Business Origin Stories for Entrepreneurs, Coaches, and Leaders
Business Origin Stories is the podcast for leadership, life, and business. This show features coaching calls and heart-to-heart conversations with successful entrepreneurs, leaders, authors, and experts. Join your host, Amy Schutte, a business coach and brand strategist, as she dives into ways to create stand-out brands and aligned businesses through storytelling and proven business frameworks. At its core, Business Origin Stories is a recognition that the stories we tell are our greatest currency.
Episodes
What if one single pin could bring consistent traffic, leads, and sales to your business — for months or even years — without spending a dime on ads?
In this episode of Business Origin Stories, host Amy Schutte sits down with Pinterest strategist Gwendolyn Griffin for a mini masterclass on how to turn Pinterest into a sustainable marketing machine for your business. Gwendolyn breaks down her simple, organic approach th...
Grief in leadership is real—and most entrepreneurs don’t get a playbook for it. In this powerful conversation, TEDx speaker and transformational coach Dr. Lynda Reid joins host Amy Schutte on Business Origin Stories to talk about navigating grief, burnout, and big life pivots while still leading teams and companies with clarity.
Drawing on neuroscience, Positive Intelligence® (saboteurs vs. sage) and her M.O.R.E. frame...
What if an AI agent could give you back 10+ hours a week and save six figures this year? In this solo episode, host Amy Schutte shares how she quietly tested and built AI systems for small businesses—and the exact agent that’s projected to save a client $100,000+ in 12 months. You’ll hear Amy’s two strongest (and slightly spicy) opinions about AI, why it must be handled with care, and how to make your business fertile...
What if the way you show up in your clothes could transform how you lead, work, and live?
In this episode, I sit down with stylist and coach Ellie Steinbrink, who shares her journey from 20 years in marketing to building a business rooted in authenticity and style. After losing her job during the pandemic,Ellie leaned into her lifelong passion and discovered that style can be a doorway into self trust, empowerment, and...
What if showing up on video didn’t have to feel overwhelming — and could actually become the easiest way to grow your brand?
In this episode, I’m joined by Ed Troxell, personal brand coach and video strategist, who helps entrepreneurs stand out online without getting lost in the tech, the hustle, or the self-doubt. Ed shares how he went from dreading video to launching his own daily talk show, and how that experience s...
What if the key to growing your business wasn’t just marketing harder, but learning how to share your story with credibility and trust?
In this episode, I’m joined by Jennifer Kaplan, founder of Evolve PR and Marketing and one of the top voices in the PR world today. Over the past 20 years, Jennifer has built the largest PR firm in Arizona, serving more than 100 clients across industries — and she knows what it takes t...
What if building a business didn’t mean climbing the corporate ladder, but creating one that actually fits your life as a mom?
In this special throwback episode, I’m joined by Crystalee Beck — mom of four, serial entrepreneur, and founder of The Mama Ladder and Comma Copywriters. Crystalee has been paving the way for women at the intersection of motherhood and entrepreneurship, showing us what it looks like to grow thr...
Leadership gets talked about in terms of strategy and performance, but the truth is, it always comes back to people. That’s the heartbeat of my conversation today with Rick Harris.
Rick is the CEO of the Association of Proposal Management Professionals (APMP), a 30+ year nonprofit leader, and a former radio DJ with an incredible story to share. What I love most about Rick is how he leads with connection to create teams...
What does it take to go from bootstrapping a beauty business in your spare bedroom… to running two growing brands and leading a team of 60?
This week, I’m joined by Jen Beyers — founder of Evrmore Extensions and co-CEO of Rare Bird Beauties, a Chicago-based bridal hair and makeup agency. Jen started out doing hair for friends on the weekend and built her career one client (and one apartment salon) at a time.
Now, she’s ...
What if the thing you do for fun held the key to a more aligned and sustainable business?
This week, I’m joined by Michelle Pecak: pricing expert, operations strategist, and founder of My Vibe, a business community built on healing, connection, and reciprocity. After 25 years in supply chain and pricing for billion-dollar companies, Michelle took a leap. She walked away from the boardroom to build something that didn’t...
When life feels too comfortable, growth can feel unnatural.
In this solo episode, I’m sharing what’s been on my mind lately: how convenience shapes the way we live, work, and lead — and what we might be missing when everything is designed to make things easier.
I’m not talking about burnout or over-efforting. I’m talking about the quiet spaces where growth gets stalled, simply because it’s unfamiliar...
What if your most ordinary, slice-of-life moments were actually the key to becoming a more magnetic storyteller?
This week I’m joined by Seth Donlin, storytelling coach, podcast guesting expert, and the kind of person who can turn a trip to the grocery store into a masterclass on authenticity. Seth teaches entrepreneurs how to turn everyday experiences into engaging narratives that build trust, connect with audiences, ...
This week, I’m joined by Katie Lantukh — messaging strategist, copywriting genius, and one of the sharpest, most thoughtful voices I know when it comes to saying the thing… without saying it like everyone else.
Katie’s one of the voices I trust most when it comes to brand messaging. She helps founders find the right words, and more importantly, the right platforms to communicate what they do in a way that feels aligned...
What does it take to build a creative business that actually feels like you?
This week on the podcast, I’m joined by Jenny Losee, a luxury, documentary-style wedding and brand photographer whose work is both stunning and soulful. She’s photographed celebrity weddings, been featured in Vogue and People Magazine, and was recently named one of the top 30 wedding photographers in the U.S.
But what I love most about Jenny is...
How do you create more income, impact, and integrity without burning out or selling yourself short?
In this solo episode, I’m breaking down why so many service-based entrepreneurs find themselves overworked and undervalued, and what shifts when you build a high-ticket offer that truly reflects your skill, experience, and depth of transformation.
A true high-ticket offer goes far beyond just adding a zero to your price t...
What do opera and HR have in common?
According to Vicky Brown, more than you'd think.
In this week's conversation, I sit down with the founder of Idomeneo Enterprises to talk about what it really takes to build a business that supports both your people and your vision. Vicky has been running her HR company for nearly 25 years, but her path here wasn’t linear, which is exactly what makes her story so powerful.
W...
How do you build a fulfilling life when your calendar is already overflowing?
This week I’m joined by Corina Sanchez, systems strategist, coach, and founder of Moms Who Leverage, where she helps working moms move out of survival mode and into something more sustainable (and actually joyful).
Corina brings the kind of perspective shift we all need: a reminder that productivity isn’t the goal — capacity is. We t...
What if healing was actually about returning to what’s true?
This week on the podcast, I’m joined by Christy Nault: root cause health practitioner, founder of Microflow, and someone whose story will shift the way you think about your body, your business, and your nervous system.
After years of chronic illness and burnout, Christy went on a deep journey of healing that included microdosing, trauma work, and a complete re...
What if the secret to selling more wasn’t a better pitch — but a better story?
In this solo episode, I’m sharing something I’ve never broken down this clearly before: the three types of stories I use to build trust, sell with confidence, and unlock the next level in my business.
You’ll hear how a delayed flight and a middle seat led to an unexpected (and ideal) client — and why she said yes before ever seeing my website...
If you’ve ever felt frustrated by scam texts, robocalls, or shady debt collectors, this episode is going to blow your mind (in the best way).
I’m joined by Chris Roberts, a nationally recognized class action attorney who helps everyday consumers fight back (and sometimes get paid in the process). Chris has taken on predatory companies of all kinds, from illegal telemarketers to deceptive lenders, and he’s here to share...
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