August 4, 2025 • 23 mins
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Are you still playing by old business rules? In this episode, I reveal what’s out—and what’s in—for today’s founders. I’ll walk you through 10 key shifts that are changing the game, so you can lead with purpose, stay ahead of the curve, and build a business that’s aligned with where the world is going.
In this episode of the Business Growth Architect Show: Founders of the Future, I’m not holding back. I walk you through the 10 things you must stop doing now—because they’re not just outdated, they’re killing your momentum. From overhyped AI to the fantasy of the four-hour workweek, to cringe-worthy first-date-naked LinkedIn pitches, I’m calling out the bad advice and broken playbooks that just don’t work anymore.
We’re in a rupture, not a disruption—and that means the systems we relied on are collapsing. But that’s not bad news. It’s your opportunity to stop playing small and lead like the founder of the future. I’ll show you what’s in: resonance, self-care as strategy, conscious business models, nimble decision-making, and community-driven growth. It’s not about pretending you have it all together. It’s about building something real—on purpose, with purpose.
If you’re done following trends and ready to build the business you actually want to live inside of, I invite you to schedule your free Uncovery Session at UncoverySession.com. I’ll help you see what’s next—and how to make your next move your best one yet.
Resources Mentioned:
Website | LinkedIn | Instagram | YouTube | TikTok | Podcast | Substack
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
BEATE CHELETTE (00:00):
Hello. This is Beate Chelette, the host of the
(00:02):
Business Growth Architect Show,Founder of the Future. And in
this episode, I'm taking youthrough my list of the top 10
what's out and what is in whichplaybook, which playbook does
not work anymore, and whichplaybook works right now if you
(00:22):
want to figure out how to be afounder of the future and what
exactly the 10 Things Are youwant to do to be ready for
what's coming and for what youwant to build. Make sure you
listen to the entire episoderight now. This is the Business
Growth architect show forfounders who don't follow
trends. They set them forentrepreneurs who aren't here to
fix the past but to build thefuture they actually want to
(00:46):
live in. Hi. My name is BEATECHELETTE. I'm a Palisades fire
survivor strategist and theentrepreneur behind a multi
million dollar tech exittubergate. And every week I
bring you the fire real guests,real strategy and the real talk
on how to control your mind movefast and create your future.
(01:08):
This is where strategy needsenergy, because your next level
needs both. Let's grow. Welcomeback. Beate Chelette here the
host of the Business GrowthArchitect with today's topic is
around the top 10. What's out,what's in? The old playbook is
dead. Long live the new playbookfor founders. Let's dive right
(01:31):
in. So I want to take youthrough the things that I want
to address in this particularpodcast, and that's the 10, the
10 outs and the 10 ins. Thenumber one out is hype for hypes
sake. I think I've said thisprobably about 10,000 times by
now, but trendy is notsustainable. Hype cycles leave
(01:52):
businesses scrambling when thisnoise is over, AI is no longer a
buzzword. It is now integratedin many processes and
automations, just because you'reusing AI, you're not an AI
specialist. Just stop the Hype.
Hype works nowhere anymore, notan internet marketing nowhere.
The second thing that's notworking is believing that AI is
(02:12):
your answer to shitty creativityand has no personality. The
number of outreaches I now getfrom sloppy and lazy business
owners that includes PR pitchesfor my podcast, where somebody
just takes the description of apodcast that we wrote and puts
(02:33):
it in their AI and then comes upwith The resume of the person
that they're trying to sell tome to be on the podcast, and
they say, "Make this person fitthis show." Well, when I have my
pre call with this person, andthey're completely not a match,
because it's all made up. It'sall fantasizing by AI, then it
(02:55):
cannot work. You wasted my time,and I might never book anybody
from your company again. So thechat GPT idea that everything
sounds like chat GPT onautopilot, your audience just
completely turns it out, AI is atool. It is not your voice. AI
(03:17):
is notoriously non reliable, andif everything sounds the same,
like words, like profound it'snot just a it's this. I do
enough AI to recognize whensomething is not working. The
next thing that's not working isthe four hour work week fantasy,
(03:38):
I didn't like it then I didn'tlike it in the in between, and I
do not like it now, the fourhour work week fantasy that you
don't work somewhere you findall these things and services,
the automation that does all thework for you while you sit on
the beach drinking beverageswith umbrellas on it is a
(03:58):
fantasy. It sold books, notscalable business without the
expertise in automation systemscreation, it is useless because
it's going to be nothing but amyth that's leading to
disappointment. Let's talk aboutpoint number four, death at the
water cooler. I know that'spretty catchy title. What do I
(04:22):
mean by that? Is this rigid,fear based culture creativity,
right? I've talked about this onthe show too. We are now in a,
as I said, not a disruptor, butan erupt, rupture, moment that
will lead to transformation. Andif you are buying into what
everybody else is saying. Oh mygosh. It's so difficult. Oh my
(04:42):
gosh. What are we going to do?
The industry is in distress. Allyou're going to do is spinning
your circles because you'retrying to put a band in. It's
already broken. You have to, andwe talk about this in the top 10
on the other side, you have tolook into the future when you
do. Try to revive a staleculture, you will get the same,
(05:04):
more of the same, stale results.
Now the next thing that's out isno work life balance, working 80
hours a week and calling it asuccess. The Hustle culture is
not I see is working wellanymore with this new
generation. Again, I'm thinkingabout when I was at human tech,
and I am talking to people thatare going into the meditation in
(05:26):
the soul tech track, which myfriend Edward Weisberg has
facilitated. And then they gofrom that meditation into the
conference to listen to a talkor a pitch. And you think about
this ability to have both whileyou at a conference, to go in a
(05:47):
meditation, or to go and try anew technology that is around
mental health and balance, andthen you go back to the
conference, that's prettyfreaking amazing. These things,
these models, are already beingbeing designed,
the do you really need tohustle? Well, there's a time.
and what I have learned, and theone of the greatest lessons,
There are times when you'regoing to need to hustle. I'm not
(06:08):
gonna lie, but it is noteverything, and it's definitely
really, of my life, or the mostmeaningful lessons of my life,
not a badge of honor. Number Sixmy favorite, pro marketing, pro
influencing what 1% of thepopulation wants, a jet and hot
is when I saw that people cametogether to help us, and that
girls and tequila and fast cars.
When did that ever even becomelike a thing? When Has this ever
helped anybody to live a betterwas in a way that I never
expected it. I didn't ask forlife? Other than it's an
(06:28):
accumulation of toys and thingsthat does not lead to enough
fulfillment. It's reallyit. I I was the receipt on the
receiving end of much justchanging again. We're talking
about this on the other side,that the engagement with what is
really meaningful is a muchgenerosity. And ever since,
people still have been coming tohotter ticket right now, loud,
manipulative, ego drivenmarketing techniques are
definitely out, and they'reme and been offering
(06:48):
collaboration, they now want todefinitely losing trust. And
they're definitely losing trustfast. Another one of my
favorites is the LinkedInbe around this new version, this
version 3.0 that that isoutreach. I call it the first
date naked LinkedIn outreach,when somebody shows up on a
first date with you, naked, justemerging because. Because I had
made a decision at the time, andin case. What do I mean by that,
without building anyrelationship, without an
(07:09):
introduction. Hi. My name isI'm still making this decision,
because I'm still in the thickBeate. I'm a Business Growth
Architect. I want to I want youto give me 30 minutes of your
time so I can sell you that youof it, that this old version of
me does no longer exist, even ifdon't know if you even want,
want and you don't even know me.
We don't have any trust. Let mejust fall into the house with
the door, please, for crying outloud, don't do that. I get about
I wanted to recreate it, I'm notthe same person. Something
(07:32):
20 of these a day, and I findthem incredibly annoying. I
would never work with somebodywho has not even enough respect
really dramatic happened to me.
I have to honor that. What doesfor me to wanting to build a
relationship. I just had thiswhere I found another growth
architect, and I reached out andthat mean? It means that this
new era really is aboutI said, Dude, you need to stop
it. I have the trademark forGrowth Architect. He says, Well,
growth Architects like notpartnerships, community, shared
success, because there's enoughreally a big thing. Everybody's
(07:56):
a growth architect. Said nobodywas a growth architect when I
coined the term. Now everybodyfor everyone out there. But it
is you who needs to step intowants to be a growth architect.
How do you think this is goingto look when you, when somebody
searches for you, searches forthis, from this mindset
perspective, and say sharing isGrowth Architect, and then I
come up with, what, 10s of 1000sreally good. I really want to
(08:16):
bring these people to me. Numberof followers and articles out
there, and then you come up with300 followers. What your
client's gonna think? They thinkthat you stole that stuff from
me, which you did, knowingly orsix, what's in conscious and
purpose driven business models?
unknowingly, do your homework,at least show your clients that
you're creative enough that youhave that makes you stand out.
Now I am seeing this, and one ofthe things I'm getting more
(08:36):
Don't take other people's stuff.
There's enough good stuff. Ifyou use creativity, you hire
somebody like us, and we caninto, or which I'm being drawn
into, or maybe this is my thehelp you to do that, but that's
just crazy. Then the next thingthat doesn't work is
transactional, KPI drivenenergy and the resonance I'm
sending out, which is why it'sleadership. I like KPIs key
performance indicators, but youneed to be clear about what you
measure and why you measure it.
(08:56):
coming back to me, is a lot offounders that are looking for
We did a podcast with Jeff Smithabout KPI. He's He's known as
the grandfather of of KPI, andhe says, never measure people,
investment capital, that havethese really insane ideas that I
only measure processes and beclear on why this process needs
to be measured. And that'sgotten completely skewed and
believe in the market are goingto make a huge impact.
mis-, mis-, misappropriated, ifyou really want to make sure
(09:19):
that your leadership isn't justabout output, output, output,
Businesses that we didn't eventhink could exist, or products
but I have found when we treatpeople well, they perform a hell
of a lot better. One of the mainthings that I see right now in
that I've never even heard ofthat are like really brand new
the market is that a lot offounders are playing by old
rules, so I'm getting a fairamount of number of calls, and
they're even like entirely newcategories. And these companies
those calls are always around.
We have changes in theentertainment industry. There's
(09:42):
changes in the board gameare building these because they
want to change the world, andindustry, there's changes in the
manufacturing industry, in the eCommerce Industry, the rules are
changing. Facebook ads arethey want to make an impact in a
more meaningful way, becausechanging. This is changing.
Production is moving away. Whatdo we do? And I went to this
conference called "Human Techthey see different problems that
existed out of the way we'veConference" in San Francisco,
and I heard from two of theauthors of the book Stella,
(10:06):
which I highly recommend,Stellar, as in a Stellar
Company. And they had examinedbeen doing things so this
overwork, this out of balance.
1500 models of disruptivetechnology, or disruptors in an
industry, and they've gone backmany, many, many decades. And
We have so much disease, we haveso much cancer, we have so much
what they found is that when youthink something is disrupting
something, that it means thatyou are continuing to have or
unhappiness, anxiety, panicattacks. We see depression on
(10:28):
you continue to do what you do,and then you simply incorporate
this new thing into yourexisting into your existing
the rise. Suicide rates are arecrazy, and a lot of this is
thing. The reality of it isdifferent. The reality is that
companies that use the new thingor the new technology, the
coming from living in this worldthat's really not aligned with
disruptor, to build theirbusiness, outperform the other
ones by a far margin. Why isthat? Because you're trying to
(10:50):
who we are as people. A lot ofthese impact driven businesses
take that is new that is far outthere, like AI, and you're
trying to figure out how you'regoing to make your existing
are coming together now. And notjust are these impact driven
business work with AI, insteadof thinking about, how are you
going to use this new technologyto maybe change your complete
businesses emerging, theinvestors are showing up too.
business based on what these newdisruptor ideas and Find my
(11:11):
final my final one in the top 10of outs is pretending you have
Why are the investors showingup? Because, think about it, the
it all together. The pictureperfect, the over filtered, over
injected, over everything. Imageof you that is still trying to
idea of the unicorn, the nextDropbox, the next YouTube, the
make it sound like you areinfallible, and you got it all
together with zerovulnerability. That's just not
next Snapchat, the next Twitter.
What then? One in 100,000, 1 ingoing to work. All of this stuff
is out. So let's talk aboutwhat's in, what is in, in this
(11:34):
next generation of business for250,000 so a lot of investors
have actually figured it out nowfounders, this is where the
sweet stuff really happens. SelfCare number one is a business
concept, and it is a businessstrategy if you don't get into
the proper vibration orthat these models are not
sustainable, because an investorresonance to attract people to
you that are operating on thesame frequency. You are making
it unnecessarily difficult. Butthinks about this differently.
(11:54):
So an investor may take afor that, you have to put some
time, energy and effort in thisWhat brings you on this
particular resonance, whatmillion dollars and put a
million dollars in 10 differentcreates this alignment with a
with a frequency you want tooperate on? Think about yourself
like a radio tower or, I mean,companies, but if the if the
margin is one in 100,000 thenif you have a phone with wi-fi
or bluetooth, you understand theconcept of transmission and
(12:17):
receiving. If it's on the sameyou would have to have 100
companies that you put that kindfrequency, there will be a
transmission you need to thinkof yourself as vibrating in the
same frequency. Number two,of money in, it in and have one
succeed, and then are you goingcreativity fuels innovation. It
is really amazing to me how alot of people in this market
right now are trying to actuallyto be making your money back,
plus plus more return onget rid of creativity by making
you more efficient. Because ifyou're really super efficient,
(12:41):
somehow do they think thatinvestment? I'm seeing an
investor space also. A lot ofthere's a creativity that comes
with it. Creativity does notcome from filling every moment
of your day with in it. It comesthere's a lot of very exciting
stuff happening on the investorfrom allowing open space and
spaces in your day so that theseideas on this frequency can
actually come in. Make sure thatside as well. What we're seeing
is not just on our end, it isin order for you to have these
ideas and creative andcreativity in your business,
(13:04):
you're gonna have to operate aliterally on every available
aspect of it. Now, what's thelittle bit different other than
the Super 1, 2, 3, 4, 5,businesses. There has to be room
for that. The next thing that'snext thing? Point number seven
in what's in mental resiliencein is nimble. Nimble, nimble,
nimble, nimble and humble, in away, because nimble beats
massive any day of the week aas a competitive edge, your
mindset is no longer optional.
large company like Meta orGoogle the why is the reason
(13:27):
that these companies buy otherbusinesses? And why do they buy
It is not no longer a it wouldbe nice to have, or one day I'm
these highly specializedbusinesses? Because they have no
creativity, they have noinnovation, because they beat it
gonna get to it and I'm gonnaget my head screwed on right.
out of other people, which iswhy they go to these
conferences, and then they pokearound and they see what other
But it's the foundation of howyou lead, create and innovate
people are doing, and then theybuy that fun exorbitant amount
(13:50):
of money, because they know thatyou are creative and they are
under pressure, mentalresilience is because of the
not, because that's not whatthese businesses are built On.
The bigger the business, themore processes and systems and
transformation that we're goingunder and because of this
standard operational proceduresyou need to have. When you're
small business and there's amarket change like we're seeing
intensity that we're living in.
Absolutely necessary you cannotright now, it is much easier for
us to adjust, versus thesegigantic companies. The next
(14:14):
thing, number four, what's in isthrow let you allow yourself to
be thrown off by everything. Icollaboration over competition.
Now you all have heard my story,that I have lost my home and
everything that I own in thewoke up this morning to a whole
bunch of messages. So myPalisades fires in January 2025
mother's in the hospital inGermany. I'm running a group, a
(14:40):
couple members left, never eventalked to me about this, and
then I had another major problemsomewhere else, and I wake it
up, I'm already all frazzled.
You have to make sure that youprotect your mindset and do not
(15:05):
believe everything you think youhave to control over your
thinking, number eight, acreating while you live, not
waiting for some day. Well,that's one of the points I've
(15:28):
also stressed over many, many,many, many times there is no
there. There is no point in yourlife to get to. I thought I was
at this point. I had the house.
(15:52):
I just got married. We have fourdaughters between the two of us.
We are expecting our secondgrandchild. We really have
things together. And we thoughtwe had it all, and we could sail
(16:17):
in the sunset and boom,overnight, everything is gone.
There is no there. You have tomake sure you're enjoying the
moments in between. Why you'rehere right now, because if
(16:40):
you're waiting to get to apoint, you're falling into the
trap of waiting until you retireand then you burned your health
and your relationships. You buyyourself in miserable who you're
(17:05):
going to enjoy it with, makesure you enjoy things in the
process. Then number nine,community over transactional
leadership. Well, it is muchbetter if you are connecting
(17:28):
with people consistently, versustrying to have one transaction
and then having that transactionbe the only transaction, because
then you need to find anotherclient. We really need to look
(17:53):
at business models that allow usto have multiple transactions
but built on communities wherepeople then can be together,
communicate, interact with eachother, peer to peer, where
(18:17):
they're supporting each other.
That, to me, is a sign that agood leader values humans over
head. Count real relationships.
Build loyalty you want to stepoutside and go one step further
(18:42):
and connect with people and makeit about them personally, versus
just the transaction or thebusiness. Because ultimately, we
all do business with people. Andfinally, number 10, integration
(19:07):
across life and business. Thisis probably the largest change
I've seen in my lifetime,because when I started working
at 16, I heard that there is apersona at work, and then
(19:30):
there's a persona at home, andthere's a different persona as a
parent, and different personaanother relationship that is no
longer appropriate. You have tobe consistent, and you want to
(19:55):
be consistent throughout itmakes life much easier if you
actually can be you. And if youdon't like who you are, or if
you still have work to do, youfind the model, and you find the
(20:20):
persona that you want to become,and then you need to act and
behave like this person, thatyou can set this motion based on
all the principles we alwaystalk about on the show in
(20:44):
motion, on how to get to thisparticular point. To sum it up,
the 10, the 10 outs in thetinians, we are living through a
rupture. No question in my mind,all systems are collapsing.
(21:08):
Outdated playbooks arecrumbling, but the opportunity
exists. It is creativity,conscious, leadership,
innovation and collaboration.
All of these are the new powertools, and this next generation
(21:29):
of founders. You, the founder ofthe future, is not asking for
permission. You are building theworld that you want to actually
live in, and that is a powerthat you, and only you have, use
(21:54):
it wisely. And with that, I saygoodbye for today. That's it for
this episode of the BusinessGrowth Architect Show Founders
of the Future. If you're doneplaying small and ready to build
(22:19):
the future on your terms,subscribe, share and help us
reach more Trailblazers likeyou. And if you're serious about
creating, growing and scaling abusiness that's aligned with who
(22:43):
you are, schedule your uncoverysession at uncoverysession.com.
Lead with vision. Move withpurpose. Create your future.
Hello. This is Beate Chelette, the host of the
(00:02):
Business Growth Architect Show,Founder of the Future. And in
this episode, I'm taking youthrough my list of the top 10
what's out and what is in whichplaybook, which playbook does
not work anymore, and whichplaybook works right now if you
(00:22):
want to figure out how to be afounder of the future and what
exactly the 10 Things Are youwant to do to be ready for
what's coming and for what youwant to build. Make sure you
listen to the entire episoderight now. This is the Business
Growth architect show forfounders who don't follow
trends. They set them forentrepreneurs who aren't here to
fix the past but to build thefuture they actually want to
(00:46):
live in. Hi. My name is BEATECHELETTE. I'm a Palisades fire
survivor strategist and theentrepreneur behind a multi
million dollar tech exittubergate. And every week I
bring you the fire real guests,real strategy and the real talk
on how to control your mind movefast and create your future.
(01:08):
This is where strategy needsenergy, because your next level
needs both. Let's grow. Welcomeback. Beate Chelette here the
host of the Business GrowthArchitect with today's topic is
around the top 10. What's out,what's in? The old playbook is
dead. Long live the new playbookfor founders. Let's dive right
(01:31):
in. So I want to take youthrough the things that I want
to address in this particularpodcast, and that's the 10, the
10 outs and the 10 ins. Thenumber one out is hype for hypes
sake. I think I've said thisprobably about 10,000 times by
now, but trendy is notsustainable. Hype cycles leave
(01:52):
businesses scrambling when thisnoise is over, AI is no longer a
buzzword. It is now integratedin many processes and
automations, just because you'reusing AI, you're not an AI
specialist. Just stop the Hype.
Hype works nowhere anymore, notan internet marketing nowhere.
The second thing that's notworking is believing that AI is
(02:12):
your answer to shitty creativityand has no personality. The
number of outreaches I now getfrom sloppy and lazy business
owners that includes PR pitchesfor my podcast, where somebody
just takes the description of apodcast that we wrote and puts
(02:33):
it in their AI and then comes upwith The resume of the person
that they're trying to sell tome to be on the podcast, and
they say, "Make this person fitthis show." Well, when I have my
pre call with this person, andthey're completely not a match,
because it's all made up. It'sall fantasizing by AI, then it
(02:55):
cannot work. You wasted my time,and I might never book anybody
from your company again. So thechat GPT idea that everything
sounds like chat GPT onautopilot, your audience just
completely turns it out, AI is atool. It is not your voice. AI
(03:17):
is notoriously non reliable, andif everything sounds the same,
like words, like profound it'snot just a it's this. I do
enough AI to recognize whensomething is not working. The
next thing that's not working isthe four hour work week fantasy,
(03:38):
I didn't like it then I didn'tlike it in the in between, and I
do not like it now, the fourhour work week fantasy that you
don't work somewhere you findall these things and services,
the automation that does all thework for you while you sit on
the beach drinking beverageswith umbrellas on it is a
(03:58):
fantasy. It sold books, notscalable business without the
expertise in automation systemscreation, it is useless because
it's going to be nothing but amyth that's leading to
disappointment. Let's talk aboutpoint number four, death at the
water cooler. I know that'spretty catchy title. What do I
(04:22):
mean by that? Is this rigid,fear based culture creativity,
right? I've talked about this onthe show too. We are now in a,
as I said, not a disruptor, butan erupt, rupture, moment that
will lead to transformation. Andif you are buying into what
everybody else is saying. Oh mygosh. It's so difficult. Oh my
(04:42):
gosh. What are we going to do?
The industry is in distress. Allyou're going to do is spinning
your circles because you'retrying to put a band in. It's
already broken. You have to, andwe talk about this in the top 10
on the other side, you have tolook into the future when you
do. Try to revive a staleculture, you will get the same,
(05:04):
more of the same, stale results.
Now the next thing that's out isno work life balance, working 80
hours a week and calling it asuccess. The Hustle culture is
not I see is working wellanymore with this new
generation. Again, I'm thinkingabout when I was at human tech,
and I am talking to people thatare going into the meditation in
(05:26):
the soul tech track, which myfriend Edward Weisberg has
facilitated. And then they gofrom that meditation into the
conference to listen to a talkor a pitch. And you think about
this ability to have both whileyou at a conference, to go in a
(05:47):
meditation, or to go and try anew technology that is around
mental health and balance, andthen you go back to the
conference, that's prettyfreaking amazing. These things,
these models, are already beingbeing designed,
the do you really need tohustle? Well, there's a time.
and what I have learned, and theone of the greatest lessons,
There are times when you'regoing to need to hustle. I'm not
(06:08):
gonna lie, but it is noteverything, and it's definitely
really, of my life, or the mostmeaningful lessons of my life,
not a badge of honor. Number Sixmy favorite, pro marketing, pro
influencing what 1% of thepopulation wants, a jet and hot
is when I saw that people cametogether to help us, and that
girls and tequila and fast cars.
When did that ever even becomelike a thing? When Has this ever
helped anybody to live a betterwas in a way that I never
expected it. I didn't ask forlife? Other than it's an
(06:28):
accumulation of toys and thingsthat does not lead to enough
fulfillment. It's reallyit. I I was the receipt on the
receiving end of much justchanging again. We're talking
about this on the other side,that the engagement with what is
really meaningful is a muchgenerosity. And ever since,
people still have been coming tohotter ticket right now, loud,
manipulative, ego drivenmarketing techniques are
definitely out, and they'reme and been offering
(06:48):
collaboration, they now want todefinitely losing trust. And
they're definitely losing trustfast. Another one of my
favorites is the LinkedInbe around this new version, this
version 3.0 that that isoutreach. I call it the first
date naked LinkedIn outreach,when somebody shows up on a
first date with you, naked, justemerging because. Because I had
made a decision at the time, andin case. What do I mean by that,
without building anyrelationship, without an
(07:09):
introduction. Hi. My name isI'm still making this decision,
because I'm still in the thickBeate. I'm a Business Growth
Architect. I want to I want youto give me 30 minutes of your
time so I can sell you that youof it, that this old version of
me does no longer exist, even ifdon't know if you even want,
want and you don't even know me.
We don't have any trust. Let mejust fall into the house with
the door, please, for crying outloud, don't do that. I get about
I wanted to recreate it, I'm notthe same person. Something
(07:32):
20 of these a day, and I findthem incredibly annoying. I
would never work with somebodywho has not even enough respect
really dramatic happened to me.
I have to honor that. What doesfor me to wanting to build a
relationship. I just had thiswhere I found another growth
architect, and I reached out andthat mean? It means that this
new era really is aboutI said, Dude, you need to stop
it. I have the trademark forGrowth Architect. He says, Well,
growth Architects like notpartnerships, community, shared
success, because there's enoughreally a big thing. Everybody's
(07:56):
a growth architect. Said nobodywas a growth architect when I
coined the term. Now everybodyfor everyone out there. But it
is you who needs to step intowants to be a growth architect.
How do you think this is goingto look when you, when somebody
searches for you, searches forthis, from this mindset
perspective, and say sharing isGrowth Architect, and then I
come up with, what, 10s of 1000sreally good. I really want to
(08:16):
bring these people to me. Numberof followers and articles out
there, and then you come up with300 followers. What your
client's gonna think? They thinkthat you stole that stuff from
me, which you did, knowingly orsix, what's in conscious and
purpose driven business models?
unknowingly, do your homework,at least show your clients that
you're creative enough that youhave that makes you stand out.
Now I am seeing this, and one ofthe things I'm getting more
(08:36):
Don't take other people's stuff.
There's enough good stuff. Ifyou use creativity, you hire
somebody like us, and we caninto, or which I'm being drawn
into, or maybe this is my thehelp you to do that, but that's
just crazy. Then the next thingthat doesn't work is
transactional, KPI drivenenergy and the resonance I'm
sending out, which is why it'sleadership. I like KPIs key
performance indicators, but youneed to be clear about what you
measure and why you measure it.
(08:56):
coming back to me, is a lot offounders that are looking for
We did a podcast with Jeff Smithabout KPI. He's He's known as
the grandfather of of KPI, andhe says, never measure people,
investment capital, that havethese really insane ideas that I
only measure processes and beclear on why this process needs
to be measured. And that'sgotten completely skewed and
believe in the market are goingto make a huge impact.
mis-, mis-, misappropriated, ifyou really want to make sure
(09:19):
that your leadership isn't justabout output, output, output,
Businesses that we didn't eventhink could exist, or products
but I have found when we treatpeople well, they perform a hell
of a lot better. One of the mainthings that I see right now in
that I've never even heard ofthat are like really brand new
the market is that a lot offounders are playing by old
rules, so I'm getting a fairamount of number of calls, and
they're even like entirely newcategories. And these companies
those calls are always around.
We have changes in theentertainment industry. There's
(09:42):
changes in the board gameare building these because they
want to change the world, andindustry, there's changes in the
manufacturing industry, in the eCommerce Industry, the rules are
changing. Facebook ads arethey want to make an impact in a
more meaningful way, becausechanging. This is changing.
Production is moving away. Whatdo we do? And I went to this
conference called "Human Techthey see different problems that
existed out of the way we'veConference" in San Francisco,
and I heard from two of theauthors of the book Stella,
(10:06):
which I highly recommend,Stellar, as in a Stellar
Company. And they had examinedbeen doing things so this
overwork, this out of balance.
1500 models of disruptivetechnology, or disruptors in an
industry, and they've gone backmany, many, many decades. And
We have so much disease, we haveso much cancer, we have so much
what they found is that when youthink something is disrupting
something, that it means thatyou are continuing to have or
unhappiness, anxiety, panicattacks. We see depression on
(10:28):
you continue to do what you do,and then you simply incorporate
this new thing into yourexisting into your existing
the rise. Suicide rates are arecrazy, and a lot of this is
thing. The reality of it isdifferent. The reality is that
companies that use the new thingor the new technology, the
coming from living in this worldthat's really not aligned with
disruptor, to build theirbusiness, outperform the other
ones by a far margin. Why isthat? Because you're trying to
(10:50):
who we are as people. A lot ofthese impact driven businesses
take that is new that is far outthere, like AI, and you're
trying to figure out how you'regoing to make your existing
are coming together now. And notjust are these impact driven
business work with AI, insteadof thinking about, how are you
going to use this new technologyto maybe change your complete
businesses emerging, theinvestors are showing up too.
business based on what these newdisruptor ideas and Find my
(11:11):
final my final one in the top 10of outs is pretending you have
Why are the investors showingup? Because, think about it, the
it all together. The pictureperfect, the over filtered, over
injected, over everything. Imageof you that is still trying to
idea of the unicorn, the nextDropbox, the next YouTube, the
make it sound like you areinfallible, and you got it all
together with zerovulnerability. That's just not
next Snapchat, the next Twitter.
What then? One in 100,000, 1 ingoing to work. All of this stuff
is out. So let's talk aboutwhat's in, what is in, in this
(11:34):
next generation of business for250,000 so a lot of investors
have actually figured it out nowfounders, this is where the
sweet stuff really happens. SelfCare number one is a business
concept, and it is a businessstrategy if you don't get into
the proper vibration orthat these models are not
sustainable, because an investorresonance to attract people to
you that are operating on thesame frequency. You are making
it unnecessarily difficult. Butthinks about this differently.
(11:54):
So an investor may take afor that, you have to put some
time, energy and effort in thisWhat brings you on this
particular resonance, whatmillion dollars and put a
million dollars in 10 differentcreates this alignment with a
with a frequency you want tooperate on? Think about yourself
like a radio tower or, I mean,companies, but if the if the
margin is one in 100,000 thenif you have a phone with wi-fi
or bluetooth, you understand theconcept of transmission and
(12:17):
receiving. If it's on the sameyou would have to have 100
companies that you put that kindfrequency, there will be a
transmission you need to thinkof yourself as vibrating in the
same frequency. Number two,of money in, it in and have one
succeed, and then are you goingcreativity fuels innovation. It
is really amazing to me how alot of people in this market
right now are trying to actuallyto be making your money back,
plus plus more return onget rid of creativity by making
you more efficient. Because ifyou're really super efficient,
(12:41):
somehow do they think thatinvestment? I'm seeing an
investor space also. A lot ofthere's a creativity that comes
with it. Creativity does notcome from filling every moment
of your day with in it. It comesthere's a lot of very exciting
stuff happening on the investorfrom allowing open space and
spaces in your day so that theseideas on this frequency can
actually come in. Make sure thatside as well. What we're seeing
is not just on our end, it isin order for you to have these
ideas and creative andcreativity in your business,
(13:04):
you're gonna have to operate aliterally on every available
aspect of it. Now, what's thelittle bit different other than
the Super 1, 2, 3, 4, 5,businesses. There has to be room
for that. The next thing that'snext thing? Point number seven
in what's in mental resiliencein is nimble. Nimble, nimble,
nimble, nimble and humble, in away, because nimble beats
massive any day of the week aas a competitive edge, your
mindset is no longer optional.
large company like Meta orGoogle the why is the reason
(13:27):
that these companies buy otherbusinesses? And why do they buy
It is not no longer a it wouldbe nice to have, or one day I'm
these highly specializedbusinesses? Because they have no
creativity, they have noinnovation, because they beat it
gonna get to it and I'm gonnaget my head screwed on right.
out of other people, which iswhy they go to these
conferences, and then they pokearound and they see what other
But it's the foundation of howyou lead, create and innovate
people are doing, and then theybuy that fun exorbitant amount
(13:50):
of money, because they know thatyou are creative and they are
under pressure, mentalresilience is because of the
not, because that's not whatthese businesses are built On.
The bigger the business, themore processes and systems and
transformation that we're goingunder and because of this
standard operational proceduresyou need to have. When you're
small business and there's amarket change like we're seeing
intensity that we're living in.
Absolutely necessary you cannotright now, it is much easier for
us to adjust, versus thesegigantic companies. The next
(14:14):
thing, number four, what's in isthrow let you allow yourself to
be thrown off by everything. Icollaboration over competition.
Now you all have heard my story,that I have lost my home and
everything that I own in thewoke up this morning to a whole
bunch of messages. So myPalisades fires in January 2025
mother's in the hospital inGermany. I'm running a group, a
(14:40):
couple members left, never eventalked to me about this, and
then I had another major problemsomewhere else, and I wake it
up, I'm already all frazzled.
You have to make sure that youprotect your mindset and do not
(15:05):
believe everything you think youhave to control over your
thinking, number eight, acreating while you live, not
waiting for some day. Well,that's one of the points I've
(15:28):
also stressed over many, many,many, many times there is no
there. There is no point in yourlife to get to. I thought I was
at this point. I had the house.
(15:52):
I just got married. We have fourdaughters between the two of us.
We are expecting our secondgrandchild. We really have
things together. And we thoughtwe had it all, and we could sail
(16:17):
in the sunset and boom,overnight, everything is gone.
There is no there. You have tomake sure you're enjoying the
moments in between. Why you'rehere right now, because if
(16:40):
you're waiting to get to apoint, you're falling into the
trap of waiting until you retireand then you burned your health
and your relationships. You buyyourself in miserable who you're
(17:05):
going to enjoy it with, makesure you enjoy things in the
process. Then number nine,community over transactional
leadership. Well, it is muchbetter if you are connecting
(17:28):
with people consistently, versustrying to have one transaction
and then having that transactionbe the only transaction, because
then you need to find anotherclient. We really need to look
(17:53):
at business models that allow usto have multiple transactions
but built on communities wherepeople then can be together,
communicate, interact with eachother, peer to peer, where
(18:17):
they're supporting each other.
That, to me, is a sign that agood leader values humans over
head. Count real relationships.
Build loyalty you want to stepoutside and go one step further
(18:42):
and connect with people and makeit about them personally, versus
just the transaction or thebusiness. Because ultimately, we
all do business with people. Andfinally, number 10, integration
(19:07):
across life and business. Thisis probably the largest change
I've seen in my lifetime,because when I started working
at 16, I heard that there is apersona at work, and then
(19:30):
there's a persona at home, andthere's a different persona as a
parent, and different personaanother relationship that is no
longer appropriate. You have tobe consistent, and you want to
(19:55):
be consistent throughout itmakes life much easier if you
actually can be you. And if youdon't like who you are, or if
you still have work to do, youfind the model, and you find the
(20:20):
persona that you want to become,and then you need to act and
behave like this person, thatyou can set this motion based on
all the principles we alwaystalk about on the show in
(20:44):
motion, on how to get to thisparticular point. To sum it up,
the 10, the 10 outs in thetinians, we are living through a
rupture. No question in my mind,all systems are collapsing.
(21:08):
Outdated playbooks arecrumbling, but the opportunity
exists. It is creativity,conscious, leadership,
innovation and collaboration.
All of these are the new powertools, and this next generation
(21:29):
of founders. You, the founder ofthe future, is not asking for
permission. You are building theworld that you want to actually
live in, and that is a powerthat you, and only you have, use
(21:54):
it wisely. And with that, I saygoodbye for today. That's it for
this episode of the BusinessGrowth Architect Show Founders
of the Future. If you're doneplaying small and ready to build
(22:19):
the future on your terms,subscribe, share and help us
reach more Trailblazers likeyou. And if you're serious about
creating, growing and scaling abusiness that's aligned with who
(22:43):
you are, schedule your uncoverysession at uncoverysession.com.
Lead with vision. Move withpurpose. Create your future.
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