In this episode, we're joined by Donny Kimball. Donny is a Tokyo based digital marketing and PR maverick with a penchant for exploring the lesser known sides of Japan. This conversation is a unique opportunity to hear insights and strategies from someone who is somewhat of a unicorn - someone who deeply understands the needs of both the corporate AND influencer world when it comes to social media marketing. Join us as we explore that change in Japan is possible when you begin with deep curiosity and follow through with data.
I hope you enjoy this conversation as much as I did and don’t forget to share your feedback with me on your favorite social platform.
Let's begin!
Below is the list of our conversation so you can quickly navigate to find what is most relevant for you.
Key Takeaways
💡 02:55 | Recognition in the agency world from the perspective of an employee vs an influencer.
💡10:40 | Japanese consumer identity in a post-global world.
💡14:43 | The marketing industry shifting from PR to integrated communications.
💡20:10 | Using micro AB testing to gain investment and stakeholder buy-in.
💡26:52 | Telling a story in Japan today and the importance of user-testing.
💡34:30 | Growth hacking strategies for influencer marketing and e-commerce in Japan.
💡41:10 | Staying motivated to innovate and explore new strategies while moving fast and slow.
💡45:37 | Why choose Japan as the use case for Donny's marketing endeavors.
💡47:25 | Future opportunities for Japan; the imminent generational change in leadership.
💡54:10 | What's next; learning new skills and identity bending.
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Connect with Donny on:
Twitter: https://twitter.com/donnyjkimball
Facebook: https://www.facebook.com/donnyjkimball
Instagram: https://www.instagram.com/donnyjkimball
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