Social Snippets: The Byte-Sized Takeaway #2 Breaking Barriers: When Business Takes a Leap of Faith

In the ever-evolving landscape of social media, knowledge is power, but time is often in short supply. That's why we're thrilled to introduce "Social Snippets: The Byte-Sized Takeaway," a specially curated segment born from our main series, Business Bytes: Social Media Uncovered Podcast. This unique addition transforms our comprehensive guest interviews into compact, digestible episodes that fit perfectly into your busy schedule. Each "Social Snippet" is crafted from the rich conversations and expert insights featured in our longer episodes.

 Today's conversation peels back the layers of corporate hesitation, revealing fear as the silent saboteur of progress. Our enlightening chat with a seasoned industry expert sheds light on the paralyzing effect the dread of failure has on decision-making. But it's not all doom and gloom; we uncover the unexpected splendor in taking missteps and the rich, transformative lessons that accompany them. It's an episode that will leave you contemplating the beauty of risks and the bountiful rewards that can come from stepping beyond the familiar and embracing the unknown.

Dive deeper with us into the profound influence emotions have in shaping business success, as we dissect Dove's trailblazing campaign that did more than just sell soap—it sparked a movement. This case study masterfully demonstrates how connectivity on a human level can redefine marketing, pushing you to consider how your own brand can forge powerful bonds with its audience. Our guest's first-hand experience serves as a testament to the magic that happens when companies have the bravery to stand out, the wisdom to learn from their journey, and the audacity to challenge the conventional. Prepare to be nudged out of your comfort zone and inspired to rethink the status quo after tuning in to this riveting dialogue.

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Episode Transcript

Speaker 1 (00:58):
So I was just interested to see what your
perspective was on why you feellike these businesses take so
long to pivot.
I honestly feel like it's fear.
Generally, us as human beings,we either make decisions based
on level, based on fear, andit's when you're so invested in
a company and your own, thatcompany, etc.
Right there.
Generally, sometimes whathappens fails and I think we've,
as a culture, as a society,everybody thinks that failing is

(01:21):
a bad thing.
There is like so much in thefamily, so much beauty in the
ugly cuz you learn so much.
Yeah, you might pivot and try,it doesn't work.
What happens if it does workand it's amazing and what it
might do for your business, evenif it doesn't work, is less it
you'll know next time what youdid wrong or how you can adjust
it.
I generally think mostbusinesses are so afraid to step
out of their comfort zone andthat could be completely wrong.

(01:43):
But the ones I've worked withpreviously like even Trying to
some time to even how do youhave a plan to pull out without
coming out like asshole.
But it's like even therecruitment videos much trying
to explain different ways ofdoing that.
They're like we can't do thatwith a recruitment video and
this is what's always donethrough.
All the other sectors of Otherbusinesses have always done the

(02:05):
standard.
All come and work for us likethey do what they are, mimic
what other companies doing.
I would not be just amazing tostep out of the comfort zone to
do something different andresonate on an emotional level
with your customers and like,holy shit, I wanna work there,
or whatever it may be like?
I don't know if you've seen thedull sketches from the really
great campaign through thoseguys where the they've got a

(02:26):
sketch artist, cool typesketches in here, but they have
these women that walk throughthe door and I've got one lady
in all.
Their told is you need to Payattention to the woman in front
of you and they basically gointo this room.
There's no mirrors and they'reasked to explain to a sketch
artist who can't see them, todescribe themselves and then
describe the lady behind them.
And then when they show theimages of these two sketches to

(02:48):
them, but when they describethemselves as much harder on
themselves and and you know theylook sad and all that stuff,
when the stranger describes them, they're happy, vibrant, open
people and the descriptions areso different and it's not even
selling General products, butit's talking like the beauty
within women that we like, thatyou know, those are Nate parts
of where we're out in securitiesand how we view ourselves.

(03:11):
It speaks to that part of us.
And that's all the suddenthey've connected and selling
soaps.
That I thought I was donebecause of that, like the fear
of Of being different andstepping out of the cup zone, I
think generally, is what andevery right to be.
I don't know everybody,circumstances, but I think the
fear of you know what if I dosomething different and this

(03:31):
doesn't work.
What's a lot of business ownersto a certain extent, instead of
going you know what, fuck it.
Let's be different, let's beout of the box, let's be weird,
let's try something completelyleft field and if it works, it
works.
If it doesn't take bits andpieces, what did work?
That makes sense.