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January 31, 2025 27 mins

On this episode of the Business of Betting Podcast, Jason is joined by Mark Phillip, CEO and founder of MetaBet and Are You Watching This?!

Hear them discuss:

01:03 - Mark’s take on life in Austin, Texas—Is it worth the hype?

06:30 - The changing landscape of sports media and viewership habits

08:20 - Will younger generations maintain the same level of passion for sports?

09:56 - How sports leagues are adapting to shorter attention spans

14:00 - Why finding where to watch your favorite sports is becoming increasingly difficult

16:15 - The need for better curation in sports broadcasting

19:09 - The challenge of making sports betting odds more user-friendly

21:23 - How sportsbooks can become more engaging for casual fans

24:30 - The opportunity for sportsbooks to differentiate with a fan-centric approach

25:00 - How MetaBet is making sports betting more accessible and engaging

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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