Simplicity Wins: The Genius Behind Elegant, Efficient Architecture

In this episode of What It Takes: Business Owners Tell All, host Jamie Seeker interviews award-winning architect Tessa Bradley about her journey in sustainable architecture, Passive House design, and the challenges of being a female business owner in the industry. Tessa shares her philosophy on solving complex problems with simple, efficient design, why Passive House is the future of sustainable living, and how she built her firm in a traditionally male-dominated field. She also dives into the realities of business ownership, leadership, and the importance of thinking like an owner before you become one.

Key Takeaways & Notes:

1. The Power of Simplicity in Architecture

• Tessa emphasizes an integrated design approach—thinking about sustainability, efficiency, and aesthetics from the start rather than applying them later.
• She believes the best designs solve multiple problems at once in an elegant way.
• Memorable Quote:
• “It’s hard to make something simple that solves everything, but I like to win.”

2. What Makes Passive House Design Revolutionary?

• Traditional buildings focus on components, while Passive House considers the building as a whole system.
• The idea is to "put a big woolly sweater around your house" to minimize energy loss instead of relying on excessive heating and cooling.
• The biggest barrier to widespread adoption? The construction industry’s slow pace of change due to the complexity of building projects.
• Memorable Quote:
• “Building things is really hard. You take an imperfect idea, designed by an imperfect architect, built with imperfect materials, by an imperfect builder… and you hope it works.”

3. Breaking Into Architecture & Challenges as a Woman in the Field

• Tessa grew up watching her father draft building plans, which sparked her interest in architecture.
• Women remain underrepresented—less than 25% of licensed architects in the U.S. and less than 1% of firm owners are women.
• Representation matters—Tessa never met a female licensed architect until she was nearly one herself.
• Memorable Quote:
• “I didn’t see any women on the path to firm ownership. It was typically white male-owned firms promoting people who looked like them.”

4. Growing Artisans Group & Scaling a Business

• Most architecture firms pass down experience through generations, making it hard for outsiders to break in.
• As a 100% women-owned firm, Artisans Group had to fight harder to win major projects.
• Success required standing out, proving excellence, and finding the right clients.
• Memorable Quote:
• “We had to claw and fight a little harder to win work because we didn’t inherit the benefit of our forefathers’ portfolios.”

5. The Reality of Leadership & Business Ownership

• Business owners must balance long-term vision with daily execution.
• Leadership can be isolating—mentorship and partnerships are essential.
• Power shouldn’t be about dominance; it should be about compromise, strategy, and resilience.
• Memorable Quotes:“Those who crave power probably shouldn’t have it. And those who do, carry more responsibility than is maybe fun.”
• “Romanticizing leadership is easy. Living it is different.”

6. Advice for...