Had an AHA or Insight? Share it:
Think your business should give you freedom—but it doesn’t? Nathan Newberry reveals the hidden mistakes holding entrepreneurs back. Watch now to stop the cycle and start building a business that works for you.
If you’ve ever felt stuck building a business that relies entirely on you, this episode is for you.
I sat down with Nathan Newberry—discussing how to build personal brands that are scalable and provide the freedom that made you get into business in the first place.
We covered a lot of ground in this conversation, starting with one of the most important (and often overlooked) questions in business: Are you clear on your offer? Nathan talks about why that clarity is the foundation for everything—your message, your content, your funnels, and even your team. He shares that you want to be solving real problems, understanding what your audience needs, and building systems that scale from that place of service.
Nathan also brought additional insights on AI. Some are resisting it and others are leaning way too hard into it. He offers a balanced perspective I wholeheartedly agree with—if used well, it can be a smart business partner. You want to train AI tools in your own voice and style, so the content still feels like you—but gets it done faster and more efficiently. That, paired with systems, playbooks, and media teams, this is what gives you the freedom to focus on your genius.
If you’re in that space where you know you’re meant for more—but your business is still too dependent on your daily effort—this episode will give you a real pathway forward to get a head start on scaling.
💬 Want Nathan’s full personal brand breakdown? Send him the word “workshop” on Instagram at @nathannewberryofficial and he’ll send you his checklist and systems playbook.
Resources Mentioned: Website | Instagram | LinkedIn | TikTok | YouTube | Podcast
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Nathan Newberry (00:00):
Hello. This is Nathan Newberry, the author of
(00:02):
the upcoming book "Going Pro."And I also have a podcast, "The
Nathan Newberry Show." And onthis episode for the business
growth architect show, I'm goingto give some insights around
like freedom. We're going to goover like how to build a
personal brand, and theimportance of everybody needing
to do that now, and reallylooking at all the systems and
operations, and also how tobuild an irresistible offer
(00:23):
that's going to really help you.
So make sure to head over thereand listen to the full episode.
And
BEATE CHELETTE (00:28):
Hello, fabulous person! BEATE CHELETTE, here I
am the host of the BusinessGrowth Architect Show, and I
want to welcome you to today'sepisode where we discuss how to
navigate strategy andspirituality to achieve time and
financial freedom. Trulysuccessful people have learned
how to master both a clearintention and a strategy to
(00:49):
execute that in a spiritualpractice that will help them to
stay in alignment and onpurpose. Please enjoy the show
and listen to what our guesttoday has to say about this very
topic. Welcome back. Beate here,the host of the Business Growth
Architect Show. And today I haveNathan Newberry on the call with
(01:09):
me. Nathan, I'm so excited foryou to be here. Thank you for
coming on the show. Yes,
Nathan Newberry (01:13):
thank you for having me. I'm excited to share
some insights and be with youhere. And today
BEATE CHELETTE (01:19):
we're going to talk about something that
everybody wants freedom. So myfirst question is, is it really
possible to have freedom throughentrepreneurship? Because most
people, I see, that is not thecase. They gave up 40 hours a
week so they can work 60. Isfreedom possible in
(01:40):
entrepreneurship,
Nathan Newberry (01:42):
absolutely, but I think the struggle that you're
identifying is what most peoplechallenge with. It's like,
they're working nine to five andthey're like, hey, I want to be
an entrepreneur, because theyget the, you know, grassy, you
know, green grass on the otherside of that perspective. But
it's not, you know, they tradeto 60 80, hours work week, and
(02:02):
they're more stressed than ever.
It's because they traded oneskill for four that they have to
learn. Now, I'll give you aperspective. What I mean by is,
in a job, you have practicallyone skill, you know, and
typically it's like marketing,sales, fulfillment, or it's like
leadership and systems. And thenthey traded one skill that they
had an expertise in in theircareer, and then realized they
had to learn all four and sothat was overwhelming to them.
(02:25):
But here, here's the thing is,entrepreneurship can give a
freedom in life, and I kind ofbucket in these three different
ways. Ultimately, we want moremoney, right? That's always
helpful. We also want more time,flexibility and freedom, which
sometimes it gives most of thetime, that it really kind of
straddles us more than ever. Andthen third one is impact, and
that's something that God'sgiven us all a different
(02:47):
perspective about, which isserving others. And so if we
align all three of thosetogether, then that's kind of
how I define what we can achievewith freedom. If we have all
three those things align, thenthat kind of defines kind of
freedom for us, money, time, andthen even more of the impact of
why we're doing what
BEATE CHELETTE (03:07):
we're doing, yeah, which is a which is a very
aligned with what we talk about,is that we want to make sure
that when you embark on thisventure, that You actually do so
with purpose and with anintention to get very clear on
what it is that you're trying todo. Because most people, and
(03:28):
I've talked about this on theshow, many, many, many, many
times, is that they go tointernet marketers because they
don't know on what they'remissing, and then they are
coming across something thatsounds reasonable, right? So it
sounds reasonable to speak fromstage, it sounds reasonable to
learn how to do lead generation.
Sounds reasonable to do amarketing and Facebook ads
(03:48):
strategy. But they end up forthese things. They're finding
out that these things don'twork. What is it that they're
doing wrong that you tell themto not do, or what should they
be doing instead?
Nathan Newberry (04:04):
I think they're trying to go to an offer with a
bad product, is really what itcomes down to me. They want to
help people, but it's not with akey thing that they need, right?
Like, how many times do peopletype into Google? Like, help me
find a mindset coach, you know,like nobody does right with a
client of mine, I'll give you anexample. She helps people with
(04:27):
burnout, but people don't knowthat they're burned out. Like,
how can you help someone? It'sonly until they're after they're
burned out that they want toleave their career or their job
or everything because they'reburned out. But this is really
where you have to, like, createan offer that's beforehand with
something else that's reallydialed in, in the industry,
(04:49):
coaching and everything istrying to find health, wealth
and relationships. If you canhelp people with those three key
industry billion dollar things,and then also help. With
mindset, also help them withdepression, also help them with
fitness, or whatever it then itkind of capsulates the offer
that they're looking foroverall. I've seen people spend
(05:11):
10s of 1000s of dollars on leadgeneration, but their offer is
crap. So it's like, it's hard togo to a market with that, I
think that is a big challengefor most in the online gurus
these days, they don't addressthat before going forward. And
that's really where I when Icoach clients, it's like, we
(05:32):
have to get all of that dialedin before you even know what
content to create, before youcould create systems, your
website, copy, run ads.
Everything has to be dialed inwith your offer, and if we're
not clear on that, we don't moveforward until we are.
BEATE CHELETTE (05:47):
Yeah, and we talked about some examples, I
want to give some examples. Somepeople really understand our
audience knows what we talkingabout. So one of the things is I
spend a fair amount of time nowon sub stack. That's my new
addiction, and what I find is alot of people that have figured
something out and now they wantto teach other people what you
(06:07):
said, become a coach and helpother people to overcome what
they've overcome. So one personsays they're a boundary coach,
and I look at it and go like,there's not a chance in hell
that somebody who needs to setboundaries will know that they
need to set boundaries theythink that other people are
taking advantage of what aresome of the things that you see
that are very, very common?
Nathan Newberry (06:27):
I think, yeah, people get stuck in the weeds,
right? They've heard somethingor found something or to find
something. They think is clever,but it's not what the market
needs, right? And so they coulddo create an amazing website.
They could create a bunch ofcopy, create a bunch of content.
But then it drives to nowhere.
So I'll give you an example,like I I was a pastor for years,
and then I got into marketing,and then I did that for nine
(06:52):
years, and then sold my company,and then I got into high ticket
sales in the information space,and I did really well at that. I
manage sales teams where we'redoing millions a month, and
that's just because I cared forpeople. I mean, what a thought.
You know, I dig bulb at that,because I care for people. And
then I came back to the markethere and just try to build my
personal brand, helping peopleget clarity on like, hey, we
(07:14):
here's how we get consistency onleads. And then here is also how
we really kind of build a salesteam and media team and
everything like this. But mypoint is, with with all this is
I've built hundreds of websites,okay? And if I built a website,
or I was working with them tobuild a website, if there's no
marketing engine behind thatwebsite, nobody's visiting the
(07:35):
website. The goal was never thewebsite. The goal was leads in
revenue from it. And so whateverperson's offer it is, if they
don't have a marketing enginebehind it, nobody knows about
them. They have no eyeballs ontheir content. They have no
eyeballs on their offer. And sothe driving factor is you have
to stand out with your clearcall to action of an offer
(07:59):
that's really tangible with theoutcome that they want to
receive. Whole thing is someoneneeds to actually have a
transformation with you, right?
I'll give you one too. It's likeyou can get six pack abs in 90
days, right? That's in theory.
But if I'm 500 pounds, I'm notthere's no way I'm going to be
(08:20):
able to get six pack abs in 90days. So I think there needs to
be a clarity point of like, whatsomeone can do and and create
with the outcome in mind. Cansomeone really say, hey, you
know, if I worked with you andyou're 500 pounds, we gotta be
on the same page. I can help youget there, but it's going to be
(08:41):
a lot longer than 90 days. Andthe other part about it is
people are not taking action.
They don't they want it intheory, but it's the same thing
with everything. It's likepeople know what to do to get
healthy, they just choose notto. We know we should read
books. We know we shouldexercise and do walking and
(09:02):
eating healthy, we just choosenot to. And so I think people
know more than they need to, butsometimes what they get from a
coach is accountability, andthat's what they really need to
be true to what they want. Andpeople pay a lot of money for
that because they need thataccountability from someone, not
AI, not a bot. They need thathuman connection and community,
(09:25):
and so I think that's whatcoaches are offering now, is
more of a community of likeminded people, as well as the
accountability part.
BEATE CHELETTE (09:33):
That's what I'm hearing you say, is first you
figure out what it is, and thenwe can build it. But the
community of saying, I want tobe connected. But to your point,
I want to dive into this alittle bit further now, the
clarity of the message. Well, Imean, I'm just starting. I'm
(09:55):
putting my shingle out. I'm justtesting things. I'm don't even
know if it's working. And how doI even figure out how to
articulate this message? Whatmakes me so special now I'm
having self esteem issues. I'venever done this before. I have
no idea if it works. If it doeswork, how do I get my head
around what is it that I am?
Yeah. Who am I? Yeah,
Nathan Newberry (10:15):
yeah. I have this diagram. It's like a Venn
diagram, and there's threewheels that align and overlap.
Ultimately, what we want ispurpose, right? And it comes
from the helping of others.
That's the impact part of thatfreedom, part we want. And so we
draw significance andfulfillment with the service of
others, right? And so the inthese three Venn diagram. You
(10:39):
have your experience, and youhave your skills, and then
there's other things that you'repassionate about, and when you
have all those things aligned,then you have your kind of more
direct purpose in that fifthfund. So the what I ask all the
time with clients that come inwith an offer, and then we have
to change the whole thing is wehave to really kind of align.
(11:01):
Like, what do you when you go toa party or you have someone
you're talking, what do you talkabout that you could just you
walk away from experience thatthat was life giving, that was
fun, and you were just talkingabout a certain topic all the
time. And sometimes we go down arabbit hole with a client, and
they're like, oh, I have thisexperience to help my kid with
autism, and this, that and theother. And they're like, can you
(11:23):
talk about that? Do you likethat? No, like, it's just hard.
I don't necessarily like talkingabout okay, let's shift gears.
What is it that you like talkingabout? I talk about leadership
or communication or otherthings. Okay, now we got
something you kind of just keepon going down that rabbit hole.
What about that? Do you like?
And then we talk about, what doyou what's the transformation
(11:45):
that you could help walk someonethrough with your experience and
with your skill, and before youknow it, we kind of surface a
really good direction with whatthey can go and sell to go to
market. And then we look at whatthis would be like, your point a
point B. Like, what are theystruggling with? What would be
the outcomes that they wouldachieve by working with you? All
(12:06):
of that, it's just going througha conversation flow with someone
to really kind of get thoselight bulb moments of like, this
is what I could talk about allthe time, because the goal with
coaching and most I clients,this is not their main thing.
They've had successful careersas a doctor or a dentist or
other aspects, they're justcoming down and saying, Hey, I
(12:27):
need to build a personal brand,and I want to give back, and I
really want to make this as along term thing, to create
amazing content to help as manypeople as I can in a global
audience, not just with thelocal market maybe that they
were working in. This is reallywhere we're crafting something
they could do the rest of theirlife, and they fill that
alignment of that purpose thatthey've missed so often with
(12:49):
just the current clients thatthey were working with or where
they didn't have control intheir career. Now they're being
able to take direction that'saligned with what they want to
talk about and what they reallycan help people with
BEATE CHELETTE (13:01):
I think that's a very powerful way to look at
this from the perspective themess becomes the message as you
know, the obstacle is the way.
As you work through something,then you are stepping into that
to help other people overcomethe same thing. And you already
have proof of concept becauseyou overcame it yourself, and
(13:22):
you maybe have hired someone, oryou had to figure it out and do
some research. And so that's, Ithink, a good way to get
started, because people are notthe only ones with that
particular problem. I don'tthink it's easy to do this on
your own. I have yet to findany. Maybe once, ever so often,
somebody walks into my world andthey somehow stumbled upon what
(13:47):
their differentiation factor is.
Most people cannot see it there.
It's impossible. We don't seeour brilliance, because that's
just us, other people see ourbrilliance. So when somebody now
walks into your office or wantsto work with you or your team,
take me through this process ofso you take them through this
(14:10):
conversation, your process ofhelping to figure out what the
impact is that they want to makewhat they're passionate about,
what they can talk about, whatthe transformation is that they
can offer. So now we have that.
How do we build that business?
How do I now create the freedom?
Yeah, well,
Nathan Newberry (14:31):
the ultimate goal is creating the system now
from that purpose defining andso we got to really kind of look
at optimizing every singlechannel out there. The goal is
omnipresence. Okay, there's alike, like, a report that Google
came out with called the 711,four. So it meant that someone
spent seven hours of time withsomeone, and 11 different
(14:55):
impressions all over differentplatforms in four different
locations in chain. Channels. SoGoogle came out with that. So
when someone's about to workwith someone or it takes them
seven hours on all thesedifferent platforms and time to
really build that trust withunderstanding this person's
there. So this is why it'sreally important to have an
(15:15):
omnipresence, because somepeople would be more likely on
LinkedIn than they would withInstagram or with Facebook or x,
and some people, wherever thatis, you need to be able to have
a cross multiplication of youryour reach. And so the easy part
is just like creating all thoseplatforms, optimizing it with
your message right. Of like,your I help statement of like, I
(15:38):
help person get thistransformation right? And when
they make that clear online,from banners to profiles with a
direct link to for them tomessage you on a call to action,
and then all your content isgoing to be directed toward the
pain and the goals that thosepeople have. And then
ultimately, you have call toactions in stories or in post to
(15:59):
say, hey, like, if you want thistransformation, message me and
we can have a conversation.
Like, for me, I'm primarily onInstagram and on YouTube. Those
are the two platforms I cross,both everywhere, but those are
my two lines, because Instagramhas the best communication
platform and YouTube has thebest algorithm with reach for
long form. And if I can getsomeone to spend those seven
(16:22):
hours, maybe on average, throughlong form content, rather than
just the one minute, real orshort, then it will, it will,
like increase the speed thatsomeone will trust and connect
with me further. So this iswhere long form is really
important. So I do that throughpodcasts, because I have my own
podcast, just like you do.
That's always helpful, and itbuilds authority, because when
(16:45):
you interview amazing people,there's the transfer of trust
that happens. The other part isjust like taking those snippets
of things and creating reels andcreating value, and so now that
you know the direction you'regoing, because most of the time,
people didn't know whatdirection or offer they had.
They were just kind of wingingit. And like, putting things
out, you just have, like, Lookat the camera and make content
(17:08):
and then build a media teamaround you so you don't have to
upload it and do all the edits.
You just kind of manage somethings like that. We could talk
about how to get that freedom bybuilding media and sales team,
because ultimately, the goal isto be able to be coaching and to
be able to create value withyour content. And if you can be
in those hot seats, you're goingto enjoy your business so much
more than just, you know, doingeverything and all the admin
(17:33):
stuff, that's where it getstiresome. And people wear out
pretty quickly. Yeah, I think
BEATE CHELETTE (17:39):
most people get really worn out because they
don't have enough leads, andbecause they can convert the
leads, and then they don't havethe cash flow so that they
cannot hire the people tosupport them, and then they burn
out inevitably, because thenyou're trying to get too much
done. So in the beginning, whenwe are building this. So let's
(18:02):
say I have my differentiationfactor. I got my language down,
I got my clear transformationstatement figured out. I'm
picking a platform that I feelcomfortable in. I'm increasing
my time spent on substackbecause I find it to be a very,
very powerful vehicle right nowof everybody who's sick and
(18:22):
tired of the big media companiesto have real conversation. We'll
see how long that takes, untilthe internet marketers are
taking over that. But for now,it works. I love YouTube like
you do, because there isintimacy in the conversation
between you. There is anenormous amount of trust
building done in a short amountof time. So make sure you get
(18:45):
good playlists together. So whenyou hook someone that they'll
stay with you for as long aperiod of time. So how do I get
over the hump? Is my question?
My next question for you, how doI get momentum to get this going
without being frustrated.
Nathan Newberry (19:04):
You can get leads by just doing that organic
content right, by just puttingout valuable content. You can
grow and get leads and closedeals there. Alex Ramos, in his
book called $100 million leads,comes up with a category of
like, there's four ways to getleads, and I like his way that
he could do, you know, content,free, valuable content. The
(19:26):
other one is paid ads. The otherone is warm outreach and cold
outreach. Okay, those are keyways that someone can get leads,
like you can DM people cold oryou can DM people that are, you
know, in your network, or allyour followers and say, Hey, I'm
doing this now. Would love toget your feedback. Or if you
know someone, like, there's waysto do that warm outreach. Could
(19:47):
be being on someone's podcast.
Could be on stages where peoplenow are on you. They they see
you on stage talking aboutsomething, and they say, you
say, hey, DM me if you'd likethis. You know, check. List you
want, this playbook or whateverit then invites them to raise
their hand, saying, Yeah, I'dlove to have that freebie and
have that conversation with you,saying, hey, what, where are you
(20:09):
at? You know, how can I help?
And so I think there's reallyeasy ways, but people build that
connection with you with freecontent and then ads. This is
where people get in trouble withit. If they don't have those
clear message, they don't havethe content, they can run ads,
but then it goes nowhere,because people just burn through
(20:31):
money hoping that it turns intoa lead, and then it turns into
low value clients, or low valueprospects that either don't have
money or they don't have thevalue that you want to work with
them on. So this is really whereads are an amplification of what
you are doing already from that.
And there's different types ofads that you can do, and there's
(20:54):
different strategies fromwebinars and all sorts of stuff
that you could do, but the keything that you can easily do is
just create a lot of valuablecontent, and then you just drive
more amplified traffic to thosesources, and then you just make
sure that you're messagingeverybody on those platforms
that follow you.
BEATE CHELETTE (21:14):
Yeah, what I'm hearing from you really is a
very simple way to look at this.
Get clear what makes youdifferent. Make sure your
message talks about what's in itfor them the transformation
message. Figure out where theyare, and then make sure that you
spend enough time with them onthese platforms. Do you think
(21:39):
that the time spent on theplatforms is where it goes wrong
in the expectation? I mean, I'vebeen been an entrepreneur for 40
years, so back when I started,we said it was the rule of seven
touch points. And seven touchpoints meant, you know, they had
to get a postcard, or they hadto get a phone call or or
(21:59):
something, seven hours that is along time for somebody who's
spent with you. Do you thinkpeople miss that? Is that one of
the big issues that they missthat the amount of time it takes
now,
Nathan Newberry (22:16):
in terms of, like, if someone converted or
not? Yeah, I think it depends. Imean, it doesn't have to be
seven hours. Like if you know afriend said, Hey, you got to go
talk with them. They're thebest. There's already a trust
that's already built, and soit's easier to convert those
leads that are already there.
They just found you and likesand resonate the content. I
(22:37):
think that is like an averagethat Google found that may or
may not be true with whateveroffer that someone has, but I
think it's a good clarity point.
I mean, the saying that'sfloating around is there's a
trust recession. If there is orisn't, I don't know, people are
always needing help and buyingcoach and coaches and
(22:59):
information. You know, even theBible way, but back talked about
wisdom, and all you're gettingget wisdom. You know, buy it.
You know, it's like back in theProverbs, thousands of years
ago, people still boughtknowledge. And before schools
were around, if you were wealthyenough to send your kids to have
a tutor, then you would havethat information to bestow to
(23:20):
your kids. And so I don't thinkit's a new thing. I think it's
just a new way that people arepackaging and presenting it,
because now I can reach a globalaudience when we shouldn't. We
were able to do that before,right? So it's just a different
way that we're packaginginformation. It's not a bad
thing at all. It's a good thingthat people are going out there
and sharing their expertise nowthan ever. But people, people
(23:42):
connect with people for certainreasons more than others. Right
here. Here's something that Irealized one of my mentors, it
got a chance to spend time withRichard Branson one on one, on
his one of his islands, andNecker Island and and they get a
chance to ask Richard Branson,hey, what's the most important
thing that you know someoneneeds to know and do when
(24:03):
they're first starting out abusiness, or to really kind of
prioritize. And he said brandingwas the big thing. Now, when you
look at Richard Branson, forinstance, he has over 400
different companies, right? Butthe interesting thing is, many
of them weren't ones that henecessarily started. Was
companies that came to himsaying, Hey, I love the brand,
(24:23):
and I'd love to, like, build aspin off of it. Really, he's
franchised the name because hedid so well with the branding.
And so what I want to reallyhelp the listeners here
understand is building yourpersonal brand, whatever you do,
if you're switching careers oroffers, whatever your personal
brand is something you'll carryover the rest of your life, and
you need to prioritize buildingit by adding value to the
(24:46):
market. And so doing that, evenbefore you have your clear
offering or even presentingsomething is really good in the
market, just to continue to growthat reach. And so that when you
get to market. You're going tobe able to really be able to
stand out, and people will seeyou and know you with whatever
that is. And so it's reallyimportant to build one and then
(25:08):
just be consistent with it. Andthat's where most people lack
the discipline in it's like if Igo exercise because I need at
one time a week, compared to,you know, 15 to 30 minutes each
day. You know what outcome is.
The biggest challenge that allof us do is we over complicate
the simple and 100%
BEATE CHELETTE (25:28):
Yeah. And I also think that from the personal
brand, what I've learned youalso go through reiterations of
your brand as you areprogressing and as you are
evolving with your own personalbelief system. So does your
brand, and you'll adjust that.
And the example that I use whenI was in my 30s, you know, the
(25:52):
brand and how I show up as theface of the brand is very
different than than now, 30years later, because the
longevity of the brand, youknow, and I want to be really
honest here, when was the lasttime you saw the photo of a six
year old woman as a brandleading image? That's very
difficult in the space that I'min. So the message has to become
(26:15):
more important, which is why wechoose The Growth Architect,
because that is a timelessbrand. And then as I evolved
more into understanding thatpowerful and purpose driven
businesses come from you really,truly being connected to your
why, which is exactly what yousaid, that spirituality has to
be connected to strategy,otherwise, what's the point? I
(26:38):
mean, I'm not interested inanything else, so in your
opinion, how important is itthat you believe what you say?
Oh,
Nathan Newberry (26:49):
absolutely.
Like the being in in themarketing and sales space,
there's a big overlap, right?
But the the best sales peoplethat I've ever met had two major
traits, okay, they wereconfident in knowing who they
were, why they were here.
They're connected with theirmaker, because they know who
they are, and so the swag, theway they present. They're not
(27:13):
meek, they're not shy, they'rejust confident, not mean that
they're arrogant or jerks. Theother one is conviction,
conviction, knowing what they'reoffering is going to help
someone. I don't need to knowanything about sales, but if I
am just passionate about knowingthat whatever solution or
product is going to help thatperson, and they can see it and
(27:33):
they bleed it, in essence, fromthat person that's going to
resonate with people, andthey're going to like, feel that
passion. They're going to seethat sincerity, and that's going
to come across with sellingpeople. I didn't know anything
about sales. I just know that Iwas passionate about whatever I
was selling, and I did reallywell at that. Just the
difference between me going to40 60% close was me
(27:54):
understanding how to communicatein a way that is helping them.
And so I think conviction is akey part about authenticity with
someone's message and theiroffering. And if you don't feel
that like the alignment, thendon't do it. I
BEATE CHELETTE (28:14):
always say our job is to get people to the
intersection of a yes or no, notto stay in the intersection, but
to decide on a yes or no, andeither way, it's a decision, and
we've done our job. Of course,we prefer them to say yes, but,
but there's no judgment, and youhave to be that convinced that
(28:34):
you feel good about on whetheror not that person you just
talked to knows this is rightfor them, or knows this is not
right for them, either ever ornot now, and that's okay,
Nathan Newberry (28:47):
yeah, and helping them process that is a
big thing is, is really there'sit has to be alignment with
that, but leveraging AI tocreate content is a big one, and
then AI to build teams to hire,right? And then look at the
infrastructure of what you needand how you can help someone
with building those systemsaround it can align, giving you
(29:10):
that everybody's that freedom sothat it can build a personal
brand where they only have tocoach if they want, and then
build an amazing content thatallows them to have that
flexibility and freedom thatsomeone wants.
BEATE CHELETTE (29:22):
Yeah? And let's just spend another minute on
that, because that's what youdo. You help people, not just to
flush this out, but then alsohave aI powered systems. Do you
want to just outline that for usso that our audience know when
it's a good time for them tocontact you? Yeah?
Nathan Newberry (29:38):
So, I mean, AI is a big thing. Everybody needs
to be on it. If you haven't madethat your default browser, you
need to do it. You need to makesure AI is a big component,
because we're not going toescape it. I know people have
put some feet in the groundsaying, I'm not going to do it,
or they say and they'recompletely doing it, and they're
extreme in it. I think there's abalance with it, because AI,
(29:58):
right at the moment, couldprobably. Get you 90% of the way
with helping you create content,but they need to be authentic to
you and your story. So you cantrain AI with your voice and
your style that gets you 90% ofthe way. And so that's what I
help my clients with, is helpingthem do that so they can build a
media team to have that, andbuild playbooks and KPIs and
(30:20):
checklist to make it wherethey're streamlining everything
from setup to crushing it right.
Many times people like they tryto think they need to build a
course before they have clients.
And I always say, hey, get fiveto 10 clients first that you're
doing one on one work with, andthen you'll actually know from
there what to actually design tohelp them get that
(30:41):
transformation quicker. And soif someone's looking to build a
personal brand, they need to getclear in the offering, and then
from there, then we can buildout the systems, the funnels,
you know, the strategies behindeverything, but it's first of
that message, creatingconsistent content, and then
really kind of aligning otherfunnels and ways to amplify
that, using leverage of AI, andthen systems, and then
(31:03):
ultimately, teams to help runthose systems. That's going to
be the best. Yeah, I
BEATE CHELETTE (31:09):
actually think that what we talked about today
is so timely, especially withwhat we're seeing in the market
right now, with people beingvery concerned about autonomy
over their own destiny. And moreand more people, either being
laid off or by choice, will lookinto how to create this destiny
(31:30):
for themselves and to talk aboutthe reality of the first step,
to say, make sure you got thatnailed and what that thing is.
And then, you know, we'll tellthem where to go to talk to you
once they, you know, get alittle bit more clarity what
that might be to help you buildthese follow up systems
(31:51):
utilizing AI, which I agree withyou, is absolutely critical.
Nathan, where would we sendpeople to connect with you?
Nathan Newberry (31:59):
Yeah, if someone wants to have a whole
checklist breakdown of, like,what it takes to build a
personal brand, they can messageme on Instagram. I'd be fine
helping just give them that fullchecklist and playbook. So if
they find me on Instagram andjust message me, like workshop,
I can send that to them andreally kind of give them the
breakdown of everything therebut everywhere that someone's
(32:21):
looking online, they could findme, but Instagram is probably
the best one. Nathan NewberryOfficial. Type me in there and
you'll find me.
BEATE CHELETTE (32:28):
Excellent. Yes, and I like the clarity of the
one call to action. Keep itreally simple so they can find
you. Nathan, it's been amazingto have you on the show. Thank
you so much for having spent thetime with us and taken us
through some of these reallycritical, essential steps to be
successful.
Nathan Newberry (32:43):
Yeah, thank you for having me. Hopefully this
helped a lot. Thank you.
BEATE CHELETTE (32:47):
No, I did, for sure, and that's it for us
today. Thank you so much forlistening to or watching this
episode of the business growtharchitect show. If you or
anybody you know wants to builda business or has struggled with
getting this business theclarity it requires to land with
the right clients. Please sendthem a link to this episode.
(33:09):
We'd appreciate it, and withthat, I say goodbye. So
appreciate you being here. Thankyou so much for listening to the
entire episode. Please subscribeto the podcast, give us a five
star, review, a comment andshare this episode with one more
person so that you can help ushelp more people. Thank you
again, until next time. Goodbye.
Hello. This is Nathan Newberry, the author of
(00:02):
the upcoming book "Going Pro."And I also have a podcast, "The
Nathan Newberry Show." And onthis episode for the business
growth architect show, I'm goingto give some insights around
like freedom. We're going to goover like how to build a
personal brand, and theimportance of everybody needing
to do that now, and reallylooking at all the systems and
operations, and also how tobuild an irresistible offer
(00:23):
that's going to really help you.
So make sure to head over thereand listen to the full episode.
And
BEATE CHELETTE (00:28):
Hello, fabulous person! BEATE CHELETTE, here I
am the host of the BusinessGrowth Architect Show, and I
want to welcome you to today'sepisode where we discuss how to
navigate strategy andspirituality to achieve time and
financial freedom. Trulysuccessful people have learned
how to master both a clearintention and a strategy to
(00:49):
execute that in a spiritualpractice that will help them to
stay in alignment and onpurpose. Please enjoy the show
and listen to what our guesttoday has to say about this very
topic. Welcome back. Beate here,the host of the Business Growth
Architect Show. And today I haveNathan Newberry on the call with
(01:09):
me. Nathan, I'm so excited foryou to be here. Thank you for
coming on the show. Yes,
Nathan Newberry (01:13):
thank you for having me. I'm excited to share
some insights and be with youhere. And today
BEATE CHELETTE (01:19):
we're going to talk about something that
everybody wants freedom. So myfirst question is, is it really
possible to have freedom throughentrepreneurship? Because most
people, I see, that is not thecase. They gave up 40 hours a
week so they can work 60. Isfreedom possible in
(01:40):
entrepreneurship,
Nathan Newberry (01:42):
absolutely, but I think the struggle that you're
identifying is what most peoplechallenge with. It's like,
they're working nine to five andthey're like, hey, I want to be
an entrepreneur, because theyget the, you know, grassy, you
know, green grass on the otherside of that perspective. But
it's not, you know, they tradeto 60 80, hours work week, and
(02:02):
they're more stressed than ever.
It's because they traded oneskill for four that they have to
learn. Now, I'll give you aperspective. What I mean by is,
in a job, you have practicallyone skill, you know, and
typically it's like marketing,sales, fulfillment, or it's like
leadership and systems. And thenthey traded one skill that they
had an expertise in in theircareer, and then realized they
had to learn all four and sothat was overwhelming to them.
(02:25):
But here, here's the thing is,entrepreneurship can give a
freedom in life, and I kind ofbucket in these three different
ways. Ultimately, we want moremoney, right? That's always
helpful. We also want more time,flexibility and freedom, which
sometimes it gives most of thetime, that it really kind of
straddles us more than ever. Andthen third one is impact, and
that's something that God'sgiven us all a different
(02:47):
perspective about, which isserving others. And so if we
align all three of thosetogether, then that's kind of
how I define what we can achievewith freedom. If we have all
three those things align, thenthat kind of defines kind of
freedom for us, money, time, andthen even more of the impact of
why we're doing what
BEATE CHELETTE (03:07):
we're doing, yeah, which is a which is a very
aligned with what we talk about,is that we want to make sure
that when you embark on thisventure, that You actually do so
with purpose and with anintention to get very clear on
what it is that you're trying todo. Because most people, and
(03:28):
I've talked about this on theshow, many, many, many, many
times, is that they go tointernet marketers because they
don't know on what they'remissing, and then they are
coming across something thatsounds reasonable, right? So it
sounds reasonable to speak fromstage, it sounds reasonable to
learn how to do lead generation.
Sounds reasonable to do amarketing and Facebook ads
(03:48):
strategy. But they end up forthese things. They're finding
out that these things don'twork. What is it that they're
doing wrong that you tell themto not do, or what should they
be doing instead?
Nathan Newberry (04:04):
I think they're trying to go to an offer with a
bad product, is really what itcomes down to me. They want to
help people, but it's not with akey thing that they need, right?
Like, how many times do peopletype into Google? Like, help me
find a mindset coach, you know,like nobody does right with a
client of mine, I'll give you anexample. She helps people with
(04:27):
burnout, but people don't knowthat they're burned out. Like,
how can you help someone? It'sonly until they're after they're
burned out that they want toleave their career or their job
or everything because they'reburned out. But this is really
where you have to, like, createan offer that's beforehand with
something else that's reallydialed in, in the industry,
(04:49):
coaching and everything istrying to find health, wealth
and relationships. If you canhelp people with those three key
industry billion dollar things,and then also help. With
mindset, also help them withdepression, also help them with
fitness, or whatever it then itkind of capsulates the offer
that they're looking foroverall. I've seen people spend
(05:11):
10s of 1000s of dollars on leadgeneration, but their offer is
crap. So it's like, it's hard togo to a market with that, I
think that is a big challengefor most in the online gurus
these days, they don't addressthat before going forward. And
that's really where I when Icoach clients, it's like, we
(05:32):
have to get all of that dialedin before you even know what
content to create, before youcould create systems, your
website, copy, run ads.
Everything has to be dialed inwith your offer, and if we're
not clear on that, we don't moveforward until we are.
BEATE CHELETTE (05:47):
Yeah, and we talked about some examples, I
want to give some examples. Somepeople really understand our
audience knows what we talkingabout. So one of the things is I
spend a fair amount of time nowon sub stack. That's my new
addiction, and what I find is alot of people that have figured
something out and now they wantto teach other people what you
(06:07):
said, become a coach and helpother people to overcome what
they've overcome. So one personsays they're a boundary coach,
and I look at it and go like,there's not a chance in hell
that somebody who needs to setboundaries will know that they
need to set boundaries theythink that other people are
taking advantage of what aresome of the things that you see
that are very, very common?
Nathan Newberry (06:27):
I think, yeah, people get stuck in the weeds,
right? They've heard somethingor found something or to find
something. They think is clever,but it's not what the market
needs, right? And so they coulddo create an amazing website.
They could create a bunch ofcopy, create a bunch of content.
But then it drives to nowhere.
So I'll give you an example,like I I was a pastor for years,
and then I got into marketing,and then I did that for nine
(06:52):
years, and then sold my company,and then I got into high ticket
sales in the information space,and I did really well at that. I
manage sales teams where we'redoing millions a month, and
that's just because I cared forpeople. I mean, what a thought.
You know, I dig bulb at that,because I care for people. And
then I came back to the markethere and just try to build my
personal brand, helping peopleget clarity on like, hey, we
(07:14):
here's how we get consistency onleads. And then here is also how
we really kind of build a salesteam and media team and
everything like this. But mypoint is, with with all this is
I've built hundreds of websites,okay? And if I built a website,
or I was working with them tobuild a website, if there's no
marketing engine behind thatwebsite, nobody's visiting the
(07:35):
website. The goal was never thewebsite. The goal was leads in
revenue from it. And so whateverperson's offer it is, if they
don't have a marketing enginebehind it, nobody knows about
them. They have no eyeballs ontheir content. They have no
eyeballs on their offer. And sothe driving factor is you have
to stand out with your clearcall to action of an offer
(07:59):
that's really tangible with theoutcome that they want to
receive. Whole thing is someoneneeds to actually have a
transformation with you, right?
I'll give you one too. It's likeyou can get six pack abs in 90
days, right? That's in theory.
But if I'm 500 pounds, I'm notthere's no way I'm going to be
(08:20):
able to get six pack abs in 90days. So I think there needs to
be a clarity point of like, whatsomeone can do and and create
with the outcome in mind. Cansomeone really say, hey, you
know, if I worked with you andyou're 500 pounds, we gotta be
on the same page. I can help youget there, but it's going to be
(08:41):
a lot longer than 90 days. Andthe other part about it is
people are not taking action.
They don't they want it intheory, but it's the same thing
with everything. It's likepeople know what to do to get
healthy, they just choose notto. We know we should read
books. We know we shouldexercise and do walking and
(09:02):
eating healthy, we just choosenot to. And so I think people
know more than they need to, butsometimes what they get from a
coach is accountability, andthat's what they really need to
be true to what they want. Andpeople pay a lot of money for
that because they need thataccountability from someone, not
AI, not a bot. They need thathuman connection and community,
(09:25):
and so I think that's whatcoaches are offering now, is
more of a community of likeminded people, as well as the
accountability part.
BEATE CHELETTE (09:33):
That's what I'm hearing you say, is first you
figure out what it is, and thenwe can build it. But the
community of saying, I want tobe connected. But to your point,
I want to dive into this alittle bit further now, the
clarity of the message. Well, Imean, I'm just starting. I'm
(09:55):
putting my shingle out. I'm justtesting things. I'm don't even
know if it's working. And how doI even figure out how to
articulate this message? Whatmakes me so special now I'm
having self esteem issues. I'venever done this before. I have
no idea if it works. If it doeswork, how do I get my head
around what is it that I am?
Yeah. Who am I? Yeah,
Nathan Newberry (10:15):
yeah. I have this diagram. It's like a Venn
diagram, and there's threewheels that align and overlap.
Ultimately, what we want ispurpose, right? And it comes
from the helping of others.
That's the impact part of thatfreedom, part we want. And so we
draw significance andfulfillment with the service of
others, right? And so the inthese three Venn diagram. You
(10:39):
have your experience, and youhave your skills, and then
there's other things that you'repassionate about, and when you
have all those things aligned,then you have your kind of more
direct purpose in that fifthfund. So the what I ask all the
time with clients that come inwith an offer, and then we have
to change the whole thing is wehave to really kind of align.
(11:01):
Like, what do you when you go toa party or you have someone
you're talking, what do you talkabout that you could just you
walk away from experience thatthat was life giving, that was
fun, and you were just talkingabout a certain topic all the
time. And sometimes we go down arabbit hole with a client, and
they're like, oh, I have thisexperience to help my kid with
autism, and this, that and theother. And they're like, can you
(11:23):
talk about that? Do you likethat? No, like, it's just hard.
I don't necessarily like talkingabout okay, let's shift gears.
What is it that you like talkingabout? I talk about leadership
or communication or otherthings. Okay, now we got
something you kind of just keepon going down that rabbit hole.
What about that? Do you like?
And then we talk about, what doyou what's the transformation
(11:45):
that you could help walk someonethrough with your experience and
with your skill, and before youknow it, we kind of surface a
really good direction with whatthey can go and sell to go to
market. And then we look at whatthis would be like, your point a
point B. Like, what are theystruggling with? What would be
the outcomes that they wouldachieve by working with you? All
(12:06):
of that, it's just going througha conversation flow with someone
to really kind of get thoselight bulb moments of like, this
is what I could talk about allthe time, because the goal with
coaching and most I clients,this is not their main thing.
They've had successful careersas a doctor or a dentist or
other aspects, they're justcoming down and saying, Hey, I
(12:27):
need to build a personal brand,and I want to give back, and I
really want to make this as along term thing, to create
amazing content to help as manypeople as I can in a global
audience, not just with thelocal market maybe that they
were working in. This is reallywhere we're crafting something
they could do the rest of theirlife, and they fill that
alignment of that purpose thatthey've missed so often with
(12:49):
just the current clients thatthey were working with or where
they didn't have control intheir career. Now they're being
able to take direction that'saligned with what they want to
talk about and what they reallycan help people with
BEATE CHELETTE (13:01):
I think that's a very powerful way to look at
this from the perspective themess becomes the message as you
know, the obstacle is the way.
As you work through something,then you are stepping into that
to help other people overcomethe same thing. And you already
have proof of concept becauseyou overcame it yourself, and
(13:22):
you maybe have hired someone, oryou had to figure it out and do
some research. And so that's, Ithink, a good way to get
started, because people are notthe only ones with that
particular problem. I don'tthink it's easy to do this on
your own. I have yet to findany. Maybe once, ever so often,
somebody walks into my world andthey somehow stumbled upon what
(13:47):
their differentiation factor is.
Most people cannot see it there.
It's impossible. We don't seeour brilliance, because that's
just us, other people see ourbrilliance. So when somebody now
walks into your office or wantsto work with you or your team,
take me through this process ofso you take them through this
(14:10):
conversation, your process ofhelping to figure out what the
impact is that they want to makewhat they're passionate about,
what they can talk about, whatthe transformation is that they
can offer. So now we have that.
How do we build that business?
How do I now create the freedom?
Yeah, well,
Nathan Newberry (14:31):
the ultimate goal is creating the system now
from that purpose defining andso we got to really kind of look
at optimizing every singlechannel out there. The goal is
omnipresence. Okay, there's alike, like, a report that Google
came out with called the 711,four. So it meant that someone
spent seven hours of time withsomeone, and 11 different
(14:55):
impressions all over differentplatforms in four different
locations in chain. Channels. SoGoogle came out with that. So
when someone's about to workwith someone or it takes them
seven hours on all thesedifferent platforms and time to
really build that trust withunderstanding this person's
there. So this is why it'sreally important to have an
(15:15):
omnipresence, because somepeople would be more likely on
LinkedIn than they would withInstagram or with Facebook or x,
and some people, wherever thatis, you need to be able to have
a cross multiplication of youryour reach. And so the easy part
is just like creating all thoseplatforms, optimizing it with
your message right. Of like,your I help statement of like, I
(15:38):
help person get thistransformation right? And when
they make that clear online,from banners to profiles with a
direct link to for them tomessage you on a call to action,
and then all your content isgoing to be directed toward the
pain and the goals that thosepeople have. And then
ultimately, you have call toactions in stories or in post to
(15:59):
say, hey, like, if you want thistransformation, message me and
we can have a conversation.
Like, for me, I'm primarily onInstagram and on YouTube. Those
are the two platforms I cross,both everywhere, but those are
my two lines, because Instagramhas the best communication
platform and YouTube has thebest algorithm with reach for
long form. And if I can getsomeone to spend those seven
(16:22):
hours, maybe on average, throughlong form content, rather than
just the one minute, real orshort, then it will, it will,
like increase the speed thatsomeone will trust and connect
with me further. So this iswhere long form is really
important. So I do that throughpodcasts, because I have my own
podcast, just like you do.
That's always helpful, and itbuilds authority, because when
(16:45):
you interview amazing people,there's the transfer of trust
that happens. The other part isjust like taking those snippets
of things and creating reels andcreating value, and so now that
you know the direction you'regoing, because most of the time,
people didn't know whatdirection or offer they had.
They were just kind of wingingit. And like, putting things
out, you just have, like, Lookat the camera and make content
(17:08):
and then build a media teamaround you so you don't have to
upload it and do all the edits.
You just kind of manage somethings like that. We could talk
about how to get that freedom bybuilding media and sales team,
because ultimately, the goal isto be able to be coaching and to
be able to create value withyour content. And if you can be
in those hot seats, you're goingto enjoy your business so much
more than just, you know, doingeverything and all the admin
(17:33):
stuff, that's where it getstiresome. And people wear out
pretty quickly. Yeah, I think
BEATE CHELETTE (17:39):
most people get really worn out because they
don't have enough leads, andbecause they can convert the
leads, and then they don't havethe cash flow so that they
cannot hire the people tosupport them, and then they burn
out inevitably, because thenyou're trying to get too much
done. So in the beginning, whenwe are building this. So let's
(18:02):
say I have my differentiationfactor. I got my language down,
I got my clear transformationstatement figured out. I'm
picking a platform that I feelcomfortable in. I'm increasing
my time spent on substackbecause I find it to be a very,
very powerful vehicle right nowof everybody who's sick and
(18:22):
tired of the big media companiesto have real conversation. We'll
see how long that takes, untilthe internet marketers are
taking over that. But for now,it works. I love YouTube like
you do, because there isintimacy in the conversation
between you. There is anenormous amount of trust
building done in a short amountof time. So make sure you get
(18:45):
good playlists together. So whenyou hook someone that they'll
stay with you for as long aperiod of time. So how do I get
over the hump? Is my question?
My next question for you, how doI get momentum to get this going
without being frustrated.
Nathan Newberry (19:04):
You can get leads by just doing that organic
content right, by just puttingout valuable content. You can
grow and get leads and closedeals there. Alex Ramos, in his
book called $100 million leads,comes up with a category of
like, there's four ways to getleads, and I like his way that
he could do, you know, content,free, valuable content. The
(19:26):
other one is paid ads. The otherone is warm outreach and cold
outreach. Okay, those are keyways that someone can get leads,
like you can DM people cold oryou can DM people that are, you
know, in your network, or allyour followers and say, Hey, I'm
doing this now. Would love toget your feedback. Or if you
know someone, like, there's waysto do that warm outreach. Could
(19:47):
be being on someone's podcast.
Could be on stages where peoplenow are on you. They they see
you on stage talking aboutsomething, and they say, you
say, hey, DM me if you'd likethis. You know, check. List you
want, this playbook or whateverit then invites them to raise
their hand, saying, Yeah, I'dlove to have that freebie and
have that conversation with you,saying, hey, what, where are you
(20:09):
at? You know, how can I help?
And so I think there's reallyeasy ways, but people build that
connection with you with freecontent and then ads. This is
where people get in trouble withit. If they don't have those
clear message, they don't havethe content, they can run ads,
but then it goes nowhere,because people just burn through
(20:31):
money hoping that it turns intoa lead, and then it turns into
low value clients, or low valueprospects that either don't have
money or they don't have thevalue that you want to work with
them on. So this is really whereads are an amplification of what
you are doing already from that.
And there's different types ofads that you can do, and there's
(20:54):
different strategies fromwebinars and all sorts of stuff
that you could do, but the keything that you can easily do is
just create a lot of valuablecontent, and then you just drive
more amplified traffic to thosesources, and then you just make
sure that you're messagingeverybody on those platforms
that follow you.
BEATE CHELETTE (21:14):
Yeah, what I'm hearing from you really is a
very simple way to look at this.
Get clear what makes youdifferent. Make sure your
message talks about what's in itfor them the transformation
message. Figure out where theyare, and then make sure that you
spend enough time with them onthese platforms. Do you think
(21:39):
that the time spent on theplatforms is where it goes wrong
in the expectation? I mean, I'vebeen been an entrepreneur for 40
years, so back when I started,we said it was the rule of seven
touch points. And seven touchpoints meant, you know, they had
to get a postcard, or they hadto get a phone call or or
(21:59):
something, seven hours that is along time for somebody who's
spent with you. Do you thinkpeople miss that? Is that one of
the big issues that they missthat the amount of time it takes
now,
Nathan Newberry (22:16):
in terms of, like, if someone converted or
not? Yeah, I think it depends. Imean, it doesn't have to be
seven hours. Like if you know afriend said, Hey, you got to go
talk with them. They're thebest. There's already a trust
that's already built, and soit's easier to convert those
leads that are already there.
They just found you and likesand resonate the content. I
(22:37):
think that is like an averagethat Google found that may or
may not be true with whateveroffer that someone has, but I
think it's a good clarity point.
I mean, the saying that'sfloating around is there's a
trust recession. If there is orisn't, I don't know, people are
always needing help and buyingcoach and coaches and
(22:59):
information. You know, even theBible way, but back talked about
wisdom, and all you're gettingget wisdom. You know, buy it.
You know, it's like back in theProverbs, thousands of years
ago, people still boughtknowledge. And before schools
were around, if you were wealthyenough to send your kids to have
a tutor, then you would havethat information to bestow to
(23:20):
your kids. And so I don't thinkit's a new thing. I think it's
just a new way that people arepackaging and presenting it,
because now I can reach a globalaudience when we shouldn't. We
were able to do that before,right? So it's just a different
way that we're packaginginformation. It's not a bad
thing at all. It's a good thingthat people are going out there
and sharing their expertise nowthan ever. But people, people
(23:42):
connect with people for certainreasons more than others. Right
here. Here's something that Irealized one of my mentors, it
got a chance to spend time withRichard Branson one on one, on
his one of his islands, andNecker Island and and they get a
chance to ask Richard Branson,hey, what's the most important
thing that you know someoneneeds to know and do when
(24:03):
they're first starting out abusiness, or to really kind of
prioritize. And he said brandingwas the big thing. Now, when you
look at Richard Branson, forinstance, he has over 400
different companies, right? Butthe interesting thing is, many
of them weren't ones that henecessarily started. Was
companies that came to himsaying, Hey, I love the brand,
(24:23):
and I'd love to, like, build aspin off of it. Really, he's
franchised the name because hedid so well with the branding.
And so what I want to reallyhelp the listeners here
understand is building yourpersonal brand, whatever you do,
if you're switching careers oroffers, whatever your personal
brand is something you'll carryover the rest of your life, and
you need to prioritize buildingit by adding value to the
(24:46):
market. And so doing that, evenbefore you have your clear
offering or even presentingsomething is really good in the
market, just to continue to growthat reach. And so that when you
get to market. You're going tobe able to really be able to
stand out, and people will seeyou and know you with whatever
that is. And so it's reallyimportant to build one and then
(25:08):
just be consistent with it. Andthat's where most people lack
the discipline in it's like if Igo exercise because I need at
one time a week, compared to,you know, 15 to 30 minutes each
day. You know what outcome is.
The biggest challenge that allof us do is we over complicate
the simple and 100%
BEATE CHELETTE (25:28):
Yeah. And I also think that from the personal
brand, what I've learned youalso go through reiterations of
your brand as you areprogressing and as you are
evolving with your own personalbelief system. So does your
brand, and you'll adjust that.
And the example that I use whenI was in my 30s, you know, the
(25:52):
brand and how I show up as theface of the brand is very
different than than now, 30years later, because the
longevity of the brand, youknow, and I want to be really
honest here, when was the lasttime you saw the photo of a six
year old woman as a brandleading image? That's very
difficult in the space that I'min. So the message has to become
(26:15):
more important, which is why wechoose The Growth Architect,
because that is a timelessbrand. And then as I evolved
more into understanding thatpowerful and purpose driven
businesses come from you really,truly being connected to your
why, which is exactly what yousaid, that spirituality has to
be connected to strategy,otherwise, what's the point? I
(26:38):
mean, I'm not interested inanything else, so in your
opinion, how important is itthat you believe what you say?
Oh,
Nathan Newberry (26:49):
absolutely.
Like the being in in themarketing and sales space,
there's a big overlap, right?
But the the best sales peoplethat I've ever met had two major
traits, okay, they wereconfident in knowing who they
were, why they were here.
They're connected with theirmaker, because they know who
they are, and so the swag, theway they present. They're not
(27:13):
meek, they're not shy, they'rejust confident, not mean that
they're arrogant or jerks. Theother one is conviction,
conviction, knowing what they'reoffering is going to help
someone. I don't need to knowanything about sales, but if I
am just passionate about knowingthat whatever solution or
product is going to help thatperson, and they can see it and
(27:33):
they bleed it, in essence, fromthat person that's going to
resonate with people, andthey're going to like, feel that
passion. They're going to seethat sincerity, and that's going
to come across with sellingpeople. I didn't know anything
about sales. I just know that Iwas passionate about whatever I
was selling, and I did reallywell at that. Just the
difference between me going to40 60% close was me
(27:54):
understanding how to communicatein a way that is helping them.
And so I think conviction is akey part about authenticity with
someone's message and theiroffering. And if you don't feel
that like the alignment, thendon't do it. I
BEATE CHELETTE (28:14):
always say our job is to get people to the
intersection of a yes or no, notto stay in the intersection, but
to decide on a yes or no, andeither way, it's a decision, and
we've done our job. Of course,we prefer them to say yes, but,
but there's no judgment, and youhave to be that convinced that
(28:34):
you feel good about on whetheror not that person you just
talked to knows this is rightfor them, or knows this is not
right for them, either ever ornot now, and that's okay,
Nathan Newberry (28:47):
yeah, and helping them process that is a
big thing is, is really there'sit has to be alignment with
that, but leveraging AI tocreate content is a big one, and
then AI to build teams to hire,right? And then look at the
infrastructure of what you needand how you can help someone
with building those systemsaround it can align, giving you
(29:10):
that everybody's that freedom sothat it can build a personal
brand where they only have tocoach if they want, and then
build an amazing content thatallows them to have that
flexibility and freedom thatsomeone wants.
BEATE CHELETTE (29:22):
Yeah? And let's just spend another minute on
that, because that's what youdo. You help people, not just to
flush this out, but then alsohave aI powered systems. Do you
want to just outline that for usso that our audience know when
it's a good time for them tocontact you? Yeah?
Nathan Newberry (29:38):
So, I mean, AI is a big thing. Everybody needs
to be on it. If you haven't madethat your default browser, you
need to do it. You need to makesure AI is a big component,
because we're not going toescape it. I know people have
put some feet in the groundsaying, I'm not going to do it,
or they say and they'recompletely doing it, and they're
extreme in it. I think there's abalance with it, because AI,
(29:58):
right at the moment, couldprobably. Get you 90% of the way
with helping you create content,but they need to be authentic to
you and your story. So you cantrain AI with your voice and
your style that gets you 90% ofthe way. And so that's what I
help my clients with, is helpingthem do that so they can build a
media team to have that, andbuild playbooks and KPIs and
(30:20):
checklist to make it wherethey're streamlining everything
from setup to crushing it right.
Many times people like they tryto think they need to build a
course before they have clients.
And I always say, hey, get fiveto 10 clients first that you're
doing one on one work with, andthen you'll actually know from
there what to actually design tohelp them get that
(30:41):
transformation quicker. And soif someone's looking to build a
personal brand, they need to getclear in the offering, and then
from there, then we can buildout the systems, the funnels,
you know, the strategies behindeverything, but it's first of
that message, creatingconsistent content, and then
really kind of aligning otherfunnels and ways to amplify
that, using leverage of AI, andthen systems, and then
(31:03):
ultimately, teams to help runthose systems. That's going to
be the best. Yeah, I
BEATE CHELETTE (31:09):
actually think that what we talked about today
is so timely, especially withwhat we're seeing in the market
right now, with people beingvery concerned about autonomy
over their own destiny. And moreand more people, either being
laid off or by choice, will lookinto how to create this destiny
(31:30):
for themselves and to talk aboutthe reality of the first step,
to say, make sure you got thatnailed and what that thing is.
And then, you know, we'll tellthem where to go to talk to you
once they, you know, get alittle bit more clarity what
that might be to help you buildthese follow up systems
(31:51):
utilizing AI, which I agree withyou, is absolutely critical.
Nathan, where would we sendpeople to connect with you?
Nathan Newberry (31:59):
Yeah, if someone wants to have a whole
checklist breakdown of, like,what it takes to build a
personal brand, they can messageme on Instagram. I'd be fine
helping just give them that fullchecklist and playbook. So if
they find me on Instagram andjust message me, like workshop,
I can send that to them andreally kind of give them the
breakdown of everything therebut everywhere that someone's
(32:21):
looking online, they could findme, but Instagram is probably
the best one. Nathan NewberryOfficial. Type me in there and
you'll find me.
BEATE CHELETTE (32:28):
Excellent. Yes, and I like the clarity of the
one call to action. Keep itreally simple so they can find
you. Nathan, it's been amazingto have you on the show. Thank
you so much for having spent thetime with us and taken us
through some of these reallycritical, essential steps to be
successful.
Nathan Newberry (32:43):
Yeah, thank you for having me. Hopefully this
helped a lot. Thank you.
BEATE CHELETTE (32:47):
No, I did, for sure, and that's it for us
today. Thank you so much forlistening to or watching this
episode of the business growtharchitect show. If you or
anybody you know wants to builda business or has struggled with
getting this business theclarity it requires to land with
the right clients. Please sendthem a link to this episode.
(33:09):
We'd appreciate it, and withthat, I say goodbye. So
appreciate you being here. Thankyou so much for listening to the
entire episode. Please subscribeto the podcast, give us a five
star, review, a comment andshare this episode with one more
person so that you can help ushelp more people. Thank you
again, until next time. Goodbye.
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