Business by Design

You’re refreshing the same tab, replaying the same “what-if” scenario, and calling it research. It’s not—it's fear dressed up as productivity.

In this clarity-first mini lesson, Valerie unpacks:

• Why overthinking spikes when your inner vision is blurry.
• The 5-minute decision rule that frees your brain (and calendar).
• A 3-step micro framework—Illuminate → Imagine → Ignite—to swap mental loops for confident action.

In this week’s episode of Business by Design, Valerie sits down with guest Deb Monfette, a high-tech coach and creative strategist, to explore how clarity, simplicity, and alignment can radically transform your business.

Deb shares her personal journey from corporate to entrepreneurship and how creating space for her true strengths helped her build a business she actually enjoys.

They unpack:

• Why clarity must come befo...

Have you ever found yourself stuck in a loop—repeating the same client story, stressing over the same money worry, or recycling the same tired inner dialogue? And then you pause and wonder: Why am I still here?

I’m Valerie, and in today’s episode of Business by Design, we’re exploring how a single moment of pure, gentle awareness can interrupt the pattern and open the door to lasting change. No force, no shame—just presence. Because...

You’re on a discovery call. The vibes are right, the connection is strong—and then it happens. Your voice wobbles right before you quote your price. Sound familiar?

I’m Valerie, and on this week’s Business by Design, I’m sharing a simple, powerful 3-step ritual I call the Pre-Sale Pep Talk. It’s my go-to before any sales conversation, especially when nerves try to take the mic.

Whether you’re just starting out or stepping into higher...

You know that moment—the pause right before you hit publish, pitch the client, or say your price out loud—and suddenly, self-doubt shows up like an uninvited guest?

I’m Valerie, and on this week’s Business by Design, we’re talking about that tight little knot of hesitation that shows up when you’re on the edge of visibility, leadership, or expansion.

This episode is your permission slip to feel it, face it, and move anyway. Because e...

What if the secret to sustainable growth isn’t another strategy—but a mindset shift rooted in who you really are?

I’m Valerie, and today on Business by Design, I’m joined by the incredible Dr. Delphina JOY Avila. Together, we’re exploring how grounding your business in your values—not just your goals—creates authentic leadership, lasting impact, and yes… JOY.

Dr. JOY shares her powerful L.E.A.D. with JOY framework to help you:

• Liv...

Feeling stuck? Like you’ve hit a wall in your business growth? Don’t panic—this might just be your plateau moment.

I’m Valerie, and today on Business by Design, we’re reimagining what it means to hit a plateau—because it’s not a setback, it’s a signal. A powerful pause inviting you to reflect, recalibrate, and rise.

In this episode, I’ll walk you through how to shift your mindset around these seasons, use visualization to reignite yo...

Are the promises you speak over your business backed up by consistent action? Or is there a quiet gap between what you say you’ll do and what actually gets done?

I’m Valerie, and this week on Business by Design, we’re talking about the confidence-draining disconnect that happens when our actions don’t align with our intentions. Because that gap? It’s subtle, but it can hold you back in big ways.

Let’s talk about how to close it—so th...

Juneteenth is more than just a moment in history—it’s a powerful reminder of what it truly means to be free. In this week’s episode of Business by Design, I’m reflecting on the deeper meaning of freedom—yes, in our history, but also in your life and business right now.

We’ll talk about the mindset shifts that can help you break free from the limiting beliefs that keep you playing small. I’ll share a simple method to start challengin...

If you’ve ever found yourself stuck in a loop of overthinking—wondering why you’re not taking action, why you keep procrastinating, or why things still feel hard—this episode is for you.

I’m Valerie, and today on Business by Design, we’re shifting the focus. Instead of getting caught up in all the reasons behind your resistance—whether it’s fear, perfectionism, or plain overwhelm—I want to help you start moving. Because the “why” ma...

Have you ever felt like no matter how much you do, something still keeps you stuck in the same old cycle? On today’s episode of Business by Design, I’m joined by the incredible Jeanette Lowry—coach, speaker, and mindset mentor—who’s helping us peel back the layers and get to the root of what’s really keeping us stuck.

Jeanette shares her wisdom on recognizing hidden paradigms, interrupting old mental patterns, and reprogramming your...