From Marketing Maven to CEO: Katherine O'Donnell's Journey in Richmond's Tourism Scene

In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career path led to a deep passion for tourism, community engagement, and strategic leadership. Katherine reflects on the challenges and triumphs of integrating community relations into tourism, the importance of relationships, and how she's navigating her new role with a vision for a more impactful and sustainable future. Tune in for an inspiring conversation about growth, dedication, and the power of blending personal passion with professional calling.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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