Building a Strong Personal Brand for Business Success

Promise astonishing insights and a fresh way of looking at business with Wayne, an ex-chef turned media savant. In the bustling world of entrepreneurship, Wayne walks us through the labyrinth of personal branding, dissecting its three forms - the classic Legacy Media, the ubiquitous Social Media, and the timeless Print Media. Each with its unique charms and challenges, he lays bare the potential of these media types in painting a compelling personal brand image.

Taking a deep dive into the heart of personal branding, Wayne unfolds the two paths of entertainment and education. He eloquently highlights why being an educator can be a more lucrative choice for business owners, even with a smaller audience. The key is providing solutions to specific consumer problems. We also venture into the world of video content and social media marketing, discussing their incredible potential in fortifying one's personal brand. Wayne asserts how a robust personal brand can enhance business revenue and diversify income sources. For those contemplating outsourcing their personal branding tasks, Wayne brings light to available options such as educational programs and call bookers. So, whether you're a freelancer, restaurant owner, or coffee shop owner, join us in this insightful journey to comprehend the immense value of personal branding and its power to propel success.

Episode Transcript

Wayne (00:00):
Hey guys, Wayne here.
In my opinion, I think everybusiness owner must know how to
build their own personal brand.
For those of you who don't knowwho I am, my name is Zwayne.
I'm an ex-chef and a mediaexpert who helps chefs out there
to build their personal brandwith videos and ultimately,
build your brand and sellsomething online and get rich.
In my opinion, I think everybusiness owner like you're a

(00:21):
freelancer or you're arestaurant owner, you're a
coffee shop owner, it doesn'treally matter If you own a
business.
I think every business ownermust know how to build their
personal brand.
Nowadays, a lot of people talkabout personal brand being on
YouTube, instagram, tiktok but Ididn't see anybody elaborating
deeper about personal branding.
If you think about building apersonal brand is about talking

(00:41):
in front of camera, makingpeople laugh, cooking in front
of camera and doing all thisInstagram and TikTok, doing all
this trending reels, doing somestupid shit.
If you think that's building apersonal brand, you're not wrong
.
You're not wrong, but obviouslyyou don't have 100% clear
understanding of personal brandyet.
So in order to understandwhat's personal branding, you
have to understand three typesof media that's out there.

(01:02):
So first is legacy media, whichis like TV, like Netflix, all
these big, gigantic medias.
You are featured.
In those kind of media, thewhole world is going to know who
you are.
So that type of media is legacymedia, just like all the TV
shows that you're watching outthere, you know, hell's Kitchen,
kitchen Nightmares, the Bear.
The second type of media issocial media.

(01:24):
That's what you are reallyfamiliar with.
You know YouTube, instagram,tiktok, linkedin, all those
stuff.
And the third is print media.
Print media are like blogs,books, magazines, newspapers.
The reason why you need tounderstand the three types of
media is because when you'retrying to build your personal
brand, you have to choose whichtype of media you're going to be
with.
You can choose to be withlegacy media, you can choose to

(01:45):
be with social media, you canchoose to be with print media,
and they all have pros and cons.
They all have different typesof hustles that in order for you
to get there.
So now the question is what thehell do you have to do?
What the hell do you need to do?
If you think about it, peopleconsume social media contents
for three reasons.
First is to learn something,for education purpose.
Second is to laugh forentertainment purpose.

(02:06):
Third one is to jerk off.
These are the only threereasons why people are in social
media.
So you now, as a business owner,as a person who's trying to
build your personal brand, youneed to know these three types
of consumers.
So now we have two options left.
It's either you be anentertainer or you be an
educator.
If you choose to be anentertainer, just like everybody

(02:27):
say, your subscribers matters.
The number of subscribermatters, because that proves how
funny you are, how entertainingyour contents are.
On the other hand, if youchoose to be on the education
side, your subscribers and youraudience size doesn't really
matter that much.
You can have a few thousand orten thousand, twenty thousand
subscribers and you can be likeeight figure entrepreneur.

(02:49):
There are a lot of them because, as you guys know, if you're a
business owner, there arethousands, like millions of
millions, types of businessesthat out there are offering some
, even some weird shit andthey're making tons of money.
There are so many differenttypes of expertise in this world
.
When you showcase a specificprofessional knowledge, it
doesn't always target millionsof people, but entertainment is

(03:12):
different.
When you make someone laugh,when you entertain someone, that
applies to millions of people.
So it's very different audiencecharacteristics.
So when you choose to be oneducation side, you don't really
have to worry about youraudience size.
You don't really have to focuson growing your subscribers to
millions of subscribers or twomillion, ten million subscribers

(03:33):
.
You don't really have to focuson that side.
All you have to focus is aboutsolving problems for specific
types of audience.
That's what you want to focus.
I personally think I recommendif you're an entrepreneur,
you're a business owner whowants to increase the revenue of
your business, wants todiversify your income sources,
your revenue sources, I thinkit's a wiser option to be an

(03:54):
educator rather than anentertainer, because the chances
are you're not reallyinterested in making people
laugh and being funny.
If you are, there's nothingwrong with it.
If you are, obviously it'sbetter to choose to be an
entertainer.
So how can this personal brandhelp you with your business?
Personal brand is all aboutpromoting your name to public.

(04:15):
So it's about showing thecredibility of your reputation,
which means people buy stuffbecause they trust a certain
brand.
So if they go to a restaurantto dine, they go there because
they trust the brand.
They know it's a good place toeat or enjoy their time.
Imagine you have a space likethat.
Imagine you have a businesslike that.
Imagine you attach yourpersonal brand to your business.

(04:37):
As long as you don't fuck yourpersonal brand up, your business
is going to thrive.
People will have highercredibility when it comes to
consuming your brand, consumingyour business products or
services.
For example, there is arestaurant group called Madera
Group or Gusto 54 Group.
The owners of those brandsJanet Zuccarini.

(04:58):
She is the owner of the Gusto54 Group and she's not actively
on YouTube.
She has a very big audience inher Instagram and I could see
her.
She often engaged with thosemagazines and public media where
she engaged with the audienceand customers quite often At the
same time.
The owner of the Madera Group,Tosh Berman.
He also doesn't really engagethat much compared to all those

(05:22):
YouTubers who have a strongpersonal brand, but they choose
to be on media often times whichcan dramatically increase their
reputation and their name value.
Where people like me, thoseprofessionals or who dive deep
enough into the hospitalityindustry, we choose to find who
the owner is.
Sometimes people are curiouswho the owner is.

(05:43):
When you have a strong personalbrand, you can automatically
leverage your name value to yourbusiness, which can increase
the value of your business andincrease the credibility of your
business.
And also the other reason isthat you're simply adding an
additional income source to yourbusiness, because when you
create a certain amount oftraffic with your personal brand
, you're basically increasing arevenue source of your business,

(06:06):
because there might be peoplewho might not know about your
business, but they might knowthat your business exists
because of your existence.
So if you can brand yourselfand if you can collect your
audience, the chances are you'regoing to diversify, you're
going to increase the revenuesource of your business.
That is the strongest reasonwhy you need to be on social

(06:27):
media or any type of media canbe legacy media or print media.
That's the ultimate reason whyyou have to build your personal
branding.
The last reason why you need tobuild your personal brand is,
you know, business is all abouthelping other people, is about
creating values right, solvingother people's problems.
I believe just the businessitself.
It also, you know, obviously ithelps people and it solves
people's problems, but in myopinion, the most effective way

(06:51):
of solving people's problems isby individuals, is by people
doing so.
Of course, people build thosebusinesses.
People work really hard tobuild businesses, just like you
guys.
I think it's more effectivewhen it's a people that has a
brand itself, when it's apersonal brand solving other
people's problems.
Humans are the strongestresource for communicating with

(07:14):
people and solving otherpeople's problems.
That's what I personally believein.
So I think if you're anentrepreneur who has that kind
of mission in your life, I thinkit's something that you must do
to make this world a betterplace for millions of people who
need help out there.
And I believe, when yourbusiness can do that, I think
you also have the power and youhave the skills and you have

(07:36):
that knowledge to help otherpeople to be wealthy, to live
their own life, to also createbusinesses that help other
people as well.
So, if you're an entrepreneur,if you're a business owner who's
looking to build your personalbrand, or even who's looking to
learn how to you know build yourpersonal brand by yourself,
there's a link that I'm going toattach where I created this
education program where theexperts like you guys can learn

(08:00):
how to create video contents, beactive enough on social media
marketing, or if you need aprofessional social media
production team who you want toactually outsource your personal
brand to, also I'll attach alink so that you guys can book a
call directly with me to talkabout your project and how to
build your reputation, how wecan serve you better, to build

(08:20):
your personal brand and yourreputation and putting your name
out there.
So I hope this video washelpful.
I'll see you in the next one.
Bye.