#324 - Are You Trying to Boil The Ocean?

Are you looking for ways to engage your digital audience? Are you seeking out ways to know your fan base better? What about finding ways to market to those fans (and turning them into consumers)? Sometimes, it just feels overwhelming, as though you're trying to boil water in the entire ocean.

Joining us in the studio today is Darshan Kaler, who is the founder and CEO of fan engagement for the technology company Tradable Bits, based in Vancouver, Canada. Also joining Darshan is Shaun Verreault, who heads up Tradable Bits’ business development (and is lead vocalist and guitarist for the blues-based rock band “Wide Mouth Mason”). Darshan and Shaun discuss such topics as the new data revolution in live music, who’s using data tech and how, and where the growth opportunities are in this ever evolving music business.

www.tradablebits.com

• Creator and Executive Producer Emeritus: Tom Sabella

• Showrunner and Host (the guy who has a face for podcasting): Bob Bender

• Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC

• Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella

• Director of Video and Continuity (the brains of the entire operation): Deborah Halle

• Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment

• All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas

• Recorded inside what could be an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse)

• Mixed and Mastered at Music Dog Studios in Nashville, TN

• Editing and Post at Midnight Express Studio located in Olian, NY

• Production Sound Design: Keith Stark

• Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.

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