In this episode of The Business Side of Music, host Sarah Fleshner sits down with legendary artist manager and music tech investor Scott Welch — the man behind careers for Paula Abdul, Alanis Morissette, Collective Soul, and more. Together, they pull back the curtain on what it really takes to build artists and careers in today's algorithm-driven music industry.
Scott shares brutally honest insights on artist development, music management, and the harsh realities of streaming economics — from why artists are spending more time chasing content than mastering their craft, to how social media should be used as bait to draw fans into a world the artist owns and controls.
They also dive into how to convert followers into loyal fans, the importance of live performance, and how new music tech startups like Single and Giggs are reshaping the direct-to-fan business model. For managers, indie artists, and anyone serious about the music business, this episode is a masterclass in longevity, authenticity, and surviving the algorithm.
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