Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
What happens when the traits that made you successful start working against you?
In this episode, Claudia Beck, founder of Better Together Group, shares her journey from a 30-year corporate career to coaching senior executives on conscious leadership. After reaching senior leadership and experiencing a forced exit, Claudia was confronted with a fundamental question: who do you want to be when you are no longer operat...
What if the number you’re chasing in business isn’t actually the number you need?
In this episode, Amy sits down with Carrie Veatch, who helps entrepreneurs build time, location, and financial freedom in a way that is grounded in their real life, not arbitrary goals.
Carrie’s work starts with a simple but often avoided question: what do you actually need? Instead of chasing external benchmarks, she guides clients to d...
Most leaders don’t think about HR until something breaks. But by then, it’s already costing time, energy, and momentum.
In this episode of Business Origin Stories, Neil Katz shares how his fractional HR firm helps companies remove the operational burden of people management so leaders can focus on growth.
Neil works with businesses ranging from five to five hundred employees, helping them navigate everything from hiri...
AI is no longer optional. But rushing into it may be the most expensive mistake your business can make.
In this episode of Business Origin Stories, Matt Murphy shares what he’s learned from deploying AI inside real companies and why most of those efforts fail.
With 30 years in technology and the last five focused on AI, Matt has worked across ERP, cloud, HRIS, and enterprise systems. Today, as CEO of The Faction Group...
Many founders imagine that selling their company will be the finish line. But for many leaders, the exit is actually the beginning of a new identity crisis.
In this episode of Business Origin Stories, Amy Schutte sits down with Peter Corbett, former agency founder turned executive coach, to explore what happens after entrepreneurial success.
Peter built a digital agency that grew to roughly 100 full-time employees and...
When a leader walks into a struggling organization, the instinct is often to fix things fast. But Mark McFatridge learned early in his career that real turnaround work begins with listening.
After earning his first bank president role, Mark relocated from Indianapolis to Springfield, Missouri to lead the worst performing banking group in the company. He didn’t know the team, the community, or the culture. What he did...
What happens when leaders measure their value by how busy they are?
For many nonprofit and government leaders, the pressure to respond to every crisis becomes a badge of honor. The calendar fills up, the phone never stops, and the mission feels too important to slow down.
But that approach comes with a cost.
In this episode of Business Origin Stories, Julie Jakopic joins Amy Schutte to talk about leadership, worthiness...
If you’ve ever looked around online and thought, “What’s working for everyone else, and why doesn’t it work for me?” this episode is for you.
In this conversation, Amy sits down with Macy Robison, a longtime friend from the StoryBrand Guide community, to talk about why so many experts get stuck chasing shiny strategies and how to come back to the way you are actually wired to lead.
Macy helps experts and thought leade...
When the old leadership model stops working, most leaders assume the problem is external. The market. The team. The generation. The culture.
In this episode of Business Origin Stories, Amy Schutte sits down with Traci Philips, founder of the Innate Coach and an executive leadership and performance coach working with high performers in major transition, especially in the mergers and acquisitions space. Traci supports ...
103: Beyond Palatable: Sophie Jane Lee on Women, Voice, Visibility, and the Courage to Take Up Space
What happens when women are taught to be palatable instead of powerful?
In this episode of Business Origin Stories, I sit down with Sophie Jane Lee, CEO and founder of Electric Peach, to talk about her debut book, Beyond Palatable—a bold, compassionate manifesto for women who are tired of shrinking, apologizing, and silencing themselves to fit in.
Sophie shares her deeply personal journey, from growing up undiagnosed ...
What happens when the business gets hard and there’s nowhere to hide?
In this episode of Business Origin Stories, I sit down with executive coach Steve Smith for a grounded, honest conversation about leadership when comfort zones collapse, money gets emotional, and identity is forced to change.
Steve has spent over 16 years coaching leaders across industries, from startups to Fortune 500 comp...
Leadership problems rarely start at the top. They start in the middle.
In this episode of Business Origin Stories, I sit down with Keith Repko, a former healthcare executive who spent decades leading one of the largest VA medical systems in a five-state region. Over his career, Keith oversaw thousands of employees, multiple hospital campuses, and complex operational systems, and what he learned is simple and uncomfor...
What if the real leadership crisis isn’t burnout — but never having time to work on what truly matters?
In this episode of Business Origin Stories, I sit down with Frederick Buskey, a former assistant principal turned leadership coach, to explore how leaders — especially in education — can escape the constant pull of urgency and reclaim their time, priorities, and humanity.
Frederick shares his powerful framework for ...
What if the way we work is the very thing that’s breaking us—and what if there’s another way?
In this episode of Business Origin Stories, I’m joined by Olivier Egli, a business guide who stands at the intersection of leadership, neuroscience, psychology, and spirituality, offering a radically different blueprint for work—one that breaks from our traditional, toxic approaches to success.
Olivier’s work invites leaders,...
What happens when family, business, legacy, and pressure collide?
In this episode of Business Origin Stories, I sit down with Scott Gingold, a self-described family business therapist who helps founders, owners, and multi-generational companies untangle conflict, rebuild trust, and move forward without blowing up the business, or their relationships.
Scott’s path to this work is anything but typica...
97: White Lies & Duct Tape: The Strategy Women Need to Stop Delaying Their Dreams with Emily Lampkin
What if the biggest thing holding women back isn’t a lack of opportunity—but the quiet agreements we make with ourselves to wait?
In this episode of Business Origin Stories, I’m joined by Emily Lampkin, longtime Washington, D.C. power broker, global speaker, and author of the upcoming book White Lies and Duct Tape. Emily has spent decades working inside politics, government, corporations, and global organizations—and...
What if your next career move isn't about finding the perfect job—but finally becoming the most unapologetic version of yourself?
Executive coach Jennifer Speciale joins host Amy Schutte for a raw conversation about career reinvention, owning your story, and stepping into your power without apologizing for it.
Jennifer opens up about her own pivots: moving to Italy, realizing she was massively underutilized, and ...
Why do we resist change, even when we want it?
How do leaders move from fear into possibility when the world around them is evolving faster than ever?
In this episode of Business Origin Stories, host Amy Schutte sits down with Andi Simon, a blue ocean strategist, author, and leadership advisor who helps organizations reinvent themselves, rewrite their internal narratives, and navigate the identity shifts required...
What happens when the thing you’ve built your identity on… stops being the thing the world needs from you?
In this episode of Business Origin Stories, host Amy Schutte sits down with Michael Landers — global leadership and culture consultant, author, and founder of Culture Crossing — for a raw, honest conversation about AI, identity, purpose, and what remains when everything around us changes.
Together, they explore:
<...What does it take to create visual content for some of the world's biggest brands—and sustain that success for over two decades?
In this episode, director and photographer Stewart Cohen pulls back the curtain on the creative industry, sharing insights from his extensive portfolio working with American Airlines, AT&T, Coca-Cola, MGM Resorts, and Frito-Lay through his production company, SC Pictures.
In this co...
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