Business of Sound
The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.
Episodes
In this episode of The Business of Sound, host David Segura interviews Rodney Richard, also known as Don Vito. They explore his journey from the Marines to becoming a key figure in the music industry, working with artists like TI and Ciara. Don Vito shares his insights on navigating the business side of entertainment and his transition into podcasting. He emphasizes the importance of community in building and monetizing podcasts an...
In this episode of the Business of Sound, host and Glassbox Media CEO David Segura interviews Jeff Umbro, the CEO and Founder of The Podglomerate, a leading producer and distributor of podcasts. In this episode, Jeff and David share stories about their journey as Founders in the fast-growing podcast and audio space. They also provide tips and actionable insights that are intended to be helpful to both podcasters and podcast executi...
In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcasting, the impact of different ad formats, and the p...
In this episode of Business of Sound, we're joined by Scott Johnson, the famous voice behind the "What Was That Like?" Podcast. With over 300,000 monthly listeners, Scott's storytelling skills are truly impressive. Scott shares his secrets, from harnessing a dynamic Facebook group for gripping narratives to crafting irresistible episode titles. We'll explore the challenges and future of podcasting, pondering l...
In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond!
Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety are reshaping the industry. This episode is a must-li...
In this episode, "The Honest Pros/Cons of Going from an Independent Podcaster to a Media Co/Network," we bring you a panel discussion from Podcast Movement in Denver. Hosted by David Segura, our panelists include podcasters Lindsay McMahon, Shannah Game, Kevin Miller, and Hala Taha. They share insights into finding the right network, advertising, growth, and more. Instagram: @glassboxmedia Linkedin: Glassbox Media
In this episode, we have the pleasure of hosting Jennifer Amell, the multi-talented writer, producer, and host of the hit true crime podcast Dark Valley. This gripping series dives deeper into the case of the Connecticut River Valley killer and the haunting unsolved murders of eight women. Alongside the production efforts of Crawlspace Media and Glassbox Media, Dark Valley has become a Summer sensation, consistently securing its sp...
In today's episode, we have a special guest, Jonathan Beal, the producer of the viral true crime podcast called LISK: Long Island Serial Killer. Jon played a pivotal role in establishing MOPAC Audio, a subsidiary of the television production MOPAC. His team pioneered MOPAC's successful foray into podcasting, yielding acclaimed audio hits. Before Mopac, Jon worked with renowned companies, including Audible, A&E Televisio...
In this episode, we delve into the world of podcasting partnerships and explore Glassbox Media's approach to working with shows and creators. Hosted by David Segura, the CEO and co-founder of Glassbox Media, we are joined by Chris Whitman, co-founder, and Nick Castner, Marketing Director.
Live from the Spotify Studios in Brooklyn, we discuss the importance of podcast partnerships for the company and how they help creators m...
The Glassbox Media Marketing Director, Nick Castner, dives into TikTok's impact on podcasting with special guest Lloyd George, a content creator and podcaster known as The Podcast Guy. Together, they explore the relationship between audio and short-form video. Lloyd shares his insights on bringing TikTokers into the podcasting space and coaching podcasters on leveraging TikTok for maximum impact. The conversation delves into th...
Join us as we dive into Podcast Marketing with our guest, Stephanie Arakelian, Marketing Manager at Impact Theory, as she shares her wealth of knowledge on audience development for podcasts.
In this power-packed episode, we'll delve deep into podcast marketing, uncovering practical and proven strategies that will captivate your target listeners. Stephanie provides expert guidance on crafting compelling content that resonates...
Discover the art of selling established brands on podcasting in this episode from Podcast Movement Evolutions in Las Vegas. Join David Segura, CEO of Glassbox Media, as he moderates a panel of industry leaders as they share their expertise and insights on approaching major brands with podcast advertising opportunities. Learn from successful campaigns, case studies, and valuable strategies from Dan Granger (CEO of Oxford Road), Marg...
In this episode, we explore the experiences and perspectives of our guest, Bryan Barletta—founder of Sounds Profitable, a comprehensive resource for podcast advertising and ad tech education and news. David and Bryan explored podcasting as a hobby versus a career. Prepare for a fascinating discussion highlighting invaluable tips and perspectives for podcast executives, hosts, and more. Instagram: @glassboxmedia Linkedin: Glassbox M...
On this episode of Business of Sound, host David Sagura welcomes guest Luke Johnson, managing partner at Rose Street Capital, to discuss the world of startup investment and consumer brands.
The episode was recorded at Spotify Studios in Brooklyn, NY.
Instagram: @glassboxmedia Linkedin: Glassbox Media
On this episode of Business of Sound, host David Sagura invites Gary Arndt, the host of Everything Everywhere Daily Podcast and a renowned travel blogger, to discuss the benefits of small podcasts and how to succeed in the industry. In the conversation, the two agree that smaller, daily podcasts are more bingeable and break down the marketing and sales aspects of podcasting. The episode also touches on the power of snackable conten...
On this episode of Business of Sound, host David Sagura sits down with Shannah Game, host of the "Everyone's Talking Money" podcast, to discuss the ins and outs of creating compelling content around taboo topics like personal finances. They delve into Game's experience as a financial planner, her podcasting journey, and her thoughts on monetization and brand-building. They also touch upon the challenges of standin...
Join Chris Whitman, Co-Founder of Glassbox Media, in a captivating discussion with Maria Tullin, SVP, Managing Director, Performance Audio & Podcast Strategy at Horizon Media. In this episode of the Business of Sound, Maria unveils the secrets to podcasting success. Explore the benefits of podcast advertising, uncover Horizon Media's unique edge in the agency world, and discover creative strategies to maximize the power of ...
The episode was recorded at Spotify Studios in Brooklyn, NY.
In this episode of The Business of Sound, Nick Castner chats with Lauren Passell and Arielle Nissenblatt. They discuss how they got into podcasting, Adopt a Listener month, and trends from creators in the industry. WrmcGcBIFELTkYkcivDL
Instagram: @glassboxmedia Linkedin: Glassbox Media
On today's episode, we'll be discussing Wondery's upcoming original podcast "Flipping the Bird: Elon vs. Twitter," Pew Research's recent study on podcasts as a source of news and information, and Spotify Advertising study called "The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening." Also, stay tuned as we share exciting news about recently signed podcasts at Glassbox Me...
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