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August 6, 2025 37 mins

If your Business website is a word salad or your email marketing is feeling just dragging you down, this one’s for you. I’m joined by conversion copywriter Sarah Klongerbo—founder of Quotable Copy and the brains behind the messaging on my own site. We’re talking about the power of story, why writing about yourself is so dang hard, and how to fix the copy that’s falling flat.

You’ll walk away with real tips you can actually use—plus a little nudge to stop doing it all yourself and start sounding like the pro you are.

What We Cover:

  • Why your About page isn’t about you (and what to write instead)
  • The #1 reason most copy doesn’t connect
  • How story builds trust—and trust builds sales
  • The secret to sharing your faith in your brand without being weird about it
  • Why “just DIY it” is keeping your business stuck

Links + Resources:


Quote Worth Repeating:

“You’re always too close to your own genius to write it well.”

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Mentioned in this episode:

Vision Day 2025

Get all the info and register at JanTouchberry.com/visionday

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