a with a business hat on,I guess, for that.

Like, what am

Eric Beels (40:37):
I trying to get out? Just kinda writing those things
the, what that looks like foryou, like, what your what your
goal actually actually is. Like,I guess, you know, how do you
wanna change your goals?

What's it gonna look like? What's it gonna feel
like?

Eric Beels (40:52):
Right. Right.

What do you want want it to grow into?

Christian Rivera Lopez: Definitely. You know, and and (40:55):
undefined
going back to to our exercise,right, I wanna make sure I don't
forget about that. The so youtold me your why as you were
going, right, as you wereexplaining to me. You know, you
have your your playing fieldMhmm. Which is this form of
communication, which ispodcasting, which is is a new

(41:18):
thing in our age.
Right? It's it's something thatit's new. It's something that's
still being developed. Right?And talking about, like, email
in early 2000, right, latenineties.
That's what's happening rightnow with podcasting. So so you
have your field. You have yourplaying field right there. But
then you also have your yourwhy. And and what's your why is
is providing a service fordifferent businesses.

(41:43):
I'm sorry. Not a service, asystem, providing a system for
different businesses for them togrow their business. Right? This
passion that you have fordeveloping systems and things
like that, that's your yourstrategy right there. That's
what differentiates you fromanyone else.
It's not about like you said,it's not about having the high
quality.

Eric Beels (42:02):
Mhmm.

You know, all these this is the gear
that I use, etcetera. Mhmm.Anyone can do that. Anyone can
go and, you know, put thatinvestment in and and and do
that. Right?
But the way that you focus oncreating these different systems
for your clients is what's gonnahelp your clients succeed and
help your business succeed.Mhmm. Right? And and that's
right now, but but but it keepsdeveloping.

Eric Beels (42:24):
Mhmm.

So and and that's the beauty in a way
of of having a strategy becausewith with your mindset that you
have that, you know, I I wannakeep improving systems, you
know, things are going tochange. Right? I can't be stuck
in this one box doing things,you know, just just like a
machine every day. No. At all.

(42:44):
You know? And and and that's howalso your strategy in your
business is gonna keepdeveloping. Right?

Eric Beels (42:51):
So Well, tech industry is very dynamic in that
sense. Like, it's it'sconstantly talk about evolving.
Like, it's evolves, like,almost, like, too rapidly. Like,
it kinda bugs me a little bitactually with how much it is.
It's like I just figuredsomething out, and then now
there's something new.
And I'm just like, gosh. Don'tdon't waste all that time and
stuff.

You know? Tell me about it. I'm with
you.

Eric Beels (43:10):
It's like kinda it it's kinda, it's kind of
maddening, you know, with allthe

Crystal Privett: psychologically, you also have (43:15):
undefined
to be able to see it

Eric Beels (43:17):
to be

able to achieve it. So you have to tangibly,
like, get your head wrappedaround what you actually your
your goal is and the strategybehind it.

Yeah.

It's really important.

I agree. No. And and I feel like, you
know, that's why even though,you know, you can do a lot of
planning, right, and yourbusiness is not going to succeed
because you don't have thatgoal. You you don't have that
that core foundation, which isyour strategy, your why to be
able to keep that businessalive, keep that business

(43:49):
booming.

I guess that's probably why BNI does the
strategies with the theplanning. I know we're getting
ready to to move into anotherplanning strategy session, so
I'll be interested after we wedo that to get your feedback on
what our our chapter planningstrategy is because Absolutely.
As a chapter, it's kind of likea business. We, you know, we
have 47 members. We're veryblessed to have such a great

(44:10):
group within the BNI Essaditochapter.
I know there's some that are,you know, struggled to to
maintain above, you know, a adozen or 2.

Mhmm.

So, I think it's really beautiful to see
someone of your skills andsomeone of Eric's skills be able
to kinda merge their Yeah. Theirtalents together to be able to
grow from one another. And,essentially, we're pouring value
into one another that wewouldn't have had without the b
and I group. So

Christian Rivera Lopez: Definitely. So much. So much. (44:35):
undefined

We're very grateful to have you. You know,
you've only been in the chaptera few months.

Eric Beels (44:41):
Mhmm.

What's, the takeaway you've had?

Wow. I mean, it's for me, it's it's an
honor to be in in our chapter,and I I count it as a blessing.
Right? I'm I'm I'm truly luckyto, 1 I mean, how many financial
advisers are finding out there,right, to to be part of BNI?

Eric Beels (45:05):
We we we kind of joke that BNI chapters are all
started by life insurance,financial, and And real estate.
And and real estate.

Yeah. Like,

those The top 3.

Yeah. I I don't doubt it. Right? We

Eric Beels (45:16):
there's actually an acronym. I'm trying to remember
what the acronym is. Ed's gonnakill me when he listens to this,
and he's like, I just taught youthat. Because we learned that in
our VP training. And, butthere's, like, there's an
actual, acronym for that.
And and

You'll remember as soon

Eric Beels (45:31):
as They mortgage. Maybe that was last October.
Right? Mortgage. Might have beenthe other one.
That might have been themortgage. That's right.

Right. And and and, you know, how how
lucky was I that that I got theopportunity that when I did
apply, you know, there was alife insurance opening. Right?
Because for me, even though I'mfully licensed financial
adviser, I provide all theseservices and my office, we're
we're really unique in the sensethat we we also have tax

(45:57):
advisers in our office that wefocus on tax planning. We do
estate planning.
Right? We we also do, healthcare. Right? So we we've created
in our office a one stop shopfor our clients to have all of
this stuff. But my experienceever since I, you know, born and
raised in Puerto Rico, I movedfrom Puerto Rico to Ohio to work

(46:20):
with Nationwide on the lifeinsurance side.
Right? So that's where where mytraining started from. Right?
And I also you know, as theyears went by, I I grew a lot
into the long term care side ofthe business. And long term
care, for example, it's one ofthose products, right, that has

(46:41):
evolved insanely, right, in thelast 5 to 10 years.

It needs to with the baby boom coming.

Christian Rivera Lopez: Absolutely. Absolutely. You (46:47):
undefined
know, and and it was becauselong term care back in the day
was just like home insurance.Mhmm. You know, premiums were
never guaranteed, so yourpremiums kept going up each
year, which is crazy.
Right? And if you never usedthat policy, right, you you had
this beautiful life, you passedaway, like, in the notebook, you
know, hugging your loved one,things like that, then all the

(47:11):
money you put into that longterm care policy was lost.
Right? So those products haveevolved, and, I've been able to
focus really on those niches. Sohaving an opportunity to come
into BNI and be the lifeinsurance and long term care
expert for our chapter, it'sit's just truly blessed.
You know, every time another bigthing about my theory and how I

(47:35):
work is I I like to educatepeople. I wanna say 95% of my
work is free of charge with myclients because I'm just
educating them. I'm just tryingto be a resource for my
customers to be able to youknow, any questions that they
have anything financially, I'mhelping them, or I know someone

(47:57):
that's gonna give them the rightinformation. Right? And BNI is
exactly like that.
Anytime I have a 1 on 1, they'renot trying to sell me a product.
Christian, you know, you yeah.Of course. We work on referrals
and things like that. That's wewanna grow our businesses.
That's natural for BNI. That'sthe whole purpose. But, really,

(48:18):
the way that we operate withinBNI is we're we're trying to be
a a resource for our referralpartners. Right? And that just
adds so much value.
Right? Because, yep, BNI is nowmy circle of excellence. Right?
That's that's my circle of thepros when it comes to anything

(48:40):
podcasting, right, or havingproper mindset. Right?
And and, you know, at the sametime with with anything, the
mortgage guys, with even theservices provide landscaping,
anything like that, I know Ihave the right person for this.
Right? So

Seeing you get involved at the golf tournament
was fun. I showed up, but I wastalking to these 2 gentlemen,
and they were asking me aboutBNI. I said, I'm so sorry, but
we're only allowed 1 person percategory in the group. You guys
seem really nice, but we havesomeone that's of your category.
Well, I didn't know that at thetime, it was Christian's team,
and they were they were socurious about learning more that

(49:17):
they wanted to jump in.
And I was like, nope. We alreadyhave someone and come to find
out it was your team. But Ithought that event was beautiful
because it got to see, like, Beaand I out in the real world.

Right.

Like, we're not just sitting in there, our one
chapter sharing 90 minutes aweek. We're we're sharing time
and energy within the communityas well.

Which is, for me, right, that's
another big part of BNI. It'show you know, we're local.
Right? We were the professionalsthat are in a way, we all have
the same goal. We're we have ourown ways on how we're gonna help
our communities grow.
Right? And, like, just yeah.That golf event was amazing. You

(49:58):
know, Joe did a a beautiful jobwith that. Even the mayor of
Escondido was there.
Right? It was just such a great,day to to just meet more of my
community. Right? And and forme, like, that it's crucial too.
I've been in San Diego since2017.
Right? And most of that, I wastraveling every other week

(50:19):
because of my job, my territory,and everything that I had. So
having the opportunity to beable part of to to be part of
these events. Right? Yeah.
Now we have another one comingup. Put

in your roots.

Mhmm. Absolutely. Absolutely. Right?
So

The great thing about roots is they help you
grow.

You meant to that. I love that.
Yeah.

Eric Beels (50:38):
One thing so one thing I'm actually kind of
noticing from just talking on onall on all of this is that, BNI
actually kind of acts as, like,I guess, kind of at least a
piece in that strategy actuallyor that's because there's, like,
so many different aspects of it.It's not just a referral group.
It's not just, like, you know,passing referrals, but, like,

(51:02):
you know, the the relationshipsbuilt, like, at golf
tournaments, for example, andsuch. Right? And it's a very
kind of like, holisticorganization where it's like,
yeah, people are like people arekind of coming for the
referrals.
Right? I think and I don't knowif anyone's ever, initially came

(51:27):
to BNI that wasn't for, like,oh, referrals or or networking
or one of those purposes. Butyou kinda stay for a lot of the
the relationships that you buildfrom it. And, which I think is a
very, like, high level, way ofthinking about it from your
business, like, your overallbusiness business plan.

Kind of like Gus, we have someone that's a
little bit harder in the chapterto refer, but he constantly is
talking about how important itis for him to be in the chapter,
for him to add value to thepeople that are his clients from
everyone that he knows, like, asyou say it, the the circle of of
influence. Excellence. Yeah.Yeah. Right.

Eric Beels (52:07):
Raises his credibility. Yeah. Right? Even
if he's there's

a gift. To offer them than just what he
does.

Eric Beels (52:13):
Right. Because it raises his his own own
credibility, which in turn isgonna make his, you know,
clients like him more and stuff.Yeah. Yeah. No.
That that that that makes sense.

So BNI is kinda what helps us stand apart from
the other companies that aredoing what we're doing
Definitely. Because we have aculture and a community behind
us, not just because assolopreneurs, we can wear a lot
of hats, and it can get a littleheavy. Yep. The the neck can get
strained at time and and beingable to hand Mhmm. You know, a
podcast hat to Eric, a financialhat to you, it it just helps it

(52:47):
feel a little bit morecomprehensive.

Yeah.

Yeah. And especially for someone like me,
I'm a single mom, so, you know,people can kind of try to take
advantage. And at least I knowwithin the BNI network that we
have a code of ethics that I Ifeel comfortable referring
people. And I know that if I usepeople within that sphere, that
I'm less likely to to get takenadvantage of and to make an
educated decision for myself ormy clients

too. Absolutely. And and, you know,
and and definitely. Right? Thisthese are the people that you're
referring to your clients.
Your your credibility, yourreputation is on the line.
Right? And and b and I, in away, guarantees that what you're
showing to your clients is thebest of the best. Right?

Mhmm.

And, for me, right, like I said earlier,
being that one resource for myclients, right, anytime that
they have a question, even ifit's something that's not my
niche, it's not something that Ifocus on, I have the peace of
mind that that I have thisamazing network of people that
are gonna help me find the rightanswer. Right? And for, you

(53:54):
know, just for the educationalpart of it. Right? Because we're
here to help each other out,help our communities out, and
things like that, and it's justit's it's really a a unique
platform that we have.
Right? It's I've I've seen a lotof networking groups. Right? I I
me starting my own business.Right?

(54:14):
I it's been a year now since Iopened up my own agency, and
I've been part of multiplenetworking groups. And it's all
about how are you gonna be thebest referral partner for me,
not for us. With BNI, we'rewe're always trying to add value
to each other, and and that'sthat is priceless. Right? That

(54:35):
that just brings that's reallywhat can help a business make it
or break it.

Especially if you're from Puerto Rico and a
lot of your family is maybe nothere. Yep. It's almost like
being able to build a a a chosenfamily Absolutely. That actually
might have a little more,intention and purpose behind
seeing you succeed. Yeah.
We're rooting for you.

Yeah. Thank you.

Eric Beels (54:56):
Yeah. Thank you. You know, there's a huge you're
right. There's, like, a huge,like, trust aspect that that
happens on. It's actually to thepoint where, like, I was in
Texas recently, and a couple ofsome family members were having,
like, issues with some somedevelopment stuff on their on
their on their home.
And then, like, immediately, Iwas like, have you I was like,

(55:17):
you should we should let me putyou like, let me find, like,
your local b and I chapters orwhatever. I have no idea who any
of those people are. They'reover in in Texas, but I'm like,
okay. If they're anything likethat the BNI chapters I'm
familiar with and holding thathigher standard, you have that,
like, extra trust factor withthat.

Christian Rivera Lopez: Definitely. (55:35):
undefined

Eric Beels (55:35):
And, so, you know, it's kind of pretty cool to be
able to just, like, send themthe those web pages instead

of list, it's Ivan Meisner's. Right. Right.

Eric Beels (55:48):
That's fantastic. Yep.

Exactly. Yep. Yep.

Eric Beels (55:51):
That's that's amazing.

You know, and another thing too is
is you said you said a crucialword is the holistic approach
that we have to everything.Mhmm. Right? One thing as a
financial adviser starting yourown I mean, my territory was
over 20,000 advisors that Ieducated. So how can I stand
out?
Right? Mhmm. And is having thatholistic approach to to the

(56:15):
business. Right? And sonowadays, that's a huge part of
the market.
You You know, if you want yourbusiness to grow, having BNI
giving you this platform to beso holistic when it comes to
your business and being aresource for multiple things is
crucial

Eric Beels (56:31):
Mhmm.

For businesses nowadays. So,

just wanna know that. They should check out
their chapter if they haven'talready.

Eric Beels (56:36):
Absolutely. Yeah. Yeah. So, Christian, if someone
wanted to get in contact withyou, like, how would they how
would they best do that? Maybethey won't have more questions,
like business planningquestions, or maybe they need
life insurance or something likethat.
What would be the best way forthem to contact you?

So, best way to contact me is is my cell
phone. You can text me, call me,at any time. I'm always
available. But my number is619-705-7676. Christian Rivera
Lopez.
Again, I'm with TransamericaFinancial Advisors, and feel
free to contact me with with anyquestions. Right? Anything I I

(57:18):
mainly focus in retirementplanning, investments, having
proper protection, right, and,having a sound financial plan.
And and it's it's crucial,right, especially in the world
that we live in. So so I supportmy clients that way, but I
always say contact me withanything financial.
Right? I'm I'm part of thisbeautiful network, this group of

(57:39):
b and I. So, I know that I I'mgonna have resources for
whatever needs you have. So

nice. I'm grateful that you're part of the
group because I'm sure I'll takeyou up on that.

There you

Eric Beels (57:50):
go. Absolutely. Thank you. To anyone out there,
so if you, if if this episodeimpacted you, and I think in
particularly if you know someonewho maybe is like like a
solopreneur like myself 15 10,15 years ago, send them this
episode because I, you know, Ithink I would have loved to have

(58:13):
heard an episode something likethis, 15 years ago when I kind
of really got started on mymedia production journey. It's
very much a journey because it'sadapted.
I didn't go 15 years ago, I'mgonna do podcasting or whatever.
You know, jump into that. So ifyou know someone, like that,
send this to them, and and I'msure that they will thank you

(58:36):
for, for this this insight forthose people that are
developing. So thanks so mucheveryone for listening. We'll
see you in the next episode.

Thank you for joining us for the Business
Boost Hour. My name is CrystalPrivette, and this is Eric
Fiels. Thank you for joining us,and don't forget to document
your single CEU. See you nexttime.

Eric Beels (58:55):
See you in the next episode.

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