Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers

Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

Episodes

May 24, 2022 33 min
Essentials of a High-Converting Interior Design Portfolio Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients. In this episode we learn: - analyze current website traction to determine where browsers click through and where you lo...
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It happens to all of us—project or career overwhelm. It might be too many items on the to-do list, or maybe you don’t have enough help. You might have too many jobs, or not enough jobs, or the right number of jobs but a project that is suffering from bad luck setbacks. While there are many catalysts to overwhelm., spotting the symptoms early can help you turn things around. In this episode we learn: - separate facts from thoughts...
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I've had my hand in the creation of thousands of pieces of custom furniture. Not only am I an expert at how furniture is built and the different options that make it what it is, but we also work with a huge variety of designers. From single designers just getting their feet wet to established designers with decades of experience and a 50 person staff. From SF to NYC to Miami to STL. This gives me an interesting perspective on w...
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Construction law specialist, Thomas Nation of Harrion Clark Rickersbys shares his insights into the complex relationship between clients, designers, and money. Protecting yourself from litigation may just be a matter of clarity. In this episode we learn: - clarity around money is required by law - proper insurance is essential protection - a professional contract must also be legally enforceable - it’s illegal to make any profit...
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While there is no single method for protecting yourself and your business from legal trouble, a Swiss cheese defence—multiple layers of protection that work together—is a solid approach you can rely on. Jamie Lieberman of Hashtag Legal shares her experience helping entrepreneurs with the protections they need to safely run their businesses. In this episode we learn: - how to disclaim responsibility and limit liability when tra...
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April 19, 2022 18 min
In this episode, Kimberley speaks with BOD™ member, Mehnaz Malik about an important change she will make to her contract. In this episode we learn: - a contract with clear and easily understood language provides added protection TAKE AWAY Hey, who knows more about design than you?? No one! Please be part of the podcast by sending us what you love about your contract. Record a short message with your name, company, insta handle...
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If you can’t measure it, you can’t manage it. So says Business of Design® CFO, Larry Goldberg. Find out why analytics are the difference between mediocre success and a business that’s fully optimized in every way. In this episode we learn: - if you can measure it, you can manage it - financial metrics propel us to make important changes on an ongoing basis - key metrics are different in every business, but every business has them...
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Are you seeing what I’m seeing? Suppliers and trades raising their rates or tacking on extra delivery, freight, moving charges. It seems like everyone is raising rates. Why? For one, they are actually impacted by cost increases, like fuel or supply chain issues, and because they can. Most companies are not waiting for permission to do that. Are you waiting for permission to give yourself a raise? Hmmm. In this episode, you’ll hear...
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Practice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get good at what I practice, what am I practicing? In this episode we learn: - stating yo...
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2020 and 2021 kept most of us home for extended periods of time. The benefit of all this has been an increased appreciation for the comforts of home (or lack thereof). The result of this new or greater awareness is that many are now willing to invest more into creating comfortable homes that support a happier, healthier lifestyle. That’s great news for the interior design professional, but it’s not without its challenges. Supply ch...
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To create authentic spaces that resonate deeply, we must consider the personality of the client, the personality of the site and the personality of the architecture, says landscape architect Lanson B. Jones. We discuss the 3 Ps and how to lean into them for the most impact. In this episode we learn: - clients have built in preferences which you can’t fight - never fight with the architecture - the site must be respected to achi...
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Building an A Team involves more than just finding the right contractor. Vendors, suppliers, and manufacturers can be partner, helping you build a business that is personally and professionally satisfying and profitable. Choose your vendors wisely say brothers, Peter and Alex Spalding of Daniel House Club. In this episode we learn: - stop chasing small discounts—tiny savings are not worth the additional time and hassle - don't...
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I landed the project! Isn’t that what we all hope to say each time we go to a consultation? Listen to new BOD™ member Heather Ferreras-Tokan share how she conquered her fear and insecurities and asked for the flat fee she needed to do her best work. In this episode we learn: - when discipline becomes a way of life, success is nearly guaranteed - how to use the phrase, “in my experience” - make your to do list on your log sheets ...
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Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap. In this episode we learn: - organize clients by revenue spent and their crush factor (h...
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Most design firms focus primarily on residential or commercial projects. But what if you consistently take on both? In this episode, Business of Design® members and business partners, Veronica Martin and Carrie Stinson, share with us the pros and cons of managing commercial projects vs. residential when it comes to the design process, clients, and timelines. In this episode we learn: - best advice for transitioning between commer...
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Understanding your unique personality goes beyond improving your communication skills. In this episode, Sierra Collins explains how this information and new understanding helps you identify your strengths and weaknesses, aids in better decision making and goal setting, and can even help you create effective plans of action. Having recently completed the DISC Assessment herself, Team BOD™’s own Cheryl Horne shares her experience an...
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Are you playing the “let’s see what I can get away with game” when it comes to product markups? No judgement, it’s a popular method. However, there is a better way to maximize profitability when it comes to dealing with discounts, premium pricing, and trade incentives. A method that allows you to behave with integrity. Louisiana interior design and BOD™ member, Beth Walther, has done the math and will reveal her findings. It’s tim...
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Happy New Year! Is it too far into the year to say that? What about making a new year’s resolution… too late for that too? Not for me. In this episode, I’m going to share with you my new year’s resolution, my hope for this community and I’m going to do that in just one word. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more manageable task. In this episode we learn: - content matters, but it needs to be mark...
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Yup. It’s a new year and for many it’s the ideal time for reflection. Yes, we want to set new goals, but before we can do that, we need to audit the past. In this episode we learn: - going forward starts with analyzing where you are - break out of your knowledge bubbles, online and IRL It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign...
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