October 6, 2025 • 36 mins
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What happens when your body turns against you? For Sheridan Ruth, that question became brutally real. By 25, she had lost her hair, her eyebrows, and her lashes. At the same time, she faced the suicide of her husband and the collapse of her life in Colombia.
The grief, the shame, and the pressure to keep going until it all came crashing down. Talk therapy didn’t work. Yoga helped for half an hour. Nothing seemed to last.
So how did she get from that breaking point to building a business and a life she loves? In this episode of the Business Growth Architect Show: Founders of the Future, Sheridan shares the turning point that pulled her out of the spiral, the practice that finally worked, and the method she now uses to help entrepreneurs stay clear and grounded when everything feels uncertain.
If you’ve ever wondered how to make better decisions when your emotions are running the show—or what it takes to turn loss into strength—this conversation will give you answers you won’t expect.
👉 Ready to align your business with who you are? Book your Uncovery Session here: UncoverySession.com
👉 Learn more about Sheridan’s work: sheridanruth.com
🔔 If this episode resonates, please share it with someone who needs to hear this message today.
Other Resources Mentioned:
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I'll create a PDF to download the protocols, available at www.sheridanruth.com/protocol
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sheridan Ruth (00:00):
The biggest thing those moments really taught me
(00:04):
is how much our body reallydislikes uncertainty, yet that
groundless falling feeling isexactly what we need it to
create anything that we're goingto enjoy when I was about 25 it
(00:25):
was following my ex husband'ssuicide and the complete
collapse of a lot of my life inColombia. It kind of all came to
a head and I lost the rest of myhair, which was incredibly
challenging, I know that there'ssomething in this experience of
(00:45):
being in my body and breathingthat is helping me, but it's not
enough. And I came acrosssomatic practitioners,
meditation facilitators andcoaches and wow, I do have
control over my life to thisday. It's one of the very best
(01:07):
things that I've ever done.
BEATE CHELETTE (01:10):
Sheridan, you faced a massive loss. You're
here, your relationship and yourhealth. What did those moments
confront you with? What were youforced to face?
Sheridan Ruth (01:29):
The biggest thing that that moment, those moments
really taught me, that I havecarried with me, the one thing
that I have carried with me ishow much our body really
dislikes uncertainty and will doanything to keep us from it,
yet, at the same time, how thatgroundless falling feeling in
(01:50):
uncertainty is exactly what weneed it to create anything that
we're possibly going to enjoy,anything that we want we need,
that that uncertainty and so somuch of our work and our life,
over and over again, is becomingin our bodies, safer with that
(02:13):
uncertainty, safer with thatgroundlessness, and then re
anchoring into something new andsomething that we do want.
BEATE CHELETTE (02:22):
So if we talk about this massive triggering
moment, and for those of you whoare listening to this podcast
and are not seeing you, youhave, you know, I'm pointing out
the obvious, you have no hair,so let's just talk about what
happened.
Sheridan Ruth (02:39):
Yeah, so there was a series of events that
essentially when I was sevenyears old, we found the first
ball patch, and that my hairfell out up until I was around
about 25 and around about 25 Istarted losing my eyelashes, my
(03:02):
eyebrows, and that was like,that was the hardest moment when
I was a kid. It was difficultfor many reasons, and I had a
lot of shame, and I was bullieda lot. And these are things that
other people experience too.
This is not unique to me. Youknow, kids are mean, and it's
hard being a young adult tryingto figure out the world, and so
(03:22):
much of my life was my bodybegan to understand the world
through I'm different. There'ssomething wrong with me. People
don't like me, people are meanto me. And started expecting
those things, and then when Iwas about 25 it was following my
(03:43):
ex husband's suicide and thecomplete collapse of a lot of my
life in Colombia. It kind of allcame to a head and I lost the
rest of my hair, which wasincredibly challenging, because
it's one thing to not have hair,but to not have eyebrows and
(04:04):
eyelashes, it really changes theway that you see. You literally
see yourself in your face, inthe world. And yeah, I was, I
was diagnosed with complex PTSDat the time, and I was trying to
build this, this yoga therapyand coaching business, and all
of these compounding things allcame together in what, in
(04:26):
hindsight, was the perfectstorm, to be the person that I
am saying, to create the lifethat I have, and it for it to be
marvelous and amazing, and forme to be able to do hard things.
But in the moment, it was somuch, it was overwhelming.
BEATE CHELETTE (04:47):
Take me through what you were going through at
the time, because it's one thingnow to look back and say in the
law of polarity, we know that ifit exists on one side, it must
exist on the other side. So. Ilove that you found the other
side of it, but that took sometime. I'm sure it wasn't that
(05:08):
you woke up and you're like, I'mgonna just find the beauty in
all of this, and it's going it'sgoing to be great. What did you
really go through emotionally?
Because I think our audience isexperiencing a lot of hardship
right now, or uncertainty, orjust the question of, how do I
stay calm in this insane world?
Tell us what you did.
Sheridan Ruth (05:30):
So for me, a lot of it was like I felt like I was
probably living in a bit of anemotional cloud in that
everything felt like it was veryheightened emotionally. And so I
felt really sensitive to myfriends reactions, and I would
(05:51):
kind of have, maybe I'd getreally irritated at them, and
there would be, maybe, like,some toxic patterns and behavior
between me and my girlfriends.
We would like talk about eachother behind each other's backs,
and we kind of reflected thisvery judgmental space. I was
doing a lot of eating to kind ofquell and pretend the kind of
like stuff, it all down, like soI don't want to feel this or
(06:12):
kind of stuff it all down. I hada lot of attachment issues, and
it was like keeping me inrelationships where I was like,
This is not a good idea, but I Ifeel compelled, like I have to
do this. And it was funny,because I was so motivated at
work that everyone loved it, andI would was very motivated to
close these million dollardeals. And I was like, when I
(06:32):
make this sale, and when I dothis, and if I get this client,
and I do like, I was so driven,and everyone really respected
and admired it, but it was justcoming from such an empty place,
and I would kind of have thesethoughts that would go back to
superficial ideas of certaintyand self esteem, like, oh, well,
at least I have this much moneyin my bank account. At least I
(06:57):
made this many sales this week,at least my boyfriend is
prettier, more handsome than myfriends. At least I look like
all of these like littlesuperficial things that are
almost embarrassing to admitthat my mind would go there, but
they were the way that I wasgrasping and so, yeah, really
(07:21):
grasping on that really highemotional reactivity.
BEATE CHELETTE (07:28):
So I'm waiting now for sort of this reveal,
right? So now we're clearlygoing through a transformation.
So now there has to be a momentin here where you go,
something's not right, or thisis something bigger than what
I'm understanding, or am Irunning away from something?
What was the process for you?
Off this, this, this, this wakeup trigger, so to
Sheridan Ruth (07:51):
speak. There were a couple. The first one was
probably an I was seeing apsychologist, and I would go to
her office, and I would walkthere, and I just remember
sitting on her little couch, andshe said something to me, and I
was like, you just don't fuckingget it. What? Like, Are you
(08:13):
kidding? And so I walked awayfeeling so disillusioned,
because she's supposed to help,and just really angry. And then
I went to a yoga class, and yogawas this something that I knew
every single time I left yoga, Ifelt better, and I was doing it
pretty consistently, because Ijust knew this is really good,
(08:34):
this is feeling really good. Butit wasn't addressing and
changing the actual kind of itwas just on the mat. And after
the mat, like, I'd feel good forhalf an hour, and then I would
feel everything else. And sothen I remember it was like the
next day, was Tuesday, and I wasin my apartment, and I was
(08:54):
overlooking these beautifulmountains and doing my own yoga
flow, and I just like, broke outin tears, and I remember being
so, I think, frustrated andcurious, because it was like, I
know that there's something inhere, in this experience of
(09:16):
being in my body and breathingthat is helping me, but it's not
enough, and there has to besomething that is and, you know,
this was, like, a long time ago.
This was before somatics was athing. And I actually just
started Googling, and I cameacross somatic practitioners,
meditation facilitators andcoaches, and all of a sudden it
(09:39):
was like, Ah, I can actually, Ican actually feel and change
what I'm experiencing. And wow,I do have control over my life
and my thoughts and my emotions.
And wow, things are actuallystarting to feel so much.
(10:00):
Better, yeah.
BEATE CHELETTE (10:04):
I mean, you still were having to come to
terms with these events thathappened to you. They don't go
away. I mean, the reality is,your hair did not grow back, and
the challenges that you hadcouldn't be undone. But take me
through sort of this curiosity,because that's what I'm hearing,
(10:24):
is that you almost had a levelof curiosity to go explore, and
the shift out of this negativethinking into exploring the
modalities. And I do want totalk about meditation, because I
know how much you lovemeditation.
Sheridan Ruth (10:45):
She's lying.
BEATE CHELETTE (10:47):
She's totally, I'm totally lying. Stop
listening and and, but, but you,you kept going until you found
the things that work for you. Sotake us through that, because I
think a lot of people do exactlywhat you said. They try talk
therapy, and they go, man, thissucks. I'm re traumatizing
myself every week by talkingabout the same stuff. And then
(11:09):
the therapist has to stay inGestalt. So they can't really
help you. They help. Have tohelp you to figure it out for
yourself. But they've heard thesame thing like 1000 times. You
can go like, Man, why can't youjust like, help me to figure
this out? And they're like, No,you know, that's part of
therapy. So that doesn't workfor a lot of people. And now
here you are, you're frustrated,and then you're not frustrated.
(11:30):
What's the mindset shift?
Sheridan Ruth (11:33):
I think it's a couple of things. Number one,
there's such a difference, andyou can feel it in your body
when an inquiry from your mindcomes from a place of genuine
curiosity and like, oh, ah. It'sintuitive, it's insightful. It's
like, oh, and what if we try itout? What would that be like?
Versus, I heard that this thingis meant to be really good. I'm
(11:56):
going to look into it. Why isn'tit working? That voice in your
mind, is so different. And sowhat was beautiful about the
experience that I went throughwas that it genuinely came from
curiosity, and so much of mywork since has been learning to
return to that curiosity in allaspects of life, particularly in
(12:18):
business, because whenever weput too much expectation or fear
around something that thatcuriosity, it becomes tainted,
and we encounter a lot moreresistance. The thing is, though
resistance is going to happen,it's, going to happen. You're
(12:41):
going to it's this didn't work.
I've been frustrated. Of course,I've been frustrated. I've went
through a period of last year. Iwas like, I feel like we did
this a few years ago,
BEATE CHELETTE (12:50):
and why are we doing this again? Yes,
Sheridan Ruth (12:53):
yeah. Like, oh my god, can we not just get over
that already? I have that voicetoo. But there's a there's a
skill in number one, learning tohave so much compassion and love
kind of saturated in your body,where you can separate from that
(13:13):
voice and you can have thediscernment and awareness and
capacity to say, Okay, I seethat that I'm frustrated. I see
that I'm disappointed, and itmakes sense that I'm
disappointed because, yeah, Iwanted something to help me and
it didn't. That sucks, and alsohaving other people around to
(13:36):
help you do that when you can'tour mind is a very tricky thing.
But essentially, if we canalways intend and try to come
back to the part of us that isgenuinely curious, because it
wants more goodness in the worldversus I've got to, I've got to
(13:58):
figure this out. This worked forJeremy, so it's gonna work for
me. Like, this is what, this iswhat the science says. This is
supposed it's, it's, this issupposed to work. This is, this
is gonna be my thing, that'sgonna like, fix me and like, and
we say that, I say that almostjokingly, that that you feel
(14:19):
that in your body where you'relike, This is going to be the
thing. It may not be. It likelywill not be. It will likely be a
part of the experience, and thatit's hard.
BEATE CHELETTE (14:28):
Well, let's talk about meditation while we add
it. So everybody says meditationis amazing, and there are many
different styles of meditation,and a lot of people swear by it,
but that was not yourexperience.
Sheridan Ruth (14:45):
Yeah, it's funny, because there is a lot of use
for it, and I do. I have anemotional alchemy practice in my
book that I really like that Ithink you could liken to a
meditation, but I don'tmeditate. I what I do like to
teach, though, is interoception,so it's developing the skill to
(15:06):
feel what is inside of you. I Mymind moves too quickly now, and
I'm too excited by the world togo and sit for 20 minutes and be
like what's inside of me. Forsome people, that's helpful, but
it doesn't really matter,because what we're looking to
do, the goal is to create sometype of benevolent state inside
(15:27):
of you, to increase yourawareness of what's happening
inside of your body, to identifywith something beyond your
thoughts, and to down, probablydown regulate your nervous
system. There are a lot of waysto do that. You can do that by
dancing. Go out, go to like, youcan just go dancing and do those
things. You can look at a plant.
You can, I don't know, jump outof a plane even, but I don't
(15:49):
care how you do it. Find yourown way, because it's the same
thing. If we all decidemeditation is so amazing, but if
we all go in with this idea oflike, Oh, I'm supposed to
meditate. It didn't comenaturally to do to you know, I
tell
BEATE CHELETTE (16:07):
you, I had the hardest time with meditation for
for a really long time, becausemy my brain goes really fast. My
husband is a mountain bikerider. That is his meditation.
It's that repetitive pedaling upa steep hill. That's how he gets
into this repetitive mindset. Mymother happens to pray a lot. I
(16:28):
think that is her form ofmeditation. We know that from
the studies of the brains ofnuns and monks that pray a lot,
they have a very similarbrainwave pattern. What did it
for me is that after my plantjourney, I realized on how much
the music brought me into thisdream like state and the this
(16:54):
emotion of hopefulness andpositivity, and that's a lot of
times when I don't feel likedoing a guided meditation, I
just sit there and listen to,you know, four specific songs
that bring me there, that createthis type of connection and
emotion. So what I'm hearing yousay is that it's almost like let
(17:17):
go of the rigid rigidness as youare, trying to find something
that helps you. So you tried allkinds of different things. So
what? What worked for you?
Sheridan Ruth (17:29):
Well, I'm curious. I'd love to answer
that, but I'm also reallycurious, if that's okay, what
inspired you to go to plantmedicine? What was that?
Motivation? Intuition. How didit feel?
BEATE CHELETTE (17:43):
Well, it was something that I for sure never
was going to do because it wasstupid. And why would I
potentially find out more thingsof the stuff that was really bad
that had traumatized me afterI've spent whatever 40 years in
therapy and all kinds of thingsto get over it. And then I
listened to a podcast, notunlike a podcast like this,
(18:05):
where I heard a woman my age whohad children, and she had done
like, eight or nine plannedjourneys I'm going, that's
ridiculous. And when she talkedabout that, it was really hard
work, but there was but howenriching her experience was to
(18:26):
feel this level of love andconnection. Suddenly I knew I
had to go. And when I went toplant medicine, every single
thing I was afraid of happened,all of it, it was very hard, it
was painful. It was absolutely100% re traumatizing. I
(18:48):
remembered a lot more than I hadever wanted to remember that I
spent my entire life trying toforget. And then I was faced
with this integration process, Ithink that we looking for
modalities. This podcast aboutconscious leadership and
conscious business ownership andconscious capitalism, which is
why we talk about how to how tofigure out what works
(19:10):
spiritually for you, so you canimplement strategy, so you can
actually get a life that youyourself enjoy, founders of the
future, living the future youyourself want to live in. That's
the whole premise. But I thinkyou can only do that if you find
the beginning of the breadcrumbsor the beginning of the threat,
(19:31):
and then you follow it andhowever you get there, which is
why we do this show. Doesn'tmatter to me. That's why I love
when you said that. You knowmeditation wasn't for you,
because I'm like, everybody'sgonna go, oh, oh no, but, but
yet here you are, and you havefound all these other
modalities, including somaticrelease, which has helped me
(19:53):
after I lost the house on thefire, tremendously, because it
is in your bones. It's your. Inyour body. They say the issues,
the issue is in the tissues,right? So, so take me, take me
through that part. You clearlyhave a physical reaction. And
you know, potentially, there'smore than what we can see. You
(20:16):
know, you said there was angerand there was emotional
regulation stuff. How did youthen go to the somatic aspect of
things?
Sheridan Ruth (20:24):
When I was searching, I came across a coach
who actually ended up, I endedup working with her, and I
facilitated people through theprograms that we designed
together. I worked with a coach,and she just said, okay, and
where do you feel that in yourbody? But she didn't say it in a
(20:48):
way that was condescending. Itwasn't. And this was also like,
I feel like we weren't over thatquestion, and everything became
so and what is the emotion? AndI focused so much on emotional
processing, sounding theemotion, making sound in the
shower, like feeling okay andso, oh, what is irritability?
(21:08):
What is indignation? And gettinglike the and getting really
articulate with the perfectlike, kind of like flavors. It
was almost like if I was a winetaste stuff, I was, I was
getting that intricate with myemotions, and getting to know
them on such a textural level,and feeling them in my in my
body, and to this day, it's oneof the very best things that
(21:31):
I've ever done. I would justevery 20 minutes of the day just
ask, What am I aware of? And Iwould name one sensation, one
emotion and then a thoughtprocess, and I was like, okay,
cool. And my goal at that time,because I was so overwhelmed,
was actually to get the emotionout of my body. I'm going
(21:53):
through something reallydifficult, and it's really
natural for this to createemotions in the moment. And
also, I have a backlog of 25years of emotions that I have
never looked at. And it was veryclear. And I teach this as well
now, like once you start lookingat those emotions, they do not
have to make any sense, likeyou're digesting or processing
(22:16):
maybe anger from 13 years ago.
And you don't need to. You don'teven pay attention to the story.
And I went through life foryears with that awareness of
just okay. And what am I awareof? Sensation, emotion. And I
would notice a lot of them, if Iwould just really meet them, not
pretend to meet them, if Ireally sit with them and truly
(22:36):
allow them to be there, not justif I allow this to be here, then
it will go away. I would allowit to be here while I was
cutting the potatoes, while Iwas having a shower, while I was
on a call, I would learn how tohold this, oh, I've got this
like frustration in my belly,and I'm in a conversation with
somebody, but I'm going to befully present in the
conversation. But I can justhold this awareness that there's
(22:58):
this like feeling in my belly,and a lot of the time just with
that recognition, oh, okay,well, it would go and just by
touching on it and letting it beseared and letting it feel
recognized, it kind of processesthrough your body. And I found
that helped things feel wider.
(23:19):
That helped clear my mind up nowthat emotional kind of, let's
just say, content or food wasn'tfeeding my mind, so I was able
to think more clearly, makebetter decisions. That meant
that I was able to experienceless emotional turbulence. And
then now it's still a practicethat I do that's incredibly
(23:42):
helpful, because it helps meprocess the world and understand
how I feel and make sure thatI'm actually in alignment in as
many moments as I can bethroughout the day, like return
back to center. But yeah, whatam I aware of? Emotion, thought
process?
BEATE CHELETTE (24:00):
Well, that's the method you developed. So talk to
me about this method that youdeveloped. How does this help
now a business owner to bebetter, to implement their
strategies, to crush it, to makea larger impact.
Sheridan Ruth (24:18):
We both know this in our bones, that there's so
much science to say that likehumans who are emotionally
intelligent, humans who arehappier make better decisions,
their brain has energy to makebetter decisions, to see things
strategically. And people whoare happier, you want to hang
around them. You want to givethem your money. You're like,
yes, you can be smart, but Ithink more tangibly in today's
(24:41):
being so many people are so soclouded by the emotional content
of business decisions like whatit means if I niche this way,
what it means if I say thingsthat way, what it means if this
person says no, what it means.
If I run out of money, what itmeans if I have money and see
(25:01):
where money is coming in, seehow do your taxes and like those
really foundational things, or,I don't know, hire somebody, or
make sure somebody's work is areally high quality, because
that's a difficult conversationto have. Or fire somebody, or
get really honest with yourselfand see, am I, am I leading? Am
(25:23):
I actually leading this? Or am Ikind of pretending that I am and
have the vulnerability to dosomething that stands out, that
is worthwhile in the world.
Emotions make that incrediblydifficult, when you cannot, when
(25:48):
you are clouded by them, whenyou let them make your
BEATE CHELETTE (25:51):
decisions. Thank you. So this emotional alchemy
that you're talking about, youhelp people to figure out a
protocol that they can get intoa particular state. Tell me what
it is exactly that you do andhow it helps them.
Sheridan Ruth (26:07):
Yeah, a lot of it comes back to figuring out what
the goal is, figuring out what'sstopping us from getting to the
goal like I think it's easier ifI give examples we have mine,
which is very much aroundprocessing emotions. But I work
with a lot of people who don'tfeel comfortable saying no and
(26:28):
don't really know what their yesis either. So they're
overwhelmed because they've saidyes and they've taken on a lot
of other people's energy, otherpeople's expectations, other
people's desires. So for sometimes
it looks like saying, Okay,well, what does yes feel like in
my body?
(26:49):
And where do I want to keepsaying yes? Where do I feel my
Yes, right? And then what arethe what is the opposite of
that? So, what is a no? What isa very soft No, such as, like,
oh, I kind of winced. I noticedthat my eyes winced. That is a
(27:10):
no. Or I noticed that my bodykind of like, pulled back a
little bit. That is a no. Inoticed that when I ended that
call, I felt a little bitdrained. That is a no. I noticed
that when I open this message,there's a little like feeling in
my belly that is a no, yeah. Sowe really have to get that same
(27:30):
level of gritty detail aroundwhat is a true soul aligned yes
and a soul aligned no versuswhat is fear based? What is love
versus what is fear? That wouldbe an example. I think there are
other things, such as noticingyour emotional response to
(27:51):
discipline, because disciplineand structure. That feeling of
structure in my calendar,structure in my day, authority
hierarchy, yeah, disciplinesshowing up and doing hard
things. A lot of us have beenbrought up in conditions, or
we've had parents where that hasbeen quite painful, and then so
(28:16):
as a business owner, a lot ofthe things that I've supported
clients through is coming into ahealthy expression of
discipline, because I think youcan think of it as I'll go
there, because I think we can,but like healthy masculine
you'll have this emotional,distorted feminine energy that
is so much in their emotions,but also so lacking of structure
(28:38):
and groundedness that you can'tshow up and own a business and
make money consistently, andpeople don't really trust you,
and they won't say it in words,but you'll feel it when you're
not moving towards what youwant, whereas if we can kind of
learn to have a healthyemotional response and be really
(29:01):
grounded. And so we did a lot ofwork with a couple of written
clients about the corporal,somatic reaction to a schedule
or a to do list or expectationsfrom a client, and delivering on
those. And okay, how is yourbody responding? How much of
that is from the past, how muchof that is your own
(29:23):
expectations, how much of thatis stress and challenge. And
then how do you want to relateto the hard things in a way that
still feels soft and helpful foryou?
BEATE CHELETTE (29:35):
Yeah, so, so you help your clients, then to come
up with, you know, first,understanding their own
responses to this, and then youare creating a protocol. What is
a protocol?
Sheridan Ruth (29:49):
The protocol is fairly simple in that it's a
what do I do when shit hits thefish? What's the very first
thing that I do? And then. Know,what's the second thing that I
did? The first thing is, likethe first aid response, like,
how do I regulate my nervoussystem? What are my go to
thoughts and patterns? What arethe practices that I need to
have in my day to make sure thatI'm regulated? And then, what is
(30:13):
the what are the biggerquestions that I ask myself, or
what are the bigger things thatI anchor into? Does that? Am I
clear when I say that?
BEATE CHELETTE (30:22):
Yeah, I think so. Because I think we are most
of the time when we are in ourdaily routine, we are reacting
to what comes at us, and you aretelling me that I have to, or
want to, or get to examine thatwhen I have a noticeable
(30:43):
physical response, like, forexample, Tuesdays are my podcast
and my talk days, so by aboutfive o'clock, I'm completely
talked out. But then I need todo the follow up, and I find
myself running away from thefollow up. Because, for whatever
reason that there is, I don'tknow why, and I have to get
(31:06):
myself back to this. Sofollowing what you were saying
now, I would have to want tolook into and say, Okay, what is
it about that? It's like,Where's it coming from? Why are
you not taking this extra 10minutes and doing the follow up.
Why do you keep pushing andpushing and pushing it? Why
don't? Why do you, why do youhave all these things open
instead of just finishing andbeing done with it and moving
(31:28):
and moving on. So that's whatI'm hearing.
Sheridan Ruth (31:31):
Yeah, that's actually a really common
protocol that I have a lot withclients with who tend to push
important work back. I have aclient, and she would come and
she would do all of the busywork. And I was speaking with
her yesterday, she's like, thebiggest thing that I learned
from working from you was, am Ifocusing on what moves the moves
(31:51):
the needle? So her protocol is,every day, okay, what will move
the needle? Okay. How do I feelabout doing those things that
will move the needle, and if Idon't feel inspired to do them,
what am I avoiding feeling?
Because you're never you'renever worried about what will
happen. You're never worriedabout the actual task. It's what
(32:13):
do you think you're going tofeel when you're doing that
task, or when that event occurs,that would be so incredibly
uncomfortable. And then, what ifyou could feel that? So what if
you could feel the constraint ofsitting at your laptop to do
(32:35):
something important for yourselffor 10 minutes? What if you
could be with the sensation ofthat and the frustration, maybe,
of a client who gets really,like, she's like, I'm like, a
teenager that wants to go tobed, but like, that doesn't want
to go to bed, but like, youknow, like mom is trying to put
me in bed, and like, thatvisceral feeling I can
BEATE CHELETTE (32:55):
relate, yeah, I just want to get up and walk out
of The room. That's what I wantto do.
Sheridan Ruth (33:02):
Yeah, and so it's like, Can you can you sit with
it and can you feel it? Or canyou make that feeling different?
Like, then we can be creativeand be like, do we remove it? Do
we change how it is? Do we bringsome fun and pleasure in it. Do
you do that while you sitoutside with a board of cheese?
(33:25):
Do you do it with some music? Doyou like so we can play with it?
And also, sometimes it's justabout sitting with the feeling
to prove to yourself and toprove to your body? No, it's
actually not that big of a deal,
BEATE CHELETTE (33:40):
and nothing really happens. Nothing
happened. It was fine. Yeah,every it was, it was, it was
totally fine. I I'm with you100% it's been something that,
on a personal note, I've beenreally examining and noticing.
And sometimes it's almost likecomical where I'm watching
myself. I'm like, Wow, you'rereally good at this. And and
then I'm going, like, you know,this isn't really helping you in
(34:02):
the long run, but you keep doingit. So it must be something that
is worth exploring, but I dobelieve in that's why we want it
on the show is to talk aboutthings that we often don't talk
about. We talk often abouttrauma, but what about if
there's a physical, somaticrelease, and there's tools out
there that will help us toregulate our nervous system and
our our physical body to helpus, in addition to all this
(34:26):
other stuff, and everything isconnected anyway. So for
somebody who now wants to knowabout what you do and how you
can maybe help them come up withtheir own protocol, where should
we send them?
Sheridan Ruth (34:37):
Yeah, if you go to sheridanruth/protocol, you
actually find a whole list ofthese written out so you can be
creative and you can think,okay, how do I apply these
things in my life and in mybusiness? And also, if you find
me on LinkedIn, Sheridan Ruth orInstagram, basically put my name
in the internet, I am the onlyone you will find me well.
BEATE CHELETTE (34:58):
Thank you so much for having. Taking the time
to be on the show. I appreciateyou very much and your insights.
And this was a prettyinteresting conversation.
Sheridan Ruth (35:06):
Yeah, thank you so much for having me. I
appreciate it, and
BEATE CHELETTE (35:09):
that is it for us, for today. Thank you so much
for listening to or watchingthis episode of the business
growth architect show, foundersof the future. And I really
encourage you after today'sconversation to just pay a
little bit more attention maybethat as you're sitting or you're
performing your tasks inbusiness, your strategic tasks,
what's really happening in yournervous or in your somatic
(35:31):
system, and maybe there'ssomething in there for you to
look at to help you to pushthrough this next level of
success and impact by justpaying a little bit more
attention to how you feel. Andwith that, I say goodbye. That's
it for this episode of theBusiness Growth Architect Show,
Founders of the Future. Ifyou're done playing small and
(35:52):
ready to build the future onyour terms, subscribe, share and
help us reach more Trailblazerslike you. And if you're serious
about creating, growing andscaling a business that's
aligned with who you are.
Schedule your uncovery sessionat uncoverysession.com. Lead
with vision. Move with purpose.
Create your future.
The biggest thing those moments really taught me
(00:04):
is how much our body reallydislikes uncertainty, yet that
groundless falling feeling isexactly what we need it to
create anything that we're goingto enjoy when I was about 25 it
(00:25):
was following my ex husband'ssuicide and the complete
collapse of a lot of my life inColombia. It kind of all came to
a head and I lost the rest of myhair, which was incredibly
challenging, I know that there'ssomething in this experience of
(00:45):
being in my body and breathingthat is helping me, but it's not
enough. And I came acrosssomatic practitioners,
meditation facilitators andcoaches and wow, I do have
control over my life to thisday. It's one of the very best
(01:07):
things that I've ever done.
BEATE CHELETTE (01:10):
Sheridan, you faced a massive loss. You're
here, your relationship and yourhealth. What did those moments
confront you with? What were youforced to face?
Sheridan Ruth (01:29):
The biggest thing that that moment, those moments
really taught me, that I havecarried with me, the one thing
that I have carried with me ishow much our body really
dislikes uncertainty and will doanything to keep us from it,
yet, at the same time, how thatgroundless falling feeling in
(01:50):
uncertainty is exactly what weneed it to create anything that
we're possibly going to enjoy,anything that we want we need,
that that uncertainty and so somuch of our work and our life,
over and over again, is becomingin our bodies, safer with that
(02:13):
uncertainty, safer with thatgroundlessness, and then re
anchoring into something new andsomething that we do want.
BEATE CHELETTE (02:22):
So if we talk about this massive triggering
moment, and for those of you whoare listening to this podcast
and are not seeing you, youhave, you know, I'm pointing out
the obvious, you have no hair,so let's just talk about what
happened.
Sheridan Ruth (02:39):
Yeah, so there was a series of events that
essentially when I was sevenyears old, we found the first
ball patch, and that my hairfell out up until I was around
about 25 and around about 25 Istarted losing my eyelashes, my
(03:02):
eyebrows, and that was like,that was the hardest moment when
I was a kid. It was difficultfor many reasons, and I had a
lot of shame, and I was bullieda lot. And these are things that
other people experience too.
This is not unique to me. Youknow, kids are mean, and it's
hard being a young adult tryingto figure out the world, and so
(03:22):
much of my life was my bodybegan to understand the world
through I'm different. There'ssomething wrong with me. People
don't like me, people are meanto me. And started expecting
those things, and then when Iwas about 25 it was following my
(03:43):
ex husband's suicide and thecomplete collapse of a lot of my
life in Colombia. It kind of allcame to a head and I lost the
rest of my hair, which wasincredibly challenging, because
it's one thing to not have hair,but to not have eyebrows and
(04:04):
eyelashes, it really changes theway that you see. You literally
see yourself in your face, inthe world. And yeah, I was, I
was diagnosed with complex PTSDat the time, and I was trying to
build this, this yoga therapyand coaching business, and all
of these compounding things allcame together in what, in
(04:26):
hindsight, was the perfectstorm, to be the person that I
am saying, to create the lifethat I have, and it for it to be
marvelous and amazing, and forme to be able to do hard things.
But in the moment, it was somuch, it was overwhelming.
BEATE CHELETTE (04:47):
Take me through what you were going through at
the time, because it's one thingnow to look back and say in the
law of polarity, we know that ifit exists on one side, it must
exist on the other side. So. Ilove that you found the other
side of it, but that took sometime. I'm sure it wasn't that
(05:08):
you woke up and you're like, I'mgonna just find the beauty in
all of this, and it's going it'sgoing to be great. What did you
really go through emotionally?
Because I think our audience isexperiencing a lot of hardship
right now, or uncertainty, orjust the question of, how do I
stay calm in this insane world?
Tell us what you did.
Sheridan Ruth (05:30):
So for me, a lot of it was like I felt like I was
probably living in a bit of anemotional cloud in that
everything felt like it was veryheightened emotionally. And so I
felt really sensitive to myfriends reactions, and I would
(05:51):
kind of have, maybe I'd getreally irritated at them, and
there would be, maybe, like,some toxic patterns and behavior
between me and my girlfriends.
We would like talk about eachother behind each other's backs,
and we kind of reflected thisvery judgmental space. I was
doing a lot of eating to kind ofquell and pretend the kind of
like stuff, it all down, like soI don't want to feel this or
(06:12):
kind of stuff it all down. I hada lot of attachment issues, and
it was like keeping me inrelationships where I was like,
This is not a good idea, but I Ifeel compelled, like I have to
do this. And it was funny,because I was so motivated at
work that everyone loved it, andI would was very motivated to
close these million dollardeals. And I was like, when I
(06:32):
make this sale, and when I dothis, and if I get this client,
and I do like, I was so driven,and everyone really respected
and admired it, but it was justcoming from such an empty place,
and I would kind of have thesethoughts that would go back to
superficial ideas of certaintyand self esteem, like, oh, well,
at least I have this much moneyin my bank account. At least I
(06:57):
made this many sales this week,at least my boyfriend is
prettier, more handsome than myfriends. At least I look like
all of these like littlesuperficial things that are
almost embarrassing to admitthat my mind would go there, but
they were the way that I wasgrasping and so, yeah, really
(07:21):
grasping on that really highemotional reactivity.
BEATE CHELETTE (07:28):
So I'm waiting now for sort of this reveal,
right? So now we're clearlygoing through a transformation.
So now there has to be a momentin here where you go,
something's not right, or thisis something bigger than what
I'm understanding, or am Irunning away from something?
What was the process for you?
Off this, this, this, this wakeup trigger, so to
Sheridan Ruth (07:51):
speak. There were a couple. The first one was
probably an I was seeing apsychologist, and I would go to
her office, and I would walkthere, and I just remember
sitting on her little couch, andshe said something to me, and I
was like, you just don't fuckingget it. What? Like, Are you
(08:13):
kidding? And so I walked awayfeeling so disillusioned,
because she's supposed to help,and just really angry. And then
I went to a yoga class, and yogawas this something that I knew
every single time I left yoga, Ifelt better, and I was doing it
pretty consistently, because Ijust knew this is really good,
(08:34):
this is feeling really good. Butit wasn't addressing and
changing the actual kind of itwas just on the mat. And after
the mat, like, I'd feel good forhalf an hour, and then I would
feel everything else. And sothen I remember it was like the
next day, was Tuesday, and I wasin my apartment, and I was
(08:54):
overlooking these beautifulmountains and doing my own yoga
flow, and I just like, broke outin tears, and I remember being
so, I think, frustrated andcurious, because it was like, I
know that there's something inhere, in this experience of
(09:16):
being in my body and breathingthat is helping me, but it's not
enough, and there has to besomething that is and, you know,
this was, like, a long time ago.
This was before somatics was athing. And I actually just
started Googling, and I cameacross somatic practitioners,
meditation facilitators andcoaches, and all of a sudden it
(09:39):
was like, Ah, I can actually, Ican actually feel and change
what I'm experiencing. And wow,I do have control over my life
and my thoughts and my emotions.
And wow, things are actuallystarting to feel so much.
(10:00):
Better, yeah.
BEATE CHELETTE (10:04):
I mean, you still were having to come to
terms with these events thathappened to you. They don't go
away. I mean, the reality is,your hair did not grow back, and
the challenges that you hadcouldn't be undone. But take me
through sort of this curiosity,because that's what I'm hearing,
(10:24):
is that you almost had a levelof curiosity to go explore, and
the shift out of this negativethinking into exploring the
modalities. And I do want totalk about meditation, because I
know how much you lovemeditation.
Sheridan Ruth (10:45):
She's lying.
BEATE CHELETTE (10:47):
She's totally, I'm totally lying. Stop
listening and and, but, but you,you kept going until you found
the things that work for you. Sotake us through that, because I
think a lot of people do exactlywhat you said. They try talk
therapy, and they go, man, thissucks. I'm re traumatizing
myself every week by talkingabout the same stuff. And then
(11:09):
the therapist has to stay inGestalt. So they can't really
help you. They help. Have tohelp you to figure it out for
yourself. But they've heard thesame thing like 1000 times. You
can go like, Man, why can't youjust like, help me to figure
this out? And they're like, No,you know, that's part of
therapy. So that doesn't workfor a lot of people. And now
here you are, you're frustrated,and then you're not frustrated.
(11:30):
What's the mindset shift?
Sheridan Ruth (11:33):
I think it's a couple of things. Number one,
there's such a difference, andyou can feel it in your body
when an inquiry from your mindcomes from a place of genuine
curiosity and like, oh, ah. It'sintuitive, it's insightful. It's
like, oh, and what if we try itout? What would that be like?
Versus, I heard that this thingis meant to be really good. I'm
(11:56):
going to look into it. Why isn'tit working? That voice in your
mind, is so different. And sowhat was beautiful about the
experience that I went throughwas that it genuinely came from
curiosity, and so much of mywork since has been learning to
return to that curiosity in allaspects of life, particularly in
(12:18):
business, because whenever weput too much expectation or fear
around something that thatcuriosity, it becomes tainted,
and we encounter a lot moreresistance. The thing is, though
resistance is going to happen,it's, going to happen. You're
(12:41):
going to it's this didn't work.
I've been frustrated. Of course,I've been frustrated. I've went
through a period of last year. Iwas like, I feel like we did
this a few years ago,
BEATE CHELETTE (12:50):
and why are we doing this again? Yes,
Sheridan Ruth (12:53):
yeah. Like, oh my god, can we not just get over
that already? I have that voicetoo. But there's a there's a
skill in number one, learning tohave so much compassion and love
kind of saturated in your body,where you can separate from that
(13:13):
voice and you can have thediscernment and awareness and
capacity to say, Okay, I seethat that I'm frustrated. I see
that I'm disappointed, and itmakes sense that I'm
disappointed because, yeah, Iwanted something to help me and
it didn't. That sucks, and alsohaving other people around to
(13:36):
help you do that when you can'tour mind is a very tricky thing.
But essentially, if we canalways intend and try to come
back to the part of us that isgenuinely curious, because it
wants more goodness in the worldversus I've got to, I've got to
(13:58):
figure this out. This worked forJeremy, so it's gonna work for
me. Like, this is what, this iswhat the science says. This is
supposed it's, it's, this issupposed to work. This is, this
is gonna be my thing, that'sgonna like, fix me and like, and
we say that, I say that almostjokingly, that that you feel
(14:19):
that in your body where you'relike, This is going to be the
thing. It may not be. It likelywill not be. It will likely be a
part of the experience, and thatit's hard.
BEATE CHELETTE (14:28):
Well, let's talk about meditation while we add
it. So everybody says meditationis amazing, and there are many
different styles of meditation,and a lot of people swear by it,
but that was not yourexperience.
Sheridan Ruth (14:45):
Yeah, it's funny, because there is a lot of use
for it, and I do. I have anemotional alchemy practice in my
book that I really like that Ithink you could liken to a
meditation, but I don'tmeditate. I what I do like to
teach, though, is interoception,so it's developing the skill to
(15:06):
feel what is inside of you. I Mymind moves too quickly now, and
I'm too excited by the world togo and sit for 20 minutes and be
like what's inside of me. Forsome people, that's helpful, but
it doesn't really matter,because what we're looking to
do, the goal is to create sometype of benevolent state inside
(15:27):
of you, to increase yourawareness of what's happening
inside of your body, to identifywith something beyond your
thoughts, and to down, probablydown regulate your nervous
system. There are a lot of waysto do that. You can do that by
dancing. Go out, go to like, youcan just go dancing and do those
things. You can look at a plant.
You can, I don't know, jump outof a plane even, but I don't
(15:49):
care how you do it. Find yourown way, because it's the same
thing. If we all decidemeditation is so amazing, but if
we all go in with this idea oflike, Oh, I'm supposed to
meditate. It didn't comenaturally to do to you know, I
tell
BEATE CHELETTE (16:07):
you, I had the hardest time with meditation for
for a really long time, becausemy my brain goes really fast. My
husband is a mountain bikerider. That is his meditation.
It's that repetitive pedaling upa steep hill. That's how he gets
into this repetitive mindset. Mymother happens to pray a lot. I
(16:28):
think that is her form ofmeditation. We know that from
the studies of the brains ofnuns and monks that pray a lot,
they have a very similarbrainwave pattern. What did it
for me is that after my plantjourney, I realized on how much
the music brought me into thisdream like state and the this
(16:54):
emotion of hopefulness andpositivity, and that's a lot of
times when I don't feel likedoing a guided meditation, I
just sit there and listen to,you know, four specific songs
that bring me there, that createthis type of connection and
emotion. So what I'm hearing yousay is that it's almost like let
(17:17):
go of the rigid rigidness as youare, trying to find something
that helps you. So you tried allkinds of different things. So
what? What worked for you?
Sheridan Ruth (17:29):
Well, I'm curious. I'd love to answer
that, but I'm also reallycurious, if that's okay, what
inspired you to go to plantmedicine? What was that?
Motivation? Intuition. How didit feel?
BEATE CHELETTE (17:43):
Well, it was something that I for sure never
was going to do because it wasstupid. And why would I
potentially find out more thingsof the stuff that was really bad
that had traumatized me afterI've spent whatever 40 years in
therapy and all kinds of thingsto get over it. And then I
listened to a podcast, notunlike a podcast like this,
(18:05):
where I heard a woman my age whohad children, and she had done
like, eight or nine plannedjourneys I'm going, that's
ridiculous. And when she talkedabout that, it was really hard
work, but there was but howenriching her experience was to
(18:26):
feel this level of love andconnection. Suddenly I knew I
had to go. And when I went toplant medicine, every single
thing I was afraid of happened,all of it, it was very hard, it
was painful. It was absolutely100% re traumatizing. I
(18:48):
remembered a lot more than I hadever wanted to remember that I
spent my entire life trying toforget. And then I was faced
with this integration process, Ithink that we looking for
modalities. This podcast aboutconscious leadership and
conscious business ownership andconscious capitalism, which is
why we talk about how to how tofigure out what works
(19:10):
spiritually for you, so you canimplement strategy, so you can
actually get a life that youyourself enjoy, founders of the
future, living the future youyourself want to live in. That's
the whole premise. But I thinkyou can only do that if you find
the beginning of the breadcrumbsor the beginning of the threat,
(19:31):
and then you follow it andhowever you get there, which is
why we do this show. Doesn'tmatter to me. That's why I love
when you said that. You knowmeditation wasn't for you,
because I'm like, everybody'sgonna go, oh, oh no, but, but
yet here you are, and you havefound all these other
modalities, including somaticrelease, which has helped me
(19:53):
after I lost the house on thefire, tremendously, because it
is in your bones. It's your. Inyour body. They say the issues,
the issue is in the tissues,right? So, so take me, take me
through that part. You clearlyhave a physical reaction. And
you know, potentially, there'smore than what we can see. You
(20:16):
know, you said there was angerand there was emotional
regulation stuff. How did youthen go to the somatic aspect of
things?
Sheridan Ruth (20:24):
When I was searching, I came across a coach
who actually ended up, I endedup working with her, and I
facilitated people through theprograms that we designed
together. I worked with a coach,and she just said, okay, and
where do you feel that in yourbody? But she didn't say it in a
(20:48):
way that was condescending. Itwasn't. And this was also like,
I feel like we weren't over thatquestion, and everything became
so and what is the emotion? AndI focused so much on emotional
processing, sounding theemotion, making sound in the
shower, like feeling okay andso, oh, what is irritability?
(21:08):
What is indignation? And gettinglike the and getting really
articulate with the perfectlike, kind of like flavors. It
was almost like if I was a winetaste stuff, I was, I was
getting that intricate with myemotions, and getting to know
them on such a textural level,and feeling them in my in my
body, and to this day, it's oneof the very best things that
(21:31):
I've ever done. I would justevery 20 minutes of the day just
ask, What am I aware of? And Iwould name one sensation, one
emotion and then a thoughtprocess, and I was like, okay,
cool. And my goal at that time,because I was so overwhelmed,
was actually to get the emotionout of my body. I'm going
(21:53):
through something reallydifficult, and it's really
natural for this to createemotions in the moment. And
also, I have a backlog of 25years of emotions that I have
never looked at. And it was veryclear. And I teach this as well
now, like once you start lookingat those emotions, they do not
have to make any sense, likeyou're digesting or processing
(22:16):
maybe anger from 13 years ago.
And you don't need to. You don'teven pay attention to the story.
And I went through life foryears with that awareness of
just okay. And what am I awareof? Sensation, emotion. And I
would notice a lot of them, if Iwould just really meet them, not
pretend to meet them, if Ireally sit with them and truly
(22:36):
allow them to be there, not justif I allow this to be here, then
it will go away. I would allowit to be here while I was
cutting the potatoes, while Iwas having a shower, while I was
on a call, I would learn how tohold this, oh, I've got this
like frustration in my belly,and I'm in a conversation with
somebody, but I'm going to befully present in the
conversation. But I can justhold this awareness that there's
(22:58):
this like feeling in my belly,and a lot of the time just with
that recognition, oh, okay,well, it would go and just by
touching on it and letting it beseared and letting it feel
recognized, it kind of processesthrough your body. And I found
that helped things feel wider.
(23:19):
That helped clear my mind up nowthat emotional kind of, let's
just say, content or food wasn'tfeeding my mind, so I was able
to think more clearly, makebetter decisions. That meant
that I was able to experienceless emotional turbulence. And
then now it's still a practicethat I do that's incredibly
(23:42):
helpful, because it helps meprocess the world and understand
how I feel and make sure thatI'm actually in alignment in as
many moments as I can bethroughout the day, like return
back to center. But yeah, whatam I aware of? Emotion, thought
process?
BEATE CHELETTE (24:00):
Well, that's the method you developed. So talk to
me about this method that youdeveloped. How does this help
now a business owner to bebetter, to implement their
strategies, to crush it, to makea larger impact.
Sheridan Ruth (24:18):
We both know this in our bones, that there's so
much science to say that likehumans who are emotionally
intelligent, humans who arehappier make better decisions,
their brain has energy to makebetter decisions, to see things
strategically. And people whoare happier, you want to hang
around them. You want to givethem your money. You're like,
yes, you can be smart, but Ithink more tangibly in today's
(24:41):
being so many people are so soclouded by the emotional content
of business decisions like whatit means if I niche this way,
what it means if I say thingsthat way, what it means if this
person says no, what it means.
If I run out of money, what itmeans if I have money and see
(25:01):
where money is coming in, seehow do your taxes and like those
really foundational things, or,I don't know, hire somebody, or
make sure somebody's work is areally high quality, because
that's a difficult conversationto have. Or fire somebody, or
get really honest with yourselfand see, am I, am I leading? Am
(25:23):
I actually leading this? Or am Ikind of pretending that I am and
have the vulnerability to dosomething that stands out, that
is worthwhile in the world.
Emotions make that incrediblydifficult, when you cannot, when
(25:48):
you are clouded by them, whenyou let them make your
BEATE CHELETTE (25:51):
decisions. Thank you. So this emotional alchemy
that you're talking about, youhelp people to figure out a
protocol that they can get intoa particular state. Tell me what
it is exactly that you do andhow it helps them.
Sheridan Ruth (26:07):
Yeah, a lot of it comes back to figuring out what
the goal is, figuring out what'sstopping us from getting to the
goal like I think it's easier ifI give examples we have mine,
which is very much aroundprocessing emotions. But I work
with a lot of people who don'tfeel comfortable saying no and
(26:28):
don't really know what their yesis either. So they're
overwhelmed because they've saidyes and they've taken on a lot
of other people's energy, otherpeople's expectations, other
people's desires. So for sometimes
it looks like saying, Okay,well, what does yes feel like in
my body?
(26:49):
And where do I want to keepsaying yes? Where do I feel my
Yes, right? And then what arethe what is the opposite of
that? So, what is a no? What isa very soft No, such as, like,
oh, I kind of winced. I noticedthat my eyes winced. That is a
(27:10):
no. Or I noticed that my bodykind of like, pulled back a
little bit. That is a no. Inoticed that when I ended that
call, I felt a little bitdrained. That is a no. I noticed
that when I open this message,there's a little like feeling in
my belly that is a no, yeah. Sowe really have to get that same
(27:30):
level of gritty detail aroundwhat is a true soul aligned yes
and a soul aligned no versuswhat is fear based? What is love
versus what is fear? That wouldbe an example. I think there are
other things, such as noticingyour emotional response to
(27:51):
discipline, because disciplineand structure. That feeling of
structure in my calendar,structure in my day, authority
hierarchy, yeah, disciplinesshowing up and doing hard
things. A lot of us have beenbrought up in conditions, or
we've had parents where that hasbeen quite painful, and then so
(28:16):
as a business owner, a lot ofthe things that I've supported
clients through is coming into ahealthy expression of
discipline, because I think youcan think of it as I'll go
there, because I think we can,but like healthy masculine
you'll have this emotional,distorted feminine energy that
is so much in their emotions,but also so lacking of structure
(28:38):
and groundedness that you can'tshow up and own a business and
make money consistently, andpeople don't really trust you,
and they won't say it in words,but you'll feel it when you're
not moving towards what youwant, whereas if we can kind of
learn to have a healthyemotional response and be really
(29:01):
grounded. And so we did a lot ofwork with a couple of written
clients about the corporal,somatic reaction to a schedule
or a to do list or expectationsfrom a client, and delivering on
those. And okay, how is yourbody responding? How much of
that is from the past, how muchof that is your own
(29:23):
expectations, how much of thatis stress and challenge. And
then how do you want to relateto the hard things in a way that
still feels soft and helpful foryou?
BEATE CHELETTE (29:35):
Yeah, so, so you help your clients, then to come
up with, you know, first,understanding their own
responses to this, and then youare creating a protocol. What is
a protocol?
Sheridan Ruth (29:49):
The protocol is fairly simple in that it's a
what do I do when shit hits thefish? What's the very first
thing that I do? And then. Know,what's the second thing that I
did? The first thing is, likethe first aid response, like,
how do I regulate my nervoussystem? What are my go to
thoughts and patterns? What arethe practices that I need to
have in my day to make sure thatI'm regulated? And then, what is
(30:13):
the what are the biggerquestions that I ask myself, or
what are the bigger things thatI anchor into? Does that? Am I
clear when I say that?
BEATE CHELETTE (30:22):
Yeah, I think so. Because I think we are most
of the time when we are in ourdaily routine, we are reacting
to what comes at us, and you aretelling me that I have to, or
want to, or get to examine thatwhen I have a noticeable
(30:43):
physical response, like, forexample, Tuesdays are my podcast
and my talk days, so by aboutfive o'clock, I'm completely
talked out. But then I need todo the follow up, and I find
myself running away from thefollow up. Because, for whatever
reason that there is, I don'tknow why, and I have to get
(31:06):
myself back to this. Sofollowing what you were saying
now, I would have to want tolook into and say, Okay, what is
it about that? It's like,Where's it coming from? Why are
you not taking this extra 10minutes and doing the follow up.
Why do you keep pushing andpushing and pushing it? Why
don't? Why do you, why do youhave all these things open
instead of just finishing andbeing done with it and moving
(31:28):
and moving on. So that's whatI'm hearing.
Sheridan Ruth (31:31):
Yeah, that's actually a really common
protocol that I have a lot withclients with who tend to push
important work back. I have aclient, and she would come and
she would do all of the busywork. And I was speaking with
her yesterday, she's like, thebiggest thing that I learned
from working from you was, am Ifocusing on what moves the moves
(31:51):
the needle? So her protocol is,every day, okay, what will move
the needle? Okay. How do I feelabout doing those things that
will move the needle, and if Idon't feel inspired to do them,
what am I avoiding feeling?
Because you're never you'renever worried about what will
happen. You're never worriedabout the actual task. It's what
(32:13):
do you think you're going tofeel when you're doing that
task, or when that event occurs,that would be so incredibly
uncomfortable. And then, what ifyou could feel that? So what if
you could feel the constraint ofsitting at your laptop to do
(32:35):
something important for yourselffor 10 minutes? What if you
could be with the sensation ofthat and the frustration, maybe,
of a client who gets really,like, she's like, I'm like, a
teenager that wants to go tobed, but like, that doesn't want
to go to bed, but like, youknow, like mom is trying to put
me in bed, and like, thatvisceral feeling I can
BEATE CHELETTE (32:55):
relate, yeah, I just want to get up and walk out
of The room. That's what I wantto do.
Sheridan Ruth (33:02):
Yeah, and so it's like, Can you can you sit with
it and can you feel it? Or canyou make that feeling different?
Like, then we can be creativeand be like, do we remove it? Do
we change how it is? Do we bringsome fun and pleasure in it. Do
you do that while you sitoutside with a board of cheese?
(33:25):
Do you do it with some music? Doyou like so we can play with it?
And also, sometimes it's justabout sitting with the feeling
to prove to yourself and toprove to your body? No, it's
actually not that big of a deal,
BEATE CHELETTE (33:40):
and nothing really happens. Nothing
happened. It was fine. Yeah,every it was, it was, it was
totally fine. I I'm with you100% it's been something that,
on a personal note, I've beenreally examining and noticing.
And sometimes it's almost likecomical where I'm watching
myself. I'm like, Wow, you'rereally good at this. And and
then I'm going, like, you know,this isn't really helping you in
(34:02):
the long run, but you keep doingit. So it must be something that
is worth exploring, but I dobelieve in that's why we want it
on the show is to talk aboutthings that we often don't talk
about. We talk often abouttrauma, but what about if
there's a physical, somaticrelease, and there's tools out
there that will help us toregulate our nervous system and
our our physical body to helpus, in addition to all this
(34:26):
other stuff, and everything isconnected anyway. So for
somebody who now wants to knowabout what you do and how you
can maybe help them come up withtheir own protocol, where should
we send them?
Sheridan Ruth (34:37):
Yeah, if you go to sheridanruth/protocol, you
actually find a whole list ofthese written out so you can be
creative and you can think,okay, how do I apply these
things in my life and in mybusiness? And also, if you find
me on LinkedIn, Sheridan Ruth orInstagram, basically put my name
in the internet, I am the onlyone you will find me well.
BEATE CHELETTE (34:58):
Thank you so much for having. Taking the time
to be on the show. I appreciateyou very much and your insights.
And this was a prettyinteresting conversation.
Sheridan Ruth (35:06):
Yeah, thank you so much for having me. I
appreciate it, and
BEATE CHELETTE (35:09):
that is it for us, for today. Thank you so much
for listening to or watchingthis episode of the business
growth architect show, foundersof the future. And I really
encourage you after today'sconversation to just pay a
little bit more attention maybethat as you're sitting or you're
performing your tasks inbusiness, your strategic tasks,
what's really happening in yournervous or in your somatic
(35:31):
system, and maybe there'ssomething in there for you to
look at to help you to pushthrough this next level of
success and impact by justpaying a little bit more
attention to how you feel. Andwith that, I say goodbye. That's
it for this episode of theBusiness Growth Architect Show,
Founders of the Future. Ifyou're done playing small and
(35:52):
ready to build the future onyour terms, subscribe, share and
help us reach more Trailblazerslike you. And if you're serious
about creating, growing andscaling a business that's
aligned with who you are.
Schedule your uncovery sessionat uncoverysession.com. Lead
with vision. Move with purpose.
Create your future.
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