What makes a mobile ad stick — and what makes it flop?
In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April.
Creative leaders explore next gen ad creative — the bold experiments, the unexpected successes, and the flops we can all learn from. From storytelling trends to performance-driven design, discover what’s working, what’s not, and where mobile advertising is heading next.
🎧 Tune in for fresh insights, practical takeaways, and real-world lessons from the frontlines of creative innovation.
The panel of experts included:
- Yoann Pavy, Chief Growth & Marketing Officer at AIApply
- Freya Fine, CMO / Founder of Koru / &Fine
- Mustafa Mohamed, Founder of Shroomi AI
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