What does it take to write words that not only sell—but serve? In this episode, Jan sits down with Christ-centered copywriter Krista Tressa, founder of Caring Messenger Copywriting, to talk about the power of using your words with intention and integrity. From pharmacist to copywriter, Krista shares how God led her on a surprising path toward writing that ministers to the marketplace.
We also unpack the hot topic of AI in content creation, how to know when it’s time to refresh your copy (or if you’re just bored), and simple tips for discovering your brand voice. If you're feeling stuck with your messaging or curious about the role faith plays in your marketing, this conversation is packed with truth, tools, and timely encouragement.
What You’ll Learn:
Krista’s unlikely journey from pharmacist to full-time copywriter
Her honest take on using AI in business content
Why emotional intelligence matters more than ever in copywriting
How to begin uncovering your brand voice—even without hiring a copywriter
Ways to discern when it’s time to refresh your website copy
The difference between comparison and clarity in your brand messaging
How to work with Krista and access her free copy tools
Timestamps:
00:00 – Intro: Writing is not for the faint of heart
03:17 – Meet Krista: Copywriter, mom, wife, and Christ-follower
05:35 – From pharmacist to copywriter: Saying yes to God’s call
06:58 – AI in copywriting: Tool or threat?
10:32 – What lights Krista up most about her work
11:12 – Finding your brand voice: Tips for clarity and consistency
14:08 – Boredom vs. breakthrough: When to refresh your copy
16:35 – Knowing when your copy needs a second look
18:20 – How to work with Krista + her free resources
19:30 – Final encouragement and episode wrap-up
Notable Quotes:
💬 “AI is a tool, but it can’t replace emotional intelligence.”
💬 “God wouldn’t have called you into the marketplace if you didn’t have something someone needed.”
💬 “There’s a difference between needing a refresh and just being a bored entrepreneur. Pray through it.”
Resources & Links:
Krista’s Website: www.caringmessenger.com
Free downloads from Jan: herfaithatwork.com/resources
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CONNECT WITH JAN:
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