Business of Endurance
Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement. Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain. With a diverse range of subjects being covered – from fitness strategies to business advice and life lessons – the discussions are designed to inspire not only athletes or entrepreneurs, but anyone pursuing growth in their personal or professional life. 40-minutes every Wednesday is all that's required to gain insights into how the tenets of endurance sport can shepherd success in business and personal development.
Episodes
What does it take to break free from the corporate grind, build multiple businesses with zero industry experience, and push your body to the absolute limit in some of the toughest endurance races on the planet?
Today’s guest, Simon Dent, has done it all. From working as a solicitor in the City to promoting celebrity-packed nightclubs, to building some of the most successful marketing and publishing agencies in sport - Simon’s journ...
What if one voice could change the way you see endurance sport - and even yourself? Today, we’re joined by an iconic voice of Ironman, Paul Kaye - the man who’s called thousands of athletes across the finish line and witnessed some of the most powerful moments in the sport.
But Paul isn’t just an announcer. He’s an Ironman finisher himself, a master of storytelling, and someone who truly understands why endurance sport transforms l...
What does it take to reinvent an entire sport? Well, today we sit down with Chris Williams, the commercial leader behind Supertri, the revolutionary triathlon league, shaking up endurance sport From securing game-changing partnerships to creating a team franchise model that financially supports athletes.
Supertri is on a mission to make triathlon faster, more exciting and more sustainable for pros and fans alike. But Chris's j...
Imagine standing on the start line of your very first Ironman and the 3rd in history in Oahu in 1980—no high-tech gear, no fancy nutrition plans, just raw endurance and a relentless drive to push human limits. Now, fast forward 44 years, and that same athlete has just completed his 50th Ironman in Kona in 2024. Kurt Madden—also known as Coach K or Mad Dog—is an endurance sports pioneer, a champion ultraman, and a world-class triath...
Today’s guest is a master of endurance—not just in sport, but in business and life. Ed Chang was a successful lawyer, an Ironman triathlete, and the co-founder of Varlo Sports, a rising force in endurance apparel. But what makes his story remarkable isn’t just the accolades—it’s the mindset, the strategy, and the lessons he’s learned along the way. How do you balance a legal career, a start-up, and training for one of the toughest ...
What does it take to not only survive but thrive against impossible odds? Imagine being diagnosed with terminal brain cancer—not once, but four times. Now, imagine taking on the world’s toughest endurance races in the middle of that battle. That’s exactly what today’s guest, Richard Wright, has done. Richard is more than an endurance athlete; he’s a radical optimist, bestselling author of The Power of Purpose, and a man who refuses...
Welcome to this episode of The Business of Endurance, where we dive deep into the extraordinary journey of Colin Cook—a man who has transformed his life from the grips of addiction to becoming an elite triathlete, a Sub 9 Ironman finisher, and coach to some of the sport's best. Colin’s story is one of redemption, resilience, and relentless pursuit of excellence, and in today’s conversation, he opens up about these battles. Fro...
Welcome to The Business of Endurance, where we explore the mindset, strategies, and stories of the world’s most extraordinary athletes and coaches. Today, we have a truly remarkable guest: Jo Spindler, one of the most respected figures in triathlon, both as a former professional athlete and now as a world-class coach. Jo's journey is filled with lessons that will inspire and equip you, whether you're an athlete pushing yo...
In this episode of The Business of Endurance, we dive into one of the most inspiring stories you'll ever hear. Our guest, Joey Evans, turned the darkest moment of his life—an accident that left him paralyzed—into an awe-inspiring journey of resilience and triumph. For ten years, Joey pursued an impossible dream: to compete in the world’s toughest off-road race, the Dakar Rally. Against all odds, he not only regained the abilit...
Today’s episode is truly special as we dive into the world of elite triathlon with none other than Non Stanford and Aaron Royle. As a married couple and being current and former professional triathletes turned coaches, they’ve experienced the highs of world championships and Olympic races, as well as the challenges of balancing personal lives with intense training schedules. Together, they share the secrets behind their career high...
Today on The Business of Endurance, we’re joined by the incredible Michael Crawley – a world-class runner, anthropologist, and author of Out of Thin Air and To the Limit. Michael has spent years running alongside Ethiopia’s elite athletes and exploring the farthest edges of human endurance. In this episode, he takes us deep into the mindset, community, and unseen struggles that define world-class endurance running. We’ll discuss th...
In this episode, we’re joined by Renee McGregor, a leading sports dietitian, ultra-runner, and expert in eating disorders, particularly in athletes. Renee has spent years bridging the gap between nutrition and endurance sports, working with Olympians and amateur athletes alike to help them fuel their bodies for peak performance. In today’s conversation, we’ll dive deep into her journey—how she became a dietitian, the lessons she&ap...
Welcome to this episode of The Business of Endurance podcast! Today, we're thrilled to have Alex Bok, the visionary founder of Kú Cycle, with us. Alex's journey from a successful banking career to revolutionising the triathlon bike industry is nothing short of inspiring. In this episode, you'll discover how Alex’s insights from Formula 1 engineering and his passion for triathlon led to groundbreaking innovations in b...
Welcome to Season 8 of The Business of Endurance podcast!
We're back with an exciting lineup!
Highlights of the upcoming season include interviews with a clinical dietitian specialising in eating disorders and Olympic sports, a writer on the cusp of a new book launch, an endurance athlete with a transformational story from alcohol dependency, and a dynamic professional triathlon couple.
Please Subscr...
Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 2 key guests:
- Ben Rosario
- Dean Karnazes
Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.
Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content compan...
Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 3 key guests:
- Lewis Robling
- Rico Bogan
- Andrea Henkel Burke
Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.
Launch Your Own Podcast:
ShoRunner is the leading podcast production and strate...
Hosts Charlie Redding and Claire Fudge wrap up the seventh season of The Business of Endurance. They reflect on a successful season of powerful conversations, highlighting 4 key guests:
- Chloe & Jeff Smith
- Alex Hutchinson
- Matt Fitzgerald
- Heather Jackson
Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.
Launch Your Own Podcast:
ShoRunner is the leading podc...
Welcome to another episode of The Business of Endurance Podcast, where we dive deep into the minds and lives of the world’s most inspiring endurance athletes. Today, I’m thrilled to have a true legend in the world of ultrarunning—Dean Karnazes. Known as the "Ultramarathon Man," Dean has not only redefined the limits of human endurance but has inspired millions with his remarkable stories and insights. In this episode, Dea...
Welcome to The Business of Endurance podcast! In today's episode, we have the privilege of hosting Ben Rosario, a powerhouse in the running industry. From his beginnings as an elite athlete to his transformative role as the Executive Director of Hoka Northern Arizona Elite, Ben has a wealth of experience to share. We delve into his inspiring career journey, uncovering insights on fitness, life, business, and health. Ben reveal...
Welcome to The Business of Endurance Podcast! In today’s episode, we are thrilled to have Olympic gold medalist and Biathlon World Cup champion, Andrea Henkel Burke, join us. Andrea's remarkable journey from the challenges of growing up in a divided Germany to the pinnacle of athletic achievement offers a wealth of inspiring stories and invaluable lessons. She will share the pivotal moments that defined her career, insights in...
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