A Good Business Needs Great People

Text Pete

In this episode of the Business Owner Breakthrough Podcast, host Pete Mohr talks about the fourth P of the five P framework - people. One of the biggest frustrations of business owners is their people, but Pete emphasizes that having a great team is the best way to create freedom in your business. Pete introduces the "Love it or Leave it" framework and explains the importance of teamwork in a business.

Here are a few things Pete covers:

• Understanding the importance of the "Love it or Leave it" framework
• Breaking down the people in your sphere of influence into three categories: ideal customer, ideal teammate, and ideal outsource supplier
• Aligning your marketing, business, promise, and product to attract more of your best clients and less of your worst clients
• Maximizing your team by pairing different qualities in each person to create the best experience for your clients
• Making sure your outsource suppliers are in alignment with your promise and help deliver it effectively.

It’s time to take action:

The most important thing for listeners to do after listening to the podcast is to evaluate their own people - their ideal customer, ideal teammate, and ideal outsource supplier. Make sure they are aligned with the promise, product, and process of the business and that the team is working together cohesively to deliver the best possible experience for clients.

Support the show

Are you looking to make some changes in your business and your life in 2024?  Head over to speaktopete.com and book a chat with me to see if we're the right fit!

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Book a no charge Freedom Call with Pete, to see if you’re a good fit for his business coaching or talk to Pete about speaking at your next event head over to http://speaktopete.com to find a time that works for you!

Pete's Websites:

Pete-Mohr.com
The Exit Ready Business
Kolbe Coach
Simplifying Entrepreneurship

LinkedIn at https://www.linkedin.com/in/petemohr/
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Episode Transcript

Unknown (00:03):
Are you ready to move from operator to owner? Well,
decisions in your organizationshould be made at the lowest
possible level of your business.
Every day, there is a frameworkthat can help and it's called
the five P's. Understanding yourpromise, aligning your product
process and people to it willgenerate the most amount of

(00:24):
profit. And that's when thefreedom comes. Freedom from the
day to day management andfreedom to start doing the
things that you want, anddeserve to do. Inside and
outside of your business. No oneever said it was easy, but it's
time to start the process on thebusiness owner breakthrough. If

(00:45):
you'd like to chat with me abouthelping you breakthrough in your
business, simply go to speak topete.com that speak to pete.com,
to book an appointment and tosee if we're a right fit.
today's podcast is all aroundyour people. Yes, it's the
fourth p of the five p frameworkyour people, when I talk to

(01:08):
business owners, one of theirbiggest frustrations is also
people, it's their people, it'salso the best way to create
freedom in your business for youas the business owner, I love
the people that I have on myteam, they do so much for me,
that allows me to have theseconversations with you. Head

(01:32):
allows me to do the things thatI truly love. Got another
framework in my business calledLove it or leave it, I try and
leave the things to others thatI don't love to do. And quite
often they love those things,and they don't love the things
that I do. That's where teamworkreally starts to work. It's an
interesting concept. Becausejust because you love it doesn't

(01:54):
mean somebody else will. Andjust because they love, it
doesn't mean that you will. Sobuilding those teams, and having
this cohesive unit that's allaligned with guess what the
promise the product, and theprocess gives you the ability to
obtain more profit. And I'd liketo break down the people in your

(02:15):
sphere of influence in threedifferent categories. One, your
ideal customer, and I'm sureyou've heard about ideal
customer before, you know, it'sthe true customer, if you can
have all and only those type ofcustomers, that would be your
ideal client. And you know,think about the best person you
know, you know who they are yourbest client, you probably know

(02:38):
them by name. And it's likethink about all of their trades,
write it down on the left sideof a piece of paper, all of the
traits. And then think about theworst client you've ever had,
you probably know them by name,too. On the right side of the
paper, under the word worstlayout all of their traits, why
they were your worst evercustomer. And when you're

(02:59):
thinking about it, how are youaligning your marketing? How are
you aligning your business? Howare you aligning your promise
and your products to attractmore of your best client and
less and repel your worst clientbecause it's okay to repel your
worst client. You're not gonnabe profitable with your worst
client, they're probably suckingthe juices out of your business,

(03:21):
including the profit. So lookfor more of the best clients,
and how are we attracting thoseby going back to the promise and
making sure they're in fullalignment, and really
understanding who they are. Thenext type of people that we're
looking for, is your idealteammate. So when you think of

(03:42):
your team, we talked a littlebit about it already. But it's
creating this maximizing team inalignment with your promise that
not everybody is exactly thesame. And that's perfectly good.
Because you can't have everybodywho's an introvert and everybody
who's or everybody who's anextrovert, or everybody who's
good with numbers, or everybodywho's just good with sales,

(04:04):
because you need to have thatcombination in order to make the
perfect experience for yourclients so that you're going to
maximize everything andunderstanding I love using a
tool called Colby. That's K O LD, I put all of my clients
through it with simplifyingentrepreneurship, to have a
better understanding of how theylook at things. And I like to

(04:25):
use it within the teams and thebusinesses that I operate as
well so that we have a good sortof pairing of different
qualities in each person, sothat we have the best team for
our clients. And here's thethird one. So first one is your
ideal client. Second one's yourideal teammates. Third one is
your ideal outsource supplier soeverybody else that helps

(04:48):
deliver your promise. So if wetake it back this utopia or shoe
stores, our brands, are they inalignment with our promise? Do
they help me deliver my promise?
OurThey're reps good ones, do they
know our store? Do they knowwhat our promises? Do they know
what we're trying to do atutopia? Do they care? Are they a
true partner in this? Or arethey just trying to sell their

(05:13):
wares and hopefully, we're ableto do some business down the
road. So this is when you'retaking it up a notch and saying,
Yeah, I need to have certainproducts. But I also want to
work with the best people andthe best organizations that are
in alignment with my product,you can take it into the idea of
a marketing company, does themarketing company really truly

(05:34):
understand what it is you'redoing because if they don't,
there's going to be misalignmentthere, and the messaging is
going to get mixed, you couldtake it into an outsourced
bookkeeper, you know, from thatperspective, do they really,
truly understand. And whenyou're talking about the
numbers, the facts and figuresand all this sort of stuff, and
going over your financials, dothey truly understand what it is
you're trying to doing. So theycan give you the proper advice

(05:54):
that you need, as the businessowner, so you can make better
decisions, your accountant, yourbookkeeper, all of those things,
thinking about your lawyer, samesort of thing. Any service
professional that's helping youdeliver your promise to your
clients needs to be inalignment. And when you get
that, when you have the bestcustomers, your team is humming.

(06:14):
And all of your oats weresuppliers are humming, and they
know your process and they knowyour products. And they know
your promise, boy, that's whenthe profit starts to come. Such
a good feeling when that startscoming together. And it takes
some time. It doesn't happen inyou know, seven days, it doesn't

(06:35):
happen in 30 days, it happensover time. But the idea here is
that you're always trying toslightly improve with every
person that you add in any ofthose areas in your sphere of
influence for your business, sothat you can earn a better
profit. And when you earn abetter profit, you have a better
life. And you can start thinkingabout the what ifs as opposed to

(06:59):
just what am I going to do toput out the next fire and deal
with the business that I have onthe management level. That's
when you go from management toownership. And when you can do
that, with your business.
freedom comes the freedom toinstead of the freedom from you
know, and Dan Sullivan usesthose phrases from Strategic

(07:21):
Coach, it's his freedom to dreamabout the things that you wanted
to dream about when you firststarted your business, instead
of just dreaming about gettingout of some of the things that
you don't like doing. And thinkabout that. So when we have this
alignment, and this is the lastp of alignment here, because on
our next episode, we're going totalk about those freedoms in the

(07:43):
profit side of things. So here'syour action step for the week.
Dig into each of those three,make sheets of paper lying down
the center, your best and worstcustomer, your best and worst
employee or team member, yourbest and worst supplier,
outsource supplier. And you'llhave this feeling of who it is

(08:04):
you need to attract and who itis you need to repel. And with
that, you're going to take thatand market that to all of the
right people have thediscussions within your
organization that this is who wewant. And this is who we don't
want. Both are equally as good.
So now go with this informationand make it a great day.

(08:35):
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