Dr. Sandra Matz, computational social scientist, award-winning researcher, Professor of Business at Columbia Business School, author of Mindmasters, and TEDx and keynote speaker, joins me on this episode.
Dr. Matz’s research explores how digital footprints, such as our online behaviors, social media interactions, and even purchases, can reveal deep insights into our personality, decision-making, and well-being.
Her work has been featured in major media outlets including The Economist, The New York Times, The Wall Street Journal, Forbes, and Business Insider.
🎙️ What We Discuss:
✅ Psychological targeting
✅ How it works
✅ How it’s used to influence decisions
✅ How we can harness its power
✅ Ethical implications
✅ And much more!
You won’t want to miss this fascinating conversation at the intersection of psychology, technology, and behavior change.
Get connected with Sandra:
Website: https://sandramatz.com/
Facebook: https://www.facebook.com/sandra.matz.12
Instagram: https://www.instagram.com/sandra.matz.12/
Twitter: https://x.com/sandracmatz
LinkedIn: https://www.linkedin.com/in/sandra-matz-6824742b/
Purchase a copy of Mindmasters: https://www.amazon.com/Mindmasters-Data-Driven-Predicting-Changing-Behavior/dp/1647826314
Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324
Subscribe to my Business Builder Newsletter: https://bit.ly/32y0YxJ
Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call.
Enjoy, thanks for listening, and please share with a friend!
To your success, Jay
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!