Episode Transcript
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Isar Meitis (00:00):
I've got a very
scary announcement to make.
(00:02):
And that is the truth as we knowit is dead, or at least it's
dying and it's in a very badshape.
And the reason I'm saying all ofthat is the capabilities of
generative AI and how fastthey're moving and the things
that would enable anybody to doin the very immediate future.
(01:19):
Hello and welcome to theBusiness Growth Accelerator.
This is Isar Meitis, your hostand I've got a very scary
announcement to make.
And that is the truth as we knowit is dead, or at least it's
dying and it's in a very badshape.
And I know this may not bedirectly correlated to business,
but it has huge implications oneverything we know, including
(01:43):
businesses and including ourpersonal lives, obviously.
And the reason I'm saying all ofthat is the capabilities of
generative AI and how fastthey're moving and the things
that would enable anybody to doin the very immediate future.
So, let me give you a quicksummary and then we'll dive into
the details.
Generative AI enables you todayto generate images that are near
(02:06):
perfection and extremelyrealistic and is almost
impossible to detect definitelywith an naked eye, whether it's
an actual photo or an AIgenerated photo.
And the same exact thing isgonna happen to video.
Anybody will recreate arealistic video of anything they
want just by typing what needsto be in the video.
(02:27):
That's it.
Which means generating quoteunquote facts that will support
whatever truth you wanna tellwill become at the fingertips of
anybody who wants to spread Anykind of news, stories,
scientifical research, personalstuff, et cetera, every new
thing will be able to begenerated in seconds and be
(02:50):
highly, highly realistic.
Before we dive in, let's definewhat is truth.
so if I look up dictionarydefinitions of what is truth, it
says something like,"that whichis true or in accordance with
fact or reality, or a similarone, a fact or belief that is
(03:10):
accepted as true." And you cansee these two definitions are
taking slightly differentapproaches.
One says something is true ifit's according to a fact or a
reality, and the other says it'sa fact that is believed to be
accepted as true.
Both are definitions over truth,and both are extremely
problematic with those newcapabilities that I'm talking
(03:33):
about.
Before we dive deeper, I wannasay that when the concept of
truth was born, the concept oflying, was born with it.
People have been using lies toachieve goals by deceiving other
people since the beginning oftime, all the way back to Cain
and Abel.
That being said, a lie from oneperson to the other on general
(03:54):
information is easy to fake.
When it comes to quote unquote,selling lies to the mass
population is something thatrequires more and more
resources.
So the bigger the lie you wantto tell, the more resources you
need.
And because you need to be ableto fabricate the relevant facts
(04:14):
that will be supporting evidenceto the lie that you're trying to
sell.
Hence why governments when theytry to deceive one another, have
the resources to do these kindof things.
So the concept of manipulatingthe truth or telling lies or
deceiving other people hasexisted for a very long time in
(04:36):
recent years with advancement intechnology and social media
availability, and the ability togenerate content and to
distribute that content throughchannels which are not monitored
by anyone, has took a veryserious swing at the concept of
truth.
And just a few examples.
You know, the recent war betweenRussia and the Ukraine, we've
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seen multiple videos that hadnothing to do with actual war in
Russia and Ukraine, but waspublished all over social media
and in some cases by nationalmedia as videos from the war and
they're actually not.
There are multiple instances ofIran launching rockets to show
its capabilities when peoplevery quickly caught up that the
(05:19):
number of rockets launched areduplicated.
So the same exact rocket isshowing in more than one place
just to show that they have morefire power than they actually
have.
We've seen numerous marketingcampaigns using fabricated
truths to promote differentthings, from the very basic of
people standing next toLamborghini, that is next to an
(05:39):
amazing mansion on the beachthat they hired for 30 seconds,
paying a lot of money, just tomake you believe that they are
really rich and hence you shouldfollow whatever they want to
sell you.
All the way to much biggerdeceiving campaigns that
companies are pulling off inorder to sell you different
things.
Another example is photos ofmodels.
Right?
We all know that every imagethat we see on a magazine or on
(06:03):
social media and everywhere isbeing photoshopped.
Like the model doesn't look inreal life as good as it looks in
the photos that are beingshared.
So all of these are examples ofwhere people with a lot of
resources are able to manipulatethe truth and distribute it to a
relatively wide audience inorder to create the perception
(06:24):
of something to promote a goalthat they have.
So the question you probably areasking yourself, so if this been
going on for so long from theBible, and definitely in the
past few years, why are youjumping right now and saying
that the truth is dead?
And the reason I'm saying thatis the latest advancement in
generative AI technology havemoved from government and large
companies to literally anyone.
(06:49):
Those of you who haven't seengenerative AI tools, I urge you
to forget about play with them.
Go and do a little bit ofresearch and look at what
they're producing today.
So MidJourney just recentlyannounced Midjourney 5.
Midjourney is a company thatallows you to write text and get
an image out of it.
You can write anything you wantand the image gets created.
(07:09):
You can ask for whatever styleyou want so it can create a
Renaissance painting.
it can create a cartoon and itcan also create a highly
realistic photo.
And their fifth generation willblow your mind because there is
absolutely no way that the nakedeye can tell the difference
between an actual photo that wastaken in a camera, in an actual
(07:30):
scene versus an AI generatedimage.
Anything you can imagine,anything you can describe with
words can become a highlyrealistic photo, but that's,
like I said, it's just a part ofthe equation.
The next generation of all ofthis is text to video.
there are already two examplesof this happening right now that
(07:53):
you can see samples of.
One, you could go to a companycalled Runway.
They have been doing incrediblethings with manipulating video
and still images and turningthem into video, but now they've
announced their secondgeneration that will allow text
to video.
And do I think it will be highlyrealistic in gen two?
I don't think so, at leastaccording to the examples that
(08:15):
I've seen.
But Gen three will come veryquickly after that and so on and
so forth.
The other version of this isjust by going to Huggingface and
looking for model scope, text tovideo synthesis.
It's available and open to thepublic right now.
You can go in there, typeanything you want into the
prompt, and it will produce ashort video for you.
(08:37):
Again, not fully realistic yet,relatively short, but the
capability is there right now.
So I'm going back to thedefinitions of truth.
First definition was that whichis true in accordance with a
fact.
What is a fact?
A fact, if I go back to thesecond definition, a fact or a
(08:59):
belief that is accepted as true,so it's kind of like a circular
thing, right?
If you believe something istrue, it becomes a fact, which
then can be used in order toestablish another new truth
based on the fact.
If I can fabricate facts byfabricating a video of an event
that did not actually happenwith anybody's face on it in any
(09:22):
actual location on the planet,this is what is possible within
the immediate future.
so anybody will be able tocreate any facts they want in
order to establish a truth thatrelays on that fact to establish
it.
And then it's in the eyes of thebeholder to decide whether they
(09:42):
believe in that or not.
Very quickly, in the very nearfuture, we will have an endless
stream of fabricated news,videos, images, facts that
people will use to promotewhatever goals they want.
Again, it's been done today.
It's just gonna be amplified bytwo orders of magnitude because
of the ability to fabricatethese facts on your home
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computer with zero additionalresources, no cameramen, no
editing skills, no photographycapabilities, just by typing
what your imagination wants inorder to fabricate the facts you
need in order to establish thetruth or sell the story you want
to sell.
as I was getting to thisrealization in my journey
through this process in my head,I wanted to go and check what
(10:28):
the AI generated content, soChatGPT will say about the
topic.
So I went to ChatGPT and askedit act as an AI agent and
futurist.
Since generative AI is becomingso powerful, it will soon be
impossible to differentiatebetween the real photos and
videos and AI generated ones.
This means anyone in the worldwill be able to generate facts
(10:51):
about events that neverhappened.
Do you think this will alter theconcept of truth?
So that was my question.
The answer that ChatGPT gave meis,"as an AI expert and
futurist, I believe that theincreasing power of generating
AI will have a profound impacton our concept of truth.
With the ability to generatehighly realistic photos and
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videos that are nearlyindistinguishable from the real
ones, it will becomeincreasingly difficult to
discern what is real and what isnot." And it goes on and on
about this and gives moreexamples like creating
propaganda and spreading falseinformation and so on.
All the bad impacts that thishappens and its impact to
everything we know, such aswhat's the point in having a
(11:35):
news media channel if anybodycan generate news?
So our trust in basicallyanything will erode over time.
In the end, ChatGPT goes andadds the following.
"However, I also believe that wewill develop tools and
techniques to detect andmitigate the spread of fake
photos and videos.
(11:56):
for example, there will be newtechnologies that can identify
and verify the authenticity ofdigital media, and there will be
increased efforts to educate thepublic about the dangers of fake
information." Okay, so there arealready tools out there today
who can allow you to detect textthat is generated by an ai,
(12:17):
whether it's ChatGPT or anyother platform.
That being said, there arealready tools that allows you to
take the text generated byChatGPT and Copy.ai and so on,
and manipulate it until thosedetection tools cannot detect it
anymore.
So I went ahead and askedChaptGPT about that as well.
so I typed the following,"thereare already tools out there that
(12:38):
can trick AI generated textdetection tools to think they
are reviewing human generatedtext.
Do you truly believe that futuredetection tools will be able to
catch up to new developments offake videos and images that will
be trying to avoid detection?"Got a long answer, but in
summary, it says,"in the future,I believe that there will be a
(13:00):
continuous arm race between thecreators of fake media and those
developing detection tools toidentify it.
"So what I think we're facing isthink about the world of
computer viruses, right?
So new computer viruses arebeing created all the time.
then companies who are makingmoney by detecting these
viruses, AKA antivirus softwareare finding the new tricks, the
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new methodologies, the newconcepts that these viruses are
using, and trying to mitigatethem with the new version of
antivirus.
And then the cycle goes on andon and on where in the end of
the day, The people who aretrying to avoid detection can
avoid detection forever becauseevery time they get caught, they
find a new technique in order toavoid being detected.
(13:47):
And I think the same exact thingwill happen over here.
Yes, there'll be a multitude oftools that will allow us to
detect fake videos, fake images,and try to avoid them.
And at the same time, there willbe more capabilities to generate
videos that will avoiddetection, and hence we will end
up totally, totally erodingtrust and the concept of truth.
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What does this mean?
What does this mean to us asindividuals?
What does it mean on ourpersonal lives?
What does it mean to ourbusiness lives?
What does it mean to society?
The truth is, I don't have aclue.
And the bigger and worse truthis nobody has a clue.
And yet the strain of powerfulAI capabilities just keeps on
accelerating faster and faster.
(14:31):
It may push us all off a cliff.
We don't know what cliff it willbe and when it's exactly coming,
but it's definitely questioningthe fabric on which societies
are built, right?
So trust and truth are some ofthe basic things on which
societies and humanrelationships are built, and
this will be put to questionwith these new tools.
So while I don't know what itmeans on the bigger picture,
(14:53):
like I said, I don't thinkanybody knows.
I can say a few things forcertain.
One is the importance of beingaware of what I just said and
looking for tools that willenable you to detect what is
true and what is not, and to doadditional fact checking with
additional sources beyond theone or two sources that come to
you through social media orthrough your newsfeed, or even
(15:16):
through national media.
Go and check several differentsources and the hope that that
video or source that you'rewatching Has not been populated
yet across all the otherchannels, so that's number one.
The other thing that I see asinevitable is the growing
importance of human connectionand human relationships in the
future, and this is the onlything that I see that can
(15:38):
mitigate what I just said.
Meaning, if you are in personspeaking to people, shaking
hands, having dinner, going to aconference together, meeting in
an actual business, meeting withactual people, you can know that
what's happening there isactually happening.
Versus anybody sending you avideo of something that
(15:59):
presumably happened will be, andshould be questioned as far as
whether it actually happened ornot.
Even today as human and socialcreatures, we have a higher
level of emotional impact whenwe're actually seeing and
meeting people, whether it's onsocial interactions, personal
interactions, romanticinteractions, or business
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interactions, all of this willbe amplified dramatically when
people will be able to generatevideos and images of stuff that
presumably happened.
I know this episode might be alittle depressing to people who
has not been in this field andhas not been following what's
going on.
I'm sharing this information notto depress anybody, but to
prepare you for what's actuallycoming and to have you aware of
(16:42):
what's actually happening and isavailable.
And doable right now, so notsometime in the future.
and to get you to think aboutthese topics and share it with
other people.
So as a society, we are betterprepared for what's coming.
I hope you found thisinteresting and I would love to.
Your thoughts and feedback onthis, please connect with me on
(17:03):
LinkedIn, ISAR Matis, I S A R ME I T I S, and let me know what
you think on this topic.
I would really love to hear asmany opinions as possible, and I
really wanna try to spread a wayfor us to mitigate the Negative
impacts of this AI wave that iscoming.