Mastering the Tourism Terrain: Strategic Growth and Real Relationships with Adam Stoker and Stephen Ekstrom

Adam Stoker, CEO of Brand Revolt and founder of Tourism IQ, joins Stephen Ekstrom, CEO and co-founder of Learn Tourism, for an open conversation about growth, innovation, and authenticity in the tourism industry. They reflect on their recent journeys, from time spent on a Michigan farm to speaking at industry conferences, and how these experiences shape their approach to leadership and learning.

Adam and Stephen explore what it means to build intentional communities in tourism, sharing stories that highlight the value of asking better questions, fostering gratitude, and cultivating a culture of continuous development. They discuss the adventurous spirit required in entrepreneurship, the importance of genuine relationships, and how hosting a podcast can become an unexpected tool for professional growth.

Throughout the episode, both leaders emphasize the need for authenticity, the balance between ego and altruism, and the power of curiosity to drive meaningful change. Whether you’re leading a destination, running a local business, or seeking to inspire your team, this conversation is filled with practical wisdom for anyone passionate about the evolving world of tourism.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org. 

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