Marketing with Heart, Humor, and Real Results

In this episode of Business Over Cocktails, Logan Montague joins Lauren as they dive into a real, unfiltered conversation about entrepreneurship, personal growth, and marketing strategy. From breaking free of flashy influencer culture to building a brand rooted in authenticity and alignment, this episode explores what it really takes to grow a business that feels like you.

You’ll hear about navigating client relationships, shifting your identity in business, and how social media managers can build sustainable success without the burnout. This one’s for the founders who are done chasing trends and ready to lead with heart, humor, and a strategy that actually works.

Whether you're a service provider, digital marketer, or creative entrepreneur, this episode offers grounded insights into personal branding, soulful marketing, and the behind-the-scenes reality of running a values-driven business.

Episode Highlights:

• Social media managers are essential for business growth.
• Hiring a social media manager is an investment, not an expense.
• Influencers can be costly and may not always deliver results.
• Client relationships should be partnerships, not transactions.
• Entrepreneurship often involves overcoming self-doubt and challenges.
• Success is subjective and should align with personal values.
• Personal growth is crucial for business success.
• Authenticity in branding attracts the right clients.
• Self-care is important for maintaining a healthy work-life balance.
• Making aligned decisions leads to a fulfilling life.

Chapters:

00:00 Introduction to Logan Montag: The Business BFF

07:02 The Journey to Entrepreneurship

10:32 The Challenges of Running a Business

19:49 Redefining Success in Entrepreneurship

21:29 Struggles with Defining Success

24:19 Redefining Luxury and Fulfillment

27:26 The Reality of Entrepreneurship

30:43 Authenticity in a Shiny World

32:01 Personal Growth and Aligned Success

35:40 The Journey to Self-Discovery

39:19 Making Decisions for Change

41:11 Rapid Fire Fun Questions

47:16 Introduction to Social Media Management

49:02 The Role of a Social Media Manager

51:22 Understanding Influencers and Their Impact

53:38 Creating Transformative Packages for Clients

56:22 Building Partnerships in Social Media Management

Connect with Logan:

Instagram: @socially.logan

A guided workbook to help you align your routines, systems, and strategy with the life you actually want. https://businessbffacademy.myflodesk.com/balancedbusinessblueprint

Community-driven, boutique marketing agency for your digital marketing needs. Marketing strategy and execution. https://www.yourmarketingbffs.com/

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

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