Business & Brunch

Business & Brunch

Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around. Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it). If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without sacrificing your real life in the process, you're in the right place. Grab your coffee (or a mimosa), open your notes app, and let’s brunch our way to the business and life you actually want. Follow Alicia on Instagram @aliciacroci for even more behind-the-scenes and brunch-fueled business advice. aliciacroci.substack.com

Episodes

May 26, 2026 12 mins

Hey brunch bestie ☕️

If you’ve been posting on Threads and hearing literal crickets every time you talk about your offer… this episode is for you.

Inside this episode, I’m breaking down the exact Threads strategy I use to grow visibility, build community, increase profile views, grow my email list, and actually sign paying clients without spending hours online every day.

Spoiler alert: this is not some magical algorithm hack or “post ...

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You say you want the next income level.

More money.More consistency.More overflow.

But have you actually prepared yourself to hold it?

In this short and powerful episode of Business & Brunch, we’re talking about manifestation through identity, nervous system regulation, and what it really takes to raise your income ceiling.

Because you don’t rise to the goal.You rise to the identity.

Inside this episode, we cover:

• Why your income refle...

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Have you been showing up in your business… but it doesn’t feel like you?

Maybe you’re rewriting captions over and over. Softening your opinions. Holding back the bold thing you actually want to say because you’re worried how it will land.

If you’ve felt disconnected from your voice, it becomes really hard to trust it. And when you don’t trust it, you filter it.

In this episode, I’m breaking down what’s actually happening in your brain...

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Pull up your big girl britches, fix your crown, and get ready to move, because the Year of the Fire Horse is here and she is not interested in watching you play small.

If last year felt like it cracked you open, made you question who you even are anymore, or forced you to outgrow a version of yourself that once felt safe, that was not random. The Year of the Snake was about shedding. It was strategic. It was psychological. It asked ...

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Business plateaus are rarely about strategy.

If you feel like you are doing everything “right” but the money, momentum, or consistency still feels harder than it should… this episode is for you.

In this episode of Business & Brunch, I am breaking down the identity shift from operator mode to Soft Mama CEO, and why so many moms in business get stuck building from survival, proving, or over-responsibility without realizing it.

We are ta...

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If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you.

On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or p...

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If social media feels loud, exhausting, and like it’s asking for way more than you want to give right now, this episode is for you.

In this week’s episode of Business & Brunch, I’m sitting down with podcast guest coach and mom of three, Candace Dudley, to talk about how podcast guesting can become a powerful visibility strategy without recording 30 reels in 30 days or showing up everywhere online.

Candace has produced over 200 podcas...

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If Episode 1 cracked open your manifestation blocks and Episode 2 helped you build a business that actually fits your life as a mom, this episode is where it all locks in.

Because here’s the truth no one says out loud enough.Manifestation doesn’t respond to effort.It responds to identity.

In this episode, we’re having a real, slightly unhinged, very honest conversation about the identity shift that has to happen before your business ...

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If you are a mom with kids under five and running a business, feeling overwhelmed does not mean you are doing something wrong.

It means your workload was never designed for nap schedules, interrupted sleep, emotional labor, and being the default parent.

In this episode of Business & Brunch, we are breaking down why traditional productivity advice fails moms with young children and how to build a capacity based business that actually ...

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2026 is not the year to force outcomes or white knuckle your way to success.

In astrology and Chinese symbolism, 2026 is the Year of the Horse, an energy rooted in momentum, freedom, stamina, and forward movement that feels natural instead of frantic. And here is the part most people miss. Horse energy only works when your nervous system is regulated enough to hold speed and expansion.

In this episode of Business & Brunch, we are tal...

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This episode isn’t about setting resolutions.It’s about deciding what you are no longer available for.

In the final episode of Business & Brunch for 2025, I’m sharing exactly what I’m leaving behind — in my business, my mindset, and my life — as I step into 2026 with clear boundaries and zero tolerance for what drains me.

After a year that stripped everything down to the bone, I had to get honest about what was costing me too much. H...

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December 22, 2025 19 mins

2025 was the year that stretched me to my limits — financially, emotionally, and spiritually.

In this episode, I’m sharing the behind-the-scenes chapter I almost didn’t want to talk about: losing nearly 90% of my income, questioning my identity, releasing work that no longer lit me up, and seriously considering walking away from my business altogether.

This year was known as the year of the snake — a season of shedding layers, identi...

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In today’s episode of Business & Brunch, we’re talking about 2026 business planning — without the rigid spreadsheets, unrealistic expectations, or planning guilt. This is for service providers (especially moms) who want clarity and consistency, but also want a business that actually fits their real life.

I’m breaking down a simple, flexible planning approach that works with your capacity — not against it — so you can move into 2026 ...

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Welcome back to Business & Brunch.

Today’s episode is the definition of grounding, clarifying, and “oh wow, I really needed to hear that.”

I sat down with Marra McDonald — offer strategist, sustainable growth mentor, and mom of two — to talk about what it actually looks like to build a business that supports your life instead of constantly pulling from it.

If you’ve ever felt like your offers require more from you than you can give… o...

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Hey brunch bestie, today we’re going somewhere deeper — the real, raw side of doing the inner work.

Not the Pinterest-version of healing.Not the “journal and manifest” highlight reel.The truth about what it actually takes to shed old identities, face generational narratives around money, and become the mom who can hold wealth, freedom, and a thriving business without burning herself to the ground.

In this episode, I’m sharing the hon...

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If you think closing the sale is the end of the journey…think again. Your client experience is the real deal-breaker. One bad interaction, messy onboarding, or confusing process can completely destroy trust—even if your offer is amazing.

In this episode of Business & Brunch, I spill a personal story about a company I invested in that completely botched the client experience. Months of frustration, poor communication, and messy deliv...

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If you’re exhausted from chasing quick wins, constantly “staying consistent,” or feeling like your income resets every single month, this episode is going to feel like a deep exhale.

Today, we’re breaking down the difference between making money and keeping money—and why sustainability is the real strategy behind those 10K–30K months you want.

This episode is especially for you if you’re a mom building a service-based business and yo...

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If you’ve ever stared at your screen trying to write the perfect caption or overanalyzed your content strategy wondering why no one’s buying… this episode is for you.

We’re talking about why your content isn’t converting — and spoiler: it’s not because you need a better hook or a new formula. It’s because you’ve stripped the human out of your message.

Inside this episode, you’ll learn:

* Why focusing on formulas and frameworks kills y...

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Let’s be honest — you probably didn’t start your business to post about pizza toppings. But here’s the thing: that’s exactly the kind of content that gets people talking.

In this week’s episode, I’m sharing how a random Threads post about Hawaiian pizza sparked dozens of DMs, started conversations with new potential clients, and gave my engagement a serious boost — all without a single “business tip” in sight.

We’ll break down:

* The ...

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Hey brunch bestie — today, we’re diving into one of the most common mistakes I see women make when they start their business… and it’s the exact reason they struggle to reach 5K, 8K, or 10K+ months.

It’s not the algorithm.It’s not your offer.It’s not even your strategy.

It’s that you don’t truly know your ideal client.

And before you scroll past this thinking, “yeah, yeah, I’ve done my ICA work,” — hang with me. Because I’m not talkin...

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