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December 3, 2024 25 mins

In this episode of the Business Pulse podcast, host Candice Jarrett interviews Swire Ho, Director of Sales and Marketing and founder of Geruda Promo and Branding Solutions. They discuss Swire's journey in founding his business, the importance of identifying a target audience, and strategies for building effective customer retention programs. 

Swire shares insights on leveraging AI for customer engagement, creative product opportunities for branding, and the significance of networking both online and in-person. He emphasizes the value of using CRM tools for business growth and the concept of power partners in business. The conversation concludes with advice for aspiring entrepreneurs and the importance of listening to customer feedback.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit xkova.substack.com
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