Join Jan Touchberry as she breaks down essential steps for starting and growing your email list, prioritizing a faith-based marketing strategy over social media.
In this first episode of our “Fix What’s Not Working” series, Jan gets into the one tool every Christian business owner needs in 2025: an email list. If you've ignored it, ghosted it, or feel overwhelmed about starting it—this is your pep talk and your action plan.
Jan shares why email marketing is still the most powerful, personal, and profitable way to connect with your audience—and walks you through 5 simple steps to get started (or restarted) this week.
What's discussed:
- Why email is more effective than social media for sales and connection
- What to do if your social media reach suddenly drops or disappears
- The real reason we avoid building an email list (hint: perfectionism & pressure)
- How to show up with value, not fluff—in your own voice
- A 5-step starter guide for building your list this week (no lead magnet required!)
- How to pick the right email platform (and Jan’s favorite)
- What to include in your very first welcome email
- Where to share your email signup link to get more visibility
- How email ties into faithful stewardship and calling as a Christian entrepreneur
- Timestamps:
00:00 – Welcome + podcast updates
03:00 – The question every business owner needs to ask in 2025
04:00 – Why your email list is your insurance policy
05:30 – Social media burnout & algorithm chaos
07:00 – Why most people ghost their list (and how to fix it)
08:30 – 5 simple steps to start or restart your list this week
11:20 – The faith-based reason to prioritize connection over content
12:40 – Closing prayer for your business and next steps
- Links and Resources:
- Join the email list: jantouchberry.com/news
- Get Jan’s favorite email platform with a discount: jantouchberry.com/email
- Explore the Business Basics Collab for step by step guidance to knock out your own email list. JanTouchberry.com/collab
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