Business Origin Stories for Entrepreneurs, Coaches, and Leaders

Business Origin Stories for Entrepreneurs, Coaches, and Leaders

Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.

Episodes

September 2, 2025 67 mins

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Leadership gets talked about in terms of strategy and performance, but the truth is, it always comes back to people. That’s the heartbeat of my conversation today with Rick Harris.

Rick is the CEO of the Association of Proposal Management Professionals (APMP), a 30+ year nonprofit leader, and a former radio DJ with an incredible story to share. What I love most about Rick is how he leads with connection to create teams...

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What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60?

This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of Rare Bird Beauties, a Chicago-based bridal hair and makeup agency. Jen started out doing hair for friends on the weekend and built her career one client (and one apartment salon) at a time.

Now, she’s ...

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What if the thing you do for fun held the key to a more aligned and sustainable business?

This week, I’m joined by Michelle Pecak: pricing expert, operations strategist, and founder of My Vibe, a business community built on healing, connection, and reciprocity. After 25 years in supply chain and pricing for billion-dollar companies, Michelle took a leap. She walked away from the boardroom to build something that didn’t...

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When life feels too comfortable, growth can feel unnatural.

In this solo episode, I’m sharing what’s been on my mind lately: how convenience shapes the way we live, work, and lead — and what we might be missing when everything is designed to make things easier.

I’m not talking about burnout or over-efforting. I’m talking about the quiet spaces where growth gets stalled, simply because it’s unfamiliar...

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What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?

This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn a trip to the grocery store into a masterclass on authenticity. Seth teaches entrepreneurs how to turn everyday experiences into engaging narratives that build trust, connect with audiences, ...

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This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.

Katie’s one of the voices I trust most when it comes to brand messaging. She helps founders find the right words, and more importantly, the right platforms to communicate what they do in a way that feels aligned...

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What does it take to build a creative business that actually feels like you?

This week on the podcast, I’m joined by Jenny Losee, a luxury, documentary-style wedding and brand photographer whose work is both stunning and soulful. She’s photographed celebrity weddings, been featured in Vogue and People Magazine, and was recently named one of the top 30 wedding photographers in the U.S.

But what I love most about Jenny is...

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How do you create more income, impact, and integrity without burning out or selling yourself short?

In this solo episode, I’m breaking down why so many service-based entrepreneurs find themselves overworked and undervalued, and what shifts when you build a high-ticket offer that truly reflects your skill, experience, and depth of transformation.

A true high-ticket offer goes far beyond just adding a zero to your price t...

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What do opera and HR have in common?

According to Vicky Brown, more than you'd think.

In this week's conversation, I sit down with the founder of Idomeneo Enterprises to talk about what it really takes to build a business that supports both your people and your vision. Vicky has been running her HR company for nearly 25 years, but her path here wasn’t linear, which is exactly what makes her story so powerful.

W...

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How do you build a fulfilling life when your calendar is already overflowing?

This week I’m joined by Corina Sanchez, systems strategist, coach, and founder of Moms Who Leverage, where she helps working moms move out of survival mode and into something more sustainable (and actually joyful).

Corina brings the kind of perspective shift we all need: a reminder that productivity isn’t the goal — capacity is. We t...

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What if healing was actually about returning to what’s true?

This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body, your business, and your nervous system.

After years of chronic illness and burnout, Christy went on a deep journey of healing that included microdosing, trauma work, and a complete re...

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What if the secret to selling more wasn’t a better pitch — but a better story?

In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business.

You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why she said yes before ever seeing my website...

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If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).

I’m joined by Chris Roberts, a nationally recognized class action attorney who helps everyday consumers fight back (and sometimes get paid in the process). Chris has taken on predatory companies of all kinds, from illegal telemarketers to deceptive lenders, and he’s here to share...

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What if the secret to standing out wasn’t trying harder, but trusting your story?

In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine distribution to reinventing himself as “the pearl guy,” he’s built a thriving business rooted in curiosity, craftsmanship, and bold reinvention.

We talk about what it means to create you...

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What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?

In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Jessica started this work back in 2013, before most people even knew what a podcast was. Since then, her team has booked over 30,000 interviews for 800+ clients, helping them generate millions i...

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What if motherhood wasn’t just a role we take on, but a path to self-realization?

In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on conscious motherhood. Her new book, The Mother Code: From Sacrifice to Stardust, explores how we can reclaim motherhood from a place of sacrifice and rewrite it as a sacred, intentional journey - o...

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If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently.

I sat down with Erin Claire Jones, one of the world’s leading experts in Human Design, to talk about how understanding your energetic blueprint can transform the way you work, parent, and relate to others. Erin breaks down the five Human Design types and shares how each one can bui...

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When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works.

Scott is a former Microsoft keynote speaker turned tech founder, and in this episode, he shares the story of how a simple internal tool he built to solve a product launch problem became 301 Pro, a real-time marketing platform that’s ...

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What if the secret to building a thriving business and a fulfilling life isn’t either/or, but both?

This week, I’m joined by Ellen Long, founder of Build, Prove, Sell, and someone I’d absolutely call a “dream achiever” for entrepreneurs. Ellen doesn’t just help founders sell their businesses, she helps them design companies that are profitable, scalable, and aligned with the life they actually want to live.

In this rich...

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You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice?

In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personality-driven brands.

We’ll talk about:

  1. The eight core stories every business needs
  2. Why facts alone won’t help your audience remember you, and
  3. How to shift your messaging from scattered to ...
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