Can the color of a can change how your drink tastes? Coca-Cola found out the hard way when a simple design change triggered a consumer rebellion that nearly ruined Christmas. Join Blake and Victoria as they uncover the fascinating story of how the world's biggest beverage company learned that sometimes, your eyes can trick your tongue.
Imagine spending millions on a holiday campaign only to have customers swear your product tastes different - even though you haven't changed a single ingredient. In 2011, Coca-Cola did just that, and what happened next shocked the marketing world.
🔍 In this episode you'll discover:
- How changing a can's color made people think Coke's secret formula had changed
- The bizarre science of 'sensation transference' and why your brain lies to your taste buds
- Why identical wine tastes better from expensive bottles
- How a polar bear conservation campaign turned into a marketing disaster
- The hidden psychology that makes brands untouchable
Warning: After hearing this episode, you'll never look at product packaging the same way again! Perfect for marketing professionals, business students, or anyone fascinated by how our brains can be fooled by simple visual changes.
🎯 Learn why the most powerful ingredient in Coca-Cola isn't in the can - it's the can itself.
#MarketingFail #BrandingLessons #ConsumerPsychology #CocaCola #BusinessMistakes #MarketingStrategy #BusinessEnigmas #BrandManagement
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