Business-First Creatives

Your client experience doesn’t start with a workflow or a fancy journey map. It starts with the words you choose and the tone you set.

In this solo episode, I’m breaking down the 5 Client Experience Essentials — the layered framework I now use to help creatives build businesses that book faster, serve better, and feel easier to run. And while most people start with automation or journey mapping, I’m here to tell you why the real fou...

What if I introduced you to the person who completely changed how I use AI in my business? I want you to meet Kenzie  Soderberg, the AI strategist behind The Brand Blueprint. In this episode, we explore why AI isn’t just a flashy gimmick—it’s reshaping workflows, first drafts, and even offer strategy at lightning speed. With Kenzie's human-first approach, we deep dive into training AI like an intern, infusing voice and values into ...

Today, I’m bringing back one of the most practical episodes from the Business-First Creatives archive—Episode 123 from my original Video Visibility Series. We’re talking about three simple client experience videos that build trust, improve communication, and help you stop repeating yourself. If you've been leaning into email lately (like many of us), this replay is your reminder that video deserves a place in your backend too.

These...

Ever felt like your emails just aren’t landing? This episode is your permission slip to stop overthinking and start aligning. I sat down with email copywriter Breanna Owen to dive deep into writing emails that feel good, connect authentically, and actually convert. Listen in as she leads with email energetics and brings human design into how we think about messaging.

Find it Quickly:

00:24 - Meet Breanna Owen

01:01 - Breanna...

In part two of Emails Behind the Experience, I’m sharing a lesson straight from inside my course, Email Like You Mean It. It’s called The Confidence Loop — and it explains how every email you send (or don’t send) shapes the client experience.

Because let’s be real: your workflows might be automated, but your client relationships aren’t. And when someone ghosts after a strong inquiry? It’s not your pricing — it’s a confidence gap.

If ...

In this solo episode, I’m giving a glow-up to my most downloaded and shared episode from this podcast: the workflows every creative business needs.

I'm expanding from the original 4-workflow framework to 5 — because not only have the tools improved (hello, HoneyBook Automations 2.0 👀), but so has my perspective. Your workflows aren’t just about automation… they’re about the conversation.

This is Part 1 of a two-part series called Em...

What if I told you that your sales page might be turning buyers away before they even click? Courtney Fanning joins us to dig into why people buy (or don’t). From the socializer who shops based on vibes to the thinker who reads every last FAQ, Courtney walks us through the four buyer types—and how your messaging needs to shift if you want to convert each one.

Listen in as we chat about how your business stage affects your buying beh...

It’s time for a replay—but not just any replay. This solo episode from 2023 dives into one of the most persistent questions in creative business: Should you niche down?

Never say never... because now in 2025 I’m back with an update. After years of expanding to serve all kinds of creatives, I’ve decided to re-niche back down… to photographers, and even expand to branding, senior, and wedding photographers. Yes, even though I’m not ac...

Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I’ve used Business-First Creatives to grow, market, and evolve my business.

Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-sce...

Ever sent a proposal and heard crickets? You’re not alone—and you’re definitely not doomed. In this replay of one of my most downloaded episodes, I’m breaking down why follow-up emails are non-negotiable if you want to book more clients (without being pushy).

Then I’ll fast-forward to 2025 to show you how I’ve upgraded this strategy with a storytelling twist that makes your emails feel personal, powerful, and high-converting.

In this...

Are you managing your marketing tasks efficiently in your business? In this episode, I sat down with Melissa Arlena and Allison Bell, co-hosts of the Keep It Moving podcast, for a no-notes-required conversation about what it really takes to market your business, how to balance multiple brands, or just trying to figure out what’s working and what’s not.

We talk about Marketing Mondays, email strategies, and moving your business acros...

If you want to get paid to travel to your sessions, there are so many logistics to consider. While Kellie Llewellyn was coordinating her sessions to fit her own travel schedule when she started, she eventually shifted to where she is now traveling specifically for sessions. Listen in as Kellie shares her experience in coordinating and photographing travel senior sessions!

Today’s episode is brought to you by DIY Template Shop! ...

Okay, y’all—this one’s a little different. I’m resharing a solo episode from May 2023 because it’s just that relevant right now. Whether you’re staring at someone’s offer suite trying to decode what’s right for you, or you’re the one with multiple offers trying to help people make a decision, this episode breaks it all down. I’m also sharing why I’m bringing back my survey (yes, the one I still hadn’t fixed 🙈), what I’ve learned f...

What if you could create custom AI tools that save you hours, elevate your client experience, and make your business run smoother? (Spoiler: you can.) In today's episode, I’m joined by my real-life bestie and AI-building genius, Kate Hejde, where we’re pulling back the curtain on how we’re both using AI to level up our businesses.

We’re diving into how Kate is creating custom GPTs for herself and her clients, along with the first th...

ChatGPT just beat out Airtable as my most-used tool—and y’all know that’s saying a lot. In this solo episode, I’m pulling back the curtain on how I’ve trained custom GPTs to think like me, work like me, and help me serve my clients better than ever.

We’re not just talking about AI for the sake of it. I’m walking you through the three custom GPTs I’ve built—what they do, how I use them daily, and why I can’t stop creating new tools f...

You've got the skills. You've got the offer. But if your leads are ghosting after you introduce it—we have a problem. In today’s episode, we're digging into one of the most critical (but often overlooked) parts of your client experience: the offer introduction.

It's not just about rattling off prices or services — it's about creating clarity, building trust, and making the next step a no-brainer for your leads. Whether you’re hoppi...

You’re doing the marketing. Your portfolio is strong. You’re attracting the right people… but then they disappear. Sound familiar? Let's dive into why potential clients ghost—even when everything seems like it’s working.

Spoiler: it’s not about your pricing or your talent. It’s about what happens after they hit “submit” on your contact form.

I'm breaking down the common gaps in your client experience that are causing leads to fall t...

Is your lack of communication holding you back from creating an amazing experience for your clients? In today's episode, Christine Dammann joins us to share 5 essential tips to setting up clients for success through effective communication.

Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, p...

Want your client emails to actually get read? In this bite-sized solo episode, Colie shares the three things every email in your client experience must include—whether it's automated or not. If your messages are getting ghosted or you're stuck rewriting the same email over and over, this is your sign to simplify and streamline. These tips will help you write emails that sound like you and actually move your clients forward.

Find ...