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July 21, 2025 32 mins

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Struggling to figure out what you really want? Executive Coach Cassie Shea shares how to uncover your true desire and build a life that is aligned and fulfilling for you. 


What do you really want—and more importantly, who do you have to become to make it happen? In this episode of the Business Growth Architect Show, Executive Coach Cassie Shea breaks down the most important question you should ask yourself before you anything else: What do I want? 

With razor-sharp clarity and deep insights, Cassie outlines how our goals, our plans, and even our identities are often shaped by stories you would never consciously choose.

From corporate pressure to societal expectations, Cassie explains how “mimetic desire” causes us to chase the dreams of others without realizing it. She shares how to strip away the noise and build a life—and business—based on what brings you fulfillment. Her powerful identity framework shows you how to shift your internal story, realign your actions, and make bold, aligned decisions that reflect who you’re consciously want to become, not repeating what others shaped you to be.

Cassie’s approach is grounded, practical, and deeply personal. She’s been there—and she’s helped others rise, too. 🎯 Don’t just listen. Take action. Grab her free journal prompts and explore her coaching work at coaching.cassieshea.com and create to design the life you desire that is worthy of you.


Resources Mentioned:  Website | LinkedIn 

Aligned Freedom Self-Assessment

 Possibility Thinking: Identity Worksheet [GIFT]



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