Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
What if healing was actually about returning to what’s true?
This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body, your business, and your nervous system.
After years of chronic illness and burnout, Christy went on a deep journey of healing that included microdosing, trauma work, and a complete re...
What if the secret to selling more wasn’t a better pitch — but a better story?
In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business.
You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why she said yes before ever seeing my website...
If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).
I’m joined by Chris Roberts, a nationally recognized class action attorney who helps everyday consumers fight back (and sometimes get paid in the process). Chris has taken on predatory companies of all kinds, from illegal telemarketers to deceptive lenders, and he’s here to share...
What if the secret to standing out wasn’t trying harder, but trusting your story?
In this episode, I’m joined by Matt Harris: pearl expert, jewelry designer, and accidental entrepreneur. Matt’s path wasn’t linear. From software and wine distribution to reinventing himself as “the pearl guy,” he’s built a thriving business rooted in curiosity, craftsmanship, and bold reinvention.
We talk about what it means to create you...
What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?
In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Jessica started this work back in 2013, before most people even knew what a podcast was. Since then, her team has booked over 30,000 interviews for 800+ clients, helping them generate millions i...
What if motherhood wasn’t just a role we take on, but a path to self-realization?
In this episode, I’m joined by Dr. Gertrude Lyons: author, TEDx speaker, transformational coach, and one of the most powerful voices I know on conscious motherhood. Her new book, The Mother Code: From Sacrifice to Stardust, explores how we can reclaim motherhood from a place of sacrifice and rewrite it as a sacred, intentional journey - o...
If you’ve ever felt like traditional business advice doesn’t quite fit you - this episode is your permission slip to do things differently.
I sat down with Erin Claire Jones, one of the world’s leading experts in Human Design, to talk about how understanding your energetic blueprint can transform the way you work, parent, and relate to others. Erin breaks down the five Human Design types and shares how each one can bui...
When Scott Cate told me one link could show different content depending on the time of day, location, or even the weather, I was intrigued. Then he walked me through how it actually works.
Scott is a former Microsoft keynote speaker turned tech founder, and in this episode, he shares the story of how a simple internal tool he built to solve a product launch problem became 301 Pro, a real-time marketing platform that’s ...
What if the secret to building a thriving business and a fulfilling life isn’t either/or, but both?
This week, I’m joined by Ellen Long, founder of Build, Prove, Sell, and someone I’d absolutely call a “dream achiever” for entrepreneurs. Ellen doesn’t just help founders sell their businesses, she helps them design companies that are profitable, scalable, and aligned with the life they actually want to live.
In this rich...
You’ve probably heard that storytelling is essential for your brand, but what does that actually mean in practice?
In this solo episode, I’m breaking down the storytelling framework I teach to clients who are building powerful, personality-driven brands.
We’ll talk about:
- The eight core stories every business needs
- Why facts alone won’t help your audience remember you, and
- How to shift your messaging from scattered to ...
This one’s for the woman who knows there’s more.
More freedom. More wealth. More power.
Not more hustle—more alignment. More truth. More you.
In this episode, I’m sharing the heart behind The Fertile Business Retreat—a four-day luxury experience in Sun Valley, Idaho for the woman who’s ready to stop asking for permission and start building a business that actually supports her life.
We’ll talk about:
- Why the “right” st...
If the idea of taking a real break from your business this summer sounds both dreamy and totally impossible, this episode is for you.
I’m joined by two dear friends (and podcast fan favorites!) Casey von Stein and Erin Baute, and we’re getting honest about what it actually takes to step away from your business for a season without losing momentum or sacrificing your mental health. Casey has nailed the art of the summer...
What does it look like to grow a meaningful career in marketing and build a personal brand that aligns with your deepest values? In this episode, I sit down with one of my dearest friends (and one of the smartest marketers I know), Tracie Anes.
With 16+ years of experience in corporate and entrepreneurial spaces, Tracie has built a career rooted in intentional growth, people-first leadership, and values-driven strateg...
Most entrepreneurs start their businesses for freedom, but what if the way we’re taught to build and scale is actually keeping us stuck?
In this episode, Nikki Nash shares how she went from corporate marketing executive to entrepreneur to investor and strategic partner, completely redefining her approach to business along the way. She opens up about the wake-up call that made her rethink everything, what she wishes she...
What does it take to rebuild from the ground up—not once, but four times? Jose Berlanga, a seasoned entrepreneur who has achieved multi-million-dollar success across industries, joins us to unpack the power of persistence, adaptability, and values-driven leadership. From running an import-export company to developing residential construction projects, Jose’s story proves that setbacks can be the seeds of reinvention.
I...
We’ve talked about Spark, Nourish, and Claim, but now it’s time to embody your brand. And honestly? This is where things get tricky. Creating the brand is one thing; stepping into it with confidence is another.
In this episode, I’m sharing:
✨ Why embodying your brand is some of the most important (and hardest) work you’ll do
✨ How to visualize your next level and start showing up as that version of you
✨ The ...
When Allison Herman took over Dragonwing, she thought she was acquiring a thriving business. What she actually got was a crash course in reinvention.
In this episode, Allison shares how she transformed Dragonwing from a niche undergarment brand into a fast-growing, community-driven company that helps girls feel strong, confident, and seen. She gets real about the challenges of taking over an existing business, what she...
If you’ve ever wondered how to build a business that thrives by embracing diverse perspectives, this episode is for you. I sat down with Kelli Lester, co-founder of Onyx Rising, to talk about what it actually means to lead inclusively without making it feel like another corporate checkbox.
Kelli brings the kind of wisdom that makes you rethink the way you work, hire, and lead. We’re diving into:
✨ Why traditional leader...
For course creators stuck on the launch treadmill, it can feel like there’s no way out. The constant hustle to fill seats, the feast-or-famine revenue cycles—it’s exhausting. But what if there was a way to break free? Caitlin Bacher, CEO of Scale with Success, has built a wildly successful $11M business by helping entrepreneurs ditch the stress of launching and embrace evergreen systems that create sustainable, predic...
You don’t have to burn out to build a wildly successful business. But if you’ve ever felt stretched thin, stuck in endless hustle, or wondering why things still feel hard - you’re not alone.
In this episode, we’re diving into the NOURISH phase of the Origin Stories Method™, where we shift from just growing a business to actually sustaining one. Because real impact comes from expanding in a way that feeds you.
Inside thi...
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