July 24, 2023 • 28 mins
>> Rate and review in Apple Podcast <<
Ready to tap into the unexplored potential of a powerful platform like YouTube? Our latest conversation unravels the dynamics of starting a YouTube channel, promising to unlock opportunities with an audience of 8.5 billion daily searches. From the magic of discoverability to the thrill of audience building and monetization, YouTube holds the key to a game-changing move for you. As a strategic entrepreneur, brace yourself for priceless insights into the world of YouTube.
I share five compelling reasons for starting a YouTube channel in this episode.
- YouTube is a search engine owned by Google, with 8.5/billion daily searches.
- The best platform for targeted reach
- Longevity of your content
- YouTube shared revenue system
- Brand Deals
Learn more about YouTube amortization at https://influencermarketinghub.com/how-much-do-youtubers-make/
If you have questions you'd like me to answer, let's keep the conversation going in my free Facebook here>> Business For Musicians. <<
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
On average, a YouTuber earns around $0.018 for
each view, which is way lessthan a dollar right, and that
sounds like man.
That's insignificant, but again, which amounts to about $18 per
thousand views.
I have been receiving a checkfrom YouTube since I got money,
(00:22):
guys, like I said, 2016.
Every month, like clockwork, Iget a check from YouTube.
My channel has over 212,000subscribers.
My channel overall generatesabout close to 300,000 views per
month, so you can do the mathand see that you know I'm able
(00:46):
to make some real money onYouTube.
Six years ago, I took myteaching skills online and now I
make multiple six figures inannual revenue, teaching piano
to students worldwide whileworking less than eight hours a
day.
My name is Warren McPherson,the founder and CEO of
PNLessonWithWarrencom, and ifyou want to learn how I broke
(01:09):
free from the nine to five pianostudio teaching, the late
nights and weekend giggingschedule, you came to the right
place.
At the Business for Musicianspodcast, I'll share tips,
strategies and tools to help youbreak free from the trading
time for money hamster wheel, soyou, too, can build a
profitable online business whileworking fewer hours and from
(01:33):
the comfort of your home.
Welcome to the Business forMusicians podcast, welcome back.
This is episode three.
I'm excited you're here and Ilook forward to these weekly
episodes.
This week, in episode two, wetook a look at six steps or six
(01:56):
ways or six methods to get youstarting online.
Things to keep in mind, thingsto make sure that you hit the
ground running the right way,because growing the social media
online requires you to be doinga lot of the right things over
and over and over for a periodof time to see quick growth.
Things I wish I knew.
(02:17):
So if you didn't see, if youdidn't get a chance to listen to
episode two, check that out, itwill be awesome.
This week, we're going to talkabout five reasons to start a
YouTube channel.
In episode two, I talked aboutthe importance of being visible
on our platforms, which isthrough True Today.
If you want to start any formof online business, you first
(02:41):
have to start building anaudience, and the four main
platforms to really focus on isYouTube, instagram, tiktok and
Facebook.
You need to be visible in allfour, but if I were to rank them
in some sort of a hierarchyprocess, youtube would be at the
top for me, and that's whatwe're going to talk about today,
(03:02):
because I was able to build mybusiness a multi-six figure
online teaching business purelyon YouTube.
I really got into the Facebookand Instagram and the TikTok
game later.
I wish I'd started thosechannels earlier, but for the
most part, I was already makingwell over six figure online
(03:23):
before I even had a TikTok or aYouTube, a TikTok or an
Instagram account.
So that's why I want to talk toyou about YouTube today,
because I was able to reallybuild a solid business on just
YouTube alone, and so I'm goingto give you five steps why you
should start a YouTube channeltoday.
(03:43):
Like, if you haven't started aYouTube channel yet, just pull
out your phone, shoot a videotalking about something and post
that.
That's going to be thechallenge for you for this
podcast, because YouTube, in myexperience and in my opinion, is
still one of the most powerfulplatform, because it has the
element of social media, butalso element of search engine.
(04:07):
That leads me to my sort ofreason number one for starting a
YouTube channel, and that isYouTube is a search engine that
is owned by Google.
We think of Google as sort oflike the text search engine.
You want to find something onGoogle.
You type in your text your wordyour phrases as to what you
want and YouTube will give youresults.
(04:29):
Youtube is the video versionsof that.
You want to find your answer,whatever you're looking for in
video format, you go to YouTubeand, like I said, youtube is
owned by Google, which meansyou're getting the power of
Google on YouTube.
So right now, for testingpurposes, if you pull out your
phone or your laptop desktop andyou just type something into
(04:52):
Google, I guarantee you you willsee videos coming up in the
search results and that's one ofGoogle's way of really pushing
YouTube.
They make sure that videosbecome a part of search results
on Google.
Now, I looked this up before Ijumped on this podcast because I
was curious about how manysearch does YouTube get per day.
(05:16):
8.5 billion search per day.
That's an insane amount ofsearches we're talking about
worldwide.
That's amount of search hittingYouTube every day 8.5 billion.
So when you start YouTubevideos talking about something
(05:39):
helping people to solve aproblem, you become a part of
that search result as an optionthat someone can find you,
because when we're trying tobuild a business online, we're
trying to build and grow anaudience.
Discoverability is superimportant and, as a small
channel just getting started, itcan be a little bit of an
(06:01):
uphill battle trying to getviewership and get people to
like and subscribe, and so thisis why YouTube is powerful.
Because there's 8.5 billionsearches happening per day.
The chance of you coming up inone of those search results is
pretty high.
No other social platform hasthat ability.
When was the last time you pullout Facebook and search for
(06:25):
something specific?
I can't remember ever doingthat.
When was the last time you didthat on Instagram or TikTok?
Unless you're searching for,like a friend from your school
days or someone you recently metin public and you're trying to
look up their Instagram account,you may search their name.
Outside of that, you're notgoing to go to like TikTok and
say how to screwing a light bulbright?
(06:48):
You don't search how tos onthose platforms.
Those platforms are moreheavily social media based, and
so that's why YouTube is one ofthe biggest reason, the biggest
search platform, and one of myreasons for you to start a
YouTube channel today if youhaven't started.
My second reason for starting aYouTube channel is that YouTube
(07:11):
gives you targeted reach.
What does that mean?
There are millions and millionsand millions of people online
every day, searching, scrolling.
Not every eyeball is importantfor you and your business that
you're trying to build.
You're not trying to reacheverybody.
Youtube give you a moretargeted reach.
(07:33):
For example, every time I findmyself on YouTube when I'm not
creating and posting videos,it's usually because I'm
researching how to do something.
So when I search how to I don'tknow replace the battery in my
MacBook Pro, for an example,you're gonna see a bunch of
(07:55):
videos come up in that searchresults.
That is specific to what youare looking for targeted result
and so when you find yourselfwatching a video, it's you
didn't just wander there.
You're there mostly because yousearch for something and then
you're looking for which ofthese videos has the results
that you have to offer.
(08:16):
Likewise, my channel is pianolesson.
People don't just wander ontomy channel unless they have some
level of interest in music andpiano.
Likewise, I don't know anythingabout surfing.
I don't care about surfing.
It's not my thing.
You'll never find me watching asurfing video on YouTube.
(08:39):
That's not something that evercomes up in my search criteria.
It's not something I'minterested in learning in.
So chances of me watching asurfing video on YouTube is zero
.
However, people who areinterested in that stuff will
search for that stuff andthey'll find themselves liking,
subscribing and following andsharing videos relating to
(09:03):
surfing.
And so that's what I mean bytargeted reach and that's what
YouTube provides, which is whathelps us to grow our channel
with people who we can theneventually monetize.
People we can then begin tosell our products and services
to, because you know, thesearen't just random people.
(09:23):
When you see views coming inand likes and subscribers, those
are people who are interestedin what you have to say.
We call those warm leads rightIn the marketing, in our online
marketing sphere, warm leads.
Now, if we look at the flip side, on places like TikTok, a
Facebook and Instagram, youmight wonder on random channels
(09:48):
and random profiles, becauseusually people are on those
platforms just surfing.
You know, if I have a fewminutes to spare, I might pull
up TikTok and just browse thefor you section for
entertainment purposes mostly,or to just kill time, right?
So I'm just flipping throughvideos, not looking for anything
(10:08):
specific.
I'm not looking to solve aproblem at that time.
I'm certainly not looking tobuy anything.
It's just to kill time forentertainment purposes.
Now I may come across a fewvideos that I like or videos
that align with something thatI'm interested in.
I may click a subscribe or like, make a comment and so on, and
then I move on.
(10:28):
So you can still get discoveredon Instagram, tiktok, facebook
and, like I said, I recommendyou be present on those
platforms.
However, the chance of yougetting targeted people to
follow you there is a littlelower than YouTube.
Youtube is going to be highlyconcentrated, highly targeted,
(10:52):
because people go to YouTubewhen they need to solve a
specific problem, when they needinformation on a specific topic
.
Very few people just pull upYouTube and scroll for scrolls'
sake, right?
We tend to do that mostly onplaces like Facebook, instagram
and TikTok.
So that's reason number two tojoin, to create a YouTube
(11:15):
channel.
Targeted reach that's whatwe're looking for, right.
So we can quickly grow andbuild our audience with a very
high concentration of people whowill most likely be willing to
pay for our services.
Reason number three for startinga YouTube channel is the
longevity of your content.
(11:37):
Now, again, because YouTube isa search engine.
When someone search for a topic, youtube doesn't serve them
results only based on the mostrecent video that is related to
the topic.
No, youtube serve videos thatare 10 years old, eight years
old, five years old Doesn'tmatter, right?
(11:59):
Youtube tends to serve the morepopular videos higher in views,
but it doesn't factor in whenthe video was posted, which is
great, which means if you createa video eight years ago that is
blowing up and is doing well,people will continue to find
that video because YouTubecontinue to serve it in search
(12:19):
results.
So that's the longevity.
Videos that I created when Ijust started my YouTube channel
in 2014 still get a lot of viewstoday, still get comments,
still get shares, still getsliked and all of that.
You can see it in the analytics, right?
And we're talking about eightyears ago almost, and those
(12:39):
videos are still sending mesubscribers, sending people to
my websites to become members.
Longevity.
That doesn't really happen.
On other platforms Instagramand TikTok, facebook you post
something.
You may get some traction,likes, views, interaction for a
couple days and then itdisappears.
(13:01):
Very rarely do I get peoplecommenting and liking on videos
that are even three years old onplaces like Instagram, tiktok
and Facebook.
It just doesn't happen for me.
I don't see it in the analytics.
And so to be and stay relevanton platforms like YouTube,
instagram and TikTok, you got tobe constantly feeding that
(13:23):
monster of posting, posting,posting because your post
disappears within a week and theengagement drastically
decreases after that.
Not with YouTube.
The longevity is years andyears and years, and we're going
to talk about how that playsinto your monetization.
(13:45):
But that's reason number threefor starting a YouTube channel
the longevity of your content.
No other social platforms canprovide that.
So that's another reason tomake sure you got a YouTube
channel.
And I would say, depending onthe content you're creating,
youtube should become yourprimary platform.
Especially if you're doinganything teaching related that
(14:08):
requires a visual component,where it's important for people
to see what you're doing,youtube is going to be your best
bet to make your primarychannel.
And then you have the otherchannels the Facebooks, the, the
TikTok, the Instagram aresupporting channel, feeding
people to that YouTube channel.
That's how I use it, becausethose other platforms sort of
(14:29):
favors more short form contentanyway, particularly Instagram
and TikTok.
You can't really post a full 15, 20 minute tutorial there, so
you post that on YouTube andthen you cut up that videos into
shorts and reels and all ofthat post on those other
platforms.
That then redirects people tothe longer form content and
(14:50):
we'll talk more about contentstrategies and posting and all
of that stuff in future podcastepisodes.
Reason number four for startinga YouTube channel is the shared
revenue platform that YouTubeoffers.
No other platform has that Well, facebook kind of have a little
monetization thing going, butit's a lot harder to get
(15:14):
monetized on Facebook than aYouTube.
I started my channel in 2014,did a few videos, disappeared
from the platform, never lookedat it, never created another
video until 2016.
And I think it was either late2016 or yeah, I think it was
late 2016.
I got monetized on YouTube.
(15:35):
Now, how does one get monetizedon YouTube?
Youtube requirement is that youneed at least 1000 subscribers
and 4000 hours of watch time, or4000 minutes of watch time,
something like that, which isnot really a very high bar.
It sounds like a high bar toclimb, but it's not.
If you're posting consistently,there's a strong chance.
(15:58):
By the time you hit 25, 50videos, you may get monetized.
You may hit 1000 subscribers.
It varies and it all dependsalso on if you're doing the best
tips and practices to grow yourreach, and we'll talk more
about that in future podcastepisodes.
But I got monetized about late2016 on YouTube, which means I
(16:23):
started making money in adrevenues from my YouTube videos.
I didn't get monetized onFacebook until, I think, 2022.
Now I had a Facebook account.
At the same time, I had aYouTube account.
Even though YouTube was my mainplatform, I was still posting
videos on Facebook, and that'show long it took to get
(16:48):
monetized on Facebook.
It was a higher bar,significantly higher bar, and so
this is one of the reasons whyyou should start a YouTube
channel.
In no time you can startearning money on YouTube.
Now how does YouTube sort ofwork out their monetization?
How do you know how much you'regoing to get paid on average?
(17:10):
So right here it says onaverage, a YouTuber earned
around $0.018.
For each view, which is wayless than a dollar, right, and
that sounds like man, that'sinsignificant, but again, which
amounts to about $18 perthousand views.
(17:32):
So every time you get athousand views on a video that's
monetized, you can makeapproximately $18.
Now, I said approximatelybecause YouTube has different
types of ad formats that can beshown on your videos and each of
them sort of have a littledifferent costs associated with
them.
Some's higher and some's lower,but on average, we're talking
(17:56):
about $15 to $18 per thousandviews.
Now, if you do the math on avideo, if you have a video that
has 50,000 views.
Do the math right.
You can start earning realmoney.
I have been receiving a checkfrom YouTube since I got
monetized in, like I said, 2016.
Every month, like clockwork, Igot a check from YouTube.
(18:20):
My channel has over 212,000subscribers.
My channel overall generatesabout close to 300,000 views per
month.
So you can do the math and seethat.
You know I'm able to make somereal money on YouTube.
(18:42):
Now, if you wanna read more onthe article that I am citing
right here, it was taken fromthe influencer,
influencermarketinghubcom, andI'll link to that in the show
notes, and it covers a lot moreabout monetization on YouTube
and how to calculate it and alot more interesting metrics
that you can look at if you'reinterested which you should be
(19:04):
in starting a YouTube channel.
But there you go 1,000subscribers, 4,000 minutes of
watch time and boom,monetization's on.
You can start earning for yourwork, right, all that work
you're gonna put into the videos, even though you're doing this
to build your own audience, justso you can sell them your own
products.
(19:24):
But it's a nice little sidehustle also getting paid for
that.
You don't get that on TikTok,you don't get that on Instagram
and, like I said, on YouTube itis very hard to get monetization
, and even though I have beenmonetized on Facebook, I still
make a lot more in ad revenue onYouTube than I do on Facebook.
(19:47):
So, again, that's reason numberfour for starting a YouTube
channel is the monetization.
That's a game changer.
Now the last one we're gonnatalk about.
Reason number five for startinga YouTube channel is brand
deals.
Now, this one will come a lotlater in the game, right?
(20:10):
You're not gonna just start aYouTube channel and get brand
deals.
And what do I call brand deals?
Companies starts to reach outto you to promote their products
and they pay you for that.
For me, my niche is pianolessons.
I teach piano.
What are the brand deals that Iget?
Companies send me keyboards.
(20:31):
It's amazing.
Right there in the corner of myroom there's three keyboards
sitting there that companiesship to me for free to promote,
and basically what they want meto do is just to do a review of
the keyboard, where I just turnon my camera and just go through
the different features of thekeyboard.
Boom, they pay me hundreds ofdollars to do what we call a
(20:56):
dedicated video, promoting thosevideos, and then I'm left with
the keyboard.
It's free, it was given to me.
So then I turn around and Isell that keyboard to my
students online doesn't matter.
So it's kind of like doubledipping I get paid to promote
the keyboard, then I get paidagain when I sell the keyboards
(21:17):
online.
Now we're talking about akeyboard that's worth $600, $700
, $800 keyboard.
So it's a great way to monetizeagain your audience and your
YouTube channel through brandingdeals.
I not only get branding deals,but software.
I recently did a brand dealwith a company called Lalal AI
(21:42):
and it's this amazing AI toolthat allows you to separate
audio stems so you have a fulltrack.
You can separate the vocals,the drums, the bass.
It's an amazing AI.
They reach out to me and theysay, hey, we want you to promote
this AI product.
Right, I do that, get paid acouple hundred dollars.
(22:04):
Take took me less than twohours to get the video done, and
so you realize that you can getall these sponge sponsorships
and branding deals that can makeyou thousands of dollars simply
because you have a largefollowing, or a concentrated
following, because, like I said,you don't really need a large
following to get branding deals,but you need a couple thousand
(22:27):
people already in your ecosystem.
You need at least a couplethousand subscribers before
companies see you as an eligiblechannel to do sponsorships with
and branding deals with.
So with a channel like mine thathas over 200,000 subscribers, I
don't have to wait forcompanies to come to me.
I start to pitch companies thatI like, products that I'm
(22:52):
already using in my studio toshoot videos and stuff.
You can reach out to thosecompanies and say you know, like
the partnership with you, Ilove your product.
I have this audience ofconcentrated musicians that I
could promote your stuff to, andthat is way better for
companies than paying ads onradios and TV.
(23:14):
They're getting a concentratedaudience of thousands of people
to put their product in front of, and so there you have it.
Those are my five reasons whyeverybody who aspired to build a
business online start with aYouTube channel.
Make sure you're on all theother platforms as well, but
(23:34):
don't ignore the YouTube thing.
Now, the YouTube thing.
It takes work right.
You can't just shoot two, three, four videos and then sit back
and hope for all the things Ijust mentioned to start to take
effect.
My channel has over 500 videos,and I would have had over 600
videos if I never took a yearoff.
(23:55):
There was a year that I justkind of never shot much YouTube
videos, partly because I waspreoccupied with the membership
that I built, working in thatand creating videos for that.
But then also there was a twoyear, two year period when I
just didn't post any video.
When I just started my channel,like I said, I started in 2014,
(24:15):
shot five videos and then Idisappeared for two years.
So had I been consistent withsince then till now, I would
have had probably close to 700videos, which means my channel
subscription would have beenlarger, much larger than it is
today, which means I would havebeen making a lot more in ad
(24:36):
revenue.
It's just so much morepotential.
So this is what I want to leavewith you today Consistency is
going to be your best friend inbuilding an online business.
It's not going to happenovernight.
Youtube, in my opinion, is oneof the best platforms to start
with and be consistent with it.
(24:57):
If you post your first fivevideos and they all have zero
views, don't get discouraged.
You got to keep going.
A lot of the famous YouTubersthat I follow say listen, if
you're serious about YouTube,you need to crank out at least
100 videos before you start torethink if it's something worth
(25:17):
doing.
At least 100 and they're notwrong.
Right, it may take at least 100videos before you even hit that
monetization 1000 subscriptionmark, but I think it is 2023.
Youtube is the best platformfor content creators, for people
looking to build a businessonline, because the benefits far
(25:38):
outweigh just the views and thesubscribers to pitch your own
product branding deals, adrevenues.
I haven't even talked aboutYouTube membership yet.
I'll probably cover that inanother podcast.
So just to recap five reasons tostart the YouTube channel today
, and that is that YouTube is asearch engine.
It's going to give you morepotential for reach and views
(26:01):
than any other platform.
When you reach, people who endup on your channel won't get
there based on mistake or justrandomly wander there.
It mostly going to be becausethey're interested in what you
have to say, why they're on yourchannel to begin with.
Reason number three is thelongevity.
(26:22):
Your YouTube content don't die.
They survive and they thriveyear after year after year after
year.
The YouTube and reason numberfour, youtube shared revenue
platform is a game changer.
You start to get paid forproducing content, which is
amazing.
And lastly, reason number fivestarting a YouTube channel is
(26:45):
the opportunity for brandingdeals with companies that you
like, companies that you've beensupporting, buying your
products for years.
Once on your niche, this isgoing to be a lot of different
options here for you to againmake real money from the videos
you're already putting out there.
So that's it.
Those are the reasons forstarting a YouTube channel.
(27:08):
If you haven't start one today,if you can't do it today, try to
start one in the coming week.
But start a YouTube channel,start cranking out content that
you're passionate about.
Don't worry about the views andthe clicks and the likes yet.
It will come, but you got tostart today.
You got to be consistent, allright.
So that's it for episode threeof the Business for Musician
(27:29):
podcast.
Please give me a like and asubscribe in the app stores,
leave me a comment, leave me areview.
All of those things help thechannel and the podcast to grow
and to surface in the searchresults in the iTunes store and
wherever else you listen topodcasts, whether you're
(27:49):
watching this on YouTube,facebook, instagram, tiktok.
I'm on all of these places andyour support would mean a lot to
me, as I'll continue to sharewhat I have learned that has
helped me to build a multi sixfigure business online.
Check out the show notes forthe bullet points of everything
I talked about the link to theinfluencer marketing hub so you
(28:13):
can read more about YouTubemonetization.
Until then, have a blessed weekand I'll see you next week for
episode four of the business formusicians podcast.
On average, a YouTuber earns around $0.018 for
each view, which is way lessthan a dollar right, and that
sounds like man.
That's insignificant, but again, which amounts to about $18 per
thousand views.
I have been receiving a checkfrom YouTube since I got money,
(00:22):
guys, like I said, 2016.
Every month, like clockwork, Iget a check from YouTube.
My channel has over 212,000subscribers.
My channel overall generatesabout close to 300,000 views per
month, so you can do the mathand see that you know I'm able
(00:46):
to make some real money onYouTube.
Six years ago, I took myteaching skills online and now I
make multiple six figures inannual revenue, teaching piano
to students worldwide whileworking less than eight hours a
day.
My name is Warren McPherson,the founder and CEO of
PNLessonWithWarrencom, and ifyou want to learn how I broke
(01:09):
free from the nine to five pianostudio teaching, the late
nights and weekend giggingschedule, you came to the right
place.
At the Business for Musicianspodcast, I'll share tips,
strategies and tools to help youbreak free from the trading
time for money hamster wheel, soyou, too, can build a
profitable online business whileworking fewer hours and from
(01:33):
the comfort of your home.
Welcome to the Business forMusicians podcast, welcome back.
This is episode three.
I'm excited you're here and Ilook forward to these weekly
episodes.
This week, in episode two, wetook a look at six steps or six
(01:56):
ways or six methods to get youstarting online.
Things to keep in mind, thingsto make sure that you hit the
ground running the right way,because growing the social media
online requires you to be doinga lot of the right things over
and over and over for a periodof time to see quick growth.
Things I wish I knew.
(02:17):
So if you didn't see, if youdidn't get a chance to listen to
episode two, check that out, itwill be awesome.
This week, we're going to talkabout five reasons to start a
YouTube channel.
In episode two, I talked aboutthe importance of being visible
on our platforms, which isthrough True Today.
If you want to start any formof online business, you first
(02:41):
have to start building anaudience, and the four main
platforms to really focus on isYouTube, instagram, tiktok and
Facebook.
You need to be visible in allfour, but if I were to rank them
in some sort of a hierarchyprocess, youtube would be at the
top for me, and that's whatwe're going to talk about today,
(03:02):
because I was able to build mybusiness a multi-six figure
online teaching business purelyon YouTube.
I really got into the Facebookand Instagram and the TikTok
game later.
I wish I'd started thosechannels earlier, but for the
most part, I was already makingwell over six figure online
(03:23):
before I even had a TikTok or aYouTube, a TikTok or an
Instagram account.
So that's why I want to talk toyou about YouTube today,
because I was able to reallybuild a solid business on just
YouTube alone, and so I'm goingto give you five steps why you
should start a YouTube channeltoday.
(03:43):
Like, if you haven't started aYouTube channel yet, just pull
out your phone, shoot a videotalking about something and post
that.
That's going to be thechallenge for you for this
podcast, because YouTube, in myexperience and in my opinion, is
still one of the most powerfulplatform, because it has the
element of social media, butalso element of search engine.
(04:07):
That leads me to my sort ofreason number one for starting a
YouTube channel, and that isYouTube is a search engine that
is owned by Google.
We think of Google as sort oflike the text search engine.
You want to find something onGoogle.
You type in your text your wordyour phrases as to what you
want and YouTube will give youresults.
(04:29):
Youtube is the video versionsof that.
You want to find your answer,whatever you're looking for in
video format, you go to YouTubeand, like I said, youtube is
owned by Google, which meansyou're getting the power of
Google on YouTube.
So right now, for testingpurposes, if you pull out your
phone or your laptop desktop andyou just type something into
(04:52):
Google, I guarantee you you willsee videos coming up in the
search results and that's one ofGoogle's way of really pushing
YouTube.
They make sure that videosbecome a part of search results
on Google.
Now, I looked this up before Ijumped on this podcast because I
was curious about how manysearch does YouTube get per day.
(05:16):
8.5 billion search per day.
That's an insane amount ofsearches we're talking about
worldwide.
That's amount of search hittingYouTube every day 8.5 billion.
So when you start YouTubevideos talking about something
(05:39):
helping people to solve aproblem, you become a part of
that search result as an optionthat someone can find you,
because when we're trying tobuild a business online, we're
trying to build and grow anaudience.
Discoverability is superimportant and, as a small
channel just getting started, itcan be a little bit of an
(06:01):
uphill battle trying to getviewership and get people to
like and subscribe, and so thisis why YouTube is powerful.
Because there's 8.5 billionsearches happening per day.
The chance of you coming up inone of those search results is
pretty high.
No other social platform hasthat ability.
When was the last time you pullout Facebook and search for
(06:25):
something specific?
I can't remember ever doingthat.
When was the last time you didthat on Instagram or TikTok?
Unless you're searching for,like a friend from your school
days or someone you recently metin public and you're trying to
look up their Instagram account,you may search their name.
Outside of that, you're notgoing to go to like TikTok and
say how to screwing a light bulbright?
(06:48):
You don't search how tos onthose platforms.
Those platforms are moreheavily social media based, and
so that's why YouTube is one ofthe biggest reason, the biggest
search platform, and one of myreasons for you to start a
YouTube channel today if youhaven't started.
My second reason for starting aYouTube channel is that YouTube
(07:11):
gives you targeted reach.
What does that mean?
There are millions and millionsand millions of people online
every day, searching, scrolling.
Not every eyeball is importantfor you and your business that
you're trying to build.
You're not trying to reacheverybody.
Youtube give you a moretargeted reach.
(07:33):
For example, every time I findmyself on YouTube when I'm not
creating and posting videos,it's usually because I'm
researching how to do something.
So when I search how to I don'tknow replace the battery in my
MacBook Pro, for an example,you're gonna see a bunch of
(07:55):
videos come up in that searchresults.
That is specific to what youare looking for targeted result
and so when you find yourselfwatching a video, it's you
didn't just wander there.
You're there mostly because yousearch for something and then
you're looking for which ofthese videos has the results
that you have to offer.
(08:16):
Likewise, my channel is pianolesson.
People don't just wander ontomy channel unless they have some
level of interest in music andpiano.
Likewise, I don't know anythingabout surfing.
I don't care about surfing.
It's not my thing.
You'll never find me watching asurfing video on YouTube.
(08:39):
That's not something that evercomes up in my search criteria.
It's not something I'minterested in learning in.
So chances of me watching asurfing video on YouTube is zero
.
However, people who areinterested in that stuff will
search for that stuff andthey'll find themselves liking,
subscribing and following andsharing videos relating to
(09:03):
surfing.
And so that's what I mean bytargeted reach and that's what
YouTube provides, which is whathelps us to grow our channel
with people who we can theneventually monetize.
People we can then begin tosell our products and services
to, because you know, thesearen't just random people.
(09:23):
When you see views coming inand likes and subscribers, those
are people who are interestedin what you have to say.
We call those warm leads rightIn the marketing, in our online
marketing sphere, warm leads.
Now, if we look at the flip side, on places like TikTok, a
Facebook and Instagram, youmight wonder on random channels
(09:48):
and random profiles, becauseusually people are on those
platforms just surfing.
You know, if I have a fewminutes to spare, I might pull
up TikTok and just browse thefor you section for
entertainment purposes mostly,or to just kill time, right?
So I'm just flipping throughvideos, not looking for anything
(10:08):
specific.
I'm not looking to solve aproblem at that time.
I'm certainly not looking tobuy anything.
It's just to kill time forentertainment purposes.
Now I may come across a fewvideos that I like or videos
that align with something thatI'm interested in.
I may click a subscribe or like, make a comment and so on, and
then I move on.
(10:28):
So you can still get discoveredon Instagram, tiktok, facebook
and, like I said, I recommendyou be present on those
platforms.
However, the chance of yougetting targeted people to
follow you there is a littlelower than YouTube.
Youtube is going to be highlyconcentrated, highly targeted,
(10:52):
because people go to YouTubewhen they need to solve a
specific problem, when they needinformation on a specific topic
.
Very few people just pull upYouTube and scroll for scrolls'
sake, right?
We tend to do that mostly onplaces like Facebook, instagram
and TikTok.
So that's reason number two tojoin, to create a YouTube
(11:15):
channel.
Targeted reach that's whatwe're looking for, right.
So we can quickly grow andbuild our audience with a very
high concentration of people whowill most likely be willing to
pay for our services.
Reason number three for startinga YouTube channel is the
longevity of your content.
(11:37):
Now, again, because YouTube isa search engine.
When someone search for a topic, youtube doesn't serve them
results only based on the mostrecent video that is related to
the topic.
No, youtube serve videos thatare 10 years old, eight years
old, five years old Doesn'tmatter, right?
(11:59):
Youtube tends to serve the morepopular videos higher in views,
but it doesn't factor in whenthe video was posted, which is
great, which means if you createa video eight years ago that is
blowing up and is doing well,people will continue to find
that video because YouTubecontinue to serve it in search
(12:19):
results.
So that's the longevity.
Videos that I created when Ijust started my YouTube channel
in 2014 still get a lot of viewstoday, still get comments,
still get shares, still getsliked and all of that.
You can see it in the analytics, right?
And we're talking about eightyears ago almost, and those
(12:39):
videos are still sending mesubscribers, sending people to
my websites to become members.
Longevity.
That doesn't really happen.
On other platforms Instagramand TikTok, facebook you post
something.
You may get some traction,likes, views, interaction for a
couple days and then itdisappears.
(13:01):
Very rarely do I get peoplecommenting and liking on videos
that are even three years old onplaces like Instagram, tiktok
and Facebook.
It just doesn't happen for me.
I don't see it in the analytics.
And so to be and stay relevanton platforms like YouTube,
instagram and TikTok, you got tobe constantly feeding that
(13:23):
monster of posting, posting,posting because your post
disappears within a week and theengagement drastically
decreases after that.
Not with YouTube.
The longevity is years andyears and years, and we're going
to talk about how that playsinto your monetization.
(13:45):
But that's reason number threefor starting a YouTube channel
the longevity of your content.
No other social platforms canprovide that.
So that's another reason tomake sure you got a YouTube
channel.
And I would say, depending onthe content you're creating,
youtube should become yourprimary platform.
Especially if you're doinganything teaching related that
(14:08):
requires a visual component,where it's important for people
to see what you're doing,youtube is going to be your best
bet to make your primarychannel.
And then you have the otherchannels the Facebooks, the, the
TikTok, the Instagram aresupporting channel, feeding
people to that YouTube channel.
That's how I use it, becausethose other platforms sort of
(14:29):
favors more short form contentanyway, particularly Instagram
and TikTok.
You can't really post a full 15, 20 minute tutorial there, so
you post that on YouTube andthen you cut up that videos into
shorts and reels and all ofthat post on those other
platforms.
That then redirects people tothe longer form content and
(14:50):
we'll talk more about contentstrategies and posting and all
of that stuff in future podcastepisodes.
Reason number four for startinga YouTube channel is the shared
revenue platform that YouTubeoffers.
No other platform has that Well, facebook kind of have a little
monetization thing going, butit's a lot harder to get
(15:14):
monetized on Facebook than aYouTube.
I started my channel in 2014,did a few videos, disappeared
from the platform, never lookedat it, never created another
video until 2016.
And I think it was either late2016 or yeah, I think it was
late 2016.
I got monetized on YouTube.
(15:35):
Now, how does one get monetizedon YouTube?
Youtube requirement is that youneed at least 1000 subscribers
and 4000 hours of watch time, or4000 minutes of watch time,
something like that, which isnot really a very high bar.
It sounds like a high bar toclimb, but it's not.
If you're posting consistently,there's a strong chance.
(15:58):
By the time you hit 25, 50videos, you may get monetized.
You may hit 1000 subscribers.
It varies and it all dependsalso on if you're doing the best
tips and practices to grow yourreach, and we'll talk more
about that in future podcastepisodes.
But I got monetized about late2016 on YouTube, which means I
(16:23):
started making money in adrevenues from my YouTube videos.
I didn't get monetized onFacebook until, I think, 2022.
Now I had a Facebook account.
At the same time, I had aYouTube account.
Even though YouTube was my mainplatform, I was still posting
videos on Facebook, and that'show long it took to get
(16:48):
monetized on Facebook.
It was a higher bar,significantly higher bar, and so
this is one of the reasons whyyou should start a YouTube
channel.
In no time you can startearning money on YouTube.
Now how does YouTube sort ofwork out their monetization?
How do you know how much you'regoing to get paid on average?
(17:10):
So right here it says onaverage, a YouTuber earned
around $0.018.
For each view, which is wayless than a dollar, right, and
that sounds like man, that'sinsignificant, but again, which
amounts to about $18 perthousand views.
(17:32):
So every time you get athousand views on a video that's
monetized, you can makeapproximately $18.
Now, I said approximatelybecause YouTube has different
types of ad formats that can beshown on your videos and each of
them sort of have a littledifferent costs associated with
them.
Some's higher and some's lower,but on average, we're talking
(17:56):
about $15 to $18 per thousandviews.
Now, if you do the math on avideo, if you have a video that
has 50,000 views.
Do the math right.
You can start earning realmoney.
I have been receiving a checkfrom YouTube since I got
monetized in, like I said, 2016.
Every month, like clockwork, Igot a check from YouTube.
(18:20):
My channel has over 212,000subscribers.
My channel overall generatesabout close to 300,000 views per
month.
So you can do the math and seethat.
You know I'm able to make somereal money on YouTube.
(18:42):
Now, if you wanna read more onthe article that I am citing
right here, it was taken fromthe influencer,
influencermarketinghubcom, andI'll link to that in the show
notes, and it covers a lot moreabout monetization on YouTube
and how to calculate it and alot more interesting metrics
that you can look at if you'reinterested which you should be
(19:04):
in starting a YouTube channel.
But there you go 1,000subscribers, 4,000 minutes of
watch time and boom,monetization's on.
You can start earning for yourwork, right, all that work
you're gonna put into the videos, even though you're doing this
to build your own audience, justso you can sell them your own
products.
(19:24):
But it's a nice little sidehustle also getting paid for
that.
You don't get that on TikTok,you don't get that on Instagram
and, like I said, on YouTube itis very hard to get monetization
, and even though I have beenmonetized on Facebook, I still
make a lot more in ad revenue onYouTube than I do on Facebook.
(19:47):
So, again, that's reason numberfour for starting a YouTube
channel is the monetization.
That's a game changer.
Now the last one we're gonnatalk about.
Reason number five for startinga YouTube channel is brand
deals.
Now, this one will come a lotlater in the game, right?
(20:10):
You're not gonna just start aYouTube channel and get brand
deals.
And what do I call brand deals?
Companies starts to reach outto you to promote their products
and they pay you for that.
For me, my niche is pianolessons.
I teach piano.
What are the brand deals that Iget?
Companies send me keyboards.
(20:31):
It's amazing.
Right there in the corner of myroom there's three keyboards
sitting there that companiesship to me for free to promote,
and basically what they want meto do is just to do a review of
the keyboard, where I just turnon my camera and just go through
the different features of thekeyboard.
Boom, they pay me hundreds ofdollars to do what we call a
(20:56):
dedicated video, promoting thosevideos, and then I'm left with
the keyboard.
It's free, it was given to me.
So then I turn around and Isell that keyboard to my
students online doesn't matter.
So it's kind of like doubledipping I get paid to promote
the keyboard, then I get paidagain when I sell the keyboards
(21:17):
online.
Now we're talking about akeyboard that's worth $600, $700
, $800 keyboard.
So it's a great way to monetizeagain your audience and your
YouTube channel through brandingdeals.
I not only get branding deals,but software.
I recently did a brand dealwith a company called Lalal AI
(21:42):
and it's this amazing AI toolthat allows you to separate
audio stems so you have a fulltrack.
You can separate the vocals,the drums, the bass.
It's an amazing AI.
They reach out to me and theysay, hey, we want you to promote
this AI product.
Right, I do that, get paid acouple hundred dollars.
(22:04):
Take took me less than twohours to get the video done, and
so you realize that you can getall these sponge sponsorships
and branding deals that can makeyou thousands of dollars simply
because you have a largefollowing, or a concentrated
following, because, like I said,you don't really need a large
following to get branding deals,but you need a couple thousand
(22:27):
people already in your ecosystem.
You need at least a couplethousand subscribers before
companies see you as an eligiblechannel to do sponsorships with
and branding deals with.
So with a channel like mine thathas over 200,000 subscribers, I
don't have to wait forcompanies to come to me.
I start to pitch companies thatI like, products that I'm
(22:52):
already using in my studio toshoot videos and stuff.
You can reach out to thosecompanies and say you know, like
the partnership with you, Ilove your product.
I have this audience ofconcentrated musicians that I
could promote your stuff to, andthat is way better for
companies than paying ads onradios and TV.
(23:14):
They're getting a concentratedaudience of thousands of people
to put their product in front of, and so there you have it.
Those are my five reasons whyeverybody who aspired to build a
business online start with aYouTube channel.
Make sure you're on all theother platforms as well, but
(23:34):
don't ignore the YouTube thing.
Now, the YouTube thing.
It takes work right.
You can't just shoot two, three, four videos and then sit back
and hope for all the things Ijust mentioned to start to take
effect.
My channel has over 500 videos,and I would have had over 600
videos if I never took a yearoff.
(23:55):
There was a year that I justkind of never shot much YouTube
videos, partly because I waspreoccupied with the membership
that I built, working in thatand creating videos for that.
But then also there was a twoyear, two year period when I
just didn't post any video.
When I just started my channel,like I said, I started in 2014,
(24:15):
shot five videos and then Idisappeared for two years.
So had I been consistent withsince then till now, I would
have had probably close to 700videos, which means my channel
subscription would have beenlarger, much larger than it is
today, which means I would havebeen making a lot more in ad
(24:36):
revenue.
It's just so much morepotential.
So this is what I want to leavewith you today Consistency is
going to be your best friend inbuilding an online business.
It's not going to happenovernight.
Youtube, in my opinion, is oneof the best platforms to start
with and be consistent with it.
(24:57):
If you post your first fivevideos and they all have zero
views, don't get discouraged.
You got to keep going.
A lot of the famous YouTubersthat I follow say listen, if
you're serious about YouTube,you need to crank out at least
100 videos before you start torethink if it's something worth
(25:17):
doing.
At least 100 and they're notwrong.
Right, it may take at least 100videos before you even hit that
monetization 1000 subscriptionmark, but I think it is 2023.
Youtube is the best platformfor content creators, for people
looking to build a businessonline, because the benefits far
(25:38):
outweigh just the views and thesubscribers to pitch your own
product branding deals, adrevenues.
I haven't even talked aboutYouTube membership yet.
I'll probably cover that inanother podcast.
So just to recap five reasons tostart the YouTube channel today
, and that is that YouTube is asearch engine.
It's going to give you morepotential for reach and views
(26:01):
than any other platform.
When you reach, people who endup on your channel won't get
there based on mistake or justrandomly wander there.
It mostly going to be becausethey're interested in what you
have to say, why they're on yourchannel to begin with.
Reason number three is thelongevity.
(26:22):
Your YouTube content don't die.
They survive and they thriveyear after year after year after
year.
The YouTube and reason numberfour, youtube shared revenue
platform is a game changer.
You start to get paid forproducing content, which is
amazing.
And lastly, reason number fivestarting a YouTube channel is
(26:45):
the opportunity for brandingdeals with companies that you
like, companies that you've beensupporting, buying your
products for years.
Once on your niche, this isgoing to be a lot of different
options here for you to againmake real money from the videos
you're already putting out there.
So that's it.
Those are the reasons forstarting a YouTube channel.
(27:08):
If you haven't start one today,if you can't do it today, try to
start one in the coming week.
But start a YouTube channel,start cranking out content that
you're passionate about.
Don't worry about the views andthe clicks and the likes yet.
It will come, but you got tostart today.
You got to be consistent, allright.
So that's it for episode threeof the Business for Musician
(27:29):
podcast.
Please give me a like and asubscribe in the app stores,
leave me a comment, leave me areview.
All of those things help thechannel and the podcast to grow
and to surface in the searchresults in the iTunes store and
wherever else you listen topodcasts, whether you're
(27:49):
watching this on YouTube,facebook, instagram, tiktok.
I'm on all of these places andyour support would mean a lot to
me, as I'll continue to sharewhat I have learned that has
helped me to build a multi sixfigure business online.
Check out the show notes forthe bullet points of everything
I talked about the link to theinfluencer marketing hub so you
(28:13):
can read more about YouTubemonetization.
Until then, have a blessed weekand I'll see you next week for
episode four of the business formusicians podcast.
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