Can marketing actually calm people down—especially in high-stress fields like law? Britt Frank, Marketing Director at Gimbel, Reilly, Guerin & Brown LLP, shares how empathy and storytelling aren’t just buzzwords—they’re essential in legal marketing.
In this episode of Business Ninjas, Britt shares into the unique challenges of marketing for a law firm, how GRGB builds deep trust with clients, and why authenticity is the most powerful marketing tool, and how she bridges emotional intelligence with data-driven strategy to make a real impact.
Britt also opens up about what it means to market legal services that often come with emotional weight—like criminal defense, personal injury, or family law. She discusses how crafting compassionate messaging, prioritizing human connection, and understanding the emotional journey of a client can transform how a law firm communicates its value. Whether you’re in legal marketing or simply want to understand how trust and transparency convert to real business growth, this conversation delivers powerful takeaways.
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