Business By The Numbers

Business By The Numbers

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will provide a core understanding of the financial aspects of running an auto repair shop.

Episodes

June 19, 2025 34 mins

Thanks to our partner Promotive

Welcome to Part 1 of our annual Benchmark Report—hosted by Hunt Demarest, CPA, from Paar Melis & Associates. We dig into real financial data from hundreds of auto repair shops across the U.S., based on actual bookkeeping, not surveys.

Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report

Key Takeaways:

  • Average monthly sa...
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Thanks to our partner Promotive

Planning for taxes shouldn’t feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.

  • Why Q2 and Q3 are the real moneymakers for accurate tax forecasting
  • When it actually makes sense to buy that truck for the write-off
  • How and when to adjust your tax estimates (...
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Thanks to our partner Promotive

Expanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.

Key Topics Covered:

  • Ownership Implications: Understanding how different owner...
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Thanks to our partner Promotive

In this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice.

​In this episode, you'll learn: 

  • The right way to book internal and pa...
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May 22, 2025 27 mins

Thanks to our partner Promotive

Are you charging enough for labor at your shop? In this week’s Business by the Numbers, Hunt Demarest of Paar Melis and Associates tackles one of the most misunderstood metrics in autorepair profitability—your labor rate. Spoiler...

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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

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In our Episode Today:

Our host Craig O’Neill welcomes friend and newly minted Certified Speaking Professional - Jimmy Lea to talk about his journey!

The NSA Certified Speaking Professional (CSP) designation is a notable achievement that involves many phases of approval.  This is a hard earned achievement, which to o...

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Thanks to our partner Promotive

In this episode of Business by the Numbers, Hunt Demarest, CPA of Paar Melis and Associates, explores the details behind what former President Trump is calling the "largest tax cut in U.S. history." What’s actually in the proposed bill? Will any of it pass Congress? And most importantly, what could it mean for auto repair shop owners and other small business operators?

Hunt unpacks what ...

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May 8, 2025 23 mins

Thanks to our partner Promotive

Credit card fees are eating into shop owners' profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what’s changed since&nbs...

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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

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In our episode today, we welcome guest Hunt Demarest, CPA ABV.

Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!

This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Whe...

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May 1, 2025 27 mins

Thanks to our partners, NAPA TRACS and Promotive

In this week's episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, tells a jaw-dropping real-world story: how one automotive repair shop owner — and his wife — ended up spending days in jail over mishandled sales tax payments.

If you're an auto repair shop owner, this episode is a must-listen. Sales tax isn’t income tax — it’s trust money&nb...

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April 24, 2025 27 mins

Thanks to our partners, NAPA TRACS and Promotive

April 15th is behind us — but your tax strategy shouldn’t stop there. In this episode, Hunt Demarest, CPA at Paar Melis, shares exactly what auto repair shop owners need to be doing based on how their t...

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Thanks to our partners, NAPA TRACS and Promotive

Tariffs might sound like a foreign concept—until they hit home. In this episode of Business by the Numbers, Hunt breaks down the real-world impact tariffs can have on your auto repair shop, using a powerful shop-vs-shop analogy to explain rising costs, disappearing jobs, and economic ripple effects. Whether you're in the weeds of part pricing or just trying to make sense of the n...

Thanks to our partners, NAPA TRACS and Promotive

What if your auto repair shop is losing money every single day — and you don’t even know it? In this episode, Hunt sits down with Alex Saladna, CEO of Wicked File, to talk about the hidden financial leaks happening in shops just like yours and how AI is helping owners plug those holes fast. From missed parts and uncredited returns to unauthorized purchases, we dive deep into how ...

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April 3, 2025 33 mins

Thanks to our partners, NAPA TRACS and Promotive

“Do I have enough to retire?”

It’s the question every business owner eventually asks—but most never answer. In this episode, Hunt breaks down why your retirement isn’t about hitting a number… it’s about building a life you don’t need to escape from.

What You'll Learn:

  • Why there’s no universal retirement number (and what to focus on instead)
  • The simple formula to es...
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March 27, 2025 24 mins

Thanks to our partners, NAPA TRACS and Promotive

Is your shop struggling with fewer repair orders and dropping sales? It may not be about losing customers—your clients could just be driving less. In this episode of Business by the Numbers, Hunt Demarest, CPA, walks you through a real-life example of how customer driving behavior (and simple mileage tracking) revealed critical insights for a struggling $2M shop. Learn how to use...

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March 20, 2025 30 mins

Thanks to our partners, NAPA TRACS and Promotive

In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into a major economic issue that could impact your auto repair shop: stagflation. With inflation staying high and economic growth slowing, what does this mean for your business? Should you be concerned about a recession, and how can you prepare? Hunt breaks it all down with real-world insights and historical co...

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Thanks to our partners, NAPA TRACS and Promotive

In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of financial projections—what they are, why they matter, and how to build a solid financial story that banks will take seriously. Whether you’re looking to secure a loan, expand your shop, or simply set better financial goals, this episode will help you navigate the process with confidence.

Key Ta...

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Thanks to our partners, NAPA TRACS and Promotive

This week on Business by the Numbers, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the latest market news and legislative updates that directly impact auto repair shop owners. From the return of the BOI (Beneficial Ownership Information) report to evolving tax policy discussions and IRS processing delays, Hunt provides a no-nonsense analysis of what’s happening and h...

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February 26, 2025 21 mins

Thanks to our partners, NAPA TRACS and Promotive

Closing your shop on Saturdays might sound like a risky move, but could it actually improve your business? In this episode of Business by the Numbers, Hunt Demarest, CPA, explores the real financial and operational impact of shutting down on Saturdays. Is it worth it? What factors should you consider before making the switch? Whether you're thinking about a 5-day workweek, reducing ho...

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Hunt examines technician cost management within automotive repair shops shop management systems. He explores the issue of inaccurately reported labor costs, which frequently misrepresent the true financial health of the business.

Hunt discusses the underlying reasons for this discrepancy, and how they calculate technician compensation. The episode talks to various methodologies that can be employed to rectify these inaccuracies, en...


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