Business, Brains & the Bottom Line

Business, Brains & the Bottom Line

Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast

Episodes

November 20, 2025 38 mins

In this episode, Paul sits down with Chris DiBella, Founder and CEO of DiBella Law Offices, a nationally recognized personal injury firm known as much for its results as its humanity. Chris shares how he built a multi-office, high-growth firm by putting people at the center of every decision, from clients and staff to the communities he serves.

Chris breaks down why empathy is the most underrated business skill in law, and how train...

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Sean Olsen, founder of the Olsen Law Firm, shares the lessons every entrepreneur needs to hear about standing out in a crowded market. From using storytelling to build a memorable brand to turning client experience into your most powerful marketing tool, Sean offers a roadmap for competing against bigger players with bigger budgets. He also dives into leadership essentials—building a culture that retains great people, making key hi...

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What does modern Enterprise Architecture really look like in an era of digital transformation? In this episode, Aaron Busch, Enterprise Architect at Prescriptive Data Solutions and veteran of nearly 30 years in, shares his blueprint for transforming data centers and cloud environments while keeping business strategy front and center.

We cover how to define your target state, balance what you need versus what you should do, and use E...

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In this episode, I sit down with John Czapko, CEO of CyberSecure, a leader with 26 years of experience in IT before founding a successful commercial insurance firm. That rare blend of technical expertise and risk management insight gives John a unique perspective on one of today’s biggest business challenges: cyber insurance.

John explains why the current cyber insurance landscape is broken—where policies don’t align with real-world...

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In this episode, I sit down with Katie Nelson, CEO of Sales UpRising, a company dedicated to helping solopreneurs break through the five-figure ceiling and scale to six-figure success. Katie shares her passion for empowering entrepreneurs who aren’t just in business for money, but for the freedom to live as their best selves.

We discuss the key strategies Sales UpRising uses to accelerate growth—including personalized consultations,...

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Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins the show to share his proven framework for creating powerful digital marketing strategies. With over two decades of experience helping brands thrive online, Corey developed the START process, a simple yet comprehensive approach built around Strategy, Tactics, Application, Review, and Transformation.

In this conversation, Corey breaks down how START ...

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In this episode, I sit down with Curt Moore, Founder and CEO of Moat Title Security, a trailblazing firm reshaping the future of legal innovation and strategic risk management. With over 30 years of experience in the petroleum industry, Curt shares how his unique background as a Landman—and his perspective on the TV series Landman with Billy Bob Thornton—shaped his journey into protecting high-value assets in today’s complex busine...

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For 15 years, Crystal Gallo led technical teams and helped grow software development companies — but a deeply personal experience inspired her to tackle a different kind of challenge: caregiver burnout. In this episode, Crystal shares the lightbulb moment that made her realize traditional tools weren’t keeping up with the pace of life and care changes, and how that led to the creation of Innerhive. We discuss how people are managin...

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In this episode, we sit down with Reed Hensen, Chief Growth Officer at MarketSurge, to explore what it takes to drive meaningful business growth in today’s fiercely competitive digital landscape. With a career spanning Fortune 500 firms, high-growth startups, and his own successful venture, Million Dollar Studio, Reed shares the core strategies that power scalable success.

We dive into how Reed blends data-driven insights with bold,...

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In this episode, we sit down with Gerry Mecca, a 40+ year IT veteran, transformational leader, and former CIO of global giants like Dr Pepper Snapple and Cadbury. Gerry brings a wealth of experience in navigating high-stakes technology strategy, from M&A integrations and cloud adoption to AI-driven innovation. But this conversation goes deeper than tech.

We explore his leadership philosophy rooted in servant leadership, sports d...

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In this unforgettable episode of Business, Brains & the Bottom Line, I sit down with Ari Medrano — a true force of nature. Ari is a top Hispanic speaker, corporate diplomacy expert, and brand amplifier whose story defies all odds. After surviving a craniotomy and waking up paralyzed, she did the unthinkable: she fought her way back to full mobility.

Ari shares how her powerful mindset and mastery of energy helped her overcome li...

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In this episode, we’re joined by Susan Crowe—a Navy veteran turned cybersecurity expert—who shares her unique journey from military service to the frontlines of digital defense. Susan opens up about what drew her into the world of cybersecurity, how her military experience shaped her approach to threat management, and what it’s like navigating a male-dominated industry as a woman in tech.

We also dive into the latest developments in...

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In this episode, we sit down with Mike Kyle, Managing Director of Technology Recruitment, who’s been placing top IT talent across the U.S. since 2006. Mike pulls back the curtain on what’s broken in today’s hiring process—and how companies can shift their mindset from chasing mythical “unicorn” candidates to building outcome-driven, high-performing teams.


We also dive into what job seekers can do to stand out in an overcrowded ...

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In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required.

We discuss how Provalytics helps brands maximize every advertising ...

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In this episode, we sit down with Mary Rossi, powerhouse owner of Rossi Claim Services and founder of the soon-to-launch Rossi Claims Academy. With a career that began as a carrier adjuster and evolved into building her own successful independent adjusting firm, Mary brings unmatched insight into the claims world—she’s been on the inside and knows how to lead from the front lines. We talk about her upcoming “Training from the Trenc...

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In this episode, we sit down with Jason Bryll, Principal at Parable Associates, a firm built by data-driven professionals committed to turning information into action. Jason unpacks how Parable empowers businesses through strategic dashboard creation, vendor performance monitoring, and analytics—helping leaders make smarter, faster decisions. If you’re looking to unlock the full value of your data, this conversation offers practica...

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In this powerful episode, we sit down with Jacob Hicks—CEO, author, speaker, entrepreneur, and renowned leadership coach. With over a decade of experience transforming lives and businesses, Jacob shares the secrets behind his mindset-first coaching style, the follow-up systems that keep success sustainable, and the sales experience that sharpened his ability to spot what works.


From overcoming challenges to building unshakable ...

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In this episode, we sit down with Dr. Christopher Mitchell, Chief Information Security Officer (CISO) for the City of Houston, to explore the evolving landscape of cybersecurity in a major metropolitan hub. Dr. Mitchell shares his journey into cybersecurity, the key strategies for building and managing a high-performing security team, and the metrics that define success in cybersecurity programs. We dive into the role of AI and mac...

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Every entrepreneur dreams of building a successful business, but financial challenges often stand in the way. In this episode, we sit down with Michael Barbarita, Owner of Next Step CFO, to discuss how business owners can take control of their financial future. With over 35 years of experience owning and operating retail, manufacturing, and service companies, Michael shares his expertise in solving cash flow problems, reducing risk...

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In this episode, we sit down with Dave Behar, Founder, CEO & Chief Executive Athlete of Scionist and the mastermind behind Behar Brands. Dave shares his unique approach to brand building—where purpose meets performance and innovation fuels influence. From early-stage investment to full-scale brand activation, Behar Brands is shaping the future of personal and disruptive brands, leagues, NIL, and category leaders. We dive into t...

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